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Behind the Craft

Expert interviews and guides to help you level up as a product leader and creator fast.
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Episodes

How This 5x Founder Runs His Startup Solo With AI Agents (OpenClaw, Codex, Devin) | Ryan Carson

Ryan is a serial founder who’s building his latest startup solo with only AI agents. It was fascinating to watch him demo the exact skills and routines he uses to get OpenClaw, Codex, and Devin to manage his inbox and calendar, do sales outreach, and build features while he sleeps. Ryan and I talked about: (00:00) Agents are just cron jobs and text markdown files (02:25) Demo: How Ryan set up OpenClaw to be his AI chief of staff (08:14) The setting most people get wrong in OpenClaw (13:46) How t...

May 24, 202639 min

Inside Anthropic: How Claude Actually Gets Built | Alex Albert

Alex is a research PM at Anthropic building the next Claude model. He gave me a rare inside look at how the research team operates — including how they turn user feedback into model training, how they decide which capabilities to prioritize, and how they improve Claude’s personality. If you’re wondering how frontier model development actually works, then this interview is a must watch. Alex and I talked about: (00:00) How Anthropic treats each new model as a product (04:58) Building adaptive thi...

May 17, 202635 min

Build a Claude Code Personal OS Step by Step in 40 Minutes | Moritz Kremb

Moritz is an AI founder who built a personal OS in Claude Code to manage his emails, create content, and even buy groceries. In this episode, he walks through everything you need to set up your own: folder structure, tools, memory loops, skills, and routines. We also talked about the pros and cons of OpenClaw vs. Claude Code. Moritz and I talked about: (00:00) The honest tradeoffs: OpenClaw vs. Claude Code (09:03) Why Moritz switched to Claude Code (15:40) The folder structure that runs Moritz's...

May 10, 202643 min

Everything You Need to Know About Context Engineering in 40 Minutes | Ravi Mehta

Ravi is a top AI instructor and former CPO of Tinder. In our episode, he did a live demo of using his 3-layer context engineering system (functional, visual, data) to build a beautiful music app instead of the usual AI slop. You’ll never build with AI the same way again after learning about Ravi’s approach. Ravi and I talked about: (00:00) Why most AI prototypes feel like slop (01:08) Context engineering, explained from first principles (05:12) Layer 1 demo: Functional context (09:38) Layer 2 de...

May 03, 202639 min

How This Solo AI Founder Bootstrapped 5 Products to 1M+ / Month | Tibo Louis-Lucas

Tibo is a solo founder making $1M+ a month (!) after bootstrapping 5 AI products. I got him to walk through his exact playbook for validating ideas fast, acquiring users, and pricing AI products. If you want to bootstrap an AI business from scratch, this interview is a must watch. Tibo and I talked about: (00:00) The right mindset for solo AI founders (04:48) Tibo's 5-step playbook to reach $1M/month (09:55) The product pivot that unlocked $600K/month (13:08) Why you should charge right away (20...

Apr 26, 202644 min

How to Build for AI Agents and a Claude Code Second Brain in 25 Min | Ryan Wiggins

Ryan is the VP of Product at Mercury, my favorite fintech product. We covered three things that’s on every AI builder’s mind — how to build a Claude Code second brain, how to make your product agent-ready with APIs and MCPs, and what Mercury’s data reveals about OpenAI and Anthropic’s race for the enterprise. Ryan and I talked about: (00:00) Why APIs and MCPs are the primary interface (04:40) How to get your product agent ready (07:51) Will MCPs cannibalize your app DAU? (10:36) How to decide be...

Apr 22, 202626 min

Figma CEO on How Anyone Can Get Good at Design in the AI Era | Dylan Field

Dylan is the co-founder and CEO of Figma. I asked him some tough questions on whether AI can learn taste, how he plans to compete with AI startups, and whether design systems constrain creativity. Two thirds of Figma users are now non-designers and it was also super interesting to hear Dylan talk about where he’s taking Figma next. We talked about: (00:00) Taste, craft, and point of view: the 3 skills AI can't replace (05:33) Can AI agents actually learn design taste? (13:02) Figma MCP to go fro...

