It’s crucial to build your website on a solid foundation for the long haul. This is what we have found to be one of the most beneficial things you can do to develop your digital marketing program. The reason being is that if you’re always switching platforms or systems, then you lose any momentum and you find yourself getting stuck in this stop-start cycle. That’s why in this week’s episode, Spencer shares his take on the pros and cons of the different website platforms you could use for your re...
Aug 31, 2022•16 min
This week’s episode is a real treat as we welcome David Lupberger of Remodel Force to the show to discuss something you should all be planning for: transitioning out of your remodeling company. David has worked with hundreds of contractors over the past 30+ years to help them think about how they can exit their business or decide if they need to start doing things differently. In addition to being the highly-regarded author of the book Managing the Emotional Homeowner, David is a regular speaker...
Aug 23, 2022•34 min
How do you not only survive but thrive when you find yourself in a really tough situation? This is the topic of this week’s episode and we’ve taken advice from industry leaders and from our own research to bring you five ways you can help navigate yourself towards success even when everyone else around you failing. Sound interesting? Then start listening now!
Aug 16, 2022•14 min
Do you ever feel like your website isn’t as strong as it could be? Your remodeling website should be your greatest marketing tool in helping visitors convert into leads. It should represent your brand, be modern and professional, easy to use, deliver information clearly, and ultimately convert. So if your remodeling website isn’t checking all those boxes, then take a listen to this week’s episode where we break down seven ways to improve your website design so you can start getting more leads!
Aug 09, 2022•16 min
We bring you a special guest this week, Jeremy Seinruck of Axis Construction, to chat with us about what he’s been noticing in the market recently. Spencer and Jeremy dive deep into the changes happening in his area, what he’s been hearing from his peers and a hodgepodge mix of more industry news. Spencer even shares his take on what he’s been seeing and hearing from remodelers around the country. We think you’re going to really enjoy this conversation so start listening now!
Aug 03, 2022•41 min
Over the last few months, we’ve been hearing from our audience about the worry they have of recession, slow down in leads, and more. Even though the talk of doom and gloom, there are still opportunities that can be had. So this week’s episode is a deep dive into the topic of “market share” and our prediction of how things could play out. No one knows how the rest of 2022 will be, so our advice: stay steady and stay the course. Start listening now!
Jul 26, 2022•12 min
We have a special treat for you on this week’s episode. Two company colleagues, Danielle Russell (Builder Funnel President) and Mal Price (Builder Funnel Marketing Consultant) have teamed up to create their own podcast: BYOF (Build Your Own Funnel). They’re breaking down many case studies we have with our clients to share with you their successes and strategies so you can use them to grow your own business. This episode is filled with impressive stats, random sound effects, and the occasional bu...
Jul 19, 2022•26 min
This week we invited Shawn Van Dyke for our 200th episode to pick his brain about what’s happening in the remodeling industry. Shawn founded the Built to Build Academy where he trains contractors worldwide to build the systems they need for purposeful, profitable growth. In this episode, you’ll hear how to build the perfect price for your business, why you should always get your lead’s contact information, the best way to find skilled labor, and much more. Start listening now!
Jul 05, 2022•36 min
This week we wanted to take a more motivational approach and talk about a concept around the design-build process: your undervaluing your planning. The most value of what you do is actually not found in the doing, or construction, but rather in your expertise. Knowing what to do, when to do it, and how. We encourage you start charging more for your planning process. We wanna hear your thoughts so shoot us an email, DM us on social, or join the conversation in the community!
Jun 28, 2022•9 min
Ideally, you should have the marketing basics for your remodeling and custom home building business. This week, Spencer will help you think about implementing more advanced marketing strategies that should inspire you and show you what’s possible even for smaller businesses. From workflow automation to building a media empire, we want to help you grow farther and faster. Start listening now!
