The way social media works has changed dramatically over the past couple of years, and most businesses need to adapt the way they promote themselves. That’s according to the Growth Director for the Attention Experts agency, George Hawwa. He outlines his three methods of attracting engagement on social media, explains how businesses should see themselves as content providers, and explains how savvy managers can collect the identities of visitors so as to target them for later promotions. Business...
Aug 10, 2022•13 min•Ep. 584
Consumers trust word of mouth 2.4 times more than branded content. With this in mind, James Smith, CEO of digital agency, Smith Brothers Media, believes that making people feel like they’re part of the experience, and having users generate their own content for your brand can be a match made in heaven. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 09, 2022•8 min•Ep. 583
There are four ways small businesses can benefit from an injection of growth capital. That’s according to the CEO and MD of the Australian Business Growth Fund, Anthony Healy. He says swapping a minority share of your business for an large injection of capital can help SMEs accelerate their growth, open new business opportunities, free up resources and provide additional expertise and access to new networks. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333...
Aug 08, 2022•9 min•Ep. 582
How often have you sent an email unsure whether the person you sent it to would read it? Most of us blithely type an email and click ‘send’ hoping for a good result. Problem is, with so many emails in their overflowing inbox, yours might not ever be opened, let alone acted upon. Productivity and leadership expert Scott Stein, has five mini hacks to help guide the recipient to open and read your email. It’s detailed in his latest book, ‘Leadership Hacks: Clever Shortcuts to Boost Your Impact and ...
Aug 07, 2022•7 min•Ep. 581
New businesses that survey potential customers, and established businesses that make a customer blueprint, are setting themselves up to become a customer-centric success. That’s according to Ruchi Gupta, Founder and CEO of The Launchpad Co. She says that too many small businesses fail to do their due diligence and can rapidly improve their prospects by increasing the value of their customer experience. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See o...
Aug 04, 2022•9 min•Ep. 580
With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter. James Smith, CEO of digital agency, Smith Brothers Media, says any business can do this, just think creatively, be brave and give something new a go! Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 03, 2022•8 min•Ep. 579
Just where does the time go? Do you find that no matter how much you try to get on top of things, there’s just not enough time in the day? Productivity expert Les Watson sees a lot of people are wasting time on things they don’t even realise. Les – also known as the Time Lord – helps us identify seven time-wasting activities, so that we can get more time to work on the things that matter. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/...
Aug 02, 2022•12 min•Ep. 578
A new public/private partnership — backed by the major banks — has invested more than $50M in growth equity for a selection of Australian SMEs, propelling those businesses to a new level. The Australian Business Growth Fund (ABGF) promises millions of dollars of growth equity to businesses with good prospects in return for a minority share and mentoring. The ABGF’s CEO and Managing Director, former NAB executive Anthony Healy, says the sky is the limit for enterprises that can meet a strict set ...
Aug 01, 2022•13 min•Ep. 577
Building brand value, rather than brand awareness, and understanding algorithm requirements, is the secret to success on social media. So says George Hawwa, Growth Director of social media marketing agency, Attention Experts. George says the social media landscape has changed dramatically in the last couple of years, and that “likes” and “shares” are no longer a metric of success. He advocates telling your business back story, in compelling ways, to foster business. Business Essentials Daily is ...
Jul 31, 2022•13 min•Ep. 576
Have you noticed an unwelcome spike in the number of rude encounters? It may result from the anxiety of living with COVID these last few years, as well as the uncertainty of income and the threat of catching the virus. That’s according to organisational psychologist and leadership expert, Joe Hart. He explains what you can do if you are confronted by a rude customer or if one or more of your team snaps at someone. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 988...
