267 - Marketing Funnel Breakdown for Remodelers
A leaky marketing funnel can literally cost you tens of thousands of dollars in lost revenue. I’m going to show you how to construct a rock solid marketing funnel. Listen now!
Apr 09, 2024•18 min
Builder Funnel Radio
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
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Episodes
266 - Go Narrow to Get More
Many times in life, to get more we need to do less. To achieve more, we have to remove. I want to get into something that has worked really well for me in several areas. I hope you can use it in your life too. It’s simple in theory, but it has been difficult to execute. Listen now!
Apr 02, 2024•15 min
265 - Tom Reber - Is Your Marketing Working? Part 1
Spencer sat down with Tom Reber over at Contractor Fight. Listen along as they talk all things branding, advertising and marketing. Learn how to stand out and dominate in your local area. Here's Part 1!
Mar 29, 2024•43 min
264 - PITTSBURGH REMODELER CLOSES 1 MILLION DOLLAR PROJECT WITH OUR PAID ADS STRATEGY
We recently helped a Pittsburgh remodeler close a $1M project through Facebook ads. Almost every remodeler and builder I talked to said something similar. “I just don’t think someone that wants to do a $200K remodel is using Google. They are asking their friends.” Listen now to hear how things have changed!
Mar 19, 2024•13 min
263 - Intention > Toxic Business Coaching
Are you tired of being yelled at online by coaches telling you what you SHOULD do with your life? Me too. I’ve seen a lot of content lately - both online and at events watching speakers where the message did not resonate with me. Listen to hear what does resonate with me!
Mar 12, 2024•16 min
262 - What They Don't Tell You About Business Growth
Growing a business is HARD. Here are 5 things I’ve observed about business growth that most people don’t talk about. Start listening now!
Mar 05, 2024•18 min
261 - Miller Bradford Guest
Miller got his start in the construction world in 2020 working for his brother in Birmingham, Alabama as the Controller of the company. He realized how much he could help other small businesses with things like bookkeeping, online bill pay, WIP reporting, and financial systems and operations. In 2022, he started Up Accounting Inc. because he thought he wanted to serve all small businesses as a fractional CFO/Controller. Miller discovered there's plenty of work to be had, but he also discovered t...
Feb 29, 2024•31 min
260 - Make Marketing Videos That People Actually Like
Are your videos not getting the traction you’re looking for? It’s probably because you’re missing one of these elements. We posted a reel/day for the 2nd half of 2023 and grew our IG following very aggressively. We also grew out YouTube subscribers from 1K to over 4K in about 120 days in the 2nd half of 2023. Listen today!
Feb 20, 2024•16 min
259 - Get More Qualified Remodeling Leads
How do you expect to get more qualified leads if you haven’t even defined what that means for you and your company? I talk to a lot of remodelers. A lot. I’m fortunate to have the vantage point I do where I can to see and hear from remodelers and custom builders in dozens and dozens of markets in the US and Canada. Start listening now!
Feb 13, 2024•14 min
258 - Why Your Blog Isn’t Generating Any Leads
Your blog could be generating you dozens of leads every single month. Here’s why it’s not. Over the years, I’ve looked at a lot of remodeling company and home builder blogs. The majority are a total waste. The articles say words but nothing about them was created with a true purpose, so they are mostly wasted time and effort. Not producing anything for the company. Start listening now!
Feb 08, 2024•14 min
257: My Thoughts on Goal Setting
Over the years, I’ve always set goals for myself. In general, they are super motivating to me and give me a sense of direction. I’ll also say that I’ve missed a lot more of my targets than I’ve hit. Despite missing so many of my targets, I’ve still been able to do things like build a multi-million dollar business that’s growing extremely quickly, build a rental portfolio, achieve millionaire status in my early 30s, and maintain a healthy lifestyle. And I only share that with you because I want y...
Jan 23, 2024•17 min
256: The Position of the Marketer
Chances are the majority of you have hired someone in the past to help you with your marketing. Whether that's an agency, a designer, a website company, etc. Two of the biggest complaints we always hear from remodelers or home builders who have sought outside help are: 1) Not getting enough leads for the investment and 2) the quality of leads is low. But do you even know what you would need to get from your investment to break even? We're going to jump into all of these problems and questions in...
Jan 16, 2024•17 min
255: Guest on Modern Craftsman w/Nick Schiffer
Nick and Tyler invited me to discuss how a proper marketing strategy can help your business grow. I found my niche in residential remodeling and custom building companies and I describe why that market works for me. In an industry that has previously relied on word-of-mouth referrals for new leads, I love sharing why adopting newer marketing techniques can bring in more targeted clients. Check out the episode to hear more!
Jan 03, 2024•1 hr 41 min
254: End of Year Recap
With the end of the year coming up fast, we wanted to dive into this past year. We're sharing our top resources, strategies, and predictions so you have what you need to tackle the next two weeks of the year. Here at Builder Funnel, we're full of energy and momentum as we head into 2024 and we want you to feel the same so be sure to listen to this episode, subscribe, and let's cheer for the new year and new opportunities!
Dec 19, 2023•22 min
253: Duane Johns of The Builder Nuggets Podcast
Today, I sit down with Dwayne Johns. He is a builder, remodeler, coach, and consultant. Dwayne entered the construction industry over 30 years ago, working on oceanfront estates in Hamptons on Long Island, New York. From laborer to craftsman to business owner, he was always honing his skills and immersed himself in all aspects of high -end custom construction. In 1996, he moved to Charlotte, North Carolina and started a general contracting business with Roger Ketchum, and the two achieved succes...
