In this episode of the Breaking and Entering Advertising Podcast, Geno Schellenberger interviews Jeremy Heilpern, founder and CEO of Ammunition, a top Atlanta-based agency. Jeremy discusses his journey from rising through the ranks to launching Ammunition, emphasizing the power of niche expertise, passion, and relationship-building in advertising. He offers actionable advice for breaking into the industry, staying motivated, and understanding career goals. Tune in for insights from Jeremy's succ...
Sep 03, 2024•33 min
In this conversation, Geno Schellenberger and Brian Bonilla discuss the concept of sprint agencies and the growing trend of speed in the advertising industry. They explore different models of sprint agencies and how they offer quick and focused solutions to clients. They also discuss the implications of this model for the future of advertising and the role of junior talent in these agencies. Brian shares his advice for aspiring advertisers and emphasizes the importance of staying knowledgeable a...
Sep 02, 2024•24 min
In the Breaking and Entering Advertising Podcast episode, host Geno Schellenberger interviews Alex Schill, Global Chief Creative Officer at Serviceplan Group, Europe's largest independent agency network. Schill delves into blending creativity with execution, hiring for potential, and the importance of self-confidence and challenging norms. He also shares his advertising journey and highlights the transparent, innovative culture at Serviceplan Group. Schill emphasizes creativity's power to change...
Aug 30, 2024•30 min
In this episode of the Breaking and Entering Advertising Podcast, CEO of Dawn, Bob Kantor, explores the world of independent agency networks. He shares his career journey from founding an agency in college to leading global agencies, and the creation of Dawn. He discusses the concept of independent agencies, their benefits, and how they contrast with traditional holding companies. Bob provides insights on why specialized, independent agencies are more effective and highlights some agencies withi...
Aug 28, 2024•47 min
In this episode, Geno Schellenberger and Ken Bates discuss their dream list of future guests for the Breaking and Entering Advertising Podcast. The guests they mention include David Droga, Alex Bogusky, Rob Reilly, Susan Credle, and Danny Robinson. They highlight the achievements and contributions of each guest to the advertising industry and share their admiration for their work. They also discuss the importance of mentorship and the impact of coaching trees in the industry. The episode conclud...
Aug 27, 2024•33 min
In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger interviews Christy Hiler, the owner and CEO of Cornett. With over 20 years of experience, Christy shares her journey from starting at Cornett to transforming it into a national powerhouse. She discusses leading with empathy, the importance of bold ideas and innovation, and building a supportive community, especially for women in advertising. Christy also highlights her involvement in BLAC, a program dedica...
Aug 22, 2024•36 min
Join us as we explore Tim Gordon's remarkable journey from intern to Chief Creative Officer. Today, he is a Partner & CCO at Zulu Alpha Kilo New York. In this episode, Tim shares how his creativity, persistence, and award-winning campaigns for brands like Coca-Cola and Under Armour have shaped his career. Whether you're breaking into advertising or looking to elevate your creative game, this conversation is packed with insights from one of the industry's top minds.
Aug 20, 2024•38 min
We're excited to introduce Jess Lee as the new co-host of Blueprint , a quick-hitting segment from the Breaking and Entering Advertising podcast. Jess, a senior at UNC Chapel Hill majoring in advertising and public relations, is on a mission to break into art direction. Fresh from her internship at Goodby Silverstein & Partners, she'll share her journey, from perfecting her portfolio to landing her dream job. Meanwhile, Sydney Stephens, a rising senior at Michigan State University, will cont...
Aug 15, 2024•11 min
"Our primary objective is to take this technology and tell new stories with it—better, different, and more impactful than we've ever seen before." Paul Caizzo is the founder of the agency Supernatural. Join us for an inspiring conversation with Paul Caiozzo , one of the industry's most awarded and recognized advertising creatives. From redefining Burger King's brand at Crispin Porter Bogusky to founding Supernatural, where he merges AI with creativity, Paul's career is a testament to innovation ...
Aug 13, 2024•1 hr 1 min
Ready to break into the advertising world or start your own agency? Join us on this episode of the Breaking and Entering Advertising Podcast as we sit down with Thomas Brazier and Charlie Naus, the co-founders of Carson + Doyle, a Gen Z-focused creative agency. From childhood friends to successful entrepreneurs, Thomas and Charlie share their journey from amateur rap artist and manager to agency founders. They discuss the importance of authenticity in marketing to Gen Z, the power of personal ne...
Aug 06, 2024•45 min
Join us for another Blueprint episode through the eyes of a current MSU senior. For this week’s topic she’ll be discussing her experience with mentorship, how she’s met her mentors, and why she thinks they are the most powerful thing a student can have. Additionally, she discusses networking, and how to reach out to industry professionals on LinkedIn and form real connections with others.