Apr 12, 202641 min

How OpenAI's Codex Team Builds with Codex (43 Min) | Alex & Romain

Alex is the product lead for Codex and Romain runs developer experience. They gave me a rare inside look at how the Codex team operates, including how they build products with Codex and how they ship without traditional specs and roadmaps. Alex also has some spicy takes on the future of PM and what actually matters when hiring. We talked about: (00:00) Live demo: Building a game in seconds with Codex Spark (04:29) "For specs, we write like 10 bullets and that's it" (08:09) "Our designers now wri...

Apr 05, 202643 min

Claude's Head of Design: Full Claude Cowork Tutorial in 40 Min | Jenny Wen

Jenny is the head of design for Claude. She gave me a rare inside look at how Anthropic operates — including how she uses Cowork to design and build products and the real story behind how Cowork was built. Anthropic is shipping new features almost everyday and it was fascinating to see how they do it. Jenny and I talked about: (00:00) How design work has changed at Anthropic (04:30) "My secret is that I actually use Co-work for most things now" (05:19) Cowork demo: From messy user feedback into ...

Mar 29, 202640 min

Master Claude Code + Figma MCP for Design in 50 Min | Felix Lee

Felix is an expert at using Claude Code and Figma MCP to design and build apps. Watch as he demos how you can build apps that look exactly like their Figma designs, build a game from a FigJam flow cart, and convert code back to Figma components that you can tweak. Felix and I talked about: (00:00) 3 products Felix designed and built in Claude Code (06:36) Building an animated world map from a screenshot (7:50) Felix's app that analyzes how good your landing page is (13:17) Demo: Figma design to ...

Mar 22, 202650 min

Inside Ramp, the $32B Company Where AI Agents Run Everything | Geoff Charles

Geoff is the CPO of Ramp and runs one of the most AI-native orgs I’ve seen. He showed me an amazing Claude Code PM skill that his team uses to go from idea to product and shared live demos of Ramp’s internal AI agents for customer research, data analysis, and more. Geoff also shared 5 specific tactics Ramp followed to go from barely anyone using AI to non-engineers shipping production code. Geoff and I talked about: (00:00) "If you're not using Claude Code, you're probably underperforming" (04:4...

Mar 15, 202644 min

I Watched 6 AI Agents Design an App In Real Time And It Blew My Mind | Tom Krcha

Tom is the CEO of Pencil, one of the coolest AI design tools that I’ve ever tried. Watching 6 AI agents design a beautiful app in real-time will genuinely blow your mind. Tom showed me how it all works under the hood (a simple JSON file?!) and how you can use Pencil to design right where you code in Cursor, Claude Code, and more. Tom and I talked about: (00:00) Watch 6 AI agents design an app together (03:09) Demo: Designing a travel app with an AI agent swarm (08:20) Redesigning screens in diff...

Mar 08, 202633 min

Full Tutorial: Connect Claude Code to Google, Slack, and Reddit in 40 Min (Skills + MCPs)

Carl has gone deeper on Claude Code than any product leader that I know. He showed me exactly how to connect Claude Code to Google Workspace, Slack, Reddit, and Linear to get work done without opening any of these other apps. Watch as he demos how to prep for meetings, update tickets, and post Slack updates all from the terminal. Carl and I talked about:(00:00) Why you should connect Claude Code to your apps (02:01) Google Workspace: Using Claude to prep for meetings (09:35) Linear: Creating tic...

Mar 01, 202643 min

Full Tutorial: Use OpenClaw to Build a Business That Runs Itself in 35 Min | Nat Eliason

Nat gave his OpenClaw bot, Felix, $1,000 to build its own business 3 weeks ago. Since then, it’s made $14,718 by launching its own website, info product, and X account. Nat walked through exactly how he set up his OpenClaw bot to run its own business — from the 3-layer memory system, to multi-threaded chats, to security best practices. Nat and I talked about: (00:00) Meet Felix: The OpenClaw bot building its own business (03:49) “I’m going to sleep. Build a product that makes me money.” (08:03) ...

Feb 22, 202635 min

Full Tutorial: Use AI Agents for Coding AND Product Management | Eno Reyes (Factory)

Eno is the co-founder of Factory and the most AI-native founder I know. He gave me a live demo of how he builds apps with AI agents, but what really blew my mind was his product management skill that writes PRDs, prioritizes features, and much more. We also had some real talk about competing in the white hot AI coding space. Eno and I talked about: (00:00) What makes Droid different from other AI agents (03:46) Live demo: Building a speed reading app from meeting notes (08:11) The difference bet...

