On this episode fo teh Built How Podcast, Joe Herrera of the Joe Taylor Group reveals the secrets behind building a successful real estate business amid shifting market dynamics. Joe shares insights on creating adaptable team structures to accommodate diverse agent needs and emphasizes honesty in fostering long-lasting professional relationships. Alongside host Lucas Sherraden, Joe discusses the challenges of motivating agents and the importance of embracing leadership as the foundation of busin...
Mar 18, 2025•33 min•Season 3Ep. 171
Join Lucas Sherraden on this episode of the Built How Podcast, featuring an insightful discussion with Nick Ratliff, a Lexington-based real estate professional. Nick shares his journey from engineering to real estate, emphasizing the importance of systems, authenticity, and adapting to market shifts. He discusses the pivotal role of systems in managing leads, the value of building a team aligned with your vision, and the necessity of clear expectations. This episode is rich with practical advice...
Mar 13, 2025•30 min•Season 3Ep. 170
Lucas Sherraden hosts Michael Carter, a prominent real estate agent from Oklahoma City, on the Built How podcast. Michael shares his journey of navigating personal and professional challenges, including restructuring his real estate team and developing a strong company culture. He emphasizes the importance of aligning with the right people, learning from failures, and fostering growth within his team. As Michael recounts his evolution in leadership and business strategies, listeners gain insight...
Mar 11, 2025•31 min•Season 3Ep. 169
Join host Lucas Sherraden as he interviews Spring Bengtzen, a leading real estate professional from Salt Lake City, Utah. Spring shares her journey from starting in real estate at 23 to managing a successful team of 68 agents, aiming for 1,000 transactions this year. She discusses the importance of discipline, leadership, and treating real estate as a true business. Spring offers insights on agent productivity, onboarding, and maintaining a strong mindset while navigating industry changes. Ideal...
Mar 06, 2025•31 min•Season 3Ep. 168
Lucas Sherraden hosts Sam Lind, leader of the Thrive Real Estate KC team, to explore team-building and leadership in the real estate industry. Sam shares his journey from practicing law to leading a successful team of 21 agents, emphasizing the importance of problem-solving, decentralizing leadership, and prioritizing genuine client care. Gain insights into creating a collaborative team culture, managing financials strategically, and navigating the real estate market with confidence. Discover ho...
Mar 04, 2025•29 min•Season 3Ep. 167
Join hosts Lucas Sherraden and Julie Youngblood on the Built How podcast as they explore the journey of building a successful real estate team in Las Vegas. Julie, with 25 years in the industry, shares her strategy for recruiting and coaching agents to achieve their first transaction within 30 days. Discover insights on the importance of selecting the right team members, setting clear expectations, and guiding agents to success through personalized coaching and proven systems. This episode is fi...
Feb 27, 2025•32 min•Season 3Ep. 166
Join host Lucas Sherraden as he delves into real estate exit strategies with Jeanette Spinelli, an Austin-based luxury market expert and author of "Real Estate Exit Blueprint." Jeanette shares her journey of transitioning from relentless selling to a balanced life, emphasizing the importance of planning and assessing business value. She offers insights into building transferable businesses, leveraging partnerships, and ensuring continued income while maintaining client relationships. Discover th...
Feb 25, 2025•30 min•Season 3Ep. 165
Join host Lucas Sherraden as he chats with Sarita Dua from Portland, Oregon, on her unexpected transition from tech sales to becoming one of America's top real estate agents. This episode dives into Sarita's journey of leveraging her engineering background and entrepreneurial spirit to build a successful real estate team. Discover key insights into effective relationship-building, the showing agent model, database management, and thriving in challenging markets. Sarita shares invaluable wisdom o...
Feb 20, 2025•33 min•Season 3Ep. 164
Lucas Sherraden hosts the Built How podcast featuring Paul Hurme from Kirkland, Washington. They discuss Paul's unique journey in building a real estate business with his sister, Via Williams, blending new home construction with resale. Paul shares insights on navigating family dynamics in business, relying on honest communication and role clarity. He reflects on lessons learned in recruiting agents and fostering productivity amidst market challenges. Paul emphasizes the importance of a service-...
Feb 18, 2025•35 min•Season 3Ep. 163
Join host Lucas Sherraden as he engages with team coach Dru Lee from Forward Coaching to dissect the stumbling blocks in building successful real estate teams. They explore key reasons for team failures, including lack of vision, hiring mistakes, and insufficient accountability. Dru emphasizes the importance of aligning values, clearly defining business goals, and maintaining a strong leadership foundation. With insights into fostering trust and healthy conflict, this conversation provides actio...
