We’ve all heard this at some point: “You gotta be posting multiple times daily to social media! Reels, stories, videos, photos, and on and on.” But is this true? Maybe/maybe not. How often should remodelers be posting on social media? That’s what we’re going to cover today so start listening now!
Everyone is coming to us now wanting “emergency marketing”. I need leads today, tomorrow, and this week. Well, I sure wish it worked that way. It doesn’t. But today, I will talk about quick lead gen vs. sustainable, repeatable marketing. Here at Builder Funnel, we are huge believers in long-term inbound marketing rather than short-term lead building, but we know that lately demand has been drying up and it just isn’t the same as it was two years ago. So start listening now to discover three ways...
People like proof of expertise. As funny as it sounds, we like to see that piece of paper on the wall. When you’re talking to a prospect, it’s worth mentioning your company is double or triple or quadruple certified and you do that because you want to make sure your clients get the best experience and outcome possible. Let’s talk about how to use this in your sales process. Start listening now!
“Internet leads suck”. “Marketing generates garbage leads”. “Marketing doesn’t work.” Have you ever said anything like this before? Or at least thought it? In this week’s episode, Spencer is going actually to break down why this isn’t the case…but there is something VERY important going on here that you can fix. Start listening now to learn how you can use content marketing as a remodeler and builder to start creating referral-type leads!
Today, we’re going to talk about 1 part of the value equation (thanks Alex Hormozi) - and as it applies to remodeling and custom home-building businesses. And what is that? Perceived likelihood of achievement. When we buy anything, part of what we want to know is…will this work for me? And the more likely we think it will work, the more we’re willing to pay. Start listening now!
We just hit our 13-year anniversary here at Builder Funnel and what better way to celebrate than to share the top 7 lessons we’ve learned throughout the years! Some were learned the hard way while others just simply took way too long to learn. We always want our listeners to get the most out of our content and their business so we hope these insights will help you eliminate potential mistakes so you can continue to grow your remodeling or custom home-building business. Start listening now!
This week, we’re diving into a topic that doesn’t seem to get much attention in the remodeling and home-building space. We’re talking about “Return on Ad Spend” or ROAS. Most remodelers and custom builders have built their businesses on word-of-mouth or referrals and typically do very little advertising and marketing, but what happens when word-of-mouth referrals start to slow down? Start listening now and discover a different take on ROAS as a remodeler or home-builder!
I’ve been reflecting lately and one of my biggest realizations is the shift I’ve made in my learning habits. If you know me, you know I’m a BIG reader, like 35-50 business books a year kind of big reader, but I changed my decade-old way of learning in order to double my business. I focused more on intentional learning rather than the quantity of learning and now, every time I see a constraint in the business, I try to identify the best 1 to 3 books to help me solve that problem and work on imple...
This week we’re going to talk all about strategy! But, what does strategy actually mean? You gotta know where to play and how to win, which means even knowing when to say “no”. As you think about your company, marketing, or even sales strategy, ask yourself what you want to say “no” to. This will help you start developing your niche or unique spot in the industry.
Most remodelers and home builders we talk to today are not signaling to their perfect clients. This can generally make all your marketing dollars ineffective. This week, Spencer is answering a top-of-mind question: how do you attract your perfect customer? A little spoiler, a lot of it stems from your website. When people hit your website: what are they thinking, what’s their first impression? Spencer tackles these questions and more to give you actionable insights on how you can start drawing i...
Did you know that 80% of sales require an average of five follow-ups? So, if you’re not following up consistently with your sales opportunities, most likely you’re losing A TON of business and money every single year. We’ve been taking deep dives into the weeds with several remodeling companies and evaluating their lead follow-up process. In this episode, we’re sharing some of our findings and a few tactical things you can do to start closing some gaps and making more money. Start listening now!
This week we will learn what to do when demand starts to shrink for remodeling and custom home-building businesses. Over the last few months, we’ve seen a huge decline in demand for remodeling projects and custom homes. It’s not super surprising, but if you haven’t been on top of your marketing then you may be feeling the slowdown more than others. We’re going to discuss what to do when remodeling and custom home demand shrinks so start listening now!
This week’s episode is about CPL vs CPA. Well, what does that mean? We’re diving into the topic of cost-per-lead vs -cost-per-acquisition. This conversation was sparked by recent conversations with other remodeling companies and we wanted to share our thoughts with you. We’re going to ask some hard-hitting questions designed to get you thinking. What can you spend to get a customer and what are you even willing to spend? It’s all broken down with real-world examples inside the episode, so start ...
We’re always encouraging remodelers and builders to write more content, specifically blogs, but we’ve noticed they usually don’t know where to start. We know sitting down to write a blog can be overwhelming because how do you know what you should be talking about? We want to help remove some of the pressure of blog writing by telling you the blog posts you should write first. Also, don’t forget to download our new Secret Reports that share how Builder Funnel generated over $150 million in sales ...
The topic of this week’s episode is growth and demand, and what that means as we move forward. Throughout this episode, we dissect a fictitious design-build company as they navigate through the market. We’ll discuss what to do once demand drops and critical ways to pivot in order to continue dominating the market. Start listening now!
