Geno Schellenberger interviews Erin Regan, Managing Partner and Co-Owner at Full Contact Advertising. Erin shares her journey from “new business hustler” at Arnold Worldwide to partner at Full Contact, where she leads the agency’s approach to “branded performance”—blending brand-building with bottom-line results to drive consumer impact. We explore Full Contact’s work with brands like ButcherBox, Body Armor, and First Citizens Bank, and Erin offers advice for young pros on breaking into advertis...
Nov 11, 2024•38 min
In this episode of the Breaking and Entering Brandside podcast, host Jack Westerkamp interviews Kate Kenner Archibald, the Chief Marketing Officer of Dash Hudson. They discuss the evolution of social media management, the role of AI in marketing, and Kate's journey from the beauty industry to tech. Kate shares insights on balancing creativity with data-driven decision-making, the importance of in-person engagement, and practical advice for aspiring marketers. Connect with Kate: https://www.linke...
Nov 06, 2024•42 min
Geno Schellenberger chats with Greg Anderson, CEO of Omaha-based Bailey Lauerman, about the agency's unique perspective on representing America "from the middle." Greg shares fresh insights from the agency’s latest research, showing how brands can bridge divides by focusing on shared values like unity, honesty, and protected freedoms. Through examples like Heineken’s Worlds Apart campaign, Greg highlights how brands can play a meaningful role in bringing Americans together. This episode is a mus...
Nov 04, 2024•54 min
Ever wondered how data-driven decisions can turn marketing from a cost center into a powerful profit engine? In this episode of the Breaking and Entering Advertising Podcast, Geno sits down with Bradley Keefer, Chief Revenue Officer at Keen Decision Systems, to reveal how brands can bridge the gap between finance and marketing for measurable, long-term success. Bradley shares insights on predictive media planning, advice for aspiring sales professionals, and the evolving role of the CMO in a tec...
Nov 01, 2024•45 min
In this episode of the Breaking and Entering podcast, host Geno interviews John McKelvey, founder and chief creative officer of Mirimar Creative Group. They discuss John's journey from Sydney, Australia to the United States, his early advertising experiences, and his agency's founding. John shares insights on the creative process, the importance of originality, and the challenges of breaking into the advertising industry. He also highlights key projects and the philosophy behind Mirimar's succes...
Oct 30, 2024•45 min
Ramaa Mosley shares her journey from aspiring director to founder of Adolescent Content, a youth-focused marketing agency. She reflects on her early experiences in directing, growing up in Vermont, and the organic growth of her agency. Ramaa candidly discusses the challenges of being a female director in a male-dominated industry, the importance of continuous creation, and prioritizing mental health for a sustainable career. Emphasizing authenticity in storytelling for Gen Z, she highlights the ...
Oct 28, 2024•56 min
In this episode of the Breaking and Entering Advertising podcast, host Geno interviews Daniel Wadia, co-founder of the branding agency Mrs. and Mr. Daniel shares his journey in the advertising industry, the unique concept behind his agency, and how he and his wife Kate have built a successful partnership both personally and professionally. They discuss the importance of branding, client relationships, and the milestones in Daniel's career, including significant projects like the rebranding of Pe...
Oct 23, 2024•47 min
Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising and encourages aspiring strategists to immerse themselves in things they like and don't like. 00:00 In...
Oct 21, 2024•40 min
In this episode of Agency Break-In , we sit down with Danny Robinson, CEO of The Martin Agency, to explore his leadership journey and the unique culture that has kept The Martin Agency at the forefront of the advertising world. Danny shares how the agency lives by the mantra “Do work you love with people you love,” and how it has shaped their work and their people. He also discusses his path from the client side to CEO, the importance of taking risks, and the agency's mission to fight invisibili...
Oct 18, 2024•21 min
In this episode of Agency Break-In, we dive deep into what it's like to work at one of the most respected agencies in the industry—The Martin Agency. We sit down with Jerry Hoak, Chief Creative Officer, to uncover the secrets behind their creative culture, his leadership approach, and how Martin has maintained its edge. Whether you're curious about the behind-the-scenes of top agencies or seeking advice for navigating the ad world, this conversation offers valuable insights. Disclaimer: The Mart...
