Welcome, and today we’re talking about individual team member targets. What I’m going to share with you is three targets that I set my own team here, in my award winning Salon. Now it may well be that there are times when you need to add more targets, and that varies according with the performance of the employee and also the stage of the career they are at. It’s really important that your team know what’s expected of them. So these are the big three that I want to share with you: Average bill -...
Oct 10, 2016•7 min
Welcome, and today we’re talking about one to ones. So these are the individual meetings that you’re going to be having with every member of your team to help them hit the targets that you need to, so that you can achieve Salon success. Today I’ve got five tips for you on running one to ones: 1. These are called one to ones and not meetings so call them one to ones, keep the meetings for the capability and disciplinary process. 2. Frequency and format of the meeting - How often you meet with a m...
Oct 06, 2016•7 min
Get the MP3 and transcript here: http://buildyoursalon.uk/living-working-partner Welcome, and today we’re talking about working and living with the same person, how we’re going to run our businesses and our relationships successfully when your partner at home is also your partner in the business. If you get it wrong it can have dire consequences not only on the business front, but it can end a relationship as well. I’ve lived and worked with the same person for about twenty years now. Now there ...
Sep 24, 2016•7 min
Welcome, and today we’re talking all about work life balance. As far as work life balance is concerned though I think I’ve got three strategies that could really serve you well. I have a problem with the expression work life balance; I think it puts pressure on us as human beings that we should be spending fifty percent of our energy and effort on our businesses and the other fifty percent outside having some kind of other life. I think that where you set your percentage is entirely up to you, s...
Sep 18, 2016•7 min
Welcome, and today we’re talking all about how we can use Facebook advertising as an effective tool to help us recruit into our Salons. What I’ve put together today you can use as a checklist next time you’re doing Facebook advertising for recruitment or a trouble shooting list to see where you went wrong last time. Market - this is your audience in Facebook terms, first thing though you do realise you’re going to pay for this right? I still think Facebook advertising is a cost effective way of ...
Sep 11, 2016•13 min
http://facebook.com/buildyoursalon http://twitter.com/buildyoursalon http://instagram.com/philjacksonuk Get the full transcript here: http://buildyoursalon.uk/compete-with-online-retailers SUMMARY Welcome and today we’re talking about how Salons can compete with online retailers. So today what I’ve got for you is seven strategies that I think can give your Salon a fighting chance. 1. We need to remove the ability to make a comparison. Online retailing only works if the customer is able to make a...
Aug 29, 2016•10 min
Welcome and today we’re talking about recommend a friend and referral schemes. We all know that recommend a friend schemes and referral schemes make excellent business sense. So why do I hear from so many Salon Owners that they’re not getting excellent results. Well I think I’ve identified three fundamental flaws which I would like to share with you: 1. They don’t maintain customer interest. I’ve seen two things going wrong here; I don’t think many of your recommend a friend schemes are generous...
Aug 21, 2016•7 min
Welcome, and today we’re talking about when an employee decides to leave or when you need to terminate their employment. So what are the circumstances when it’s time to say goodbye? 1. When a member of your team is not hitting the required Salon standards. You should also have in place a capability procedure and also a disciplinary procedure. 2. When they quit. To get to the stage where they’re actually resigning from a position, is a big mental process for an employee and when they’ve got to th...
Aug 15, 2016•11 min
I want you to take back some of the control in your business. There’s been a real buzz word around business – which is outsourcing. I’m not suggesting that you do absolutely everything in your business, there are times when you need to outsource, but there are elements of our business that we’re handing over too readily and we need to start taking back some things into the fold. Websites: Have enough knowledge and understanding to be able to update your website yourself. Once you have that knowl...
Aug 08, 2016•7 min
This week I want to look at those guilty feelings, that mis-spent energy that is affecting your current and future success, and we’re going to come up strategies for dealing with it so that we can move forward to a place of gratitude. Guilt comes in three forms; guilt for the things that we’ve done in the past, guilt for our current position and guilt for our potential future circumstance. When we’re looking at guilt in the past, remember we've all made mistakes. The things I got wrong in the pa...
