If content is king, then video is its queen. Video Marketing helps promote and tell people about your service or product, which is why Spencer is sharing his best-kept secrets on how to get started and overcome the fear of being on camera. If you want to learn how to increase engagement on your digital and social channels, educate your audience, and reach users with a new medium then start listening to this week’s episode! https://info.builderfunnel.com/builder-funnel-radio/how-to-overcome-fear-...
Jan 25, 2022•9 min
A new year brings new goals and we want to make sure you have everything you need in order to achieve them. This week, Spencer shares Builder Funnel's goal-setting process and how he tackles his everyday personal goals. Discover how setting a WIG (“wildly important goal”) and creating weekly leads gets everyone on the team moving in the same direction. Press play to learn new ways to start crushing your goals in 2022! https://info.builderfunnel.com/builder-funnel-radio/goal-setting-2022
Jan 18, 2022•16 min
Why is The Remodeler Marketing Blueprint such a vital tool for growing your business? Because we guarantee it works! Join Spencer as he shares with you the power of building a performance-based strategy with results that no one else offers. From a full brand audit to access to internal training, your 100+ page blueprint is the ultimate 12-month marketing plan for your remodeling business. Check the resource section below to learn more about how to get started growing your business today! https:/...
Jan 11, 2022•11 min
We have an exciting announcement to make! Join Spencer as he introduces our new podcast, Remodeler Stories. Starting in January 2022, once a week we will have remodelers join us to share their journies. We’re hoping you can use this channel as a source of motivation and enlightenment as you navigate through your own journey. Be sure to look for Remodeler Stories on iTunes, Spotify, and Soundcloud! https://info.builderfunnel.com/builder-funnel-radio/introducing-remodeler-stories
Jan 04, 2022•9 min
Are you looking for the next big marketing tactic to help boost your remodeling business? Try guest podcasting! Spencer knows all about the benefits of podcasting which is why he’s dedicated this week to sharing how and why you should start guest podcasting as a remodeler. Whether you want to increase your company’s credibility or improve your website’s ranking, guest podcasting is a great addition to your overall strategy. https://info.builderfunnel.com/builder-funnel-radio/become-podcast-guest...
Dec 28, 2021•13 min
Do you have a strategic plan that helps you successfully navigate growth as you head into next year? What about for the next five years? This week Spencer brings on Director of Consulting from Remodelers Advantage, Doug Howard to share some insight on how you can overcome challenges within your remodeling business and build a strong long-term strategy. There are a lot of things to think about when creating your strategic plan so sit down, buckle up, and let’s get started! https://info.builderfun...
Dec 21, 2021•34 min
Are you creating podcasts for your remodeling business? In today’s episode, Spencer describes the opportunities podcasting can have for remodelers and custom builders, and how to get started. From your podcast strategy to successfully promoting it, you’ll learn what it takes to begin podcasting from start to finish. And don’t forget to check out the awesome list of quick-start resources mentioned! https://info.builderfunnel.com/builder-funnel-radio/hire-remodeling-podcast
Dec 14, 2021•14 min
Do you ever wonder if your remodeling business should be on TikTok? As the app’s popularity continues to rise, so does the opportunity to grow your business. Spencer tackles questions that are most commonly asked by remodelers about whether or not TikTok is right for their business. You’ll discover platform statistics, who’s using the app, and how to get started with experimenting on TikTok today! https://info.builderfunnel.com/builder-funnel-radio/tiktok-trend-tactic
Dec 07, 2021•15 min
In the past few years, a lot has changed because of the global pandemic. So how does that impact your remodeling business? In this week's episode, Spencer dives into how business is generated for most remodelers and how that approach is currently changing and adapting due to our increased comfortability with technology! Learn more about how the most popular source of business is changing! https://info.builderfunnel.com/builder-funnel-radio/source-of-business-remodelers-changing
Nov 30, 2021•11 min
How do you know if your marketing is working for your remodeling business? It’s all about the metrics! In this week’s episode, Spencer dives into the most important high-level marketing metrics that your remodeling business should be focusing on. Learn more about website traffic, raw leads, and closed customers, and more! https://info.builderfunnel.com/builder-funnel-radio/critical-marketing-metrics-remodelers-need-to-track
Nov 23, 2021•13 min
Getting past your thoughts and doubts is the first step in Tom Reber’s book, Winning the Contractor Fight. In this episode, Spencer speaks with Tom Reber, author and contractor business coach, who believes it’s time to step on the gas peddle and claim your brand. Check out this episode to find out how to overcome obstacles, find a healthy balance for your wellbeing, and multiple the Benjamins! https://info.builderfunnel.com/builder-funnel-radio/winning-the-contractor-fight
Nov 16, 2021•52 min
According to the Center for Disease Control, construction has the highest suicide rate of all industries, at 53.2 suicides per 100,000 workers. That's about four times greater than the national average. If you or someone you know is struggling, please contact the National Suicide Prevention Hotline. It's ok to ask for help! In this week’s episode, Spencer is joined by a fellow teammate, Malachi Price, Marketing Consultant at Builder Funnel, to discuss the importance of Movember, a charity that f...
