For many in business, it’s hard to avoid the discounting game. When your competitors are all reducing their prices throughout the year and offering seasonal sales, there’s pressure to reduce the dollar figure on your own price tags. Don’t do it, says entrepreneur Roy Osing. Instead, for long-term success, you should aim to add value and provide premium solutions. Reference: For more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’: https://www.bedifferentorbedead.com/ B...
Sep 21, 2022•8 min•Ep. 614
Pamela Jabbour equates uniforms as the great equaliser. That is, no matter how high up or low down you are in the company, you all feel part of the same team, the same brand. That’s just one of the benefits of wearing a uniform, according to Pamela, who is founder and CEO of Total Image Group, which was asked by new Australian airline, Bonza, to design its uniforms. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy in...
Sep 20, 2022•10 min•Ep. 613
There’s some light at the end of the economic tunnel, but not before we have to endure some more pain. That’s according to our regular economics commentator — Economics Professor at the University of Melbourne, Neville Norman. In this latest economic forecast, Professor Norman says further increases in inflation and interest rates, as well as a slowdown in economic growth, are all on the immediate horizon. But he says it’s possible Australia won’t go into recession, and that we’re close to the t...
Sep 19, 2022•12 min•Ep. 612
It’s an urgent issue that needs to be immediately addressed: Australian businesses now only have until the end of tomorrow, Tuesday 20th September 2022, to exclusively purchase the domain name of their business or brand, ending in the new suffix “.au”. Then the market opens up enabling anyone to purchase the new .au domain of their choice, opening up the possibility of people purchasing your business name domain with nefarious intent. The CEO of the Council of Small Business Organisations Austra...
Sep 18, 2022•7 min•Ep. 611
According to the Founder and CEO of the Strategic Anarchy business consultancy, the “eight percent” describes that segment of the business community that goes beyond just wanting to create financial success. She helps guide and grow companies dedicated to excellence and making the world a better place. In this episode, Leela Cosgrove describes how she came up with her “eight percent” philosophy, and how her team uses it to promote business growth through sales and marketing. Business Essentials ...
Sep 15, 2022•11 min•Ep. 610
It’s challenging for companies across most industries to find people right now. An increasingly popular tool is LinkedIn, where people tend to post a comprehensive list of their work history, like a traditional resume. LinkedIn also allows you to post a job ad, says Karen Gately, CEO of Corporate Dojo. Karen explains what to include in an ad, and how to sift through, hopefully, the tonne of applications you receive. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9...
Sep 14, 2022•9 min•Ep. 609
Do you often feel like you’re a fraud or a fake? Perhaps you started your business because you were good a particular thing, but then you question whether you’re any good at running a business. These are signs of Imposter Syndrome, and if left unchecked they could impact the very thing you’re unconfident about: your business. Behaviour change expert Suzanne Mercier says there is a cure – she outlines what you can do if you think you suffer from the dreaded Imposter Syndrome. Business Essentials ...
Sep 13, 2022•10 min•Ep. 608
According to government figures, a new cyber-attack happens in Australia every eight minutes, and according to the Chief Technical Officer and Co-Founder of Cynch Security, Adam Selwood, it’s a situation that is only getting worse. He says that three in five businesses have already suffered an attack. In this episode, Adam Selwood explains how businesses can brace for potential impact, and where most vulnerabilities lie. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +6...
Sep 12, 2022•7 min•Ep. 607
No matter how wonderful your product is, consumers will remember your brand through their experience with it, be it good, bad or ugly. So, it’s imperative you have people-loving people on the front line, insists entrepreneur Roy Osing, who discusses his own hiring technique. He asks candidates a certain question – some answers leave him with goosebumps! Reference: Find out more about Roy Osing, or purchase his book, ‘Be Dead or Be Dead’: https://www.bedifferentorbedead.com/ Business Essentials D...
