I'm a firm believer that in salon marketing - in fact in almost every aspect of your salon business - the answers are already in your business somewhere. So why do we keep reinventing the wheel? Look back on your past promotions. Debrief properly and keep notes on what has worked. There's no shame in filling your calendar with tried and tested salon marketing that delivers great results!
Today, I want to help you decide: When is the right time to grow your salon team? When is the right time to recruit? This all boils down to your goal-setting. If you don't have clear goals on what you want your salon to achieve this year or in the next 5 years, that is the first place to start. Your goals ultimately dictate the size of the team that you need. Maybe you have a certain level of turnover that you want to achieve. Or maybe you want to step back from the salon floor. This will tell y...
Aside from being a Salon Mentor and Coach, I also own a hair salon in the South of England. And if I'm being honest, I have been neglectful on my Salon business. I moved away from the Salon business into the coaching space and I didn't replace myself as a Manager. I thought that being a magnificent coach and mentor meant I was some kind of superhero that I could run both businesses effectively. And I was wrong!
A Salon Training Agreement is a contract between you and a Team Member where they agree to pay back some or all the value of a training course should they leave in a period following the training.
Setting targets in your salon isn't easy - and there are a couple of pitfalls I see owners and managers fall into again and again. But for the long-term success of your business, they are vital. Taking the time to communicate to your team exactly what is expected of them is never time wasted.
Social Media has replaced a lot of things in our modern lives. The rules of English Grammar, warmth, and authenticity in our human relationships and the need to research something before we pass it on have all gone by the wayside. But one thing I've wrongly predicted would decline - BLOGGING. There are still millions of people around the world who share their thoughts by updating their blog. I see a lot of Salon owners trying to build that in their online marketing strategy. A few of them get so...
As Entrepreneurs and Salontrepreneurs, our job is not always to use our platform to change the world. It is to turn the conditions that we're living into something that can grow, prosper and generate some profit. I don't tell you what cards to deal. Instead I help you with the cards that we've been dealt. Whatever your political belief is, we can all agree that we're in for a choppy time financially and economically. So how can we protect our businesses in difficult times?
Stocking a range of professional salon retail products is great - but what if you're team just won't sell? How is your salon retail? Is it a strong part of your salon strategy? Or are sales poor? Even ZERO? Take a look - I might just be able to help!
OK. We don’t cope well with the snow here in my part of the UK, problem is, it happens so infrequently that it’s hard to justify investment in snow precautions. So this week hit hard. Lots of customers and staff struggling to make their way in. And lots of calls for me from managers and owners wondering if it’s wise to call a salon snow day.
Gat ALL of the BuildYourSalon podcasts at https://buildyoursalon.com/blog Why hold salon team meetings at all? In every salon, there is an agenda. A set of goals and objectives that every salon team is striving for. Problem is, if you're not communicating the agenda, not moving your team towards the salon goals, the team will set their own agenda. I'm lucky. I get to see inside lots of salons. To see how they tick. What works, and what doesn't. Right now I'm seeing a lot of salons who could be g...
I've had a rough week. My salon website was hacked. So of course step 1 is to have a nose around - see what everyone else is doing. I've been shocked! So many salon owners are neglecting their websites. I know we're all getting so much from social media, but I think this is shortsighted. Take a look at your own website and bear in mind my 5 key points . . .
OK, I probably don't mean 'steal'. Borrow, take inspiration from, whatever you want to call it. Taking ideas from other businesses can be a shortcut to increasing your salon's success. In this episode, I give you a few ideas on what may be better places to look for that inspiration.
I've had a salon membership scheme in my own salon for nearly four years. I've been helping other salon owners with their own schemes too because I truly believe they make great business sense. You can find out more about the Salon Membership Masterplan here: http://bit.ly/2rUS2dY http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk
Salon life is TOUGH - but I think a lot of salon owners and salon managers are making life a lot tougher for themselves by being pushed away from the strategy they have carefully crafted. I'm all for being flexible in business, but I think these salons are being swayed too easily - sometimes by just one or two clients. My first EVER live event is 17th September in London. Book here! https://yourdigitalsalon.eventbrite.co.uk http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon htt...
How can you expect to enjoy long-term salon success if you're not paying yourself properly? Disclaimer: I do not make any guarantees about your ability to get results or earn any money with my ideas, information, tools or strategies. I do not offer any legal, medical, tax or other professional advice. Do not make any decisions based on any information presented in this broadcast without understanding that making any change in your business or personal life is accompanied by the risk of hardship ...
