"It's About Balance" | Why Scandinavian Values Make Better Businesses with Shaun Russell from Skandinavisk

Scandinavian countries regularly top global happiness charts, and Scandinavian businesses punch above their weight on the world stage. So what can business leaders learn from the Scandinavian approach to life? How can applying Scandinavian values make businesses more attractive to potential employees?

Host and Cofruition founder Sam Floy speaks to Shaun Russell, founder of sensory brand Skandinavisk and Chair of the B Corp Beauty Coalition.

If you've listened to the episode and would like to find out more, visit www.skandinavisk.com or follow Shaun Russell on LinkedIn.

For anyone interested in the for-purpose business space, Shaun suggested watching Al Gore's Inconvenient Truth and reading Yvon Chouinard's Let My People Go Surfing, and How I Built This by Guy Raz. Shaun is inspired by Anthony Molet, CEO of Davines Group and a founding member of the B Corp Beauty Coalition that Shaun now chairs.

~~~~~~~~~~~~~~~~~~~~

Cofruition provides fully-managed company podcasts for businesses looking for a simple and effective way to demonstrate thought leadership, expand their network and have consistent high-quality content.

Head to www.cofruition.com/bbr where you can learn more and get 10% off the set up your show.