Feb 15, 202636 min

How to Make Claude Code Better Every Time You Use It | Kieran Klaassen

Kieran my favorite Claude Code power user and teacher. In our interview, he walked through his Compound Engineering system that makes Claude Code better every time you use it. This same system has been embraced by the Claude Code team and others. Kieran is like Morpheus introducing me to the matrix, so don’t miss this episode 🙂 Kieran and I talked about: (00:00) The compound engineering loop: Plan, work, assess, compound (03:40) Live demo: The /workflows command to plan your app (13:25) How to ...

Feb 08, 202654 min

How OpenClaw's Creator Uses AI to Run His Life in 40 Minutes | Peter Steinberger

Peter is the creator of OpenClaw (formerly Molt - the name keeps changing 😅), the hottest AI right now with 2M visitors in a week. In our interview, Peter shared is personal favorite use cases including using Claw to check in to flights, control his home, and more. We also talked about his hot takes such as no plan mode or MCPs. Peter and I talked about: (00:00) “It’s like having a new weird friend that lives on your computer” (03:43) “It sent me a voice message but I never set that up” (09:04)...

Feb 01, 202638 min

Master Google AI Studio in 40 Minutes | Logan Kilpatrick

Logan is the Product Lead for Google AI Studio. I got him to give us an inside look at how he uses AI Studio to build AI Studio (very meta) and how his team ships at startup speed inside Google. AI Studio is the feature that I rely on the most to do my product job better, so don't miss this tutorial. Logan and I talked about: (00:00) Tour of Google AI Studio's Build mode (06:29) Live demo: Building a social media content generator (09:31) How Logan uses AI Studio to build AI Studio (11:34) Cloni...

Jan 25, 202639 min

Build an AI Analyst with Claude Code in 50 Min | Sumeet Marwaha

Sumeet is the Head of Data at Brex and came personally recommended by the Claude Code team. In our episode, he showed me how to use Claude Code to build a data explorer that lets anyone ask questions and get insights without writing a single SQL query. If you’re tired of analyzing data manually, then this interview is a must-watch. Summit and I talked about: (00:00) How to make Claude Code your data analyst (03:04) Analyzing data with AI: Monitor → Explore → Craft → Impact (10:23) Live demo: Bui...

Jan 18, 202652 min

Full Course: The AI Stack We Actually Use for Prototyping, Strategy, and Personal OS (2026)

Tal and Aman are experienced AI PMs so I made us all share our favorite AI product workflows — from writing strategy docs to prototyping with Google AI Studio to building a personal task system with Claude Code. Watch this episode if you want to see 5 real no-BS AI product workflows in 50 minutes. We talked about: (00:00) Our best AI workflows for product work (01:13) Demo 1: Writing strategy docs with Claude Projects (10:21) Demo 2: Prototyping a new feature with Google AI Studio (17:10) Demo 3...

Jan 11, 202652 min

Full Tutorial: Build Your Personal Operating System with Claude Code | Teresa Torres

Teresa is a well-known product coach and author who runs her entire life and business using two Claude Code terminals and a note taking app. It was genuinely mind blowing to watch her use Claude Code to manage her to do list, delegate her research, and write content. Teresa and I talked about: (00:00) Why Teresa uses Claude Code to run her life (03:00) Live demo: The "today" command that builds Teresa's daily to do list (07:00) Working with Claude Code to brainstorm tasks and ideas (14:00) Live ...

Dec 21, 202550 min

A Founder's Playbook for Shipping 10x Faster with AI | Yana Welinder

Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage her emails and aggregate customer feedback. I think you’ll love our banter 😅 Yana and I talked about: (00:00) "By the time you've debated 2 ideas, I've already shipped 10" (03:21) Think "how would I run this company?" not "what's my job?" (05:22) Why...

Dec 14, 202542 min

An Inside Look at What Alexa Can Now Do with AI (December 2025) | Daniel Rausch

As VP of Alexa, Daniel builds product for 600M Alexa devices. He had a great answer to my tough question: “Why has it taken so long to add AI to Alexa?” and then gave a live demo of what an AI-powered Alexa looks like. We also had a great chat about how to apply Amazon’s working backwards process to build useful AI products. Daniel and I talked about: (00:00) The real reason Amazon delayed adding AI to Alexa (03:21) Live demo: Alexa uses AI to book Warriors tickets under $100 (09:21) Which AI mo...