Jun 21, 2022•19 min
Recently, Spencer attended a Trade Mastermind event and now he wants to share his key takeaways with you! Trade Mastermind gives construction business owners in all trades the tools to scale-up and level-up their skills as a business person. This week, he’ll go over how to stay on top of being a business owner, getting your team in line with the company’s values, and how to keep them inspired towards the vision. Ready? Press play to start listening now!
Jun 14, 2022•15 min
This week Spencer dives into the idea of being intentional with how you spend your time and how you schedule things as a remodeler. With so many things going on, it’s sometimes difficult finding the right balance between work and family. It can be helpful to ask yourself, “Am I spending my time how I really want to and how I really should in order to accomplish my goals?”. If you’d like to hear how normal people have developed the right habits that have made them successful, then go ahead and pr...
Jun 07, 2022•15 min
The theme for this week is to keep pushing even if things are already going fast! If there is pull-back going on in the industry then it’s the perfect time to push your business harder and reap the rewards on the other side. Join Spencer as he shares a coming marketing mistake remodelers make when the demand is at a high and what habits you should be building to make sure you’re always creating profit opportunities. So start listening now!
May 31, 2022•8 min
This time of year is the peak season for remodelers, but that doesn’t mean you can’t use this as an opportunity to get ahead. Spencer breaks down how to pinpoint those challenging moments in your sales process and turn them into “sales enablement” content that offers high value to your clients. If you’re looking for new ways to improve your sales process and customer experience, then start listening now!
May 24, 2022•10 min
If you’ve been struggling to figure out how to add video into your marketing strategy or you need an extra boost to your already current video strategy then this episode is for you! This week Spencer breaks down Wisitia’s 48-page State of Video Report to give you insight on how to make your video strategy stand out. From how often you should be creating video to identifying the key metrics that define a successful video, it’s all here. So start listening now!
May 17, 2022•18 min
In 2022, marketing strategy is changing. This is why this week, Spencer takes the time to break down HubSpot’s Inbound Marketing Trends Report of 2021 so you can make the best decisions on how to market your remodeling business this upcoming year. Some major trends we’re seeing are the rise of social media (especially video), the importance of brand awareness, and how customer experience is the number one driver of growth. This year, it’s more important than ever to try new things so start liste...
May 10, 2022•20 min
A remodeling platform that promises quality leads without you having to do anything? Sounds too good to be true and that might be the case for this third-party app, Houzz. We’ve been hearing a lot of complaints coming from remodelers in regards to the confusion and frustration they feel about using Houzz to market their business. So Spencer brings Gregg Cantor, a seasoned remodeler, that has been in the fight against Houzz for all too long. Listen as he shares his experience with the platform, t...
May 03, 2022•28 min
Having testimonials for your remodeling business is a great tool. They help get you noticed, lead to more sales, and boost customer loyalty. But how do you get them? Listen as Spencer shares four unique ways you can start collecting more reviews and the best way you should be asking your clients so it’s easy for them to say ‘yes’!
Apr 26, 2022•10 min
Do you find yourself getting stuck at the $1M to $2M revenue mark in your remodeling company? This week, Spencer dissects why you might be falling short and the answer might not be as complicated as you think. Take 10 minutes to listen about the reason you need to spend more on marketing, the importance of tracking your efforts, and how it can help you predict your business’s future. https://info.builderfunnel.com/builder-funnel-radio/why-your-remodeling-business-hits-a-wall-in-revenue
Apr 19, 2022•11 min
With 2022 in full swing, we’ve noticed people are now more concerned with achieving a perfect work/life balance, but how? This week Spencer shares his thoughts on the idea of work/life balance, how it might even be overplayed, and why you should rather focus on flexibility. The first step is to define balance for yourself as best you can. What does balance mean for you? https://info.builderfunnel.com/builder-funnel-radio/how-remodelers-achieve-work-life-balance
Apr 12, 2022•15 min
The remodeling industry is facing a huge problem right now: inflation. As material costs are going up, subcontractor prices are going down. Spencer dives deep into the idea of how technology can help remodelers combat inflation, specifically automation. Using automation in your marketing, sales, and project management are all great ways to cut inflation and save time! Start listening now! https://info.builderfunnel.com/builder-funnel-radio/how-remodeler-can-use-technology-to-combat-inflation
Apr 05, 2022•9 min
As the world keeps moving, so should you and your remodeling business. We want to help you prepare for the future by thinking about your current marketing spending and why you should be doubling down in 2022. This week Spencer dives into his recommended range of marketing spending you should be using for your remodeling company, how more leads equal more business opportunities, and how you might even be able to start charging more, earlier. The supply/demand ratio is in your favor right now and ...
