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Built HOW

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Welcome to the Built How Podcast A podcast for the real estate industry. Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today. Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest. This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses. We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately. Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
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Episodes

Brian Kemp - Building a Resilient Real Estate Team

Lucas Sherraden welcomes Brian Kemp from Columbus Ohio to the Built How Podcast. Brian discusses his 37-year journey, from humble beginnings at Prudential to building one of the nation's top teams with Keller Williams. He emphasizes the importance of partnerships, open communication, and creating opportunities for team members. Brian also shares personal stories about fostering a balanced life and how pivotal moments of reflection and strategic decisions drove his team's recent growth. Discover ...

Dec 03, 202426 minSeason 3Ep. 141

Zach Pavol - Unlocking Partnership Potential: Strategies for Building Bigger Together

Join host Lucas Sherraden in a conversation with Zach Pavol from RE Equity Group in Columbus, Ohio, about leveraging systems and partnerships to build a successful real estate business. Discover how Zach's corporate background in systems design helped him and his partners triple their team to six agents and achieve exponential growth in just three years. Zach shares insights on creating agent productivity, the significance of culture and mission, and the value of trust and communication in effec...

Nov 28, 202429 minSeason 3Ep. 140

Debbie DeGrote - Why Successful Real Estate Agents Build Teams

Join Lucas Sherraden as he hosts Debbie DeGrote from Forward Coaching on this episode of the Built HOW podcast. They explore the intricacies of building successful real estate teams. Together, they discuss the benefits of team-building for leaders and agents, essential strategies for establishing a thriving team, and the future of real estate teams in the industry. The conversation provides valuable insights for those looking to navigate the evolving landscape with advice on leveraging brand pow...

Nov 26, 202432 minSeason 3Ep. 139

James Adams - Generating Success Through Checklist Culture

Lucas Sherraden hosts top real estate agent James Adams on the Built HOW Podcast. James recounts his fascinating journey from professional pool player to successful team owner in Brooksville, Florida. He discusses the challenges of building a real estate team, emphasizing the importance of documenting systems, understanding individual motivations, and providing a consistent experience. James shares insights on leadership and the significance of removing comparisons and focusing on creating meani...

Nov 21, 202425 minSeason 3Ep. 138

Brian Gubernick - Navigating the Transition from Solo Agent to Team Leader

Join host Lucas Sherraden and guest Brian Gubernick, Chief Real Estate Officer at PLACE, as they discuss the intricacies of building successful real estate teams. This insightful discussion covers the need for developing new leadership skills, handling average performance, creating effective systems, and understanding financial metrics. Hear how important it is to align with motivated agents and learn why some realtors remain solo, while others thrive by forming teams. Perfect for real estate pr...

Nov 19, 202443 minSeason 3Ep. 137

Sarah Chatel - Harnessing Personal Networks for Real Estate Success

Join Lucas Sherraden as he interviews Sarah Chatel, a thriving real estate leader from Atlanta, Georgia, on her journey from accidental success to building a formidable real estate team. Discover how Sarah's curiosity and network paved her way to Rookie of the Year and learn her insights on leadership, the importance of humility, and leveraging coaching to excel. This episode contains valuable lessons on navigating mistakes, celebrating successes, and fostering partnerships that thrive on mutual...

Nov 14, 202424 minSeason 3Ep. 136

Ben Kinney - Building a Real Estate Team - Strategies, Mindset, and Success Secrets

In this episode of the Built HOW Podcast, host Lucas Sherraden welcomes Ben Kinney, the founder of the podcast, for an engaging conversation centered on the future of the real estate industry, particularly the growing significance of real estate teams. The discussion dives into why building a team is advantageous and outlines practical steps and mindset shifts that can lead to enduring success in the field. Their dialogue is educational and interspersed with personal anecdotes from Ben's success...

