Sarah Adam, Head of Partnerships and Influencer Marketing at Wix, joins us to discuss her marketing journey, the evolution of influencer marketing, and how her team drives success with Wix Studio. Packed with insights for both aspiring marketers and agency professionals, this episode is a must-listen. Follow Breaking and Entering Media: https://www.linkedin.com/company/breaking-entering-podcast/ Follow Sarah Adam on LinkedIn: https://www.linkedin.com/in/1sarahadam/...
Jan 23, 2025•41 min
We recorded our Weekly Break-In newsletter as a live show on Linkedin, and here is that recording. We dove into the MUST KNOW news in advertising from the past week. We riffed, we informed, we entertained. Listen to this podcast if you want to stay up to date on the latest news in advertising and marketing!
Jan 22, 2025•23 min
Meet the founders behind Squint, a strategic brand consultancy reshaping how brands grow. Mark Lester and Kimberly Herrera share how they’ve helped Olipop, Netflix, and Nike connect with their audiences by leveraging happiness as a competitive edge. 📢 Perfect for marketers, aspiring advertisers, and entrepreneurs! 👉 Connect with the guests: Mark Lester: https://www.linkedin.com/in/lestermarky/ Kimberly Herrera: https://www.linkedin.com/in/kimberlyjherrera/ 👉 Follow Squint: Website: https://sq...
Jan 21, 2025•42 min
Join us as we dive into the journey of Max Schauff, Co-Founder of LineLeap, the app revolutionizing nightlife by letting users skip bar lines and "get to fun faster." Max shares how LineLeap grew from a college startup to a million-user platform, offering insights on guerrilla marketing, scaling a brand, and connecting with Gen Z on college campuses. If you're eager to learn how to build a brand that resonates with younger audiences, this episode is a must-listen! Connect with Max: https://www.l...
Jan 16, 2025•43 min
In this episode, Chris Copacino, Executive Director of Business Development at Copacino Fujikado, shares how he broke into the business, climbed the ranks, and now leads client acquisition and agency growth. Learn about the unique Seattle-based agency culture, their top-tier client work, and Chris’s advice for thriving in business development roles. Whether aspiring to join an agency or navigating your advertising career, this episode is packed with actionable insights and inspiration. Connect w...
Jan 14, 2025•45 min
Breaking and Entering Advertising Podcast – Polaroid Nostalgia: Crowbar Awards Special Episode In this special episode, we celebrate the winners of the Crowbar Awards, a global creative challenge judged by Joe Staples, CCO of Mother USA. This quarter’s brief was designed for Polaroid, aiming to inspire digital natives to embrace nostalgia and create meaningful connections. We’re joined by the Blue Crowbar-winning team, Kailyn Sawhny and Ross Yenerich, who share their creative journey, collaborat...
Jan 10, 2025•55 min
On this episode of Breaking and Entering Advertising , we dive into the world of freelancing and agency collaboration with Christine Olivas, Founder of No Single Individual. Christine shares her journey from law school dropout to advertising strategist and entrepreneur and how the innovative "TeamLancing" model revolutionizes the industry. Discover how No Single Individual is helping agencies deliver their best work, the future of freelancing in advertising, and advice for both agencies and aspi...
Jan 09, 2025•42 min
In this special episode of Creative Partners in Crime , Chris Beresford-Hill, Chief Creative Officer at BBDO Worldwide, and Dan Lucey, Chief Creative Officer and Co-CEO at Havas New York, reflect on their dynamic seven-year creative partnership. They share insights into creating culture-shaping campaigns for iconic brands like Foot Locker and Guinness while answering the big question: "What makes a creative partnership thrive?" Packed with actionable advice for finding and working with your own ...
Jan 08, 2025•1 hr 11 min
Josh Paialii, Head of Creative at The Many, shares his journey from aspiring lawyer to creative leader at one of LA’s most dynamic independent agencies. He explains how The Many’s ethos, “We Don’t Do Passive,” drives participatory campaigns that engage audiences and set brands apart. Packed with insights on breaking into the industry and finding your creative voice, this episode is a must-listen for anyone looking to thrive in advertising. Connect with Josh on LinkedIn: https://www.linkedin.com/...
Jan 07, 2025•40 min
🎙️ In this episode of The Breaking and Entering Advertising Podcast , we talk with Elena Knox, Executive Creative Director at BBDO New York, about her journey from receptionist to creative leader at top agencies like Droga5 and Wieden+Kennedy Amsterdam. She shares bold career moves, like hanging a six-foot sign in her CCO’s office, and lessons from crafting standout work such as the Huggies Super Bowl campaign. Elena also offers advice on work-life balance, empowering creatives, and thriving in...
