Marketing is much more than just attracting new potential customers. It is a tool to communicate and impact at a global and personal scale. It is in the authenticity and purpose of the message where the distinction between an impactful message and an unsuccessful one can be made. In this week's episode, we sat down with CMO of Dickies, a VF Corp brand., Kathy Hines to talk about how enabling brands to become better and more compassionate versions of themselves can have a positive impact both glo...
Nov 30, 2020•49 min•Ep. 53
We have to apologize. Our uploading consistency has been quite bad as of late, mostly due to COVID and a lot of different issues that have come up due to this unprecedented issue. We are of course, not the only ones suffering from this. Retail and the fashion industry has been massively affected by it as well. The unpredictability of where the industry might go next forever hunts people with investment and interest in our industry, and any new piece of advice or information can help us better gu...
Nov 03, 2020•57 min•Ep. 52
COVID has changed things in ways that we can't even begin to imagine. Why is it so difficult to understand? Whenever events of this scale take place, it invites unfathomable levels of complexity is not only one facet, but in many. Inevitable, the fashion industry as one of the industries affected by this problem in many ways. One of the less superficial but important changes that are taken place due to COVID, happens to be a digital experience. To talk about this problem, we sat down with the di...
Sep 16, 2020•34 min•Ep. 51
Before we get into the episode, we deeply want to apologize for our long and unannounced break. Ironically after reading this title, we were forced into silence by a COVID related problem. That said, we are back and ready for our usual and consistent 2-4 episodes per month. We are happy to be back with this episode with an ex virtual innovation manager at Wolverine Worldwide, Toby Ringdahl. Wolverine Worldwide is one of the world's leading marketers of branded casual, active lifestyle, work, out...
Aug 21, 2020•40 min•Ep. 50
In this week's episode. We sat down with Hedoine fashion brand founders Anna & Alexandra and talked about some of the challenges every fashion entrepreneur has to go through. If you have ever started a fashion brand, you probably will quickly realize how difficult the beginning stages are. This applies to everybody in every business. What are some of those challenges? And how can you continuously adapt and overcome them? If you want to learn how to start a profitable fashion brand in 6 to 12...
Jul 13, 2020•50 min•Ep. 49
In this week's episode, we sat down with a creative fashion executive, Loic Molina. To talk about the unusual relatedness of different aspects of the fashion industry. The industry is a machine, and the better understanding you have of the different pieces that make it up, the better. If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group and support the podcast. Here's the link: https://www.p...
Jun 22, 2020•48 min•Ep. 48
In this week's episode, we sat down with senior design director at Michael Kors, Rob Price. Rob talked about the overall principles required to build a design team. What does it take? What does the process look like? How do you communicate and strategize efficiently? And what challenges can you expect?
Jun 01, 2020•44 min•Ep. 47
In this week's episode, we sat down with Senior Vice President of Human Resources & Head of Global Executive and Creative Recruitment at LVMH, Gena Smith. Just by looking at Gena's background, experience, and the incredible company she represents, you can already expect this to be an incredible episode. There's very little this description can do to put into words the amount of value shared in this conversation. So we will let the episode speak for itself.
May 11, 2020•46 min•Ep. 46
In this week's episode, we sat down with Global Head of URBN International at Urban Outfitters, Stefan Laban. Stefan is a senior executive with a proven track record of driving billions in revenue for major global brands and an extensive history of operating owned retail and building franchise organizations from the ground, spearheading international growth. Given Stefan's expertise, we based out chat around international expansion. How can brands do it efficiently? And what are the principles t...
Apr 22, 2020•46 min•Ep. 45
In this week's episode, we sat down with Merchandising Director at Banana Republic, Kelly Bernal. This was a conversation about finding market opportunities grounded in consumer needs and market trends that can help businesses regain their ground in the marketplace and set conditions for success. And how these factors have changed and evolved in the last 20 years.
Apr 07, 2020•45 min•Ep. 44
In this week's episode, we sat down with Chief Product Office Wendi Goldman. In her long career, Wendi has been able to see firsthand how the approach to product has changed & evolved over time but, where is going next? Where are we now? And what does the past say about the future of product?
Mar 24, 2020•35 min•Ep. 43
In this week's episode, we sat down with the Co-Founder and CEO of one of Mexicos most successful fashion brands, Acapella. We always hear of the importance of learning from others, but it's easy to forget that some of the most successful brands started in some of the most unconventional ways and unconventional places. Sometimes, this is how you come across the most valuable lessons.
Mar 10, 2020•43 min•Ep. 42
In this week's episode, we sat down with UX design director Constantine Gavrykov to talk about the importance of UX design in fashion. This is a very dense episode on the importance and direction of user experience, so make sure you have a notebook in hand!
Feb 26, 2020•43 min•Ep. 41
In this week's episode, we sat down with Asian market expert Yuri (Rui Ou). Yuri has first-hand expertise in carrying out on-the-ground business development projects for foreign companies entering the Chinese market. Due to the complex and vast nature of this topic, we thought it would be important to have a simple introduction episode that would make the information a little bit easier to digest and also prepare you for future, more complex episodes around this same topic,
Feb 10, 2020•38 min•Ep. 40
In this week's episode, we sat down with sourcing and supply chain director and entrepreneur Russell Hammond. Russell has more than 20 years of executive experience in the luxury sector. His experience in working as a connector of creative and business talents has given him unique insights on the importance of communication and efficiency between disciplines and different business sectors.