Nov 09, 2021•21 min
For this episode, our listeners submitted their burning questions about "all things business," and Spencer offers his answers. In this Q&A, Spencer touches on questions about business profit, recruitment strategies, and delegation! Do you have a question about your remodeling business? Submit your questions today! https://info.builderfunnel.com/builder-funnel-radio/ask-spencer
Nov 02, 2021•14 min
Attracting and retaining talented and skilled workers can be a big challenge for many remodeling companies. In this episode, Spencer talks with Danielle Russell, President of Builder Funnel, about the importance of company culture, shared experiences, and retaining for the future. Check out this episode to learn more about Builder Funnel’s hiring and retention processes and our big takeaways that you can apply to your company! https://info.builderfunnel.com/builder-funnel-radio/how-to-attract-an...
Oct 26, 2021•56 min
In this episode, Spencer talks about how to create a marketing plan for your remodeling business. Learn about the importance of tracking traffic revenue broken down by channels, strategizing funds, and much more! https://info.builderfunnel.com/builder-funnel-radio/how-to-create-marketing-plan-for-remodeling-business
Oct 19, 2021•16 min
Starting your own remodeling, contracting, or home building business is a big undertaking! Duane Johns, co-host of Builder Nuggets and regional partner of Alair Homes, joins Spencer in this episode to share some advice on creating your own business freedom. Check out this episode to learn more about creating an exit strategy, how to avoid getting stuck in your business, and how to create freedom in your business. https://info.builderfunnel.com/builder-funnel-radio/make-your-business-more-valuabl...
Oct 12, 2021•34 min
Are you ready to maximize your remodeling company's online and social media presence? In this Growth Series episode, Spencer breaks down Builder Funnel’s new service, the Remodeleler Marketing Blueprint, that will help you achieve results, guaranteed! Come listen to how this new tool can maximize your online presence! https://info.builderfunnel.com/builder-funnel-radio/maximize-remodeling-online-presence
Oct 05, 2021•14 min
Are you interested in increasing your Google ranking and overall customer website satisfaction? In this episode, Caitlin Kuiper, Builder Funnel’s Web Developer, joins Spencer to chat about the evolving, important topic of WebSite Accessibility. Learning and engaging with website best practices will increase your user's experience along with ensuring every audience member accesses the same information. https://info.builderfunnel.com/builder-funnel-radio/construction-companies-ada-accessibility-ca...
Sep 28, 2021•29 min
Spencer starts this episode with another question that was asked on Builder Funnel Academy about Google Ads. From there, the episode views a broader question about how to improve your company's Google ranking. Spencer covers topics like keyword bidding, service pages, NAP (name, address, phone number, and more! https://info.builderfunnel.com/builder-funnel-radio/why-home-builders-remodelers-dont-show-up-in-google
Sep 21, 2021•16 min
Starting a remodeling, contracting, or home building business is challenging! Kyle Hunt from Remodelers on the Rise joins Spencer in this episode to share some advice about the first things you should do when starting a business, and the things you should avoid. Check out this episode to hear more about the importance of understanding your numbers, solidifying your sales process, figuring out who you should hire first, doing fun things for your clients, and more! https://info.builderfunnel.com/b...
