A fascinating ripple effect caused by the pandemic and shaping the future of work is flexibility. Not just in when we work, but also where. Co-working spaces have typically been the domain of entrepreneurs and start-up businesses, but could they also help SMEs and larger business to attract the best talent whilst minimising risk? In this episode, Cofruition founder Sam Floy speaks with Ceinwen Jarvis, Global Head of Marketing at Second Home, a brand is best known for its plant-filled co-working ...
Jul 05, 2023•41 min•Season 1Ep. 14
Creativity is essential for businesses to thrive, both In the creative industries and beyond. Innovation is driven by creativity, in turn driving growth and profit. So how can you create an environment in which creativity flourishes? What should we look to do in our teams, or look for in the agencies we work with, to get the broadest and best ideas to solve business challenges? And, how does diversity relate to and enable creativity? In this episode, host Sam Floy speaks to Lucy Doolan, Global C...
Jun 21, 2023•34 min•Season 1Ep. 13
Hiring leaders is a much more pressured task that bringing in junior talent. When you reach that crucial stage of growth that requires the expertise of senior staff, it's essential that you get the process right, from recruitment, past onboarding and through to retention. So, what should that process look like? Bringing in new leaders also brings in new perspectives and ideas. How can you make sure the transition is both smooth and productive? To get some answers, host Sam Floy speaks to leaders...
Jun 08, 2023•45 min•Season 1Ep. 12
There's a science to growing a businesses that can be applied to any enterprise. What do companies with some of the fastest, continuous growth have in common? And what should business leaders be putting in place to enable their businesses to grow? To get answers to these questions, host Sam Floy speaks to marketing and growth expert Jake Higgins. Jake is co-founder of Grwth Club, a business that matches start ups to the right agencies to enable their growth. Jake is also a Venture Partner at Lon...
May 24, 2023•47 min•Season 1Ep. 11
Since the pandemic sent us all to work from home, the world of work has transformed and many large, established companies are still managing the fallout from that sudden disruption. Being a digital nomad has become much more feasible and desirable, and now employees are demanding a different kind of freedom and flexibility from their employers. So what do these changes in lifestyle mean for companies hiring strategies? What opportunities could they open up for employees? And how can businesses t...
May 10, 2023•36 min•Season 1Ep. 10
This is a special mini-episode exploring the attraction and retention of talent. How can companies solve skills gaps? Where should they look for talent? And how can they prepare for the future of work? The inspiration to make a different kind of episode started with an insightful conversation with recruitment expert Tony Wright, director of boutique global search specialist Quantum. His comments about the need for companies to be active in their search for talent recalled similar ideas that Holl...
May 04, 2023•14 min•Season 1Ep. 9
If you are building a company, content marketing is probably quite high on your to do list. And if you’re leading a company, you’ve probably been told you need to build your personal brand. But why? And how? In this weeks episode, host Sam Floy is joined by Kathryn Strachan. Kathryn is owner and Managing Director of Copy House, a leading content marketing agency for fast-growing fintech and technology brands. Kathryn and Sam discuss the difference between B2B and B2C content marketing strategies...
Apr 26, 2023•37 min•Season 1Ep. 8
Who doesn’t want to work less and live more? It's not surprising that a shorter working week has benefits for staff. According to 4 Day Week Global, 78% of employees with four day weeks are happier and less stressed. But there are business benefits too. Alongside improved productivity, 63% of businesses working to a four day week find it easier to attract and retain talent. So what is it that’s stopping businesses from changing how they work? And how can we all benefit from a four day working we...
Apr 19, 2023•43 min•Season 1Ep. 7
It's no secret the NHS is struggling. But what does that mean for the future of health? There seems to be a shift, supported by the growing availability of health technology, to taking on more personal responsibility for our health, and finding health solutions outside of our trusty national service. How should companies respond to this shift? And what opportunities exist in the health services space? Cofruition founder Sam Floy speaks to Annie Coleridge, Product Director at Simply Health, a B C...
Apr 12, 2023•44 min•Season 1Ep. 6
Diversity and inclusion is accepted as something business leaders should be striving for in their teams. But what about cognitive diversity? What does that mean, and why should business leaders be thinking beyond ethnicity, age, gender and other demographic markers when hiring for their businesses? Cofruition founder Sam Floy speaks with Gov Kandola, Senior Consultant at executive search firm Venari Partners about his recent article on cognitive diversity and the broader impact of diversity in t...
Apr 05, 2023•39 min•Season 1Ep. 5
Scandinavian countries regularly top global happiness charts, and Scandinavian businesses punch above their weight on the world stage. So what can business leaders learn from the Scandinavian approach to life? How can applying Scandinavian values make businesses more attractive to potential employees? Host and Cofruition founder Sam Floy speaks to Shaun Russell, founder of sensory brand Skandinavisk and Chair of the B Corp Beauty Coalition. If you've listened to the episode and would like to fin...
Mar 29, 2023•46 min•Season 1Ep. 4
According to McKinsey, diverse companies are 35% more profitable than non-diverse companies. Yet many businesses are failing when it comes to diversity, equality and inclusion. At the same time, HR teams are struggling to overcome skills gaps and hire the talent they need. How is one company solving both of these problems? And what are the DE&I strategies that work? Host and Cofruition founder Sam Floy speaks to Holly Simmons, Co-Founder of the ambitious new social mobility network, Niya. If...
Mar 22, 2023•38 min•Season 1Ep. 3
The world needs businesses to be circular. Producing endless waste is no longer viable or desirable. But the problem is far from simple. Claire Rampen created Reath to solve a circularity problem through data. And her young startup already counts Google, Unilever and M&S as clients. How did she do it? And how can businesses embrace circularity? Join host and Cofruition founder Sam Floy for a deep dive into the world of circular packaging and seed-stage success. If you've listened to the epis...
Mar 15, 2023•37 min•Season 1Ep. 2
Innovation doesn't just happen. Large companies are pursuing success with innovation teams and labs, while many others seem to take an ad hoc approach. So what are the strategies and processes for innovation that business leaders should apply? How can treating innovation like sales lead to better business outcomes? Join host and Cofruition Founder Sam Floy in conversation with innovation expert and CEO of Curvestone, Dawid Kotur. If you've listened to the episode and would like to find out more ...
Mar 08, 2023•38 min•Season 1Ep. 1
Welcome to Better Business Radar! A brand new podcast about the smartest ways to grow a better business. Join B2B entrepreneur Sam Floy, as he asks thinkers, doers, leaders and experts to share their experience and insights from the frontier of their domain expertise. Each week he’ll be joined by interesting guests to find out what big ideas they think need to be on your radar. Listen for inspiration, useful insights and a glimpse into the future of better business. ~~~~~~~~~~~~~ This podcast is...
Mar 06, 2023•44 sec
