Builder Funnel Radio - podcast cover

Builder Funnel Radio

Spencer Powellwww.builderfunnel.com
Digital marketing agency helping homebuilders and remodelers build marketing and sales systems that generate leads.
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Episodes

Episode 59 - Company Culture, Technology, and Personal Branding with Chris Hartley

Chris Hartley is several things: a VP of Sales and Marketing, a public speaker (and trainer), and a Professional Builder Magazine 40 Under 40 winner. Chris shares his expertise on a variety of essential topics, including emerging technologies for selling homes, the importance of company culture, and how reaching out to thought leaders is the first step to becoming a thought leader yourself. Chris also discusses the importance of personal branding and self-reflection in your career.

Oct 23, 20191 hr 5 min

Episode 58 - Branding vs Marketing with Spencer Powell

In Episode 58 of Builder Funnel Radio Growth Series, Spencer discusses the difference between branding vs. marketing and how many people (including Spencer himself) have been reluctant to embrace the importance of branding.

Oct 15, 201925 min

Episode 57 - The Future of Green Architecture, Building, and Remodeling with Eric Corey Freed

In 2019, why do Net Zero Buildings matter so much to Eric's mission of improving the climate change crisis? Eric Corey Freed began his architecture career at age six while drawing better versions of his home on his father's RX pad. Since then, he's been passionate about sustainability- even before it was a trend. Learn more about green architecture and why it matters to all of us.

Oct 08, 201948 min

Episode 56 - Habit Momentum with Spencer Powell

Tackle tough areas of your life that you would love to transform by altering your habits. Good habits are key to being consistent in anything you do. Sometimes we form, and act on habits that we don't even realize we have. We think our actions are intentional, but are they?

Oct 01, 201918 min

Episode 55 - Small & Mighty with Rob Baugher

Rob Baugher brings 46 years of experience in the remodeling business to the Builder Funnel Radio podcast in this episode. Over the past 46 years, Rob has owned 25 companies. Rob has an understanding and a passion for the remodeling business that rarely seen, and he shares with us some incredible gems on today's show.

Sep 25, 201951 min

Episode 54 - Always Be Learning with Spencer Powell

In marketing, building, and in life - things change rapidly. The ability to learn quickly and adapt can mean the difference between staying afloat or going under. In Episode 54 of Builder Funnel Radio Growth Series, Spencer talks about why it is so important to always be learning. As one of our Core Values at Builder Funnel, this principle has been a critical element to our team's growth.

Sep 17, 201922 min

Episode 53 - Achieving Rapid Growth with Matthew Pollard

In this episode, Spencer hosts Matthew Pollard. Matthew is an author, speaker, introvert, and rapid growth expert. Matthew talks to us about how to find your niche, how to tell a powerful story, and even how to systematize your sales process.

Sep 10, 201952 min

Episode 52 - Blogging, Content, and Inbound Marketing with Spencer

In the second episode of the Builder Funnel Growth Series, Spencer discusses creating content, blogging as an SEO strategy and traffic driver, and an explanation about the Inbound Method. https://info.builderfunnel.com/builder-funnel-radio/grow-website-traffic-with-blogs

Sep 03, 201921 min

Episode 51 - The Pillars of Business with Darnyelle Harmon

Spencer hosts Darnyelle Harmon of IncredibleOneInterprises.com. Darnyelle comes to Builder Funnel Radio from outside the builder industry, but her knowledge of the 7 Pillars of Business is incredibly in-depth. Topics covered: mindset in marketing, messaging, talent optimization, and leaving a legacy.

Aug 28, 201949 min

Episode 50 - Introducing the "Growth Series", Conversion Rates, and More

To celebrate reaching Episode 50 of Builder Funnel Radio, we have something special for our listeners. We are launching a new lineup on Builder Funnel radio, the Growth Series! Join Spencer every other week right here on Builder Funnel Radio- he'll be sharing tangible ways you can grow your business, your team, and improve yourself. In the first episode of the Growth Series, Spencer dives into conversion rates- what they mean for your business, how to measure a conversion rate, and more.