Nov 12, 202433 minSeason 3Ep. 135

Alison Wojnarowski - Secrets of Building a 90% Referral Business

Lucas Sherraden hosts Alison Wojnarowski, a Raleigh, North Carolina real estate leader, on the Built HOW Podcast. Alison shares her journey of growing a successful real estate business through strategically using Facebook groups, Instagram, and YouTube. She discusses the importance of consistency, authenticity, and patience in social media engagement while reflecting on the challenges of building a team. Listen to Alison's insights on balancing family life with professional growth, and how she t...

Nov 07, 202428 minSeason 3Ep. 134

Susan Arant - The Hidden Power of Intentional Goal Setting in Real Estate

Join Lucas Sherraden as he chats with Susan Arant from Austin, Texas, who shares insights from running a successful real estate team. Discover how Susan transitioned to real estate, the importance of intentional goal-setting, and overcoming challenges in prospecting and lead generation. Susan discusses balancing a business partnership with her husband, Gene, and the strategies that keep their team performing. Uncover wisdom on staying resilient amid market shifts and the power of surrounding you...

Nov 05, 202427 minSeason 3Ep. 133

Scott Neal - Navigating Uncertainty through Resilience and Adaptability

Discover the extraordinary journey of Scott Neal, a real estate professional from Richardson, Texas, on the Built HOW Podcast. Host Lucas Sherraden talks with Scott about his transition from dealing poker in illegal underground games to achieving real estate success, inspired by the book "Rich Dad, Poor Dad." Scott shares how investing in coaching transformed his career amidst challenging market conditions. He also explores the realities of building a real estate team and his partnership with PL...

Oct 31, 202434 minSeason 3Ep. 132

Ginger Peters - Leadership with Vision

Join host Lucas Sherraden as he dives into the journey of Ginger Peters, a top real estate agent from Raleigh, North Carolina. With 14 years in the industry, Ginger shares insights on building a successful team, the importance of prospecting, and adapting to evolving market challenges. Discover how her focus on leveraging a prospecting-based model, clear value communication, and strategic teamwork has driven her success. Listen as Ginger discusses leadership lessons, the bright future of real es...

Oct 29, 202424 minSeason 3Ep. 131

Michael Flores - The Power of Leadership and Continuous Learning

In this episode of the Built HOW Podcast, host Lucas Sherraden explores the inspirational journey of Michael Flores, a celebrated real estate leader based in Katy, Texas. With a background rooted in corporate sales, Michael's transition into the real estate industry is a testament to his determination and vision for entrepreneurial success. Over 11 years, Michael has not only built a thriving team of nine but has also navigated significant shifts from being a dual-career professional to leading ...

Oct 24, 202426 minSeason 3Ep. 130

Caren Fried - Navigating Risks and Rewards

In this episode of the Built HOW Podcast, host Lucas Sherraden engages in a candid conversation with Carin Fried, a prominent real estate agent from Raleigh, North Carolina. Carin shares her remarkable journey from a 17-year career in banking and finance to becoming a thriving entrepreneur in the real estate industry. Her transition story is layered with insightful experiences about building a successful sales team, emphasizing determination, strategic hiring, and the importance of culture in te...

Oct 22, 202427 minSeason 3Ep. 129

Brittany Purcell - From Rookie to Industry Leader

On this episode of the Built HOW Podcast, top real estate agent Brittany Purcell shares her journey from entering real estate in 2007 to building a successful team in Athens, Georgia, with 22 agents and managing 362 properties. She discusses the pivotal role of training and coaching, managing work-life balance as a mother, and the lessons learned from business challenges. Purcell also talks about leveraging partnerships to enhance growth. Join Lucas Sherraden and Purcell for insights into thrivi...

Oct 17, 202433 minSeason 3Ep. 128

Austin Keitner - The Secret to Tripling Your Real Estate Revenue

Lucas Sherraden welcomes Austin Keitner, a top real estate agent from Toronto, to discuss his journey on this episode of the Built HOW podcast. Austin shares his path from door-to-door HVAC sales to building a successful real estate business in Canada. He emphasizes the importance of mentorship, focusing on geographic specialization to boost production, and separating personal commissions from business revenue for profitability. Learn about Austin's collaboration with PLACE Inc., which helped tr...