Jul 28, 2022•9 min•Ep. 575
We all have stories to tell – they may reveal our vulnerabilities, our very personal thoughts and feelings, but we shouldn’t be afraid to tell them because those who work around us, or who buy from us, will respond positively. Colin Pearce reminds us that we’re not just business people, we’re human beings too! Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jul 27, 2022•9 min•Ep. 574
As the inflationary squeeze on small business combines with the effects of COVID on the marketplace, there has never been a better time to look for alternative sources of income. The Founder and CEO of The Launchpad Co, Ruchi Gupta, says businesses in many sectors can draw on help from a broad range of sources, from philanthropy to grants and business accelerator programs. Ruchi describes the most likely candidates and where to start looking. Business Essentials Daily is produced by: SoundCartel...
Jul 26, 2022•9 min•Ep. 573
With 13 years’ experience as CEO at iconic Australian fashion brands, Sportsgirl and Sussan, Colleen Callander is a leader who walks the talk. She says that leadership is inside all of us – you just need the tools to let it shine. Those tools can be found in her book, ‘Leader by Design: Be empowered to lead with confidence in business and in life’. She shares her lessons from 30 years in the fast-paced and competitive retail industry. Reference: Colleen Callander’s book, Leader by Design: https:...
Jul 25, 2022•12 min•Ep. 572
Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting. The Studio Hawke company specializes in improving SEO for its clients, and its General Manger, Lawrence Hitches, says there are plenty of things a business can do to rank higher on Goolge Search Results. He advises businesses to look at the structure and efficiency of their websites, and that, with a bit of work, it’s possible to master what he calls the “art” ...
Jul 24, 2022•8 min•Ep. 571
Jordan Fogarty was just 13 years old when he raised more than $100,000 for domestic violence and women’s refuges. That’s just one example of his life-long entrepreneurial flair, that latest of which is the phenomenal growth of his technology company, Be Media. Launched in 2013, Be Media helps Australian businesses get access to Web3, NFTs and the metaverse. Jordan explains the keys to its success, and how it was acquired recently by Hong Kong-based, Animoca Brands. Business Essentials Daily is p...
Jul 21, 2022•11 min•Ep. 570
Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions. But delve deep you must! says John Di Natale, mentor, keynote speaker and author, because these days it’s more important than ever to consider what you represent. It’s all part of personal branding, he says, it’s important for business, and by the way, it’s not just about you anymore anyway – now the whole team needs to get involved. Business Essentials Daily is produc...
Jul 20, 2022•9 min•Ep. 569
The vast majority of people consume reviews before they purchase, particularly big-ticket items. What we now know is that a video testimonial or review will give an even more powerful incentive for people to buy. Ainslie Williams, CEO of Reel.Reviews, says those visual cues, body language, tone and emotion in video provide a more authentic and compelling form of persuasion than a written review. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystud...
Jul 19, 2022•10 min•Ep. 568
Colleen Callander is a self-confessed recovering workaholic. Indeed, her hard work, street smarts and passion for retail catapulted her to the heights of CEO of Sportsgirl and Sussan. But, on the way to the top, she had faced burnout by saying yes to everything and not giving herself a moment to stop and recharge. Today she understands the importance of setting boundaries to maintain physical and mental health. Reference: Find out more about Collen Callander and purchase a copy Colleen's book, L...
Jul 18, 2022•10 min•Ep. 567
Have you considered offering pay rises to your staff to reflect the rise in inflation? There’s a lot to consider, including whether you can afford it, whether your staff deserves it, and what the right salary is for your industry. HR expert Karen Gately says the discussion you have about pay shouldn’t be done in an ad hoc way – it should be prepared well in advance and discussed with employees at the right time during the year. Business Essentials Daily is produced by: SoundCartel soundcartel.co...
Jul 17, 2022•12 min•Ep. 566
Too often we’re fixated on finding new customer leads. It’s what sales guru Tony Gattari calls “lead madness”. First and foremost, he says, you need to be able to accurately measure the different variables in your sales and marketing process: customers, transactions, and average dollar sales. If you increase the variables by 10%, you could potentially increase your profit margin by 61%, without having to spend a cent. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3...