Oct 18, 2024•30 min
From Digital Developer to Global Creative Leader… In this episode of Agency Break-In , we sit down with Jordi Martinez, Executive Creative Director at The Martin Agency, to explore his incredible journey from a coder in Barcelona to leading global campaigns for iconic brands like Oreo and more. Jordi shares his unique career path, including his experiences at Crispin Porter Bogusky and Wieden+Kennedy, and how imposter syndrome has shaped his approach to creativity and leadership. Disclaimer: The...
Oct 17, 2024•22 min
In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be . Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process behind this exciting campaign. From the initial brief of breaking into the culture to the legendary Ti...
Oct 16, 2024•15 min
In this episode of Agency Break-In, we chat with Hunter Scott, creative and strategy recruiter at The Martin Agency, to uncover what it takes to break into one of the most prestigious agencies in the business. Hunter gives us a behind-the-scenes look at how she identifies top talent, the qualities she values most in candidates, and what sets The Martin Agency’s culture apart. She also dives into the highly competitive Marty Program, offering advice on how to stand out and make your mark. Whether...
Oct 16, 2024•35 min
In this episode of Agency Break-In , we sit down with Adrienne Cleveland , EVP, Chief Operating and Culture Officer at The Martin Agency , to explore how she shapes the agency’s culture and operational success. Adrienne shares her insights on balancing people and performance, fostering a sense of belonging, and what it takes to thrive at The Martin Agency. Whether you're curious about agency culture or how to lead through operational excellence, this conversation offers a behind-the-scenes look ...
Oct 16, 2024•32 min
In this episode of Agency Break-In , we sit down with the talented creative duo Elizabeth Daniel, Senior Copywriter, and Blair Seward, Senior Art Director, at The Martin Agency. They share their journey from VCU Brandcenter to working on groundbreaking campaigns together. Elizabeth and Blair discuss their creative process, how they broke into The Martin Agency, and the importance of challenging strategies in the pursuit of great work. Disclaimer: The Martin Agency provided travel and housing acc...
Oct 15, 2024•20 min
In this episode of Agency Break-In, we sit down with Britta Dougherty, EVP Global Managing Director at The Martin Agency, to discuss her nearly two decades at one of the industry's top creative agencies. Britta shares her journey from an unexpected start in advertising to leading major global accounts like Oreo and Geico. Discover her insights on leadership, longevity in the industry, and the importance of building lasting client relationships. Disclaimer: The Martin Agency provided travel and h...
Oct 15, 2024•32 min
In this episode of Agency Break-In , we sit down with Walker Teele, Executive Partner and Head of Account Leadership at The Martin Agency. Walker shares his journey of leading the account management practice, including project management, and how he helps bridge the gap between clients' business objectives and bold creative ideas. Tune in to hear his insights on building trust with clients, the evolution of account management, and his perspective on Martin’s legacy and the exciting future ahead....
Oct 14, 2024•23 min
In this episode of Agency Break-In , we chat with Ashley Davis Marshall , Executive Creative Director and Head of Social at The Martin Agency , to dive into her role overseeing creative teams and developing bold social media strategies. Ashley shares her approach to humor in advertising, the importance of finding the right people for the right briefs, and how social media is driving fast-paced, witty content. Whether you’re looking for insights on creative leadership or social media trends, this...
Oct 14, 2024•31 min
Join us as we chat with Austin Scott, Creative Director at Brandon, a leading independent agency known for its creative excellence. Austin shares his unconventional journey from aspiring dentist to advertising leader, revealing how to build your 'X factor' and stand out in the industry. Connect with Austin Scott: https://www.linkedin.com/in/austinscottdesign/
Oct 09, 2024•51 min
Welcome to BrandSide from Breaking and Entering Media, where we spotlight marketing executives and leaders across different industries. In this episode, host Jack Westerkamp sits down with WWE superstar Tank Ledger (aka Joe Spivak) to discuss personal branding, taking risks, and the importance of authenticity in building a successful product. Hear how Ledger’s journey from football to the WWE ring can inspire you to embrace opportunities and make bold moves in your career. Connect with Tank: Lin...
Oct 07, 2024•49 min
In this special episode of the Breaking and Entering Advertising Podcast , we feature our Blue Crowbar Award winner, Emily Chiu! Geno Schellenberger hosts alongside our guest judge, the amazing Shannon Washington. Emily takes us through her winning campaign for Tony’s Chocolonely, a brand focused on fair trade and ethical chocolate. She shares her creative process, challenges, and the inspiration behind her campaign, "Sweet Wins," which highlights millennial parents. Shannon offers expert feedba...