Oct 15, 202422 minSeason 3Ep. 127

Beth Samberg - Striking the Balance Between Guidance and Independence

In this episode of the Built HOW podcast, host Lucas Sherraden sits down with real estate expert Beth Samberg from Philadelphia. Beth shares insights from her nearly two-decade-long career, elaborating on how she started in the real estate business during a challenging personal time and how she successfully scaled her operations. The episode explores Beth's strategies for building a respected brand and her approach to lead generation, focusing on nurturing genuine relationships and leveraging he...

Oct 10, 202423 minSeason 3Ep. 126

Rachel & Ryan Lee - From Door Knocking to Industry Titan

In this episode of the Built HOW podcast, host Lucas Sherraden leads an engaging conversation with Rachel Adams Lee and Ryan Lee, a dynamic couple making significant strides in the real estate industry in Northern California. As seasoned professionals, they share their insightful journey through the challenges and triumphs of building a thriving real estate empire. Rachel opens up about the trials of her first year, her strategic door-knocking efforts, and how perseverance turned potential failu...

Oct 08, 202430 minSeason 3Ep. 125

Gabe Alarid - Focusing on Consistency and Accountability in Real Estate Success

Lucas Sherraden interviews Gabe Alarid of Albuquerque, New Mexico, in this episode of the Built HOW podcast. Gabe discusses his career journey from working with McDonald's to real estate, the importance of focus and accountability, and his experiences with leading a real estate team. He emphasizes listening, asking powerful questions, and fostering authentic relationships. Gabe shares his insights on personal growth, leadership, and why consistency is crucial for success. Join them as they explo...

Oct 03, 202424 minSeason 3Ep. 124

Tyson Bradley - Building a Real Estate Business with Heart and Hustle

On this episode of the Built HOW podcast, Tyson Bradley joins Lucas Sherraden to share his journey from a technology consultant to a thriving real estate professional. Tyson discusses how he navigated the 2008 financial crisis, rebuilt his business, and partnered with his wife to build something special in the real estate industry. Learn about the importance of focusing on community impact, the value of mentorship, and the benefits of aligning with a supportive network like PLACE. Tyson also emp...

Oct 01, 202422 minSeason 3Ep. 123

Greg Carlson - Consistency and Persistence

On this episode of the Built HOW podcast, Lucas Sherraden talks with Greg Carlson, a thriving agent from Austin, Texas. Greg shares his journey through real estate and military leadership to his evolution from making 35,000 cold calls in his first year to building a successful team. Greg's powerful anecdotes reveal his unyielding persistence, strategic networking, and commitment to personal development. Discover how Greg's experiences and mindset shaped his business and leadership approach while...

Sep 26, 202423 minSeason 3Ep. 122

Georgee Kluck - The Power of a Practice-Driven Listing Presentation

On this episode of the Built HOW podcast, Lucas Sherraden hosts Georgee Kluck, a seasoned real estate professional from Miami, Florida, to discuss her 35-year journey in real estate. Georgee shares insights on transitioning from a salesperson to a business leader and how personal challenges, like surviving breast cancer and losing a son, shaped her approach. They also explore pivotal moments, such as joining Keller Williams and finding renewed purpose with PLACE Inc. Listen to Georgee's lessons ...

Sep 24, 202425 minSeason 3Ep. 121

Erica Timko - The Role of Education in Shaping a Successful Real Estate Career

Join Lucas Sherraden as he sits down with Erika Timko from St. Louis, Missouri. Erika discusses her journey from a high school guidance counselor to a successful real estate professional handling 70-80 transactions a year. She shares valuable insights on transitioning into real estate, building a team, and the lessons learned about leadership and productivity. Erika also reveals how partnering with Place has enhanced her business through better training, systems, and coaching. Discover how she p...

Sep 19, 202426 minSeason 3Ep. 120

Rustan Tongg - Building a $150M Real Estate Empire

In this episode of the Built HOW Podcast, Lucas Sherraden interviews Rustan Tongg from Honolulu, discussing Rustan's vibrant journey in real estate, from aspiring preacher to leading a 17-member team at Keller Williams. Rustan shares insights into his rapid success, the challenges of unwinding a brokerage, and the crucial phases of business growth: selling, hiring, and leading. He delves into the importance of self-leadership, maintaining a forward-thinking mindset, and finding market opportunit...