Dec 07, 202530 min

A Proven 5-Step System to Prototype Apps with AI | Xinran Ma

Xinran is a top AI instructor who has taught 100s of product teams how to design and prototype with AI. He shared 5 practical techniques to avoid generating AI slop — from side-by-side exploration to reverse prompting to component libraries — that you can start trying today. If you want to level up on AI prototyping, this is a must watch. Xinran and I talked about: (00:00) The 5 gaps in vibe coding that lead to generic designs (04:28) [Step 1] Custom GPT generates perfect specs before prompting ...

Nov 30, 202538 min

Full Tutorial: How to Use Voice AI to Work and Code 10x Faster | Tanay Kothari

Tanay is the CEO and co-founder of Wispr Flow, my favorite app to dictate to AI 10x faster than typing. I asked him to do a live tutorial on how to get the most out of AI voice dictation, how his brain-to-text device reads your thoughts without speaking, and how he built an AI product that has 70% annual retention (unheard of!) by NOT focusing on ARR. Tanay and I talked about: (00:00) Why typing 5 hours a day is killing your productivity (06:29) Live tutorial: Using voice to draft emails, write ...

Nov 23, 202539 min

Full Tutorial: Design to Code in 45 Min with Cursor's Head of Design | Ryo Lu

As the head of design at Cursor, Ryo is at the cutting edge of designers who ship code instead of mocks. He showed me how he built a retro OS with AI and did a live demo of adding a new feature using Cursor’s new agent mode. We also covered how to avoid AI design slop and how the Cursor team reached $29B valuation without full-time PMs. Ryo and I talked about: (00:00) Why designers should go directly to code (02:06) Building a retro calculator app in one shot with plan mode (08:04) How Ryo manag...

Nov 16, 202546 min

7 Counterintuitive Product Lessons from WhatsApp's Former Head of Product | Ami Vora

Ami is the one of my favorite product leaders, period. In my new episode, she breaks down why shipping fast beats the best strategy, how to build simple products that win, how to ask AI for brutally honest feedback, and more. Ami led product at Faire and WhatsApp, but above all she just has great, practical advice for all builders. Ami and I talked about: (00:00) Why perfect strategy + poor execution = a waste of time (05:21) The ChatGPT prompt to get brutally honest feedback (11:19) Do the simp...

Nov 09, 202551 min

Full Tutorial: From Prototype to a Real SaaS App in 40 Minutes | Colin Matthews

Colin has taught 1000s of students how to build SaaS apps with AI. In this episode, he showed me exactly why my vibe coded prototype was insecure and how to convert it into a real SaaS app with auth, payments, and more. If you want to learn to build SaaS apps in 40 minutes with Cursor and Claude Code, then this episode is for you. Colin and I talked about: (00:00) The 7 components that every real SaaS app needs (01:44) Client, server, database: What most prototypes miss (08:57) Live demo: Adding...

Nov 02, 202539 min

AI Agents, Clearly Explained in 40 Minutes | Wade Foster (Zapier)

Wade is the co-founder and CEO of Zapier. We’re both sick of everyone calling everything an “AI agent” so we had some real talk about what actually works instead. Wade gave me a practical demo of his AI workflow that triages 100+ emails to 10 and shared exactly how to find automation opportunities on your calendar. Wade and I talked about: (00:00) Why most people asking for agents actually want workflows (01:25) The AI automation spectrum explained with real examples (05:16) Live demo: Wade's em...

Oct 26, 202537 min

Notion's New AI Agents for Work Blew Me Away (Full Tutorial) | Akshay & Ryan

Everyone calls their AI product an “agent” but Notion’s actually live up to the hype. It took Akshay (Notion’s co-founder) and Ryan (AI lead) 2 years of failure to build agents that can create databases, respond to Slack, and more. We had a great chat about their most surprising lessons from building the best AI agents for work. We talked about: ( 00:00 ) What it really took to build agents that actually work ( 01:38 ) Live demo: Watch a database build itself in real-time ( 04:56 ) How Akshay wr...

Oct 19, 202554 min
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