Crafting Your Social Media Strategy

In this week's episode, we sat down with Malikah Kelly, a seasoned fashion professional with experience in brand development, e-Commerce, digital marketing, social media, and strategic brand partnerships. Social media has been around for a while now, it's no secret that every fashion brand needs social media presence, but with so many possibilities, what should you be focusing on? Does influencer marketing still work? Should you invest in ads? There are so many questions that you need to know the answer to, and we hope this episode will help you start in the right direction.