What it Takes to Build a Brand on Amazon
Jul 15, 2025•31 min•Ep. 87
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Episode description
Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).
What does real brand building on Amazon look like in 2025?
They cover:
- Why obsessing over your customer matters more than chasing ROAS
- How AMC is helping brands become more precise
- The role of entry points, lifetime value, and playbooks that actually evolve
- Why creative is no longer optional and how AI is making it scalable
- What modern full funnel strategy really means
Connect with Gabi on LinkedIn
https://www.linkedin.com/in/gabriellaviljoen/
Connect with Jeff on LinkedIn
https://www.linkedin.com/in/jeffreycohen/
Connect with Destaney on LinkedIn
https://www.linkedin.com/in/destaney-wishon/
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