Builder Funnel Radio - podcast cover

Builder Funnel Radio

Spencer Powellwww.builderfunnel.com
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
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Episodes

Episode 124: The Remodeler Marketing Blueprint

In this quick episode, Spencer talks about his first book launch titled The Remodeler Marketing Blueprint! Listen in to get the details! Get your copy of The Remodeler Marketing Blueprint today! https://www.remodelermarketingblueprint.com/ Listen to this full episode and the rest of our Growth Series here! https://info.builderfunnel.com/builder-funnel-radio/the-remodeler-marketing-blueprint

Jan 19, 20219 min

Ep. 5: Sales Mastery for Remodelers & Custom Builders - Get Paid for Your Estimates

Here’s the deal… a very long time ago someone decided that the relationship of effort to money would be that you expend effort before being paid. Pile on top of this probably the largest financial risk in any industry and you end up with a completely inverted financial relationship. One in which you are responsible for shouldering the costs for someone else’s home until you reach an acceptable level of completion where you are paid back, and take a small profit in recognition of this work. The o...

Jan 14, 202150 min

Episode 123: How to Build Value into a Home Improvement Sale

In this episode, Dave Yoho talks the universal fundamentals of sales for your construction or remodeling business. Adding value for your customers and clients is key, but how can you do that? Dave Yoho has decades of experience perfecting the art of the sale. Listen to Dave's insight here! https://info.builderfunnel.com/builder-funnel-radio/how-to-build-value-into-a-home-improvement-sale

Jan 12, 202156 min

Ep. 4: Sales Mastery for Remodelers & Custom Builders - Your Sales Process

Ask yourself this question: Can I walk a prospect through the steps to take them from a complete stranger to a paying client? This is what it means to have a sales process. So much of the time, a prospect disappears because we haven’t done a good job of keeping them engaged, kept them moving through a process, and ultimately are making it up as we go along. People aren’t stupid and they can sense instability and uncertainty a mile away. It’s something Bryan reflects on in this episode as we dive...

Jan 07, 20211 hr 1 min

Episode 122: When Can You Retire from Your Construction Business?

In this episode, Spencer talks about his thoughts on retirement, what retirement means to him, and how passive income can get you the financial freedom you desire! https://info.builderfunnel.com/builder-funnel-radio/when-can-you-retire-from-your-construction-business

Jan 05, 202117 min

A Quick Announcement 1-1-21

Spencer announces that Building a Family Business will return on January 15, and shares some of the interesting stats from Builder Funnel Radio in 2020.

Jan 01, 20217 min

Ep. 3: Sales Mastery for Remodelers & Custom Builders - Talking to Strangers

The reality of life is that the people you meet are strangers. In a very quick time frame - some research suggests as short as 7 seconds - people will make a decision as to whether or not they like that person, and if they don’t like you - they won’t do business with you. You don’t need to be best friends with your clients, but they need to like you on a deep primordial level. Armed with this knowledge, Episode Three will dive into how we make a great first impression, how we guide prospects thr...

Dec 31, 202036 min

Episode 121: Business Growth, Early Retirement and Habit Building

In this episode, Laura DiBenedetto talks about her early retirement, what that looked like, and why it isn't always what it's cracked up to be. Find out how Laura views happiness and what her six habits are for success and happiness. https://info.builderfunnel.com/builder-funnel-radio/business-growth-early-retirement-and-habit-building

Dec 29, 202041 min

Ep. 2: Sales Mastery for Remodelers & Custom Builders -

In Episode two we start at the beginning in understanding how the decision-making process happens for us. Your clients are just like you, and often the way they buy mirrors how you do. We just don’t often look at it this way. Key Points: --The different parts of the brain that are involved --The things that influence a prospects mindset (Mass media, Relatives & self-proclaimed experts) --Runaway train and the sense of control (Free falling in a dream) --People want to be on a team of winners...

Dec 24, 202039 min

Episode 120: How to Double Your Remodeling Business From $2.6M to $5M in 2 Years

In another episode of Expert Interviews & Growth Series, Spencer discusses what you need to focus on to take your business to the next level. From Google Ads to premium content, listen to how you can continue growing your business by doing the little things behind the scenes so you can cut down on things such as Cost Per Lead. https://info.builderfunnel.com/builder-funnel-radio/how-to-double-your-remodeling-business-in-2-years

Dec 22, 202014 min

Ep. 1: Sales Mastery for Remodelers & Custom Builders - Setting the Stage

It’s all about them, not you. This is a core aspect of the relational selling process and we’ll start the conversation here after we dig into Bryan’s bio and history in the business. He’s been in every end of this business, and as you’ll see throughout this series, is completely relatable to the challenges you face daily. This is the key ingredient not many are talking about, or doing in their business marketing and sales processes. Ask yourself “what’s my prospects favorite topic?”. It’s themse...