Sep 11, 2022•11 min•Ep. 606
One of the many things that quickly diminished due to COVID and lockdowns, was our networking skills. Alan Manly OAM, CEO of Group Colleges Australia, encourages us to brush off the cobwebs and reconnect with others face-to-face. He unpacks what’s needed to get back into the herd and network effectively. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Sep 08, 2022•9 min•Ep. 605
If you communicate, you create and your left brain certainly gets a workout. Building a business is hard work, but taking time to be creative shouldn’t be overlooked. Samantha Parvin is Founder of Parvin Music, a licencing and consulting business that’s connects brands with some of the world’s best musical talent. Sam offers four tips to help grow your business and bring balance to your life. Reference: Contact Sam at Parvin Music for a creative approach to music licensing for your business. Bus...
Sep 07, 2022•11 min•Ep. 604
Leadership isn’t all about grandstanding or showing off to prove how charismatic you are. In fact, Roy Osing says, you want to be almost boring, in the sense that you want to make the lives of your employees easier. The “charismatic leader” is just one of the myths that Roy debunks. He’s spent 40 years in executive leadership, including as President and CMO of a telecommunications company, which he took from start-up to $1 billion in annual sales. Reference: For more information about Roy Osing,...
Sep 06, 2022•11 min•Ep. 603
As the Buddha once said: “Nothing is forever except change.” But change in a business context can still be met with resistance, rather than acceptance. Change Specialist Esther De La Cruz says business owners need to lead by example and work on their own resilience before they can be their best change manager in the workplace. She says that, by leading with empathy and compassion, the worst resistance to change can be successfully overcome. Business Essentials Daily is produced by: SoundCartel s...
Sep 05, 2022•10 min•Ep. 602
According to government figures, more than a third of Australian businesses are owned by women and that proportion is rapidly growing. But female entrepreneurs still face hurdles not encountered by their male counterparts. That’s according to the Founder and CEO of Strategic Anarchy, Leela Cosgrove, who is one of the most active Australian advocates for women in business. She says that, while it is far more difficult for women to get venture capital or credit, it is home life, and the expectatio...
Sep 04, 2022•15 min•Ep. 601
There’s nothing quite like the display and performance of the male peacock. In her book, ‘How to persuade’, Michelle Bowden uses the Captivating Peacock as one of her four archetypes of persuasion. In business and in life, how you appear and communicate can directly impact the level of enthusiasm and passion in others. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Sep 01, 2022•12 min•Ep. 600
Is the idea that trust should be earned and not given, an outdated one? And who has the right to call out bad behaviour I the workplace? Well, Mark LeBusque is a Harvard-trained consultant, and Founder & Director of The Human Manager and he has some strong advice for both and ultimately strengthen the circle of trust. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 31, 2022•8 min•Ep. 599
The year-old Australian Business Growth Fund, which is a public-private partnership between the federal government and big banks, is already investing tens of millions of dollars in SME expansion. In this episode, the organisation’s CEO and MD, Anthony Healy, explains what businesses can do to qualify and prepare for a multi-million-dollar cash injection in return for a minority stake holding. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio...
Aug 30, 2022•8 min•Ep. 598
Research shows that more people are disengaged at work than those who are enthusiastic and committed to their work and workplace. Why is that? And as a boss, how do you motivate your own team to perform at their best? Performance and leadership coach, Dan Haesler, has worked closely with elite athletes and corporate leaders. His new book, ‘The Act of Leadership’ offers practical, techniques for leaders to get the most out of their people. Business Essentials Daily is produced by: SoundCartel sou...
Aug 29, 2022•12 min•Ep. 597
An acronym on the lips of an ever-increasing number of businesses is ESG – Environmental, Social and Governance. Much of the focus on the environmental component is reducing carbon emissions. Mazars Financial Advisory Partner, Owen Dingle, explains how being environmentally responsible makes business sense. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 28, 2022•13 min•Ep. 596
How persuasive are you really? Do you struggle to win more business? Do you want to get better at convincing others of your ideas? Well, if you cultivated some persuasion techniques into habits, you’ll feel more confident to win over the other party. Presentation guru Michelle Bowden spells this out in her latest book, ‘How to Persuade: The skills you need to get what you want’. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener f...
