How do you come up with a good name for your business? What do you want people to think of when they think of your name and business? This is all about branding. In this week's episode, Eric Price from Bearded Builders joins Spencer to talk about how he branded his company to attract the right employees and customers. https://info.builderfunnel.com/builder-funnel-radio/branding-eric-price
How much money should your home building, remodeling, or contracting business spend on marketing? In this week's episode, Spencer overviews what percentage of your revenue should be allocated to your marketing budget, what the budget should cover, and how to plan this budget based on your goals rather than your current state. https://info.builderfunnel.com/builder-funnel-radio/how-much-should-you-spend-marketing
Are you looking to improve your website for your home building, remodeling, or contracting business? In this week's episode, Erik Cofield from the Association of Professional Builders joins Spencer to talk about websites for home builders. Erik introduces several website best practices by showcasing some common mistakes, and explaining how to optimize your website to get found by qualified leads. https://info.builderfunnel.com/builder-funnel-radio/making-your-website-battle-ready-erik-cofield
In this episode, Spencer talks about how to get started today with marketing for your home building, remodeling, or contracting business. Come listen to hear some beginner marketing tips and get your foot in the door! Spencer also starts a new segment where he answers questions from emails from listeners. If you have a question that you want to hear Spencer talk about, email Spencer at radio@builderfunnel.com. Learn all about it here on Builder Funnel Radio! https://info.builderfunnel.com/builde...
Join us on this week's episode to hear from one of our clients! In this episode, Drew Ondrey joins Spencer to talk about Southern Green Builders' experience as one of our clients. The conversation ranges from home technology, to personal branding, to seeing results as lead generation. If you're looking for marketing services for your contracting, remodeling, or home building business — check out this episode to hear more about working with Builder Funnel! https://info.builderfunnel.com/builder-f...
If you're a home builder, contractor, or remodeler, you know that the market for construction is HOT right now. How should you take advantage of this construction market boom? Come listen to Spencer's advice about some strategic moves that you should make while the construction market is hot! https://info.builderfunnel.com/builder-funnel-radio/strategic-moves-hot-construction-market
This week's episode is all about leads! How do you get more leads? How do you get the right leads? What do I do if I get too many leads? First, Brian Freeman started making video content, email marketing, podcasts, and more to get more leads. Then he had to make sure he was bringing the right ones down the funnel. Come hear more about how Brian Freeman uses content to get the right leads, and what he does when he has too many leads.
Time for a health check for your company! We've heard stories about agencies controlling certain access and information for companies like yours. We want to make sure that have proper access to your website, social media, and more. Come listen to Spencer's advice about what things you should have access to for your company. https://info.builderfunnel.com/builder-funnel-radio/website-access-health-check
Setting aside time for personal development is a great way to foster growth and create good habits. In this episode, Ryan Cote joins Spencer to talk about his personal development journey. Come listen to Ryan share his morning routine, journaling, and encouraging personal development in the workplace. To hear more about how Builder Funnel has engrained personal development into the workplace, listen to this episode about our core values. https://info.builderfunnel.com/builder-funnel-radio/person...
If you've listened to our recent episodes of Builder Funnel Radio you now know the importance of video marketing, and we've offered some video advice. In this episode, Spencer gives some tips about how to start with that first video to make video marketing a habit for your contracting, remodeling, or home building business. https://info.builderfunnel.com/builder-funnel-radio/point-shoot-record-video
In last week's episode, Spencer talked about the importance of video marketing and offered advice about hiring a videographer. This week, Ethan Beute from BombBomb joined Spencer to talk about how using videos can make a difference for your business, and how to overcome your nervousness about being in front of the camera. https://info.builderfunnel.com/builder-funnel-radio/get-comfortable-camera-ethan-beute
How important is video marketing? Approximately half of the content on the internet is video, and YouTube is the second largest search engine (after Google). There are various types of videos which can be used on all of your social media platforms, various pages on your website, and emails to connect with your consumers on a deeper level. In this episode, Spencer reviews the importance of video marketing for your construction company and offers advice about hiring a videographer. If you're inter...
On this week's episode, David Perrotti from Fine Home Contracting joins Spencer to talk about his company and his recent book! Listen to hear more about the story of Fine Home Contracting, David's vision for the coming years, and how David is using his book to marketing himself and his company. https://info.builderfunnel.com/builder-funnel-radio/fine-homes-contracting-david-perrotti
Is your website mobile-friendly? If so, have you optimized it to the best that it can possibly be? Have you thought about these 5 areas for improvement? Here's everything you need to know about website UX/UI and how you can improve your webpage immediately!