Aug 20, 201920 min

Episode 49 - How to Grow(and Sell) Design Firm Companies with Fares Elsabbagh

In this episode, Spencer hosts Fares Elsabbagh. Building four companies from the ground up (and selling three!), Fares is an expert in starting, growing, and selling design-build firms. Fares is an expert in sales and marketing, systems, money management, and other operations of the construction industry. It was his marketing background that introduced Fares to the Design-Build sector, making his perspective particularly unique.

Aug 06, 201940 min

Episode 48 - Recession-Proof Your Remodeling Business with David Lupberger

In this episode, Spencer hosts David Lupberger of Remodelforce.com. David is an expert in the "Client for Life" business. David has found a way to turn big project clients into long term relationships. While this may sound ordinary, David has some not-so-ordinary ways to wow your clients long after their project is over.

Jul 23, 201954 min

Episode 46 - Free Quotes Are Hurting Your Construction Business with Duayne Pearce

In this episode, Spencer hosts Duayne Pearce of Quotespec.com Duayne has over 20 years in the Australian construction industry, and while the terms may be different... the lessons are the same. Duayne has figured how to get potential clients to pay for quotes, and it has helped him save an immense amount of time in his business. If your company is prone to giving away free quotes, Duayne is going to make you reconsider.

Jun 25, 201946 min

Episode 45 - Retain Great Employees & Build Company Culture with Josh Munns

In this episode, Spencer hosts Josh Munns of groundupconstruct.com. Josh was raised in the world of entrepreneurship, watching his mother build a million-dollar business before hopping on board to join in the efforts. Josh has a wealth of experience, but his passion lies within the people of the construction industry. He is an expert in hiring new employees, training them, and making sure they stick around for a long time. In the construction industry, everyone is struggling with building a good...

Jun 11, 201938 min

Episode 44 - Growing Your Construction Company Using Facebook Ads with Adam Sand

In this episode, Spencer hosts Adam Sand of RoofingBusinessPartner.com, one of the first construction companies to solve the Facebook Ad puzzlement. Adam shares some killer tips that you need to know to grow your construction business using paid advertising on Facebook. [Related: Done For You Social Media]: https://courses.builderfunnel.com/p/social-media

May 29, 201956 min

Episode 43 - The Customer Experience Funnel with Kimberly Mackey

Customer experience is paramount to your bottom line. Spencer hosts Kimberly Mackey of New Homes Solutions Consulting to discuss the Customer Experience Funnel (CEF). Topics covered: what the customer experience funnel entails, where it starts for your potential buyer, different stages of the funnel, and how to improve.

May 14, 201936 min

Episode 42 - Improve Home Sales with John Palumbo

The sales process is critical to the survival of your business. In this episode, Spencer hosts John Palumbo of johnpalumbo.com. Using his 15 years of experience in the industry, John chats with us about the difference between influence and persuasion, how to sell without feeling pushy, documenting your sales process, and how to be a great salesperson- even as an introvert. If you believe your sales process could be improved, then this episode is for you.

Apr 30, 201945 min

Episode 41 - Remove Chaos from Your Construction Business with Todd Dawalt

In this week's episode, Spencer hosts Todd Dawalt of the Construction Leading Edge podcast and Constructionleadingedge.com. Todd talks about how to restore a struggling business to greatness. If you're looking for tangible takeaways that you can use to improve your construction business's bottom line, you've come to the right place. Todd walks us through several important topics, like how to deal with cash flow issues, growing as a leader, and how to develop lasting relationships when there is a...

Apr 16, 201946 min

Episode 40 - Nurture Home Builder Leads Using Online Sales with Jen Barkan

In this week's episode, Spencer hosts Jen Barken of DoYouConvert.com. Jen is an online sales specialist, and she talks to us about what a trustworthy online sales specialist does, why this role is so important, what exactly they do within your company, how much to pay them, and much more.

Apr 02, 201937 min

Episode 39: Lean Operations for Construction with Joe Stoddard

In this week's episode, Spencer hosts Joe Stoddard of mountainconsulting.com Joe is an expert in home builder processes and systems. He helps homebuilders and remodelers get their businesses under control by identifying problems in their processes. Topics Covered: why systems are so important, how to achieve the "ZERO" Punch-list, how to master the warranty process, and much more. If you own a growing or struggling construction company, then this episode is for you.