Dec 31, 2024•50 min
In this episode, we sit down with Dorothy Gemmell, Chief Commercial Officer and President at GoodRx, live from Havas New York’s GLP-1 Day. Dorothy shares how GoodRx transforms healthcare affordability and revolutionizes the patient experience with groundbreaking B2B strategies. From cash-pay innovations to the rise of health e-commerce and GLP-1 medications reshaping industries, Dorothy provides insights into the evolving healthcare and advertising landscape. Perfect for agency professionals loo...
Dec 23, 2024•21 min
Join us as we sit down with Andrés Ordóñez, Global Chief Creative Officer at FCB, to explore his inspiring journey from Bogotá to leading a global network of agencies. Andrés shares insights on breaking into the advertising industry, the power of collaboration, and the spirit of "never finished" that drives FCB’s culture. Hear about iconic campaigns like Extra Gum's Sarah and Juan and Prescribed to Death , his approach to fostering creativity across cultures, and his advice for aspiring advertis...
Dec 19, 2024•42 min
In this exclusive Crowbar Awards Kick-Off episode, Nils Leonard, Co-Founder of Uncommon Creative Studio and this year’s guest judge, shares his insights on how to approach the AMC Theaters brief and craft ideas that redefine creativity. This teaser gives you the first 8 minutes of a must-hear conversation packed with bold strategies and invaluable advice. Want the full interview? Head over to The Vault on our Substack to listen to the entire episode for free: https://open.substack.com/pub/breaki...
Dec 18, 2024•7 min
We sit down with Lisa Hurst to discuss her fascinating journey from the brand side at Procter & Gamble to leading client relationships at a top agency. Lisa shares how her early grounding in brand fundamentals at P&G shaped her marketing approach and how those principles remain vital today—despite shifts in technology and consumer behavior. We dive into AMP’s recent merger with five specialized agencies, unifying expertise in advertising, media, digital design, and brand activation under...
Dec 17, 2024•34 min
In this episode of The Breaking and Entering Advertising Podcast , Tim Weil , Chief Creative and Strategy Officer at BMG 360 , shares his journey from working under Madison Avenue icon George Lois to co-founding and scaling a nine-figure performance marketing powerhouse. Connect with Tim & BMG360 : LinkedIn: https://www.linkedin.com/in/timweil/ Email: tweil@bmg360.com https://www.bmg360.com/...
Dec 16, 2024•49 min
Welcome to another exciting episode of the Breaking and Entering Advertising Podcast ! This week, Amit Singh, Senior Director of Global Brand Partnerships at Adobe, joins us. He takes us through his incredible journey from an advertising enthusiast to leading transformative partnerships at one of the world’s top creative companies. Amit shares his insights on how Adobe bridges the gap between enterprise solutions and individual creators, the art of building strategic partnerships that drive grow...
Dec 12, 2024•47 min
In this special in-person episode recorded at Breaking and Entering Media's Content Cave, Geno Schellenberger and Brian Bonilla sit down with the legendary Anselmo Ramos, founder and creative chairman of Gut, a global independent agency known for its bravery, transparency, and intuition. Anselmo shares his incredible journey from his creative roots in Brazil to becoming one of the most influential figures in advertising today. Listen as he reflects on: How his upbringing shaped his creative mind...
Dec 10, 2024•1 hr 3 min
In this episode, Craig Mangan , Partner and Executive Creative Director at Barrett Hofherr , shares his remarkable journey from starting as an account manager to becoming a creative leader, founding FunWorks, and now shaping the future of advertising at Barrett Hofherr. This episode is a must-listen for aspiring advertisers, senior creatives ready to step into leadership, and anyone curious about innovating within agency models. Connect with Craig: https://www.linkedin.com/in/craigmangan/ Connec...
Dec 05, 2024•56 min
Join us as we sit down with Jenny Danzi , Head of Pepsi Brand Marketing, to explore her incredible 15-year journey from entry-level roles to leading one of the world’s most iconic brands. Jenny shares insights on Pepsi’s innovative campaigns, including Food Deserves Pepsi , and the creative strategies driving billion-dollar results. Gain valuable advice for breaking into marketing, thriving in the industry, and building stronger client-agency relationships. Connect with Jenny: https://www.linked...
Dec 04, 2024•45 min
Join Garth Weber, SVP & Chief Brand and Marketing Officer at Duluth Trading, as he shares his journey from agency life to leading iconic brands like Adidas, Wilson, and Duluth Trading. Garth unpacks the key differences between agency and brand roles, offering valuable advice for advertising professionals navigating these paths. Learn how he approaches storytelling, brand transformation, and managing global creative strategies. Whether you're an agency pro or considering a move to the brand s...
