Using AMC to See Beyond Just ROAS
Oct 24, 2024•34 min•Ep. 62
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Episode description
Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies.
They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on running custom queries and how AMC makes it possible to connect the dots between different ad strategies. Plus, they explore whether dayparting is worth the hype and why Austin swears by retargeting cart abandoners.
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