Here it is. Handpicked by Thas Naseemuddeen herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop an integrated campaign that establishes YouTube TV as the cheat code for live TV. This incredible team did an amazing job. Tara Sneed, Juliette Dias, and Anna Wesley Dubach created the campaign: “What You Need Now." All aspiring advertisers from the University of North Caroli...
Feb 05, 2024•56 min
Cooper Colvig is back with this week's guest, Evan Russack Co-Founder and Head of Account and Strategy at WorkInProgress Boulder, Colorado. You might know them best for their work on dominos, but they are doing a ton of Incredible work for so many other amazing brands. WorkInProgress was named an Ad Age A-List Agency Standout (202), twice recognized by Ad Age’s Small Agency Awards (2020, 2022) and shortlisted for Campaign US’ Independent Agency of the Year (2023). Cooper and Evan talk about the ...
Feb 01, 2024•53 min
If you decide to engage in this audio experience, you might want to be best friends with Aaron Francois. Aaron Francois is an Associate Strategy Director at Laundry Service and the visionary founder of Black Visionaries. Aaron's journey is one of purpose and impact. As the founder of Black Visionaries, he's dedicated to democratizing access to resources and information for Black professionals, creating a more inclusive and equitable industry. His unique approach is not just about winning strateg...
Jan 30, 2024•55 min
Ian Mackenzie is an award-winning Chief Creative Officer at Performance Art, working in Toronto. We talk about his work, including the Cannes Lions-winning "The Greatest Guide" for Grupo Bimbo, which has set new benchmarks in the industry. Ian shares his insights on building long-lasting creative platforms, his approach to integrating creativity into technological ecosystems, and the art of crafting campaigns that resonate globally. Links: Connect with him here: https://www.linkedin.com/in/ianda...
Jan 23, 2024•51 min
You should hear how Paanii Annan explains why Nikola Jokic is the best person to learn from as an Account Person. Or what it's like to be a Brand Director on Nike at Wieden + Kennedy. Or what it's like to move from Denver to Chicago for his first job at Leo Burnett in Chicago. You should listen to his best advice for aspiring account professionals and the key attributes he exemplifies and looks for when he is hiring. And you can ask him directly about these things after you listen, because he gi...
Jan 16, 2024•56 min
Despite his father's advice, Jeffrey Buntin, Jr. packed his bags and broke into advertising. He left Nashville in his early 20s to join the Chicago ad world. There, he learned what he loved and did not love about creating great work. He returned to Nashville bright-eyed, and since taking the helm of BUNTIN, Jeffrey has doubled agency billings. BUNTIN is a fiercely independent advertising agency sitting in Nashville's Railyard District, where the agency itself is housed in a 100-year-old railyard...
Jan 09, 2024•39 min
She is the number one copywriter in the world, according to D&AD Rankings. Claudia Illán is a copywriter at Marcel Worldwide. We recently interviewed Gaëtan du Peloux, Marcel's CCO/CEO, where we dove deep into the agency structure, culture and magic. In this episode, we learn about Claudia and Copywriting. To be the best of the best and what it takes. She is proud that she goes to work like a kid to kindergarten, to play with words and colors and create, even on Mondays. Don't you wish you h...
Jan 04, 2024•35 min
Daniel Lobatón is the creative mastermind and Chief Creative Officer at Rethink NY. Daniel's trailblazing journey from streets of Lima, Peru, to the bustling avenues of New York City is nothing short of inspiring. We discuss how he transformed the advertising landscape with the iconic “It’s a Tide Ad” campaign during the Super Bowl, cleverly turning every commercial into a showcase for Tide's effectiveness. Listen in as Daniel shares his unique approach to creativity and messaging, a skill every...
Jan 02, 2024•45 min
He has studied and perfected the undergraduate creative system. Glenn Griffin is the Director of Creative at UT Austin. He's been teaching creativity and portfolio development courses for over 20 years. His mission is clear. It's to help aspiring advertisers break into the creative industry. And he's gotten quite good at it. He shares his wealth of knowledge with us today on our ADjunct segment, and if I were an aspiring advertiser, I would listen to this episode twice. And once in reverse. Link...
Dec 26, 2023•44 min
It's never too late to pivot to the career you love. For Sean, it was from pivot tables and a career in Excel to becoming Dr. Sean Sawicki after earning his Ph.D. in communications after falling in love with teaching. Today, Sean is on his way to tenure, leading the advertising and PR Department at the University of Tampa as an Assistant Professor. His years of marketing-side experience and academic journey make him the perfect guest on our "ADjunct segment," where we interview the best advertis...