Dec 03, 2024•46 min
Dustin Devlin, Founder and Creative Director at V A G R A N T S, shares his journey from agency editor to leading a production company that thrives on creative problem-solving. Learn how to break into advertising, navigate industry shifts, and build a career rooted in collaboration and innovation. This episode has plenty of actionable advice and inspiration for aspiring and current ad professionals looking to make their mark. Take the next step in your advertising journey today! LinkedIn: https:...
Nov 26, 2024•43 min
Unlock the full episode: https://breakingandenteringadv.substack.com/ Unlock the ultimate guide to choosing your first creative agency! Subscribers get exclusive insights on spotting red flags, researching top agencies, and connecting with industry leaders. See what's inside!
Nov 22, 2024•4 min
We Finally Got Him! Breaking In with Rob Reilly This episode is five years in the making—Rob Reilly, Global Chief Creative Officer at WPP, joins the pod! From breaking into his first job (with a bit of help from his mom's bowling league) to re-breaking into the industry at 34, Rob's journey is packed with lessons on persistence, creativity, and risk-taking. Plus, chaos ensues as B&E co-founder Jack hilariously "applies" for Team Starbucks mid-interview. Don’t miss this candid, inspiring, and...
Nov 20, 2024•53 min
Unlock the full episode: https://breakingandenteringadv.substack.com/ This episode dives into a career game-changer: passion projects. Geno uncovers why they matter , how to start , and what they reveal about you —but the insights are locked away for The Vault subscribers only. What you’ll discover: A fresh take on what passion projects mean for breaking into advertising. How they can make you stand out in ways your portfolio never could. The unspoken rules about when and how to share them. 🛑 B...
Nov 20, 2024•5 min
🎙️ Breaking and Entering Advertising: Inside the Mind of Sam Shepherd, Chief Creative Officer at Uncommon New York In this episode, host Geno Schellenberger interviews Sam Shepherd, Chief Creative Officer at Uncommon New York, to discuss the agency's culture, creative approach, and work with iconic brands. Sam shares lessons from his career, including the importance of risk-taking, brand activations, and staying adaptable in a changing industry. Geno reflects on his own experiences at top agenc...
Nov 19, 2024•1 hr 1 min
In this episode, Geno Schellenberger sits down with VCU Brandcenter faculty Tom Scharpf, Chair and Professor of Art Direction, and Holly Hessler, Chair and Professor of Copywriting. They explore what makes the Brandcenter’s master’s program a launchpad for successful advertising careers, from its collaborative, real-world focus to its supportive, creative community. Tom and Holly share their journeys from industry pros to educators, reflecting on the transformative Brandcenter experience, the po...
Nov 17, 2024•57 min
In this episode of the Breaking & Entering Advertising Podcast, Geno sits down with Elizabeth Paul, EVP and Chief Brand Officer at The Martin Agency, live from the heart of the New York Comedy Festival. Elizabeth shares exclusive insights into the agency’s collaboration with the festival and why they’re working to bring humor back to the forefront of advertising. From the iconic Geico and Oreo campaigns to new research on comedy’s decline in ads, Elizabeth reveals the industry’s hesitation t...
Nov 13, 2024•14 min
Geno sits down with Andy Nathan, founder and CEO of Fortnight Collective, an innovative agency based in Boulder, Colorado, known for accelerating brand growth with their unique two-week “brand hack” process. Andy shares his journey from media at Y&R to leading teams at Ogilvy and Crispin Porter + Bogusky, all the way to founding Fortnight Collective. They dive into Andy’s philosophy of “better hustle” and why moving faster matters in today’s competitive landscape. From his work with iconic b...
Nov 13, 2024•44 min
Unlock the Vault: https://breakingandenteringadv.substack.com/ You’ve discovered The Vault, and that tells us you’re serious about becoming a top advertising professional. By subscribing, you’ll unlock exclusive insights, actionable advice, and direct access to the B&E Team. We’ll see you on the inside. What's On The Other Side? ✨ Exclusive Vault Posts – Deep-dive articles packed with insider knowledge you won’t find anywhere else. 🎙 Insider Insight Episodes – Special podcast episodes with ...
Nov 13, 2024•5 min
In this episode, Geno Schellenberger interviews Chris Noble, founder of Consiglieri, who shares his extensive experience in the advertising industry. The conversation explores the challenges faced by CMOs, the importance of operations in creative work, and how Consiglieri supports brands in modernizing their marketing strategies. Chris discusses the transition from agency to client-side work, the significance of building a strong team, and the future vision for Consiglieri in the evolving market...
Nov 13, 2024•32 min