Mar 22, 201952 min

Episode 38 - Profit First for Contractors with Shawn Van Dyke

SVD is back on Builder Funnel radio this week with some killer tips that can help you manage your cash better, and get your business into the habit of being profitable. Shawn has owned and operated construction businesses for over 20 years and is the author of Profit First for Contractors and The Paperwork Punch List: 28 Days to Streamline Your Construction Business.

Mar 06, 201945 min

Episode 37 - Mastering Home Builder Customer Service with Carol Smith

In this week's episode, Spencer hosts Carol Smith of Home Address. She joins the show to chat about customer service and how the right type of customer service can be used to grow your business. Carol got her start by doing mortgages when interest rates were 15%+! Can you imagine?! Carol discovered that she had a knack for the customer service element. After her boss sent her to Washington DC to give a presentation on customer service - Carol decided to pursue a career in the field and has been ...

Feb 19, 201928 min

Episode 36 - Achieving Massive Business Growth with Josh Kelly

In this week's episode, Spencer hosts Josh Kelly of Parker & Sons HVAC and Revukangaroo.com. Josh is the Marketing Director of Parker & Sons, helping them grow from a 6.5 million dollar company to a 100 million dollar company in 13 years. Josh has some fantastic insights on how to develop a company, and some of them may seem surprisingly simple! Topics covered: how to hire and retain great talent, how to build (and evaluate) business systems, how to refine your marketing and sales goals,...

Feb 05, 201944 min

Episode 35: Get Traffic to Your Contractor Website Using Paid Advertising with Marc Levesque

In this week's episode, Spencer hosts Marc Levesque of Webrunner Media. Marc is a paid advertising expert and co-founder of Webrunner Media, a paid advertising agency that works with contractors and home improvement businesses. Topics covered: common paid ad mistakes that rookies make, building a landing page that converts, and the difference between paid ads and content marketing.

Jan 22, 201949 min

Episode 34 - Why Your Construction Business Needs a CRM with Bobby Darnell

In this week's episode, Spencer hosts Bobby Darnell of Construction Market Consultants. Bobby has over 30 years of experience in the construction industry and is a bonafide expert in the CRM set-up and sales process. Bobby helps companies implement CRM software processes, and helps refine company sales strategies. If your company relies on sales (which we imagine it does), then this episode is for you. Check it out and see how Bobby's tips can help you measure your companies success and growth a...

Jan 08, 201934 min

Episode 33 - Life Hacks & Builder Funnel Radio with Spencer Powell (Hosted by Ethan Beute)

In this week's episode, the tables are turned. Ethan Beute from BombBomb is back in the studio, but this time Ethan takes the reigns to interview Spencer. Ethan and Spencer discuss how Builder Funnel Radio got started, and who should tune in. They discuss the mistakes companies often make with their marketing, how to read 50 books a year, and more. If you're an avid listener to our podcast and you want to get to know a little more about your host, Spencer Powell - then this episode is for you. C...

Dec 26, 201846 min

Episode 32 - Estimating for Remodelers Decoded with Michael Stone

In this week's episode, Spencer hosts Michael Stone of Markupandprofit.com. Michael is a business coach in the construction industry, and he has over 58 years of experience. We don't mean to date you, Michael, but that's an impressive feat! Michael shares some absolute GEMS in this episode that you cannot afford to miss. We mean that literally. Michael talks us through his strategies for getting your Estimate Error factor to 2%, how to structure your payments to keep cash flow healthy, and how t...

Dec 11, 201839 min

Episode 31 - Social Media Decoded with Spencer Powell

In this week's episode, Spencer runs solo and talks to about social media. Social media can be somewhat of an enigma. There are so many different viable strategies you can implement to grow your business; it's hard to pick just one. In this week's episode, Spencer talks about which social channels are best for your construction business, how much you should be posting, and where you should be using hashtags. Spencer even has an excellent solution for those of you out there that don't have time t...

Nov 27, 201815 min

Episode 30 - The Art of Negotiation with Mark Raffan

In this week's episode, Spencer hosts Mark Rafan of Negotiations Ninja. Mark is a seasoned sales professional who fell in love with the procurement process and, by doing so, became an expert in the art of negotiation. He now coaches others in the art of negotiation and runs a great podcast where you can learn his ways. Mark takes us through how to navigate the negotiation process from beginning to end. Then, discusses how to prep for your negotiation by doing proper research, deciding on your nu...

Nov 14, 201835 min
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