Mar 29, 2022•14 min
Lately, figuring out how to hire the right person for a remodeling or construction job has been a top struggle many businesses face. This week, we brought Ed Earl from Contractor Staffing Source and his 30 years of construction experience onto the show to share with you the best ways to find talented staff to grow your construction company. Ed is an energetic, talented national speaker with a passion for helping contractors reduce conflict in their business and improve communication with their c...
Mar 22, 2022•35 min
So you’re ready to find the perfect fit for the new role at your remodeling company, but you don’t know where to begin. How about by listening to this week’s episode with Vicki Suiter of Suiter Business Builders who talks with Spencer about the core elements of building great teams? Find out how you can get a new perspective on hiring, gain control of the process, and get the business you’ve always dreamed of. Well, what are you waiting for? Start listening now! https://info.builderfunnel.com/bu...
Mar 15, 2022•34 min
Have you been struggling to hire the right people for your remodeling company? Or are you curious as to how to strengthen your team’s culture? If so, you’re gonna want to tune in to this week’s episode. Spencer is joined by Bryan Kaplan as they discuss how to improve your team’s development and what to think about when it comes to making sure you’re hiring the right person for the job. So this week, get the team together and learn how to hire the right way and discover ongoing tactics you can us...
Mar 08, 2022•45 min
Will 2022 be the end of remodeling? Recently an article from Harvard University was released that anticipates the increases and, possibly, decreases that the remodeling industry will face. Join Spencer as he dissects this prediction and offers his own insights. Have your own guess on what the remodeling industry will be like in the next year? If so, share your thoughts with us at radio@builderfunnel.com or message us on social. We’d love to hear from you! https://info.builderfunnel.com/builder-f...
Mar 01, 2022•11 min
How long does inbound marketing take to get results? Brace yourself; it’s gonna take some time. This week, Spencer goes over the best way to track your inbound marketing efforts, client case studies, and the biggest mistake we see remodeling companies make when it comes to their inbound marketing. Inbound marketing is like investing in a portfolio. Patience is key! https://info.builderfunnel.com/builder-funnel-radio/how-long-does-inbound-marketing-take
Feb 22, 2022•17 min
Are you creating enough evergreen content for your remodeling business? If you’re not sure then take 10 minutes to listen to this week’s episode as Spencer explains what evergreen content is and why remodelers need it. See how creating and updating evergreen content can save you time and explode your website traffic! https://info.builderfunnel.com/builder-funnel-radio/what-evergreen-content-is-why-remodelers-need-it
Feb 15, 2022•12 min
Is your SEO working for your remodeling business? This is the #1 question asked to Builder Funnel, so Spencer spends some time this week sharing with you why SEO is important, what you should be tracking, and questions to ask yourself. Having a strong SEO strategy means more people see your website and the more your online traffic increases, the better your chances to provide your product or service to a greater number of people. If you’ve been struggling with your SEO then listen to this week’s...
Feb 08, 2022•8 min
Visionaries have groundbreaking ideas. Integrators make those ideas a reality. Spencer gives his take on why this ideal combination is the key to getting everything you want out of your business. Discover how Spencer uncovered that he was a Visionary and how the growth of Builder Funnel changed once he found his Integrator. If you’re looking for something to help push your remodeling company to new heights, then start listening now! https://info.builderfunnel.com/builder-funnel-radio/remodelers-...
Feb 01, 2022•12 min