Hello and welcome, today we’re going to tear apart your sales technique and put it back together hopefully in a way which is going to help you improve your results for yourself and your Salon. I am happy to point out some areas where I see Salon Managers and Owners going wrong. The first part of this video is brilliant content for you and your team as well. We’re going to talk about a better way to sell when we’re in the Salon. The second part of the video is how we apply that when we’re selling...
The free cheat sheet is here: http://bit.ly/2kbMoRQ Hello and welcome, and it’s that time of the year again. I thought it was good timing for me to share what I think is the one most important measure for measuring the success of a member of your team. The one measure that I’m going to share with you today that I think is vital, is called utilisation. Essentially how busy one member of your team is. Some Salon coaches around the world, will say that the average bill is the most important measure...
That sense of entitlement - you know: the one we judge others on so harshly. When we call them lazy, unambitious, disloyal, irresponsible. Sometimes we just need a mirror. Falling into a sense of entitlement is easier than you think, spreads like a virus and is poisonous to your success.
Poor old Molly Malone. Dragging her wheelbarrow around Dublin and shouting herself hoarse, only to die with a fever. Is she remembered for her shellfish entrepreneurial skills? Nope. She's commemorated with a saucy statue and is known locally as The Tart with the Cart. I was laid up in Dublin with tonsillitis this week. Possibly the most sober tourist the city has ever seen. Luckily the accompanying fever never carried me away, but I got to thinking: what do I need to so to get my own (hopefully...
Get MORE from your salon accountant by Phil Jackson from BuildYourSalon.com
I’m going to start today with a little bit of a marketing lesson for you, and it’s going to sound obvious, but bear with me, there is a message which is relevant to recruitment in the Salon Industry coming up very soon. The message that I have for you around marketing is that the less work you need to do, the more likely your marketing is to be effective. So, there are industries which are hard work to market; the not obvious industries, and then the obvious industries. Let me explain the distin...
40. The ONLY opinion that matters is from your customer by Phil Jackson from BuildYourSalon.com
Hello and Welcome, and today I’m here to tell you that you need to concentrate on building your networks. Now networking can come across as slightly intimidating, particularly if you’re in the Hair and Beauty Industry, we seem to have a small confidence crisis. I’ve done lots of networking over the last few years, once you get past the very detail of what we do, we all have the same problems. I think there are three ways we should be building our networks for three very different reasons: We nee...
YOUR COPY of my book - pay SHIPPING ONLY here: https://buildyoursalon.uk/salon-innovation/ Hello and Welcome, and today I’m going to start with an apology because this is a subject that I’m really passionate about and I get really, really frustrated about and I’m talking about change in our Industry, and I think as an Industry we are really bad at bringing about and steering change. If you strip out all of the change that’s been imposed on us the way that we do business as Hair and Beauty Profes...
Today I want us to learn the hard lessons from some people that have struggled to sell their Salon business. For lots of us it’s part of our long term goal to be able to put the Salon up for sale and retire on the proceeds or get the Salon to the stage where it’s running itself, and live of the profits for the rest of our dotage. What we need to understand is exactly what people are buying when they buy your business. Multiple of profit or a multiple of your turnover - that doesn’t really ring t...
How do you feel when you think about your Salon and your Salon team, when you think about your week ahead? Are you excited and motivated, or is there a part of you which is a little bit fearful, or anxious about the week ahead? I’ve had my own Salon for fifteen years now, and on three separate occasions I have been guilty of allowing my team to hold me hostage. There are some warning signs if you get into the stage of what I call the more, more, more decease then you are probably being held host...
Hello and Welcome. Do you ever get frustrated with the relationship that you have with your suppliers, manufacturers and their representatives when they come into your Salon. I think it’s an under-utilised relationship and they could be adding value to a lot of businesses in a lot of different ways. So let’s get stuck in, five ways your rep could be helping you more: Free training – if a rep comes in and they have a new product that they would like you to stock, I always ask the rep to come into...
Hello and welcome, actually this week it’s Hola y bienvenido because I’m speaking to you today, very early in the morning before it gets too hot, on my roof terrace in my new house in Spain. This week my message to you is that I’d like you to slow down, take a bit more time. I’ve seen a very distressing trend in Salons over the last few years and we’re getting addicted to express services, we’re getting addicted to these little nuggets of service that we’re passing onto clients at a very low cos...
33. Could YOU be the reason your salon isn't more successful? by Phil Jackson from BuildYourSalon.com
For more help and info, go to buildyoursalon.com Hello and Welcome. Today we’re talking about Salon Memberships. If you’ve ever struggled with cash flow in your Salon, or to stand out from your competition locally, I think Memberships could be really helpful for you. So what I’ve got for you today is five pointers to set you on the right track: Pricing - What I can tell you is that from the customer’s point of view there needs to be a financial incentive. They’re going to need some kind of disco...