Dec 12, 2023•37 min
252: Remodeler Marketing Budgets Explained
Establishing a marketing budget is important. If you’ve never really allocated a budget for marketing or you’ve always has a super low budget of 1% or less, you’re actually probably not charging enough for your projects and you need to increase your margins. You need to budget based on your growth goal, not your current volume.
Dec 05, 2023•21 min
251: Guest on Construction Champions - Do You Want A $100 Million Dollar Company?
I was recently on the Construction Champions podcast hosted by Ron Newspom. And we talked about the importance of marketing heading into 2024, as well as the biggest marketing shakeup incoming and what to do about it. Let's talk about the intention it takes to set your business up for success. Do you want a $1 million dollar company or a $100 million dollar company? This is a real question you must ask. Construction Champions Podcast Episode 57: https://youtu.be/WyhSiafjCCs?si=K3j0H5B6jlvdlqN6
Nov 28, 2023•24 min
250: Website Design Checklist for Remodelers and Custom Builders
When it comes to your website, the design is only half the equation. It's important to understand what the real goal of your website is before you decide to redesign it. Here at Builder Funnel, we look at websites through two lenses: design and performance. Usually, we spend more focus on performance, but today we're going to dive into the design side so you can have a well-rounded understanding of how your website should stand in today's market.
Nov 08, 2023•13 min
249: How to Get Free, Exclusive Remodeling Leads
Here’s how to get free, exclusive remodeling leads. Exclusive meaning these aren’t purchased and/or shared. We’ve been hearing a lot about how demand is dropping off and sometimes having a huge budget allocated to lead generating is not an option. So, here are our top three ways you can start collecting more leads for free today!
Oct 10, 2023•9 min
248: 3 Reasons Remodelers Should NOT invest in a Custom Website Re-Design
Custom websites can end up hurting you more than helping. Website designers focus on making the website look really good, which is important to a degree. But after that, you really need your website to be your top salesperson, so it should be capturing and converting leads. Do you want your website built on a strong foundation? Send us an email at hello@builderfunnel.com and we can help!
Oct 03, 2023•8 min
247: I Spent $55K in One Week and Here's Why
I recently invested $55K in one week. I flew nineteen team members out to Builder Funnel Headquarters in Colorado Springs to work on the business vs. in it. Several sessions were dedicated to improving efficiency, communication, results, and some team activities. Listen now to hear why and what I expect to get out of this investment.
Sep 26, 2023•12 min
246: A Client Complaint and Our Response
One of our clients recently emailed us with a complaint. How we responded might surprise you. The client emailed us requesting to “pause marketing” because they are getting too many leads and are having to turn down a lot of work. That’s going backward, but there are 3 other quick things we can do even if you can’t magically get more skilled labor.
Sep 19, 2023•11 min
245: What Does an “SEO Campaign” Look Like?
Did you know there are over 200 Ranking factors that Google looks at when determining how you show up locally on search? We understand that SEO often confuses people. From keywords to Google business profile, links, and domain authority, there is a lot going on. Let’s break down one type of SEO campaign you can run in your remodeling business now!
Sep 12, 2023•13 min
244: How to Drive Remodeling Leads Using Social Media
I get this question a lot: how can we drive more leads on social media? You definitely CAN, but I think it's actually the wrong question. Today, I share my view and some statistics on HOW to best leverage social media in your remodeling business. And it's probably not what you think. Most remodelers generate less than 5% of their leads from social media. But it's still an important tool. Here’s why.
Aug 15, 2023•12 min
243: Blueprint Questions Answered
We get a lot of questions about our Remodeler Marketing Blueprint strategy process. In this podcast, I’m going to go through our top 8 frequently asked questions about our Blueprint and hopefully add some clarity for you on marketing strategy whether you work with us or not!
Aug 08, 2023•16 min
242: The Power in Picking a Niche
Your entire business can get a lot easier just by picking and committing to a niche. I want to share my story on how I was able to niche down in my field of marketing and build a brand that is hyper-focused on one niche and the benefits that came with it. Results are better, delivery of experience for clients are better, and your marketing and sales has more intent. Start listening now!
Aug 02, 2023•11 min
241: How Much Can You Spend to Land a Remodeling Project?
Many remodeling and custom building companies grow by word-of-mouth referrals, but a lot of interesting things can happen once you become more aggressive with your marketing. If you’re just starting to use marketing to get more customers, then this episode will break down what you need to know and how much you need to spend to get the ball rolling. Start listening now!
Jul 25, 2023•15 min
240: Helping a Remodeler Change Business Direction
Sometimes the problems in our business are bigger than we think. We get so stuck in the weeds that we try to solve a whole bunch of level 1 problems and they’re keeping us stuck. When really, if we zoomed out, we might be able to solve 1 BIG problem that unlocks business growth. Start listening now!
Jul 18, 2023•10 min
239: When & Why Remodelers Should Re-Design Their Website
So often, when our team gets on a call with a remodeler, they are in the middle of a website re-design and as we dig into it, there’s almost always something that raises some questions. Today, I want to walk through when and why remodelers and custom builders should re-design their websites. Start listening now!
Jul 11, 2023•15 min
238: Product Management with Canvas CEO, Kevin Stephens
Kevin Stephens started programming on an Apple II+ at the age of four, which established his love of technology. After earning his degree in computer science at the University of California, San Diego, Kevin spent time as a software engineer at Apple before joining Google in its early days. There, he worked on a variety of products and helped build Google’s presence internationally. He later co-founded and led Blink, the first consumer ephemeral text messaging app, which was acquired by Yahoo. K...
Jun 28, 2023•37 min
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