Sep 17, 202427 minSeason 3Ep. 119

Wes Postlethwaite - Secrets to Mega Agent Success

In this episode of the Bilt HOW Podcast, host Lucas Sherraden talks with Wes Postlethsaite, an accomplished real estate agent from Nashville, Tennessee. Wes shares his journey from a dual career in retail management to becoming a full-time real estate professional. Wes discusses the strategies and systems that propelled his business, emphasizing the importance of focusing on listings, leveraging coaching programs like BOLD, and building a robust foundational system for consistent success. Wes ou...

Sep 12, 202425 minSeason 3Ep. 118

Liz Johnson - From Diverse Careers to Real Estate Excellence

In this episode of the Built HOW Podcast, Lucas Sherraden is joined by top agent Liz Johnson from Bonney Lake, Washington. Liz shares her unique journey from a sheriff to a successful real estate agent, detailing how she built her team, overcame challenges, and strategically navigated the 2008 market crash. Dive into her insights on human behavior, the importance of community expertise, and how partnering with PLACE has shaped her business. With humor and heart, Liz also discusses her future goa...

Sep 10, 202427 minSeason 3Ep. 117

Jason Munoz - Achieving Breakthroughs: Overcoming Team Growth Ceilings

In this episode of the Built HOW Podcast, host Lucas Sherraden sits down with Jason Munoz, a prominent real estate team leader from Lacey, Washington. From humble beginnings in retail phone sales to leading a top-performing real estate team, Jason shares his journey of perseverance, strategic adjustments, and the crucial role of mentorship in his success. Jason discusses the challenges of his early real estate career, marked by financial struggles and the struggle to establish himself in a new i...

Sep 05, 202430 minSeason 3Ep. 116

Deldi Ortegon - Mastering Real Estate with Faith and Focus

Lucas Sherraden hosts Deldi Ortegon from McAllen, Texas, on this episode of the Built HOW Podcast. With over 30 years in real estate, Deldi shares her journey from rookie of the year to building a thriving team in multiple locations. She delves into overcoming personal and financial hardships, leveraging technology, and staying true to her faith and values. Deldi highlights the importance of mentorship, consistency, and aligning with partners who share your mission. Her story is a testament to r...

Sep 03, 202431 minSeason 3Ep. 115

Karl Isenburg - Building a Resilient Real Estate Team

In this episode of the Built HOW podcast, Lucas Sherraden hosts Karl Isenberg, an experienced Scottsdale Realtor, who shares his 25-year journey in real estate. Karl talks about starting anew after financial setbacks, the importance of resilience, and the lessons learned from navigating market shifts. He emphasizes the value of staff in business growth and the strategic advantages of joining PLACE. As they discuss 2024 focus areas, Karl underscores the necessity of consistent lead generation and...

Aug 29, 202424 minSeason 3Ep. 114

Nikki Klein - Transforming Your Mindset for Success

In this episode of the Built HOW Podcast, your host Luas Sherraden engages in an enlightening discussion with Nikki Klein, a top real estate professional from Boca Raton, Florida. Nikki shares her inspirational journey into the real estate industry, revealing how her experiences and unique mindset have led to her success. The conversation explores important themes such as the power of mindset, the significance of living in a field of possibility, and the transformation of personal energy and con...

Aug 27, 202433 minSeason 3Ep. 110

Brandon Ramirez - Control Your Schedule for Success

In this episode of the Built HOW podcast, host Lucas Sherraden talks with Brandon Ramirez, an amazong real estate agent who shares his remarkable journey from law enforcement to real estate success. Brandon provides invaluable insights into his initial struggles and triumphs, the importance of time management, and the transformative decisions that led him to become a team owner operating in the dynamic San Antonio market. Brandon delves into the transitions he made from being an agent on a team ...

Aug 22, 202432 minSeason 3Ep. 112
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