Aug 02, 2016•8 min
This week I want to guarantee that this is going to be the best episode for your business ever! Actually I’m not, but I think you should be guaranteeing because this week we’re talking about Salon Service Guarantees. Salon Service Guarantees are one of the most important marketing statements that you can possibly make, they are marketing gold. There are three golden rules for you, when you are coming up with your Salon Service Guarantee: The first is that your guarantee must be achingly simple t...
Jul 25, 2016•12 min
FREE 30 minute webinar here: http://yourdigitalsalon.com/webinar-signup I’m going to get straight in with the begging – PLEASE can you start having a really close look at email marketing in your Salon. I’ve come up with seven ways that will inspire and motivate you to get on with some email marketing. First – Email marketing is really, really low cost even free. Second - Nobody else is doing it, so it’s something that does set you apart from your competition. Third – It keeps you in the mind of ...
Jul 11, 2016•8 min
Today I have two questions for you, the first is what is going wrong with your Salon marketing and secondly who do you think you’re talking to? I love our Industry, I think it’s a fantastic, vibrant industry being pumped full of youthful energy. But that disappears when it comes to our Salon marketing. I think the most common problem which brought me on to the “who do you think you’re talking to” question – is that we haven’t adequately identified who the marketing is supposed to be speaking too...
Jul 11, 2016•7 min
Hi everyone, Phil Jackson here from Build Your Salon, here to help you master the tools you need to generate the profits you deserve, so that you can lead a fuller life. Today we’re talking all about the haters, who just give us a hard time online, and I just wanted to explore with you how I deal with it. So why is it that people have this strong reaction to us, why do people hate online at all? Well I suppose the simplest explanation is that they are jealous. What we’re doing as entrepreneurs i...
Jul 04, 2016•11 min
Sick of the sight of me? Try my weekly podcast! Understanding your marketplace is not only useful. If your business is going to survive and thrive it can be seen as vital! But I fear that salons are either neglecting competitor analysis altogether or keeping a very narrow view of what their competition is. In this video, I take you through a simple method of analysing the competitive environment that surrounds you. Then we'll look at some of the less obvious competitors who are also vying for yo...
Jun 27, 2016•8 min
Sick of the sight of me? Try my podcast! This week I'm BRACED FOR IMPACT! I always get LOADS of hate whenever I talk about DISCOUNTING, because lots of salon coaches, owners and managers think you shouldn't EVER discount. I think they're wrong - there ARE times you can discount successfully in the salon - in this week's video I tell you why.
Jun 27, 2016•7 min
Sick of the sight of me? Try my podcast! It's my job to spot business trends in our industry and advise salons where they could improve the way they do things for bigger profits, less stress, higher customer satisfaction, etc. Recently I think I've spotted a trend towards salons being a little, well ... cheap. This week I explain why I think many salons could afford to spend more to get new customers, and turn a tidy profit while they're doing it.
Jun 14, 2016•7 min
I'M WORRIED: I see a of of salon owners using Facebook a LOT in their businesses (maybe neglecting other marketing pillars) and they are using the platform really BADLY too. This week I explore the better ways of using Facebook in our salon businesses and talk through the types of Facebook Ad I think could be useful too. In short - I geek out! #business #salon #hairsalon #beautysalon #businessadvice
Jun 07, 2016•18 min
Sick of the sight of me? Try my podcast! Do you feel in control of your salon finances? If you are running your business from your bank statements, or worse still from your end-of-year accounts you really need to be asking your accountant for better information in the form of Management Accounts. This week I tell you about the KPIs I monitor regularly with my accountant in an effort to generate better profits and be able to plan financially for the future.
May 26, 2016•8 min
Sick of the sight of me? Try my podcast! My question this week is: HOW ARE YOU FEELING? Buzzing? Motivated? Full of ideas and excitement for your business? Nobody is like that ALL the time. We all have times when we feel less inspired - I know I do. So it's important that we have tools in our kit to combat those feelings quickly This week I discuss the importance of training in motivating and inspire us as business owners. In fact I reckon you should be investing 25% of your training budget in d...
May 02, 2016•5 min
WE WORK TOO DAMN HARD. My mission is to help salon owners with the business skills they need to generate the profits they deserve. That's why I get so frustrated when I see opportunities to make extra cash left unexplored. In this video (all the way from wet Chicago!) I share with you a simple way that businesses can be generating extra turnover and profit WITHOUT trying to find extra customers.
May 01, 2016•7 min