Aug 25, 2022•11 min•Ep. 595
Change is inevitable, but managing it badly can lead to the loss of top staff. So change specialist and director Esther De La Cruz has some advice for you: be as transparent and communicative as possible and you may very well retain some of your workforce. Esther says the responses to change are largely biological, so keeping this in mind when formulating a change strategy is a recipe for success. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnyst...
Aug 24, 2022•11 min•Ep. 594
How often do we hear that there’s never enough time in the day? Often, right? Well, perhaps if those meetings were purpose-driven, you and the rest of your team could get more important work done. Leadership and productivity expert Scott Stein says it might help to adopt one of four meeting types – that way, the attendees’ time isn’t wasted and you can you can achieve greater outcomes. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/lis...
Aug 23, 2022•8 min•Ep. 593
Change may not always be comfortable but often circumstances demand it, as the last few years have demonstrated. James Smith, CEO at digital agency Smith Brothers Media says there’s often key moments or tipping points, when restructuring your business becomes inevitable. So what should business owners look for and when is a good time to change? Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 22, 2022•7 min•Ep. 592
The social media landscape has changed dramatically in the last couple of years, and businesses need to embrace a new reality. That’s according to the Growth Director for the Attention Experts social media agency, George Hawwa. In this episode, George shares some important tips on how to make an impact in the new environment. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 21, 2022•10 min•Ep. 591
There are many types of business coaching, whether it’s for you, your team, or the front-line staff. That’s according to Les Watson, who outlines what you should expect from a business coach. Good coaching, he says, is an investment, not a cost – and you can use a coach in any stage of your business journey. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 18, 2022•9 min•Ep. 590
Keeping up with technology is not just for enthusiasts or developers. Being aware of new technology in your industry, that streamlines process or enhances user experience is critically important, because, as James Smith, CEO of digital agency Smith Brothers Media says, if you’re up to date, your competitors will be, which could mean you’re already behind. James explains how to stay ahead of the game. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omn...
Aug 17, 2022•7 min•Ep. 589
One thing COVID has taught us is that for many businesses work can be done from anywhere. A hybrid model of working is here to stay, says leadership expert Scott Stein. Scott identifies five global trends which are accelerating hybrid workforces. The hybrid model, he points out, embraces different work spaces, not just the home or office. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Aug 16, 2022•10 min•Ep. 588
Karen Gately, CEO of Corporate Dojo, has seen some horror behaviour from employees who have exited a business. Sometimes, a disgruntled employee who is let go might seek revenge by exposing inner secrets of the organisation. That’s just one example. Karen says you want to make sure that any redundancy you do is handled well, with respect and within the law. Otherwise, the costs and reputation to your business can cut deeply. Business Essentials Daily is produced by: SoundCartel soundcartel.com.a...
Aug 15, 2022•11 min•Ep. 587
Today marks the start of eInvoicing week which includes a series of events designed to promote this relatively new way to bill your customers. The event is being coordinated by the Australian Tax Office, which is charged with ensuring software providers consistently implement the new eInvoicing standard adopted by the Australian government and to encourage and help businesses adopt the technology. The ATO’s eInvoicing Project Business Adoption Director, Relationships Manager, Larissa Walker, exp...
Aug 14, 2022•14 min•Ep. 586
Sue Barrett likens sales prospecting to maintaining a fitness regime: for best results you need to do it regularly and consistently, and not just when you feel like doing it. What stops us from picking up the phone to prospect is a fear of being rejected. Sue says you need to change your mindset and have a healthy belief that your sales is benefiting you and your potential customers. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/liste...
Aug 11, 2022•10 min•Ep. 585
