Post-COVID: a need for sharper focus
May 22, 2022•12 min•Ep. 526
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Episode description
Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term.
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