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Beyond Fashion Business

The Future Of Fashion Business Education. Helping People Start & Grow Brands.
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Episodes

Content & Experiences As The Pillars For Sustainable Growth

In this weeks episode, we sat down with the Co-founder of fashion e-commerce platform Seam Lab, Jake Woolf to talk to us about some of the strategies behind his eCommerce platform successful launch. From brand outreaching strategies to branding and customer experiences. Hope you enjoy this episode!

Aug 26, 201947 minEp. 22

The Importance Of Spotting Marketing Trends In The Fashion Industry

In this weeks episode, we sat down with the founder of the marketing department of one of Brazil's biggest fashion businesses, Carmen Steffens. Gabriel talked to us about how he created one of the largest Brazilian fashion online stores of shoes, handbags, and accessories, starting back in 2007 by being able to spot marketing opportunities early. He also shared the strategy and insight he used to make Carmen Steffens one of the most successful e-commerce based fashion businesses in Brazil.

Aug 19, 201947 minEp. 21

Supply Chain And Product Innovation With Perry Ellis's Director Of Innovation

On this weeks episode, we sat down with Perry Ellis Director Of Innovation, Issac Korn to talk more about recognizing the value of innovation for future growth. With today's environmental problems, innovation and technology-driven apparel companies are breaking into the industry with exponential growth. What are some of these new technologies? What is the importance of up and coming fashion entrepreneurs continuously innovating their business model? And how can they adopt some of these strategie...

Aug 11, 201941 minEp. 20

Why Italy Is Behind On Digital Marketing Innovation

In this weeks episode, we sat down with Primadonna's Head of Digital, Erika Finkelberg. As you probably know, Italy has always been a country that is continuously at the forefront of design and quality innovation, but is this level of innovation being applied to other very important of the industry? And what can fashion entrepreneurs in countries like Italy do to build their brand in accordance with the customers increasing demand for new digital and marketing experiences?

Aug 03, 201934 minEp. 19

Starting A Vintage Brand With Young Retro's Steven Bethell

On this weeks episode, we sat down with the Creative Director and Co-founder of Beyond Retro, Steven Bethell. This episode will be particularly interesting to you if you are thinking of starting a vintage brand, or just curious about a vintage fashion vintage brand works. We were lucky to have one of the people who are leading the vintage fashion movement to share his personal story and his advice for starting fashion entrepreneurs.

Jul 28, 201945 minEp. 18

Email Marketing And CRM For Fashion Brands

In this weeks episode, we sat down with the Vice President of Marketing & CRM for the Techsyle Fashion Group. You better get a notebook for his one. There's so much advanced information in this episode that you will most likely have to listen to it a couple of times. We talked about the importance of CRM, how to use it to interpret data, how to use that data to create successful email marketing strategies, and how to optimize those email strategies. Hope you enjoy it as much as we did.

Jul 20, 201937 minEp. 17

Building Great Partnerships & The Importance Of Supply Chain

In this weeks episode, we had a really good conversation with Marcus Chung. Marcus is the VP of Manufacturing & Supply Chain at Third Love. We spoke about the importance of understanding the supply chain of any fashion business, its challenges, and some of the expectations you should have from your own supply chain. Marcus has a very unique and inspiring story, as he took a complete 360 turn to develop a career in the fashion supply chain, so there are definitely a lot of things to be learne...

Jul 14, 201942 minEp. 16

Starting A Fashion Brand In Developing Countries

In this weeks episode, we sat down with Brazilian fashion entrepreneur Michelle Lima. She is the Co-founder and CEO of Blue Bird Shoes. Michelle has been working in the shoe industry since she was 17 years old. There are still a lot of questions in regards to starting a fashion brand in developing countries. So we feel very lucky to have somebody like Michelle sharing her valuable advice and experience with us.

Jun 16, 201935 minEp. 14

Branding And Finding Collaborators For Your Fashion Brand

In this weeks episode, we sat down with entrepreneur and ex-creative director of Supra Footwear, Ace Rice. It was fascinating to hear Ace's story. Its not every day that we have the opportunity to sit down with somebody that knows how to represent culture so well. From basketball, to music, to art to fashion, to fashion entrepreneur, he really has done it all. Stick to the end to catch his advice on the importance of the right collaborations, and how to reach out and get in front of these collab...

Jun 08, 201940 minEp. 13

How 3D Technology Is Changing The Fashion Industry

In this weeks episode, we sat down with CEO of Bodyblock AI, Greg Moore. Greg has been leading the 3D fitting movement for a lot of different industries, including the fashion and retail industries. Therefore, we were very happy to have him share the type of impact this technology is having in the fashion industry, and how it will work as a gateway for future technologies in the industry.

