Blending Creativity & Performance Driven Marketing with Justin Hooper
Mar 17, 2025•46 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, we sit down with Justin Hooper, SVP and Head of Creative at Wpromote, to explore the intersection of creativity and performance marketing. Justin shares his unique career journey - from working at creative agencies to leading the charge in performance marketing. He breaks down the marketing funnel, explains how brands can successfully blend creativity with data-driven strategies, and shares invaluable advice for those looking to break into the industry.
Connect with Justin: https://www.linkedin.com/in/justinmhooper/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
For the best experience, listen in Metacast app for iOS or Android