Dec 21, 2023•44 min
He’s worked at FCB and R/GA on clients like ESPN+ and Straight Talk wireless. Before advertising, he worked on the Sopranos. Now, he has published an online resource for ad creatives called the AdAdderall Handbook of Advertising Idea Generation Techniques. He is Senior Copywriter Andrew Weissman. He takes us through some of his favorite ideation techniques, methods, and creative processes of ad titans, from the more than 80+ in the e-book, which is an attempt at a comprehensive list of every fru...
Dec 19, 2023•41 min
This week, we learn from Shelley Elkins, the Chief Creative Officer of NVE Experience Agency, appointed in October as part of the agency's inaugural C-Suite. NVE Experience Agency focuses on creating impactful brand experiences. Shelley's previous role was as the Global CCO for Jack Morton Worldwide, where she led the agency to multiple prestigious awards and chaired the Global Creative Council. With a career marked by jury roles in major award shows and active participation in mentorship progra...
Dec 12, 2023•49 min
A role you might not have considered, but you should. It's data strategy. Merc is a data strategist at 72andSunny and an Adjunct Lecturer at The University of Illinois and Indiana University. We break down what it means to be a data strategist, who could be best interested and how data strategy uncovers insights to help identify audiences and world trends that lead to the right creative idea at the right place and time for the right audience. Merc also discusses the decision to pursue a Master's...
Dec 07, 2023•42 min
He's the 5th ranked Chief Creative Officer in the world, per D&AD. Born and raised in Paris, Gaëtan du Peloux is the eldest of seven children. He started his career as a copywriter at CLM/BBDO in 2004. He's now 43 years old and works at Marcel as Chief Creative Officer and Co-Chief Executive Officer. Along with his creative partner, Youri Guerassimov, Gaëtan has produced outstanding and award-winning work for a large span of national and international brands. Gaëtan is one of the most awarde...
Dec 05, 2023•49 min
From a receptionist to head of account. Kevin Christopherson's story is one of insane passion, work ethic, overcoming toxic advertising environments, and hope. Full of lessons, Kevin is now an associate professor of advertising at Columbia College in Chicago. An award-winning academic institution known for its prolific creative development, I cannot wait for you to listen and learn from Kevin in this episode. You will want to connect with him, and LinkedIn is the best way to do so! https://www.l...
Nov 30, 2023•41 min
From Wieden + Kennedy to Leo Burnett. Nick Howard is catching the attention of the entire ad industry. Today, we learn from Nick Howard, who has recently moved back to Chicago to work alongside his creative accomplice Nick Stoner, as an SVP Creative Director. We talk about his Grand Prix Cannes winning idea for Clash of Clans and his very first assignment, where he had to make chili fit into a cauldron and had some struggles. He's come a long way. He explains his perspective on student portfolio...
Nov 28, 2023•57 min
A career route in advertising we have not uncovered. It is a route for those who want to know more. A route that is intense and intensely rewarding. Dr. Maria De Moya comes on ADjunct to inspire and inform you about considering the academic route. Get a Ph.D. in advertising. Teach at a fantastic university. Inspire the next generation of advertisers and expand the knowledge of the industry. If this catches your attention, give this episode a listen. Links Connect with her: https://www.linkedin.c...
Nov 21, 2023•57 min
He's produced 7 Super Bowl commercials in his career. Including an almost impossible feat of landing two consecutive #1 rankings atop the highly coveted USA Today Ad Meter for Rocket Mortgage. Casey Hurbis is the Chief Marketing Officer of Rocket Mortgage, the flagship brand within the Rocket Companies portfolio. He oversees all marketing initiatives for the company's in-house agency while working with some amazing ad agencies in the Midwest. We talked about what goes on behind the scenes of pro...
Nov 14, 2023•39 min
She is the Director of Design at Yellow House Consulting, a women-led digital marketing consultancy. She is also the go-to professor at the University of Miami for advertising students looking to break into advertising. This week, we have the pleasure of learning from Sarai Nunez, Assistant Professor of Practice at the University of Miami School of Communication. An easy listen for you all out there, we sit back and go back and forth on our very best advertising advice specifically for the stude...