Jun 01, 201925 minEp. 12

How Brands Create Viral Growth Using The Right Influencers

In this weeks episode, we sat down with digital and fashion entrepreneur Oscar Eriksson. He was also the Co-founder of H&M's subsidiary brand Nyden. Oscar shared a lot of special insights on growth & viral systems strategies for fashion businesses that most brands out there continue to get wrong. So be prepared to start applying them in your business! We also talked about the birth and strategy with Nyden as H&M's celebrity collaborator incubator.

May 25, 201952 minEp. 11

How To Build A Sustainable Fashion Brand

In this weeks episode, we sat down with fashion sustainability expert Jeanine Ballone. We spoke about the importance of new fashion entrepreneurs building sustainable fashion brands and how they can apply those principles in their business, right now. After all, the future of not only the fashion industry but our planet is in the hands of the up and coming fashion entrepreneurs with a burning desire to make our world a better a place. We want to apologize for our almost 3-week podcast episode re...

May 17, 201937 minEp. 10

CEO Of Diane Von Fürstenberg On Branding Around Your Customer

In this weeks episode, we sat down with the CEO of Diane Von Fürstenberg, Sandra Campos. We spoke about the importance of building a brand’s heritage, and the importance putting your customer at the center of everything that you do. From things like decision making to brand strategy. We recommend you listen closely and avoid playing it at more than 1x speed, as this is an advanced and very informative episode, Even our host was having issues catching up!

Apr 17, 201929 minEp. 8

How Your Ego Is Destroying Your Creativity

In this weeks episode, we sat down with the Creative Director of BCBGMAXAZRIA Bernd Kroeber to discuss the creative processes responsible for continuously creating innovative designs, while still staying true to your brands DNA. We also talked about the ego, how it hinders most fashion entrepreneurs creativity and the importance of knowing who you are designing for.

Apr 08, 201934 minEp. 8

Creating A Unique Footwear Product & The Impact Of Passion

In this episode of The Future Of Fashion Business we sat down with the Vice President of Product management at Crocs, Michael Pao. Michael has a fascinating story, as he went from being a professional football player to working for one of the biggest and most influential footwear brands in the world. We spoke about what makes a unique product unique, the most important features a footwear product must have, and the main things you have to consider if you want to start a footwear line. Hope you e...

Mar 31, 201939 minEp. 6

How Technology Can Help You Build Your Product Lines In Less Time

In this weeks episode we sat down and spoke with the Co-Founder of Cala, an online platform that helps aspiring fashion entrepreneurs and designers build their first collections and product lines by taking care of all of the logistical and operational activities. We talked about the most common mistakes and challenges fashion entrepreneurs face when it comes to creating their first products and delivering them to their customer, and how they can leverage technology platforms to help them with th...

Mar 25, 201930 minEp. 5

Making your First Products & The Stages Of Product Development

In this episode of The Future Of Fashion Business, we sat down with Jodie Udzenija. Jodie is the Director of Apparel Product Development at 5.11 Tactical. This was a very special episode and one of our favorite ones to this day. We talked about the common mistakes fashion entrepreneurs make when making their first clothing samples, how to avoid these mistakes, what entrepreneurs should expect when making their first products, and about the different stages of development a product has to go thro...

Mar 15, 201934 minEp. 5

Digital Marketing And E-commerce Strategy For Fashion Entrepreneurs

In this episode we sat down with Emily Li Mandri, a digital marketing consultant for fashion and retail businesses. We talked about the importance of having a digital strategy, and Emily also gave us a lot of tips that anybody can start applying online to have an edge over their competition. Digital has increasingly become one of the most important places for your brand to be at, so as a fashion entrepreneur, we hope you can start applying these concepts into your fashion business.

Mar 09, 201934 minEp. 3

How Cuyana Raised $30 Million By Being A Brand With Integrity

Just after having one of the largest investment rounds for a female-founded fashion started, we sat down with the Co-Founder and CEO of Cuyana Mrs Karla Gallardo and talked about how a passion project turned into an extremely successful fashion brand that inspires intentional buying through pieces that are crafted with integrity.

Feb 23, 201928 minEp. 2

From Beach Bum To One Of Australia's Biggest Swimwear Exporters

In this episode, we spoke with the founder and managing director of aussieBum, Sean Ashby. The story of Sean Ashby and aussieBum is a fascinating and very unusual one, and it shows just how much is possible by believing in yourself and what you are doing. We hope you enjoy this wonderful episode and learn a lot from how Sean managed to start his company from nothing, against all odds, and still became a global success story.

Feb 21, 201936 minEp. 1

Fashion E-commerce In Third World Countries

On this episode, we are talking to a Mexican entrepreneur called Diego Lira that started an e-commerce sock brand called Noma Outfitters. We talked about the challenges that e-commerce is facing due to the lack of development in third world countries like Mexico, but also, about the amount of opportunities for entrepreneurs and designers in these countries. For any enquiries, make sure you get in touch with our host at esteban@estebanjulian.com

Feb 18, 201922 min0
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