Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it. What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue. They Cover: Wh...
Aug 07, 2025•22 min•Ep. 89
What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data? In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity. They cover: The truth behind AMC adoption (and why most brands still can’t access it) SQP’s biggest limitations and how we make it actionable anyway The system Dustin has built to...
Jul 29, 2025•31 min•Ep. 88
Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science). What does real brand building on Amazon look like in 2025? They cover: Why obsessing over your customer matters more than chasing ROAS How AMC is helping brands become more precise The role of entry points, lifetime value, and playbooks that actually evolve Why creative is no l...
Jul 15, 2025•31 min•Ep. 87
Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming. Covered in this episode: Why video is the next big frontier for Amazon ads How AI is making creative faster, cheaper, and more accessible The real reason your product detail page impacts your AI-generated ads Why “progress over perfection” is key he...
Jul 03, 2025•26 min•Ep. 86
In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works. Throughout the episode you'll hear them cover how to clean up messy ad accounts, how to name your campaigns so they’re easy to manage, and how to make bet...
Jun 05, 2025•23 min•Ep. 85
Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal roles at Whitebox and Pattern, highlighting critical strategies for brands to effectively navigate Amazon’s dynamic operational landscape. Focus of T...
May 21, 2025•35 min•Ep. 84
In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including the growing importance of optimized main images, engaging carousel content, and strategic use of premium features like brand stores and enhanced A+ con...
May 21, 2025•40 min•Ep. 83
In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments. Focus of This Episode: Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs. The importance of moving beyond isolated search strat...
May 21, 2025•31 min•Ep. 82
This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA. A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commitment to better consumer experiences, the impact of post-COVID shopping behaviors, the importance of optimizing your digital shelf and leveraging revie...
May 21, 2025•27 min•Ep. 81
After five years with BTR Media, COO Alex Amos appears on his first podcast episode! Jeff Cohen, Amazon Ads Tech Evangelist, credits Alex as the "silent assassin" behind BTR Media, recognizing his influential role in the company's growth. Alex and Destaney break down how geo-targeting works with Walmart's display ads and why it’s important to align audience targeting with business goals. Their conversation covers how brands are adjusting to new opportunities across various retail media platforms...
May 07, 2025•30 min•Ep. 80
What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool for brand engagement and customer conversion. She and Destaney cover various creative formats, from Sponsored Brand Videos to Streaming TV ads, and explain the value it brings to building brand awareness and driving sales. Emery shares her reasoning as to why brands must tailor their video content to where a customer is in their buying journey, and...
Apr 30, 2025•24 min•Ep. 79
How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They further explore how a data-driven approach, supported by user-generated content (UGC) and influencer par...
Apr 24, 2025•18 min•Ep. 78
How does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how Nestlé is mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by stimulating innovation and maintaining a strong brand presence across multiple e-commerce platforms. Domenic also elaborates on how Nestlé leverages its ...
Mar 18, 2025•28 min•Ep. 77
Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model. A preview of their conversation: Amazon's path to pu...
Feb 25, 2025•13 min•Ep. 76
Episode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as Amazon and Walmart have shaped the evolution of the e-commerce landscape, and how to pair digital analytics with strategic planning to foster an engaging consumer experience. Matt also shares his journey from traditional brand marketing into the digital realm, emphasizing the necessity for convergence between brand building and performance marketing to d...
Feb 19, 2025•30 min•Ep. 75
Episode #069 - Can brands harness adaptable advertising techniques to drive profitability while still cultivating a recognizable brand presence across digital marketplaces? In this episode, Justin welcomes Advertising Specialist Zach Bican to discuss a transformative advertising strategy for a boating brand. They talk about how Zach shifted the brand away from heavy reliance on branded spend towards a more category-driven approach, aligning with seasonal opportunities to boost RoAS and enhance m...
Feb 14, 2025•11 min•Ep. 74
Episode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that contribute to a brand's enduring success–emphasizing the importance of Amazon DSP and Amazon Marketing Cloud (AMC) in efficiently targeting and engaging audiences. "The importance of DSP to get back in front of these customers after they discovered you...cannot be understated." Some of his main points: Utilizing Amazon DSP is vital for retargeting and en...
Feb 12, 2025•12 min•Ep. 73
Episode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin Wassner as they discuss the latest developments in AMC, emphasizing the implementation of AI-driven query creators and the broader rollout of AMC functionalities for Sponsored Products. They talk about the impact of these recent updates and share their insights on leveraging AMC's newfound capabilities to fine-tune advertising funnels, enhance audience...
Feb 04, 2025•11 min•Ep. 72
Episode #066 - How can remote companies maintain a vibrant company culture with team members spread all across the country? In this special episode, Adam Mellott joins Justin at our 2025 offsite in Jupiter, FL, to answer this question and break down how team-building, strategy sessions and culture development are all vital elements to BTR Media's success. "Getting that buy-in, creating that trust, and that human connection allows people to kind of break barriers down and ask the tough questions....
Jan 31, 2025•16 min•Ep. 71
Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business buyers versus regular consumers with insights from Seller Central's business reports. Justin also provides applicable strategies for leveraging this ...
Jan 29, 2025•9 min•Ep. 70
Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram to the challenge of getting leadership buy-in for online investments, this conversation includes real-world examples and actionable insights. A few t...
Jan 03, 2025•29 min•Ep. 69
Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising strategies. How have company culture and value creation helped fuel the growth and transformation of BTR Media post-rebranding? "The rebrand wasn't just a name change; it's about better trust, better transparency, better res...
Dec 20, 2024•31 min•Ep. 68
Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hyper-targeted retail media, they break down the world of digital brand strategies and the emerging opportunities brands should seize. With over a decade of experience in digital advertising, Lance shares his expert advice...
Dec 17, 2024•22 min•Ep. 67
Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn shares insights into how Pattern’s Content Brief tool is helping brands turn trillions of data points into actionable recommendations. How is AI enabling teams to move faster, personalize their creative, and adapt to chan...
Dec 04, 2024•24 min•Ep. 66
Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media. Here’s what we're covering: Why incrementality is about more than new customers. How to measure true ad performance (beyond inflated ROAS). The biggest risks for brands still stuck on traditio...
Nov 22, 2024•36 min•Ep. 65
Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible. A few things we cover: - Understanding AMC’s shift to make analytics accessible without DSP - How AMC’s Audience Bid Boosting can h...
Nov 13, 2024•38 min•Ep. 64
Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control. Dustin shares why sticking to the basics can beat the latest, shiniest tech and breaks down the impact of a well-built tagging system. Plus, they discuss the latest on Am...
Oct 31, 2024•28 min•Ep. 63
Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies. They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on running custom queries and how AMC makes it possible to connect the dots between different ad strategies. Plus, they explore whether dayparting is wort...
Oct 24, 2024•34 min•Ep. 62
Episode #056 – In this episode, Jay Richman from Amazon sat down with Destaney to chat about how Amazon’s new AI tools are changing the way brands create ads. They explore how the AI Creative Studio can be of benefit to both big and small brands. Creating everything from images to audio ads without needing to be a tech expert or marketer. Jay also shared some fun moments from behind the scenes, like how their AI keeps adding pumpkins to every photo (seriously) and explained why interactive audio...
Oct 23, 2024•28 min•Ep. 61
Episode #055 - Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments. He shared how he stumbled into Walmart and Amazon’s early e-commerce days — even bringing samples to a meeting not knowing what to expect! But what really hit home was how much he stresses the power of real relationships, even in our increasingly digital world. Another topic discussed is the rise of TikTok as a serious sales channel. Connect with Darren ...
Oct 11, 2024•40 min•Ep. 60
