Alexandra Osorio, Regional MD of Influencer Engagement and Culture at M+C Saatchi Group , breaks down how brands can harness culture and influencer marketing to build deep consumer connections. She shares insights on authenticity vs. trends , what brands keep getting wrong , and how influencer strategy is evolving in 2025 . If you want to stay ahead in culture , this episode is a must-listen. Reach out to isabella.pierangelo@mcsaatchi.com to connect. Connect with Alexandra: https://www.linkedin....
Mar 18, 2025•33 min
In this episode, we sit down with Justin Hooper , SVP and Head of Creative at Wpromote , to explore the intersection of creativity and performance marketing . Justin shares his unique career journey - from working at creative agencies to leading the charge in performance marketing. He breaks down the marketing funnel, explains how brands can successfully blend creativity with data-driven strategies, and shares invaluable advice for those looking to break into the industry. Connect with Justin: h...
Mar 17, 2025•46 min
In this episode, we sit down with Adam Weil, Director of Partnerships at White Rabbit Group, to uncover the secrets behind building strong agency partnerships. Adam shares his journey from launching a t-shirt brand in college to running a successful design agency and ultimately merging with White Rabbit. In this episode we cover: How agencies can deliver high-quality digital products Why quality assurance is non-negotiable How CRM skills can be a game-changer for your career Connect with Adam: h...
Mar 13, 2025•33 min
Brian Bonilla , Senior Reporter at Ad Age , joins Geno & Jack at the B&E HQ to break down the 2025 A-List . He dives into the top agencies, the selection process, and what it takes to make the cut. Plus, we highlight standout categories and industry trends shaping the future of advertising. Tune in for an inside look at one of the most coveted rankings in the business!
Mar 12, 2025•47 min
This week, we dive deep into the independent agency mindset with John “JP” Petty III , Founder & Executive Creative Director of 14th and Market . After a career working at Translation, United Masters, and Wieden+Kennedy , JP set out to build an agency that tells authentic stories, shapes culture, and creates work that makes people ask, ‘Is that an ad?’ In this conversation, we cover: The transition from ad industry leader to indie agency founder How JP built Bodega at Wieden and Kennedy and ...
Mar 12, 2025•58 min
In this episode, Marcus Fisher , CEO of Carmichael Lynch , shares his unconventional journey from public policy to leading one of the most respected agencies in advertising. With years of experience shaping brands like Subaru and Harley-Davidson, he knows what it takes to build a strong agency culture and create impactful work. Whether you're aspiring to break into advertising or looking to level up in your career, Marcus' advice is invaluable for both newcomers and mid-career professionals. In ...
Mar 11, 2025•38 min
We spent two days inside Colle McVoy , an agency known for its integrated approach, standout creative work, and a remarkable 90% employee retention rate . In this episode, Gina Gray (Chief Growth Officer) and John Doyle (Chief Strategy Officer) break down what truly makes an agency integrated , how they win and retain clients like Value City Furniture and Lazy Boy, and why their Collective Method sets them apart in the industry. Whether you're an ad fan, brand marketer, or looking to break into ...
Mar 10, 2025•33 min
Welcome to the grand finale of Indie Week! Today, we’re closing out an incredible week of conversations with Matt Heath , Founder & Chief Creative Officer of Partyland - the agency built on the philosophy of having fun for a living . In this episode, Matt shares: Why he doesn’t consider himself an "ad person"- but a creative first. His wild journey from musician to advertising, with a detour writing for Eastbound & Down. How Partyland attracts clients who "get it" - and filters out those...
Mar 07, 2025•44 min
INDIE WEEK continues with a masterclass in creative independence. Today, we’re joined by Joel Holtby , Co-Founder & CCO of Courage , the Canadian indie agency making bold moves and redefining how brands connect with culture. In this episode, Joel shares: Why independent agencies provide more creative autonomy The entrepreneurial mindset behind launching Courage Why brands should partner with indie agencies for culture-defining ideas Advice for creatives on navigating the indie vs. holding co...
Mar 06, 2025•44 min
INDIE WEEK continues with a first-ever double feature - bringing together two powerhouse indie agency founders for a deep dive into the independent agency mindset. Dana Lytle , Founder & CEO of Planet Propaganda , and Charlie Naus , Co-Founder & Managing Director of Carson+Doyle , sit down to unpack what it means to stay independent in today’s ever-evolving advertising landscape. In this candid conversation, we cover: The biggest advantages of staying indie - why it’s a superpower today ...