Jul 31, 2024•13 min
Many of us have backward paths into the ad industry. Jason Gingold's move from aspiring actor to Head of Strategy at Mekanism is a journey worth listening to. This week, Cooper Colvig and Jason break down the persistence, luck, curiosity, and kindness necessary to not only break into the industry, but leave advertising and marketing better than you found it. It’s no secret our industry is built on understanding humans and pointing our imagination at solving their problems, but fostering a commun...
Jul 29, 2024•54 min
Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience. After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with Ari and learn about his transition from Global CCO of DDB Worldwide to founding his own agency. He explains the role of creativity in driving...
Jul 25, 2024•56 min
This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game. This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for ma...
Jul 23, 2024•37 min
Per the One Club Global Creativity Ranking, Lucas Ribeiro & Kazuo Kubo are the creative duo at the top of the list. Today, they are working at McCann NY. Host Geno Schellenberger asks them how they broke into advertising, made it to the top, and how aspiring advertisers can break in and thrive in this industry. Listen and learn from the best. Their portfolios: https://landk.work/
Jul 16, 2024•39 min
This week's Blueprint is through the eyes of current MSU student, Sydney Stephens. Listen along as she discusses the benefits of using A.I. to avoid creative block and improve your brainstorming process. Also discussed in this episode is how A.I. has impacted scriptwriting, directors' treatments, and storyboards. Learn more about improving your portfolio and widening your skillset by tuning into this episode.
Jul 15, 2024•10 min
In this episode of ADjunct, Geno Schellenberger sits down with Vann Graves, Executive Director at VCU Brandcenter, to discuss what makes this graduate program stand out in marketing, branding, and advertising education. Vann highlights the unique aspects of VCU Brandcenter, including its focus on the craft, rigorous curriculum, and strong alumni network. The conversation also dives into Vann's personal journey in advertising, the impact of COVID-19 on education, and the unparalleled support syst...
Jul 12, 2024•32 min
Cooper Colvig is back! With this week's guest. He's the CCO at The Flower Shop, but it's not what you think. You won’t find any orchids or tulips - this shop blooms with highly focused ads that people love and propel brands forward. Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mastermind behind its creative. Join us as Al discusses his unconventional path into advertising, the importance of sweating the small stuff l, and w...
Jul 09, 2024•51 min
Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show. Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge. We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late nights, or the insanity alcohol tends to lead to. Phil Serzo created the campaign: “The Beer that Saved Beer”. View his winning work below: https://www....
Jul 02, 2024•41 min
In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s unique role in the creator economy, The Lighthouse campuses, and Christoph’s insights on creativity, community, and the evolving advertising landscape....
Jul 02, 2024•45 min
Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators' presence, and AI's role in the advertising industry. They also cover the highlights from Sport Beach and notable agency achievements. Whether you're...
Jul 01, 2024•33 min
Sydney Stephens in this episode of Blueprint as she shares valuable tips for creatives who don't have an internship but still want to build a strong portfolio. From networking on LinkedIn, pursuing passion projects, and independent studies, to attending external classes and participating in quarterly award shows, Sydney provides a variety of strategies to help you stay productive and create impressive work during the summer.
Jun 25, 2024•11 min
Sydney Stephens joins us for another week of Blueprint to discuss resumes and how to build a stand-out resume that will help you break into the industry. In this episode, she discusses Applicant Tracking Systems, fonts, and how to format a resume that will help you get hired. Listen along to hear advice that has been passed down from her professors at MSU and ensure that your resume is ready to go.
Jun 22, 2024•9 min
Brand-side is our segment, which interviews the best marketing professionals in the business. You will hear marketing tactics, advice, and amazing stories to help you break into marketing. The guest, Samantha Siegal, is the Chief Marketing Officer (CMO) of Plezi Nutrition. Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is spearheading a revolution in how we make and market food and beverages for kids, prioritizing nutrition, taste, and truth.
Jun 21, 2024•27 min
Valentina is the benchmark for positive energy and how that helps you break into the career you love. Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices, an in-house production studio, and various equipment for creative projects. As the first in-house marketing hire during a critical expansion phase, V...
Jun 18, 2024•32 min
For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects will finally be answered; specific advice for art directors, copywriters, and non-creative students will be given as well.
Jun 13, 2024•11 min
In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat shares her journey from starting in ad sales to becoming a change-maker addressing the gender disparity in advertising's creative director roles. She ...
Jun 11, 2024•36 min
Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discover valuable insights for breaking into the industry and what it takes to succeed. 00:00 Welcome to th...
Jun 04, 2024•36 min
In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to share her insights and findings from her latest article on diversity commitments and the industry's responses. They also cover new business initiativ...
Jun 02, 2024•38 min
Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today. Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background and personality. Last week, Mischief won Most Effective US Agency and Most Effective Indy Agency at the Effies last week. If you check Oliver's LinkedI...
May 30, 2024•44 min