Nov 09, 2023•42 min
For the first time ever, we needed to create a two-part episode. Why? Because David Kolbusz is incredible. Simple as that. David Droga described him as "one of the world's best creative leaders. We are back with David Kolbusz for part two of his B&E Episode. An Adweek Creative 100 and the Chief Creative Officer of Orchard, my conversation with David could not be contained to a single episode. We left you all with an enticing cliffhanger, where we pick things off this week as David answers wh...
Nov 07, 2023•56 min
For the first time, we needed to create a two-part episode. Why? Because David Kolbusz is incredible. Simple as that. An Adweek Creative 100 and Chief Creative Officer of Orchard, David is one hell of a Creative. David Droga described him as "one of the world's best creative leaders." This first part explains his break-in. He also leaves us with quite an enticing cliffhanger at the end, which we will pick things off next week. Cannes, Clios, D&ADs, One Shows, Super Bowl ads, he's got them al...
Nov 07, 2023•46 min
Here it is. Handpicked by Eric Kallman himself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes the Amtrak rail system as a way to enjoy travel, have a positive impact on the environment, and reach incredible destinations across the U.S. And this one fantastic human did it so wonderfully. Nikhil Rajagopalan ca...
Nov 02, 2023•38 min
He creates iconic advertising characters. Like Flo and Dr. Rick from Progressive. Sean McBride is someone the Breaking and Entering team has admired from afar for the entirety of our academic and professional careers. As the Chief Creative Officer of Arnold Worldwide, he gives advice on our show on how to break into advertising. He mentions straightforward advice for Copywriter portfolios. Talks about how advertising should interact with culture. And even shares something we are now calling the ...
Oct 31, 2023•39 min
Play "Won't Back Down" by Tom Petty. Dan Windels is an advertising instructor at the University of Florida. Consistently a top 5 public university, and paired with the fact he's on this show, you know Dan will teach you two main things. How to break into advertising. And how to thrive in it. Specifically, he is an esteemed expert on the account/strategy track. Dan and I had a fantastic time just tossing around some of our favorite job-search strategies. Not everyone wants to spend hundreds of do...
Oct 25, 2023•50 min
Have you ever fallen in love with a brand so much that you could see yourself dedicating your career to it? This week, Josh Dobbie lets us in on his enchanting journey with Sorinex. Sorinex has been the leading innovator in American-made strength equipment since 1980. This isn't about strength training or gym talk; it's about what happens when an individual forgoes traditional marketing norms, raises their hand, and passionately tells a brand's story to the world. From the heartbeat of Sorinex's...
Oct 24, 2023•36 min
Diane Elliston demystifies the creative process. She is a teaching professor at the University of Colorado Boulder and is known for her ability to help her students break into amazing ad careers. College classes can cost hundreds of dollars, so we bring on the best educators to deliver their best advice to your ears for free. Diane puts on a masterclass that intertwines advertising creativity and strategy advice, backed by her years of experience in conceptual art, production and campaigns. Plus...
Oct 19, 2023•46 min
Discover the secret weapon of your career: your personal brand! Join host Jay Towns on "BYOB: Build Your Own Brand" as he uncovers the power of personal branding, showing you how to give your work a voice and open doors to exciting career opportunities.
Oct 17, 2023•2 min
Will Campbell is the CEO of the award-winning Quantasy + Associates advertising agency based in LA. Quantasy + Associates is an award-winning creative agency blending advertising, technology, entertainment and culture Fun fact. Will got his start in marketing by working on one of my favorite shows/movies that aired in the early 2000s; you will have to listen to figure out which one! This episode discusses the importance of mental health and overall wellness for a thriving career and life. His me...
Oct 17, 2023•43 min
My goodness, this is a good one. Willie Baronet is a professor of advertising at the Temerlin Institute of Advertising at Southern Methodist University. Willie Baronet owned his own agency for 15 years. Willie Baronet has also been buying signs from homeless people across the country for the past 20+ years, and his art gallery and documentary is called "We Are All Homeless." From breaking into advertising to advice on portfolios to advice on finding meaning in creativity and life, this episode h...
Oct 12, 2023•59 min
In this week's episode of the Breaking and Entering Advertising Podcast, we're joined by Owen Williams, the founder of the globally recognized talent recruitment agency, Outside Lines. Starting as a one-person shop in 2019, Owen's passion for cultivating influential teams has led Outside Lines to become a leading name in matching world-class talent with the right organizations. With a history at renowned agencies like TBWA\Media Arts Lab, Mother, and 72andSunny, Owen brings a wealth of experienc...
Oct 10, 2023•49 min