Feb 13, 2025•30 min•Season 3Ep. 162
Join host Lucas Sherraden as he chats with Jay White on the Built How podcast. Jay, a successful real estate team leader from Charlotte, NC, shares insights into his journey from $1 million to $3 million in GCI. Discover how Jay transformed his business by strategically recruiting and training agents, focusing on clear value propositions, and leveraging database leads. Learn about the importance of culture, accountability, and adaptation in driving agent productivity. Jay's experiences offer val...
Feb 11, 2025•33 min•Season 3Ep. 161
Lucas Sherraden hosts James Shaw on the Built How Podcast, diving into the intricacies of building successful real estate teams. With 20 years of experience, Shaw shares insights from his Pivot Shift Ahead Facebook group, highlighting the importance of community, training, and creating a strong value proposition for team members. They discuss common pitfalls for team owners, the significance of specialist roles, and the impact of genuine leadership and contribution. Shaw's journey, including the...
Feb 06, 2025•35 min•Season 3Ep. 160
Join host Lucas Sherraden as he interviews top Maryland real estate professional Nick Waldner on the Built How podcast. Waldner shares his journey from Cold Stone Creamery area developer to leading a successful Keller Williams team, achieving $4.5 million in GCI. Listen as Nick discusses the importance of systems, relationships, and culture in business. Gain insights into his methods for team-building and agent mentorship and discover how he shifted focus from personal sales to fostering others'...
Feb 04, 2025•32 min•Season 3Ep. 159
In this episode of the Built How Podcast, hosted by Lucas Sherraden, listeners are introduced to Will Story, a successful real estate leader from Denver, Colorado. Will shares his journey of starting as a solo agent, building a flourishing team, and the lessons learned through various ups and downs on his path to success. From his early days of struggling with profit margins to expanding his team across multiple locations, Will provides a candid look into the complexities of leading and scaling ...
Jan 30, 2025•26 min•Season 3Ep. 158
Lucas Sherraden hosts Ross Clawsen, a seasoned CPA with 30 years of experience in business finance and real estate, as they discuss strategies for improving agent profitability. Ross shares insights on key areas such as commission splits, lead generation costs, staffing, and occupancy expenses. They dive into healthy benchmarks, the importance of maintaining production, and the value of transaction fees. The episode also emphasizes the benefits of leveraging objective partners for financial insi...
Jan 28, 2025•34 min•Season 3Ep. 157
Marley Jackman joins Lucas Sherraden on the Built HOW Podcast to discuss her role in revolutionizing real estate training through the PLACE Agent Launch program. With experience launching thousands of agents, Marley shares insights on fostering productivity, swift adoption of tools, and crafting a positive team environment. She delves into the importance of building confidence through repetition and setting clear expectations for success. Whether addressing new or experienced agents, Marley emph...
Jan 23, 2025•27 min•Season 3Ep. 156
Join host Lucas Sherraden as he chats with Jen Carstensen, a powerhouse in the real estate industry based in Memphis. Discover how Jen transformed personal adversity into a thriving real estate career, starting from scratch in 2008's tumultuous market. With a focus on compassion and authentic client relationships, Jen reveals strategies for success including short sales, leveraging orphan clients, and valuing real-world learning over accolades. Gain insights from her journey navigating challenge...
Jan 21, 2025•31 min•Season 3Ep. 155
Join host Lucas Sherraden as he chats with Shannon Doser, a top real estate agent from Kansas City, navigating a significant team reinvention. Reflecting on her career, Shannon shares insights into starting in a challenging market, the power of self-awareness, and the importance of adaptability and trust in leadership. Dive into her transformative journey, from building a team to making pivotal career decisions, while balancing personal challenges and professional growth. Discover the themes of ...
Jan 16, 2025•34 min•Season 3Ep. 154
Shonna Ruble, a top real estate professional, joins Lucas Sherraden on the Built How podcast to share her journey from starting in Virginia's real estate market to leading the number one team in Montana. Shonna discusses her transition from franchise ownership to an independent brokerage and offers insights into her leadership style, focusing on accountability and growth. Discover how her experiences in challenging markets shaped her success and her strategies for team building. Tune in for valu...
Jan 14, 2025•30 min•Season 3Ep. 153
In this episode of the Built HOW Podcast, host Lucas Sherraden interviews the inspirational Adelina Rotar, a leading real estate professional from Austin, Texas. Adelina shares her journey from Knoxville, Tennessee, where she initially built her real estate experience, and how she transitioned to the competitive Austin market with no local network. Through strategic thinking, focused partnerships, and a relentless drive, Adelina has created a flourishing real estate business that boasts $4.25 mi...