Sep 14, 2021•42 min
In this episode, Alani and AJ from 10X Builders share their stories with Spencer about how they went from being college athletes to owning a custom home-building company. Listen to hear more about Alani and AJ's student-athlete experience in college, how their athletic experience translated into entrepreneurship, and some fun stories about their times playing college and professional football! https://info.builderfunnel.com/builder-funnel-radio/college-athletes-to-construction-business-owners-10...
Sep 07, 2021•23 min
The past 18 months since the beginning of the COVID-19 pandemic have been a whirlwind for the remodeling industry. Victoria Downing from Remodeler's Advantage joins Spencer in this episode to chat about the trends in the remodeling industry and offers recommendations for what remodelers should do during the current unpredictable trends in the market. Victoria also shares more about the Remodeler's Summit and why you should register today! The summit is less thatn a month away, so listen now to h...
Aug 31, 2021•28 min
Are you using Nextdoor for your home building, remodeling, or contracting business? Nextdoor is a community-driven platform that ultimately can act as an inbound marketing channel for your company. You can use it to provide resources, offering recommendations, and engaging with other users and businesses in your neighborhood. So, should you be marketing on Nextdoor? Only if you are willing to invest the time! https://info.builderfunnel.com/builder-funnel-radio/should-contractors-be-marketing-on-...
Aug 24, 2021•12 min
Branding is all about making your company memorable and associating emotions with your brand that you want consumers to feel when they see your name or interact with your company. If you're ready to start improving your brand, come listen to some of the basics of branding with Andi Paradis and Spencer. They talk about how branding starts with knowing your audience, how a well-designed website can impact lead conversion, and auditing your brand to identify room for improvements. https://info.buil...
Aug 17, 2021•29 min
Are you looking for more ways to market your home building, remodeling, or contracting business? In this bonus Growth Series episode, Spencer shares 7 marketing ideas that he thinks are not utilized enough in the residential construction industry. Come listen to these 7 overlooked marketing tactics and consider which options you could try out next! https://info.builderfunnel.com/builder-funnel-radio/7-contractor-marketing-ideas-you-may-have-overlooked
Aug 10, 2021•14 min
Are you looking for the best CRM for your home building, remodeling, or contracting business? Spencer developed six criteria to look for in a CRM when considering options. Listen to hear more about his criteria and why he chose HubSpot as the best CRM for contractors! https://info.builderfunnel.com/builder-funnel-radio/best-crm-for-contractors
Aug 03, 2021•19 min
With lumber prices fluctuating, home builders, contractors, and remodelers need to be open and honest with clients about the potential for drastic price increases for the cost of materials. Byran Kaplan from Construction Consulting and Spencer chat about the importance of constant communication with clients during these uncertain times. Come hear more about what you should do to protect your company from raising lumber prices during contracts. https://info.builderfunnel.com/builder-funnel-radio/...
Jul 27, 2021•35 min
Over the past month, the United States has faced an inflation rate of around 4-6% which is nearly double the inflation that we usually expect annually. During these times when the demand for housing is exceeding the supply and while prices are inflating, how can home builders, remodelers, and contractors capitalize on the market and ensure success? https://info.builderfunnel.com/builder-funnel-radio/what-real-estate-inflation-means-for-contractors
Jul 20, 2021•15 min
Are you looking for ways to make your home building, remodeling, or contracting company more valuable? In this episode, John Warrillow, author of Built to Sell, joins Spencer to share his advice about how to: 1. Focus your business on a narrow and targeted service 2. Make your service repeatable 3. Turn your service into a product Listen to hear more from John Warrillow and learn how to make your construction company more valuable! https://info.builderfunnel.com/builder-funnel-radio/how-to-make-...
Jul 13, 2021•40 min
It has been a busy time lately for the home building, remodeling, and contracting industries because of the leads that summer months typically bring on top of the booming housing market. In this episode, we have some tips about marketing and sales automation to help free up some of your time to make you slightly less busy. Come listen to Spencer's advice about marketing and sales automation and how it can make your life a little bit easier! https://info.builderfunnel.com/builder-funnel-radio/mar...
Jul 06, 2021•18 min