Dec 17, 202036 min

Episode 119: Make More Money in Your Construction Business

In this episode, Stephen King and Spencer Powell discuss profitability and what you should be thinking about when trying make a profit. Stephen also talks about the importance of turnover, pricing, cash flow, and much more! https://info.builderfunnel.com/builder-funnel-radio/make-more-money-in-your-construction-business

Dec 15, 202046 min

Episode 118: How to Create a Remodeler Marketing Plan for 2021

In this episode, Spencer talks about creating your marketing plan for 2021 by touching on the important aspects you should be thinking about as you work through it. He also talks about what you can do to achieve your goals for the coming year, as well as for years to come. https://info.builderfunnel.com/builder-funnel-radio/how-to-create-a-remodeler-marketing-plan-for-2021

Dec 08, 202016 min

Building A Family Business #30: How to Make Decisions with Shared Family Assets

In this episode, Wes & Brooks Powell discuss the differentiation between decision making for both Majority and Minority partnerships and how to be successful in either role. Whether you are involved in a majority partnership or a minority partnership to be successful, it is important to be educated, show up, do your research, get input, receive input, and realize the different viewpoints of others. https://info.builderfunnel.com/builder-funnel-radio/family-businesses-share-family-assets

Dec 04, 202046 min

Episode 117: Video, Virtual Reality, and the Future of Selling Homes

In this episode, Brian Barrett covers how Construction businesses should handle marketing campaigns and what to look for while getting it set up. Brian also gets into the world of VR & self guided tours, and how all of the modern technology is being utilized in the construction industry. https://info.builderfunnel.com/builder-funnel-radio/video,-virtual-reality,-and-the-future-of-selling-homes

Dec 01, 202033 min

Ep 4: Construction Business Profit Bleeds w/ Todd Dawalt

In the final episode of Profit Bleeds, Todd shares how you can combat unsolicited charity and materials issues. These can be real profit killers, so tune in and solve these issues in your business today!

Nov 26, 202025 min

Episode 116: Supporting Men's Health in Residential Construction with Dennis Gillan

Dennis Gillan is a mental health advocate and motivational speaker. Dennis discusses Movember, men's mental health awareness, as well as discussing why the construction industry faces such high rates of suicide compared to other industries. Movember takes place during the month of November and is dedicated to men's mental health awareness. We can all do our part by spreading awareness to mental health and simply by checking in our friends, family, and acquaintances. "Life is worth living" - Denn...

Nov 24, 202041 min

A Quick Announcement 11-23-2020

Spencer makes a quick announcement regarding the future of The Construction Cut and teases exciting new things for 2021.

Nov 23, 20202 min

Building a Family Business #28: How to Get Aligned

In this episode, Wes & Brooks Powell] discuss the importance of owner alignment, what it really means to be aligned, and what goals for alignment need to be prioritized. They also look back on their time in leadership roles and what they could have done differently. https://info.builderfunnel.com/builder-funnel-radio/how-to-get-family-business-owners-aligned

Nov 20, 202044 min

Episode 115: 2020 State of Remodeler Marketing Report

In this special episode of Builder Funnel Radio, Nicole and Spencer discuss the 2020 State of Remodeler Marketing Report and which marketing priorities have changed for remodelers from 2019 to 2020. info.builderfunnel.com/builder-funnel-radio/2020-state-of-remodeler-marketing-report

Nov 17, 202026 min

Taylor's finale; Biden's effect on construction, employment, and more

This week, Taylor covers construction industry employment, the effect a Biden Presidency will have or not have on the construction industry, and what a COVID vaccine might mean for the housing market and those lower than ever mortgage rates. Show Sponsor: BuildBook is a 24/7 client communication platform for construction. Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impres...

Nov 16, 202013 min

Episode 114: Marketing, Sales, Project Management

In this week's episode, Spencer talks about the importance of having different tools to support your marketing & sales efforts, embracing all of this technology, and finding ways to connect and automate your efforts to make your daily life a little easier. https://info.builderfunnel.com/builder-funnel-radio/marketing-sales-project-management

Nov 10, 202013 min

Election updates, Movember, and the latest housing stats

This week, Spencer stands in for Taylor to give a "sort of" update on the Election impact as we await vote counting in several states. Spencer shares a quick note from the NAHB as well as the latest housing stats and the Builder Funnel's participation in Movember.

Nov 09, 202012 min
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