Jan 09, 2025•33 min•Season 3Ep. 152
In this engaging episode of the Builr HOW Podcast, Lucas Sherraden welcomes Travis Bard, an astute real estate agent and team leader from Prescott, Arizona. Travis shares his journey through the real estate landscape—from overcoming the market downturn of 2008-2009 to building a thriving team. The conversation is a deep dive into the essentials of developing a real estate business, with a particular focus on weathering financial storms and the importance of profit management. Connect with Travis...
Jan 07, 2025•27 min•Season 3Ep. 151
Lucas Sherraden interviews Erik Hatch on the Built How podcast, exploring Erik's journey from ministry to becoming a top-performing real estate agent with a thriving team. Erik shares candid insights into overcoming gambling addiction, balancing personal struggles, and cultivating a successful business culture. Highlighting the significance of relationship capital and personal growth, Erik discusses achieving peace as the new wealth. This episode offers a raw and inspiring look into Erik's journ...
Jan 02, 2025•32 min•Season 3Ep. 150
Lucas Sherraden hosts Eric Forney, a top real estate professional from Indianapolis, on the Built HOW Podcast. They delve into how Eric built Indiana's leading Keller Williams team. Eric shares insights on running an efficient real estate business in the competitive Midwest market, emphasizing the power of curiosity in building connections. He discusses leadership, recruiting challenges, and maintaining production through systematic approaches. The conversation also highlights the enduring value...
Dec 31, 2024•34 min•Season 3Ep. 149
Join host Lucas Sherraden as he sits down with Ron Ruscha and Thuy Nguyen from the Building Dreams team in Kirkland, Washington. Discover the journey behind their successful real estate team, their commitment to growth, and the power of perseverance. Listen as Thuy shares how her personal history fueled her passion for real estate, and Ron discusses the transformative impact of leadership lessons. Learn about their structured approach to training and accountability, as well as the importance of ...
Dec 26, 2024•28 min•Season 3Ep. 148
Lucas Sherraden interviews real estate icon Mike Hicks, exploring his 35-year journey in the industry from Idaho Falls, Idaho. Mike shares his evolution from using index cards for client management to operating a leading team at Anderson Hicks Group. He offers insights into building a business that thrives on repeat and referral clients, the importance of creating memorable client experiences and transitioning from an individual agent to team leadership. Discover the significance of core values ...
Dec 24, 2024•34 min•Season 3Ep. 147
Lucas Sherraden hosts top real estate agent Yosseff Roman from Orlando, Florida, on the Built HOW Podcast. Yosseff shares insights from his 20-year journey in real estate, emphasizing the shift from money-driven goals to building strong relationships and providing exceptional service. He reflects on the lessons learned from the 2008 market crash, the importance of vision and resilience, and leadership through example. Yosseff discusses the value of communication, empathy, and consistency in buil...
Dec 19, 2024•26 min•Season 3Ep. 146
Lucas Sherraden hosts Taylor Kolon from Columbus, Ohio, who shares insights into building the reEquity Group. Taylor discusses the challenges and strategies behind forming a successful real estate partnership with Zach PAvol and Brian Kemp, leveraging time effectively, and maximizing productivity. He highlights the importance of systems, models, and personal growth in achieving success. Taylor also touches on the significance of purposeful database management, increasing revenue while controllin...
Dec 17, 2024•30 min•Season 3Ep. 145
Lucas Sherraden hosts Katie Benson, Chief Growth Officer at PLACE, on the Built HOW podcast. They discuss the intricacies of building successful real estate teams, addressing common roadblocks like profitability and talent attraction. Katie shares insights from her experience consulting top real estate professionals, emphasizing the importance of a strong growth mindset and genuine partnerships. They discuss the motivations behind starting a team and the significance of offering unique value pro...
Dec 12, 2024•28 min•Season 3Ep. 144
Join host Lucas Sherraden and Chris Suarez, co-founder of PLACE, on the Built HOW Podcast as they dive into building successful real estate teams. They explore maximizing per-agent productivity using a six-step process centered on psyche, preparation, process, promotion, performance, and post-activity. Chris reveals insights on sustaining long-term growth, providing systems that empower agents, and fostering a business environment where quality meets quantity. Gain valuable takeaways on creating...
Dec 10, 2024•40 min•Season 3Ep. 143
Lucas Sherraden hosts Nicole Burnett on the Built HOW Podcast to explore her journey in real estate. From aspiring attorney to top real estate professional, Nicole shares insights from her 11-year career, emphasizing personal growth, strategic risk-taking, and leveraging relationships in a small market like Gig Harbor, Washington. She discusses the challenges of balancing leadership at a brokerage with building a real estate team, highlighting key lessons in patience, foundational operations, an...
Dec 05, 2024•26 min•Season 3Ep. 142