This week's episode is a bit of a double feature! Spencer opens up this episode by sharing his experiencing with investing in Crypto Currency. Keep note that Spencer is sharing his experience, not advice (he is not a financial advisor). For the rest of the episode, Spencer switches gears to talk about email marketing, by offering advice about how often you should send emails and what benefits email marketing has to offer. https://info.builderfunnel.com/builder-funnel-radio/email-marketing-cryto-...
Dabbling into UI with quick and easy tips that you will be able to observe on your site and implement. Does your webpage have good user interface? Learn more as Tyler Sinden and Esther Knicely cover simple tips to implement right now.
On this week's episode, Spencer talks with Mark Harari about marketing advice for remodelers. The discussion brings up topics about best practices for marketing, trends to look out for, favorite parts of marketing, and Mark Harari's book Lobster on a Cheese Plate. https://info.builderfunnel.com/builder-funnel-radio/lobster-cheese-plate-mark-harari
Join us in our second episode of our four-part mini-series! In this episode, we go over some examples of good and bad UX/UI, where you will be able to see if there are any areas of improvement within your site.
If you are looking for books to read, podcasts to listen to, or blogs to browse our team always has new recommendations! Listen to this week's podcast to hear about some of Spencer and Danielle's favorite content. Their recommendations include content specifically related to the construction industry, leadership, habits, mindset, and more! https://info.builderfunnel.com/builder-funnel-radio/top-picks-construction-blogs-podcasts-books
In this episode, Caitlin Kuiper, our expert web developer goes over the basics of website UX/UI. She goes over what exactly they are and why they matter to you and your business.
Why are people afraid to talk about money? In this episode, Spencer chats with Krisstina Wise about this concept before they dig into advice about budgeting, investing, and managing your wealth. https://info.builderfunnel.com/builder-funnel-radio/make-your-money-work-for-you
Do you need some advice about how to manage your Instagram? Join Spencer and Tyler to review the basics of Instagram, then hear them discuss some specifics about consistency, strategy, and time commitment. https://info.builderfunnel.com/builder-funnel-radio/honest-discussion-instagram-remodelers-contractors-builders
Spencer announces a hiatus on the Building a Family Business show and discusses plans for the future.
Want some tips and tricks for trying to secure leads? In this episode, Josh Carter from Hatch talks with Spencer about the best practices for getting in touch and following up with leads. https://info.builderfunnel.com/builder-funnel-radio/how-to-close-more-home-improvement-leads
Want to increase your close rates and improve your lead/sales process? In this episode, Spencer breaks down the framework of the "Lead Matrix," and how it can separate you from competitors in this industry. Enjoy the rest of our episodes, in-full, here! https://info.builderfunnel.com/builder-funnel-radio/contractor-lead-matrix
In this episode, Andrew Giannattasio talks about his relationship with Builder Funnel, and how Builder Funnel was able to take his marketing to the next level. Find out why Andrew has stuck around with us for so long, and some of his experiences along the way! Listen to the full episode here: https://info.builderfunnel.com/builder-funnel-radio/power-of-inbound-marketing-for-custom-builders
In this episode, Spencer talks about the importance of finding other businesses with similar audiences, and how you can team up to form a symbiotic business relationship that will benefit you, your partners, and your clients. Listen to this episode, and any full episode of Builder Funnel Radio on our website! https://info.builderfunnel.com/builder-funnel-radio/power-partnerships
In this episode, Kim Hibbs talks the importance of marketing versus sales and how focusing on things such as leads over sales can take you to the next level. Kim also discusses his business and how it was opening in a new market!
In this episode Wes & Brooks Powell, discuss the journey in their early stages of businesses, the changes they’ve made along the way online, disruptive business ideas, and the overall importance of generating leads to generate business. https://info.builderfunnel.com/builder-funnel-radio/marketing-changed-builders-remodelers
Think of the very best sports figures from the past several decades. There is one thing they all have in common. Can you guess what it is? It’s not that they were gifted physical specimens who move through the court, field, or rink they play in. It’s not that they were given some insane amount of confidence upon birth that propelled them to where they are, and what they achieved. The common thread was an insatiable desire to be the best, and they realized early on that the path to success was to...