Oct 06, 2024•37 min
Frank Cartagena is the US CEO at MullenLowe. Frank shares his career journey from Chief Creative Officer at The Community to leading one of the industry’s most adaptable agencies. He discusses how he’s positioning MullenLowe as a creative powerhouse, using curiosity and entrepreneurial thinking to solve client problems. Learn how Cartagena navigates agency life, embraces challenges, and pushes for creative excellence. This episode is packed with lessons for aspiring advertisers, agency leaders, ...
Oct 02, 2024•1 hr 7 min
In episode #231 of the Breaking and Entering Advertising podcast, host Geno Schellenberger sits down with Rob Baiocco, Co-Founder and Chief Creative Officer at The BAM Connection. Baiocco shares his career journey from Deputy Chief Creative Officer at Grey New York to founding a small but mighty agency in Brooklyn. He dives into how simplicity drives creativity at BAM and how the agency helps challenger brands find their competitive edge. Tune in to learn more about creative leadership, simplici...
Sep 30, 2024•25 min
In episode #230 of the Breaking and Entering Advertising podcast, host Geno Schellenberger interviews Aaron Duffy, co-founder of Special Guest, as he shares his journey from commercial director to creative agency leader. Duffy discusses how his background in video production and collaborations with tech giants like Google and Meta shaped his innovative approach to advertising. Tune in for insights on creativity, production, and the future of AI in storytelling from one of the industry's top crea...
Sep 25, 2024•41 min
Welcome to BrandSide from Breaking and Entering Media, where we spotlight top marketing executives from innovative brands. In this episode, host Geno Schellenberger chats with Ronak Patel, VP of Marketing at MoonBrew, a sleep supplement brand focused on improving rest and recovery without melatonin. Ronak reveals the bold marketing moves that shifted MoonBrew from a daytime energy brand to a rising player in the sleep wellness market. Tune in to hear how strategic pivots and data-driven insights...
Sep 23, 2024•28 min
In this episode, Geno sits down with Jimon Boadi, a Junior Copywriter at Joan Creative and one of Ad Age's 23 Gen Zers to know in advertising. Jimon shares his unconventional journey from tech temp to junior strategist and now a rising copywriter. Tune in to hear how Jimon's knack for turning internet trends into Gen Z insights has shaped major campaigns and propelled his career. Connect with Jimon on LinkedIn: https://www.linkedin.com/in/jimonboadi/overlay/contact-info/...
Sep 18, 2024•37 min
In this episode, we sit down with Norm Shearer, Partner and Chief Creative Officer at Cactus, a purpose-driven agency known for its belief and behavior design approach. Norm shares his unique journey from chemistry student to creative leader and discusses his work in mental health with Grit Digital Health. He also reveals how his podcast Noobs helps aspiring advertisers break into the industry. Tune in for actionable insights and inspiration from one of the industry's top creative minds. Connect...
Sep 17, 2024•52 min
In this episode, we talk with John Gibson , Managing Director and Head of Strategy at The Martin Agency . John offers valuable insights on leadership, collaboration, and how to break into advertising strategy. Plus, get an inside look at the strategy behind Oreo's "Wonderfilled" campaign and how it became a global success. Connect with John : https://www.linkedin.com/in/johngibson3/ Join our GroupMe of 250+ aspiring advertising professionals for tips, tricks, and advice: https://groupme.com/join...
Sep 10, 2024•36 min
Join us as we chat with Kyle O’Brien , Agencies Reporter at Adweek , and Doug Zanger , Founder of Indie Agency News and former Adweek and The Drum Editor. These longtime friends share what they wish they had known starting out in advertising. In this candid conversation, Kyle and Doug offer personal stories, humor, advice on navigating agency life, building relationships, and insights into agency communications and headline writing. Whether new to advertising or looking for fresh perspectives, t...
Sep 09, 2024•43 min
In this episode of Breaking and Entering Advertising , hosts Geno Schellenberger and Cooper Colvig dive into the Crowbar Awards with Joe Staples, Chief Creative Officer & Partner at Mother Industries, and this brief's Guest Judge. The Crowbar Awards is a global competition designed for aspiring advertisers to showcase their creativity, with the chance to win the prestigious blue crowbar. This brief focuses on Polaroid and taps into the power of nostalgia. Joe shares his expert insights on ta...
Sep 05, 2024•30 min