If a picture is worth a thousand words, then professional photography is worth a thousand customers. We’re diving into a super granular topic in this week’s episode, but we think it’s important and how to increase audience engagement with photos. We’ve encountered hundreds of remodelers and custom builders whose websites and social channels were not up to par, and it could all be fixed by hiring a professional photographer. We share why high-quality photos are a must, simple but unique ways you ...
Educational content marketing educates your readers on topics related to your industry. It’s based on the idea that businesses should teach their audience before trying to sell them something. By teaching your readers, rather than just selling to them, you reach a larger audience. These visitors are seeking information that will assist them in making more informed decisions about the problems they are facing. Listen to this week’s podcast as Spencer explains why you should making your content mo...
This week’s episode is a continuation of last week’s podcast where we talked about quick-hitting tactics you can employ to drive leads, but instead of leads, we’re focusing on the sales side. Get ready to uncover three sales plays you can begin running in different scenarios in order to start generating some new sales opportunities. So if you’re prepared to learn what these sales plays are, how to use them, and when then start listening now!
As we start to hit a seasonal slowdown, Spencer shares his top three quick-hitting lead generation ideas that remodelers and custom home builders can start running today. We know leads have gradually been declining since 2021 and as a business owner, you’re feeling the pressure to do something to change that. So although we’re big believers in long-term marketing plans, here are three short-term lead generating tactics to help you start making momentum within your remodeling or custom home-build...
As we close December and think about starting the new year, Spencer has spent some time reflecting on 2022. Are there any lessons to be learned that will help us to prepare for 2023? He’s gathered some insights from Builder Funnel’s efforts and from his clients’ to create five end-of-year reflections. We hope this episode will help our listeners trigger some new thoughts or ideas as they reflect over the holidays and through the new year. Start listening now!
In this episode, Spencer was the guest on Tome Reber’s podcast: The Contractor Fight. During the conversation, they discussed some marketing strategies and tactics for contractors, the best practices for attracting high-profit, design-build clients, perfecting the art of targeting your ideal clients and reaching them efficiently through proper marketing, and much more. Start listening now!
Recently Spencer was a guest on Duane Johns and Dave Young’s podcast, The Builder Nuggets Podcast and we’re sharing that episode with you now. With the rise of inflation upon us, you can either look at it as a negative or see it as an opportunity. Spencer chooses the latter and explains precisely why he feels builders can use this time to make their business more profitable while accepting fewer projects and bringing in less revenue. It’s all about how you position your business for the future. ...
Recently Spencer was a guest on Kyle Hunt’s podcast, Remodelers on the Rise and we’re sharing that episode with you now. They went deep to teach listeners how to use their website and marketing to save time, prequalify leads, leverage automation, and close higher-margin projects. You want all of your marketing to point to what serves your business, especially your website, so if you’ve been struggling to attract the right customer and repel the wrong ones, you should give this episode a listen!
Join Spencer and Dean Curtis of Ingage as they discuss presentations, sales enablement, what those terms really even mean, and how we can start to look at them a little differently. We dive deep into how you can start using content, templates, and strategies in your sales process to level up your close rates, your effectiveness at telling your company’s story, and more. Dean has a passion for the intersection of technology and business. He was instrumental in helping architect and execute the st...
Get ready for an energizing conversating with our special guest, Tim Brown. He is the CEO of Hook Agency, an SEO and web design firm that has grown from one person to seventeen in five years. We’re diving deep into web design, SEO, and pay-per-click for contractors. You’ll get Tim’s valuable insight into what makes a good website, mistakes you might be making with your Google Ads, and why sales are so serious. Tim has been featured on Forbes, Neil Patel & NBC, and Fast Company, so we really ...
This week Spencer brings on Randy Stanbury of 4 Level Coach. His background is exciting and consists of being an entrepreneur for a long time. Randy comes from the logistics business but has transitioned into custom home building and remodeling to teach builders how to manage their businesses and enjoy freedom. It’s interesting to see how he brings in an outside perspective and creates a company that practically runs itself. In this episode, we’re going to dive into the complex world of systems ...
This week’s episode is going to sound a little different since Builder Funnel’s Inbound Consultant, Malachi Price, is hosting live from Remodelers Summit. The Remodelers Advantage Summit is the highest rated educational event in the remodeling industry, with high-impact topics, workshops, and keynote speakers. We’re excited to be informally chatting with Spencer, CEO of Builder Funnel, and Jeremy Steinruck, Co-Owner of Axis Construction, about their thoughts on the Summit along with some fun Fas...
This episode is a bit of a continuation of last week’s topic about Google’s new search update. What we want to talk about today is two unique SEO lessons that will help you navigate through this change that you might not have heard of yet. Yes, keywords are essential for SEO, but they’re just one piece of the puzzle and hopefully, by the end of this episode you will have two new tactics in your SEO arsenal. Start listening now!
In this episode, Spencer is diving into a big Google announcement, discussion points of things he feels you should be alert to, and action items you can start implementing now. From content depth to search updates, we’re ensuring you and your team stay on good terms with Google.
This week, Spencer invites Kyle Hunt from Remodelers on the Rise to cover a range of topics. From marketing and sales to diving deep into Kyle’s personal journey through his career, we think you will really enjoy listening to this episode. It’s a good mix of clear action steps with fun along the way. Start listening now!