Jul 14, 2022•9 min•Ep. 565
Have you come across an unethical self-promoter? You know the one: someone who claims to know everything, lies compulsively, talks about him or herself, offers too-good-to-be-true promises, and takes advantage of others. They’re not just salespeople, but sales – for whatever reason – seems to get tarnished by the same brush. Sue Barrett, CEO of Barrett Consulting Group, points out the tell-tale signs of an unethical self-promoter, and what to do if you are confronted by one. Business Essentials ...
Jul 13, 2022•10 min•Ep. 564
The Reserve Bank of Australia is in the spotlight as its board moves to combat inflation by hiking interest rates — in spite of having promised not to do so. But can the bank have any real effect on inflationary pressures coming from outside Australia? Melbourne University Economics Professor Neville Norman says the RBA needs to take its foot off the brake now or it will risk taking Australia into a recession. He offers advice to small businesses on how to prepare. Business Essentials Daily is p...
Jul 12, 2022•10 min•Ep. 563
If you want to connect – to truly connect – with the people around you, start telling stories. Because storytelling is a powerful way to reach people at a much deeper emotional level - just ask Colin Pearce. He’s spent a lifetime telling stories and relating their importance in the business setting. It’s scientific, he’ll tell us, as our dopamine, oxytocin and our endorphin levels all start working overtime! Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333...
Jul 11, 2022•10 min•Ep. 562
Many small business owners spend too much time and money outsourcing core tasks like sales and marketing when they should have a handle on them themselves. That’s according to management coach and consultant Leela Cosgrove, who is the Founder and CEO of Strategic Anarchy. Leela says that, if you want to be a good CEO, then sales and marketing are YOUR job, and that to be a good manager, you must get out of your “specialist headspace.” Business Essentials Daily is produced by: SoundCartel soundca...
Jul 10, 2022•10 min•Ep. 561
Several recent surveys have shown that a huge proportion of Australian SMEs have yet to make the transition to selling online. And of the firms that have tried, many have digital management platforms that are not integrated, leading to some software being neglected or ignored. In an effort to transform the sector, the Federal Government has funded training firm Navii Digital to offer free digital coaching to small businesses keen to enjoy the efficiencies and growth that integrated digital syste...
Jul 07, 2022•10 min•Ep. 560
The tough road out of mental ill-health is not to harden up and soldier on. Joel Clapham found that out in the saddest of ways when at the age of 35, his father took his own life. Joel was 16 at the time and severely impacted by his dad’s death. His biggest fear was that he would “follow the same script”. Instead, he’s taken a different road and has founded Hearten Up – helping others, and himself, by being open about mental ill-health. And now he’s taking it to the workplace. Business Essential...
Jul 06, 2022•13 min•Ep. 559
Economic figures published by the government are leaving small businesses behind, according to the CEO of the Council of Small Business Organisations Australia, Alexi Boyd. She says that, because data is used to form policy, it is crucial that statisticians start breaking down measurements by sector, and that government should start demanding figures that reflect what small business is actually experiencing in the economy. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au ...
Jul 05, 2022•9 min•Ep. 558
Being a coach and umpire at the highest level of elite AFL sport has taught Jeff “the Giesch” Gieschen a thing or two about leadership and the nurturing of star performers. Now he’s transferring those lessons to the business world. Leadership’s tough, he’ll tell us, but fairness, empathy and team spirit are paramount if you want to move from good to great. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jul 04, 2022•13 min•Ep. 557
Despite the intensity of competition and the power of consumers, it surprises Roy Osing that most businesses are doing very little to differentiate themselves from their competitors. Many resort to the same clap-trap and aspirational statements. If you really want customers to notice you, Roy recommends using the ONLY statement, i.e., “We’re the ONLY ones that…”. Roy Osing is a former company president and entrepreneur with more than 40 years executive leadership experience. He’s also the author...
Jul 03, 2022•13 min•Ep. 556
Who wants a more profitable and stress-free business? We all do, right? Well, Tony Gattari of ActionCOACH has eight ways in which you can build a business with more value, and which allow you to free up more of your time. Not only will it be a better business, but a potential buyer will pay top dollar for it. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 30, 2022•8 min•Ep. 555