Jan 29, 2020•53 min•Ep. 39
In this week's episode, we sat down with Fashion Lawyer Biana Borukhovich to talk about the importance of trademarking. Why is having legal protection so important? When should you start worrying about trademarking your brand? What can you do to protect your brand?
Jan 21, 2020•50 min•Ep. 38
In this week's episode, we sat down with Founder and CEO of Lone Design Club, Rebecca Morter. It can be very important for fashion entrepreneurs to design and host experience led concept stores that really communicate what their brands are all about. However, nothing in this industry is as easy as it seems, so what do you actually need to do to successfully open your first pop up shop?
Jan 16, 2020•53 min•Ep. 37
In this week's episode, we sat down with Malikah Kelly, a seasoned fashion professional with experience in brand development, e-Commerce, digital marketing, social media, and strategic brand partnerships. Social media has been around for a while now, it's no secret that every fashion brand needs social media presence, but with so many possibilities, what should you be focusing on? Does influencer marketing still work? Should you invest in ads? There are so many questions that you need to know th...
Jan 08, 2020•38 min•Ep. 36
We are very happy and excited to be back after our Christmas break for a new episode! With sustainability being such a big topic, we wanted to make sure people start this new year with correct information and expectations, so we had Co-Founder and CEO of PositiveLuxury Diana Verde Nieto to talk about the current state of sustainability, the direction it might be taking in the future, and the natural challenges that will come with progress.
Dec 31, 2019•51 min•Ep. 35
In this week's episode, we sat down with Vice President of Merchandising at Tommy Hilfiger Lindsay Sword to discuss the importance of merchandising, how merchandising has evolved in the last 2 decades, and what direction it is most likely to go to in the future
Dec 17, 2019•40 min•Ep. 34
In this week's episode, we sat down with talent strategist, coach, speaker and culture builder Bridgette Corridan. Bridgette is not only the senior manager of talent acquisition for portfolio stores at Gap Inc, but a passionate leader that focuses on building talent strategies that support employee engagement, transparent cultures, customer satisfaction, and stellar business performance. We spoke about how to build teams who connect with their purpose. In today's world, it is very important for ...
Dec 05, 2019•53 min•Ep. 33
Before anything, we would like to apologize for our 2-week holiday absence. That being said, we are very excited to come back strong with an incredible guest, and an incredible episode. Ben Ewy is the Vice President of Global Product Design and Research & Development at Carhartt. We talked about how over the decades, Carharrt's brand and products have never failed to continuously implement a unique and original brand story that translates into an incredible product, content, and a story that...
Nov 25, 2019•57 min•Ep. 31
In this week's episode, we sat down with the Director of environmental and social responsibility at Credo Beauty, Mia Davis. Mia is leading the movement of the clean product by setting the most meaningful ingredient and product standards. So it was a pleasure to have her on and talk about the ethical standards that every entrepreneur should consider if they want to start a beauty brand with ethical and environmental practices.
Nov 05, 2019•42 min•Ep. 30
In this week's episode, we spoke with Co-founder of FOLK Maggie Smart about the importance of developing your creative identity. Lots of people want to start fashion brands, but very few actually manage to stand out from the rest. What makes those fashion brands different? It's hard to believe how easily this topic is overlooked by the industry. You can't believe the level of importance this has when building successful fashion brands.
Oct 28, 2019•47 min•Ep. 29
It all begins and ends with company culture, at least that's what a lot of fo people say. With the rise of social media, integrity and transparency become increasingly important factors in determining not only a successful company but a company that the best talent wants to work at. Unfortunately, building such an incredible culture is a daunting task, and the difficulty can throw a lot of entrepreneurs of the track. Julietta Dexter is Founder & CEO of The Communications Store, one of the UK...
Oct 14, 2019•50 min•Ep. 28
Technology is one of those things that has the power to completely disrupt an industry from one day to the other, this includes how brands are able to communicate and share their story with their customers. Luckily in this week's episode, we sat down with digital storytelling expert Alison Bringé to share some very valuable insight on what brands can do nowadays to successfully share their story digitally with their consumers.
Oct 08, 2019•46 min•Ep. 27
Knowing what products to design for your collections, and at what price point to sell them at is a very important step when starting a fashion brand. That's why in this episode, we sat down with Melanie Smallwood who is the international buying director at Global Fashion Group. Melanie shared a lot of valuable advice that fashion entrepreneurs can start implementing in order to build stronger, and more successful collections.
Sep 26, 2019•45 min•Ep. 26
What is CRM? We know this is probably the first thing that came up when you looked at the title. The good thing is that CRM is a very easy thing to understand. That being said, we are lucky to have the Director of Digital & CRM at WSN Jon Lipfeld talk to us about what CRM actually means, and how it can help fashion business owners make better decisions for their brands. Jon is not only a fashion executive that has been around the industry his entire life but an entrepreneur at heart with a l...
Sep 18, 2019•49 min•Ep. 25
In this weeks episode, we sat down with Executive Director of Global Sales and Marketing at Soorty, Ebru Debbag. Being on the field for 26 years and counting, Ebru has been globally connected to the supply chain and has developed infrastructures of new territory sourcing, manufacturing, growth, and training. We were lucky to have her talk to us about one of the technologies she shes a lot of future in.
Sep 10, 2019•39 min•Ep. 24
In this weeks episode, we sat down with fashion journalist Madeleine Holth. Madeleine's story is proof of the diligence and persistence that is required to break through as an individual or brand in the fashion industry. We talked about what fashion brands have to do in order to get magazines attention, and how in today's world being unique is not the only thing that gets the attention of fashion editors. Hope you like it!
Sep 02, 2019•30 min•Ep. 23