Mar 05, 2025•46 min
INDIE WEEK continues with Foul Mouth Creative - an indie agency breaking all the traditional rules. Jourdan Huys & Rachel Carlson , Co-Founders of Foul Mouth Creative , share how they left traditional agencies to build a bold, no-BS creative shop. In this episode, we cover: How creative intuition drives their best work Why independent agencies are thriving in today’s advertising world Why brands should ditch the holding company bureaucracy Presented by Blood, Sweat & Tears - your indie a...
Mar 04, 2025•49 min
INDIE WEEK kicks off with a powerhouse episode featuring Shannon Jones, Co-Founder of Verb ! After working at major holding company agencies, Shannon bet on herself - launching Verb , an independent experiential agency making waves in the industry. In this episode, we discuss: Why she left big agencies to start Verb How experiential marketing is evolving in 2025 The benefits of working at an indie agency vs. a holding company Presented by Blood, Sweat & Tears - your growth partner for indie ...
Mar 03, 2025•34 min
The Next Crowbar Awards Are Here. Are You Ready to Win? The Crowbar Awards are back with a new challenge. Andrés Ordóñez , Global Chief Creative Officer at FCB, is the Guest Judge, and this year’s brief focuses on Ohio Tourism . If you’re an aspiring advertiser with less than three years of experience, this is your chance to build a standout portfolio piece and get your work in front of top industry leaders. See the FULL Brief Here: https://www.crowbarawards.com/ What You’ll Learn: How to approa...
Mar 03, 2025•25 min
INDIE WEEK is almost here! The Breaking and Entering Advertising Podcast is dedicating an entire week to celebrating independent agencies, their leaders, and the power of staying independent. In this special trailer episode, host Geno Schellenberger is joined by: Nora DiNuzzo , Co-Founder & CSO, Blood, Sweat & Tears Eric Brown , Co-Founder & CEO, Blood, Sweat & Tears Doug Zanger , Founder, Indie Agency News Together, they break down: The biggest opportunities and challenges for i...
Feb 28, 2025•30 min
Joshua Christie, Founder & Music Supervisor at Music Ronin, helps agencies find, clear, and legally use the perfect tracks for their campaigns. In this episode, he breaks down the role of business affairs in advertising, the legal intricacies of music supervision, and how the right song can transform an ad. Whether you're in an agency or an aspiring creative, this episode will give you a fresh perspective on the business side of music in advertising. Connect with Joshua: https://www.linkedin...
Feb 24, 2025•43 min
Super Bowl activations without Super Bowl ads? That’s exactly what Colle McVoy pulled off with Frank’s RedHot x Paris Hilton and Purdue x Wayne Brady, creating two viral game-day moments that broke through the noise. In this episode, Meghan Figueroa (VP, Group Creative Director) and Andrew Miller (VP, Group Earned Creative & Media Relations Director) take us behind the scenes of these earned-media-driven activations, revealing how they tackled production challenges, last-minute pivots, and S...
Feb 24, 2025•29 min
🏙️ Never Become a Former New Yorker: Inside StreetEasy’s Bold New Campaign 🏡 Every year, over 100,000 New Yorkers leave the city —only to realize the suburbs aren’t all they’re cracked up to be. StreetEasy’s latest campaign, "Never Become a Former New Yorker," flips the script, reminding homebuyers they don’t have to leave to own! In this episode, Andrea Mazandi, Principal Brand Strategist at StreetEasy , shares how the campaign came to life with Mother New York —from uncovering key insights t...
Feb 20, 2025•25 min
Welcome back to Breaking and Entering , where we interview the leaders shaping the future of advertising . In this episode, we sit down with Sandy Greenberg, Co-Founder of Terri & Sandy , to discuss how she left the holding company world to build an independent agency powerhouse , create some of the most iconic campaigns , and push back on outdated industry norms. ✅ The story behind Milk’s Favorite Cookie —the Oreo campaign that saved the brand ✅ Why she left big agencies to start Terri &...
Feb 20, 2025•39 min
Welcome back to Breaking and Entering , where we interview the leaders shaping the future of advertising . In this episode, we sit down with Jorge Hernandez, CMO & Founding Partner of Majority , to discuss how he helped build an agency that’s flipping industry norms and why diverse talent should be the standard, not the exception. ✅ How Jorge broke into advertising and built his career ✅ The OshKosh B’Gosh campaign that exemplifies Majority’s creative approach ✅ Why diverse agencies create b...
Feb 18, 2025•37 min
Welcome back to BrandSide , where we interview the marketing leaders agency professionals report to . In this episode, we sit down with Jenny Lewis, CMO & President of The Knot Worldwide , to discuss how she led a bold rebrand of The Knot to connect with Gen Z and today’s social-first audience. ✅ How she transitioned from political campaign management to marketing ✅ Her seven-year career at Uber and the lessons that shaped her leadership ✅ The strategy behind The Knot’s rebrand and how it st...
Feb 13, 2025•32 min
This episode is part of our Creative Partners in Crime series—where we celebrate the best duos in the industry. What happens when two creatives and an agency veteran decide to shake up advertising? Travis Robertson and Greg Almeida , co-founders and co-ECDs of Colossus , a fast-growing independent agency in Boston, share how they built an agency that’s all about bold creativity, smart design, and the underdog mentality. ✅ How Travis went from child actor (Little Giants) and Muay Thai fighter to ...
Feb 11, 2025•47 min
Get the inside scoop on the biggest night in advertising! In this special Breaking and Entering Advertising Podcast episode, we sit down with Brian Bonilla and Tim Nudd to break down the hottest Super Bowl ads, creative trends, and ad meter predictions. Whether you’re tuning in before or after the big game, this is the conversation every ad fan needs to hear.
Feb 06, 2025•42 min
Zach Burton is a Product Marketing Manager at Spotify , helping bring insights and strategy to artists and the music industry. In this episode, Zach shares: ✅ How he transitioned from ESPN & sports journalism to brand marketing ✅ His role in Spotify Wrapped —one of the most iconic marketing campaigns of all time ✅ The differences between brand & product marketing and how they work together ✅ His quarter-life crisis at 25 that led him to break into Spotify Zach’s journey is packed with le...
Feb 06, 2025•42 min
Michelle Edelman is the CEO of PETERMAYER , an independent agency based in New Orleans that believes joy can be a business driver . With a career spanning both client-side and agency leadership , Michelle shares: ✅ How she transitioned from marketing to agency life ✅ Why joy is the key to building better brands ✅ How PETERMAYER’S Joy Factor quantifies emotion’s impact on consumer behavior From her early career managing agencies to leading one of her own, Michelle offers powerful lessons on caree...
Feb 05, 2025•38 min
Dave Schiff is the founder and creative director at Standard Practice, an independent agency based in Colorado. Before launching his own shops, he spent years at Crispin Porter Bogusky, working under Alex Bogusky and crafting some of the boldest campaigns in the industry. Dave shares the inside stories behind: ✅ Lyft’s scrappy battle to take on Uber ✅ The Maxim petition that made the U.S. government take action ✅ The Coke Zero campaign so wild Coca-Cola’s own lawyers got involved This episode is...
Feb 04, 2025•1 hr 10 min
Geico is shaking up its agency roster after 31 years with The Martin Agency. What does this mean for the future of AOR relationships? Brian Bonilla, Senior Agency Reporter at Ad Age , joins Geno Schellenberger to break down this major shift, along with the Omnicom-IPG merger , the largest holding company deal in decades. We also explore how these industry moves could lead to more independent agency startups, the rise of roster models, and what aspiring advertisers should watch for in 2024. Plus,...
Jan 31, 2025•37 min
In this episode of the Breaking and Entering Brand Side Podcast, Zuri Godfrey, Brand Marketing Manager at YouTube, shares his journey from Howard University to Big Tech. Zuri talks about building his personal brand on LinkedIn, landing internships at Google and the NFL, and succeeding in brand marketing. Discover his three pillars of career success: Resume, Relationships, and Referrals. Listen for practical advice and inspiration to break into the industry.
Jan 30, 2025•50 min
Jack and Geno, Co-founder of Breaking and Entering, chat about the biggest advertising news of the week. - Starbucks new ad and new stuff going on - New McDonalds CMO - Ad Age best places to work list - Super Bowl Update - Special mystery game segment
Jan 29, 2025•30 min
Katie Hooper, CEO of Notorious111, reflects on her dynamic career journey, from leading brands like Ralph Lauren to taking her agency private and redefining its vision. Katie shares her strategies for building creative solutions that resonate, managing agency transformations, and lessons learned from her bold career moves. This episode is a masterclass in leadership and creativity for agency professionals and marketers alike. Connect with Katie: https://www.notorious111.com Connect with Breaking...
Jan 29, 2025•53 min
Description: Peter Maiden, founder and CEO of Convicts, shares his journey from Rolling Stone to building a purpose-driven creative agency. With offices in NYC, LA, and Australia, Peter explains how his team creates campaigns and content that inspire change. Packed with insights, this episode is perfect for aspiring advertisers and creatives seeking inspiration. Connect with Peter: https://www.linkedin.com/in/pete-m-45291033/ Connect with Breaking and Entering: https://www.breaking-entering.com/...
Jan 28, 2025•38 min
