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Behind the Craft

Expert interviews and guides to help you level up as a product leader and creator fast.
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Episodes

Inside Gemini and NotebookLM: How Google is Shipping Non-Stop | Josh Woodward

Josh is the the VP of Gemini, Google Labs (NotebookLM), and AI Studio and widely considered one of Google’s most beloved leaders. In our interview, he demoed how to get the most out of Gemini and NotebookLM, the startup culture inside Google, and where he thinks Gemini is headed next. We talked about: (00:00) How Josh brings startup hustle to Google (01:19) Live demo of Nano Banana's top image use cases (07:12) Using NotebookLM to turn 70 sources into talking slides (12:36) How Google Labs shipp...

Oct 12, 202544 min

Full Tutorial: A Proven 3-File System to Vibe Code Production Apps | Ryan Carson

This episode features serial founder Ryan Carson, who shares his innovative 3-file system for coding production apps with AI without frustration. He provides a live demo, showing how to leverage AI to create a detailed Product Requirement Document (PRD), generate atomic development tasks, and build automated tests for each. The discussion also delves into the strategic advantage of one-person AI companies, focusing on solving specific, high-pain "pain pill" problems, exemplified by his new venture, Untangle, an app for divorce assistance. Ryan highlights the unparalleled control and efficiency available to solo founders utilizing AI agents.

Oct 05, 202552 min

AI Evaluations Crash Course in 50 Minutes (2025) | Hamel Husain

Today, I want to share a new episode with Hamel Husain. Hamel has trained 2,000+ PMs and engineers from companies like OpenAI, Anthropic, and Google on how to run AI evals. In my new episode, he shares a free master class on how to build evals for a real AI agent in just 50 minutes using a simple spreadsheet. I learned a lot from Hamel and I think you will too. Hamel and I talked about: (00:00) What the most valuable part of evals is (01:25) Live walkthrough: Analyzing 100 real production traces...

Sep 28, 202552 min

Full Tutorial: From Design to Code with Claude Code in 40 Minutes | Meaghan Choi

Today, I want to share a new episode with Meaghan Choi.As the design lead for Claude Code, Meaghan not only designs new features but also ships code on a regular basis. She showed me her exact design to code workflow along with her top 3 use cases for Claude Code. This interview is a must-watch if you’re a designer or PM who dreams of shipping to production. Meaghan and I talked about: (00:00) Why shipping to prod as a designer feels "terrifying and magical" (02:36) Top 3 design workflows with C...

Sep 21, 202539 min

Inside Claude Code: How an AI Native Team Actually Works | Cat Wu

Today, I want to share a new episode with Cat Wu.Cat is the product lead for Claude Code and I got her to share how one of the most AI-native teams in tech actually works. Highlights include getting user feedback every 10 minutes, going straight to prototypes instead of docs, and designers checking in code directly. Cat also shared her 3 best Claude Code tips and what’s next for the product.Cat and I talked about: (00:00) The process behind the best Claude Code features (05:00) How engineers can...

Sep 14, 202541 min

Full Tutorial: Build an AI Co-Pilot for Your Life with Claude Code | Alex Finn

Today, I want to share a new episode with Alex Finn.Alex is a founder who has built a complete “Claude Life” operating system to automate research, curate AI news, analyze brain dumps, and more. I asked him to walk through exactly how to set up this system using Claude Code slash commands and sub-agents in just 25 minutes. Alex and I talked about: (00:00) How Alex uses Claude Code to automate his life (04:18) Inside "Claude Life" — Alex’s life operating system (05:29) The newsletter research age...

Sep 07, 202526 min

Ranking 15 PM Skills: What Survives vs. Gets Disrupted by AI | Nan Yu (Linear)

Today, I want to share a new episode with Nan Yu (Linear’s Head of Product).Despite only having 2 PMs, Linear has scaled to over 15,000 companies including OpenAI and Ramp. In our chat, Nan and I did a fun exercise to rank what PM skills still matter in the AI era and he also demoed Linear’s new AI agents that can write code, triage tickets, and analyze customer feedback.Nan and I talked about: (00:00) Why Linear is a billion dollar company with just 2 PMs (03:22) Ranking PM skills: What survive...

Aug 31, 202559 min

Complete Beginner's Course on AI Evaluations: Step by Step (2025) | Aman Khan

Today, I want to share a new episode with Aman Khan.The best way to learn about AI evaluations is to watch 2 PMs build them live from scratch. In our new episode, Aman and I walk through creating evals for an AI customer support agent — from labeling a golden dataset to aligning LLM judges. This is the complete beginners AI eval course you've been waiting for.Aman and I talked about: (00:00) What are AI evals and how to get good at them (02:52) The 4 types of AI evaluations everyone should know ...

Aug 24, 202552 min

Cursor Tutorial for Beginners from Cursor's Head of AI Education (2025) | Lee Robinson

Today, I want to share a new episode with Lee Robinson.Lee is the VP of Developer Experience at Cursor and a legend in his field. While most people are still vibe coding, Lee showed me how to build apps properly using planning, test-driven development, AI agent workflows, and more. This is a must-watch tutorial for beginners who want to learn how to build with AI the right way.Lee and I talked about: (00:00) How the way we build software is fundamentally changing (03:49) Live demo: Building a mu...

Aug 17, 202550 min

How to Build an AI Co-Pilot to Help You Ace PM Interviews | Ben Erez (ex-Meta)

Today, I want to share a new episode with Ben Erez.Ben is a former Meta PM who has helped 100s of people ace their PM interviews and land their dream jobs in tech. I got him to show me exactly how to ace product sense interviews and build an AI-copilot that his students say feels like having a "calibrated interviewer that's available 24/7."Ben and I talked about:(00:00) The current state of the PM job market (02:07) The exact structure of the product sense interview (08:58) How to build your AI ...

Aug 10, 202537 min

How to Get Your Team to Start Prototyping with AI | Jeremy Epling (CPO Vanta)

Today, I want to share a new episode with Jeremy Epling. Jeremy is the CPO of Vanta and former VP of Product at Github. He showed me the exact template that he used to get his entire team to prototype with AI, his favorite AI workflows for PM work, and why now might be the best time to be an IC PM. We also did a deep dive on how Vanta ran AI evaluations for their new AI agent. Jeremy and I talked about:(00:00) Why prototypes beat PRDs (01:43) The exact template that got his entire PM team protot...

Aug 03, 202543 min

Full Tutorial: Use AI to Create Beautiful Designs (No Generic Slop) | Meng To

Meng is the founder of Aura, an AI prototyping tool for designers. He has spent 100s of hours using AI to create beautiful designs that don’t look like generic AI slop. Watch as he shares his exact process in this episode — from prompting to layouts to animations, and more without having to code.Timestamps: (00:00) Why most AI websites look generic and how to fix it (01:19) Comparing prompts across V0, Lovable, and Aura (06:42) Using references and templates instead of blank prompts (08:54) Buil...

Jul 27, 202546 min

Full Tutorial: Build an App with Multiple AI Agents (Claude Code)

Today, I want to share a new episode with Kieran Klaassen.Kieran is the founder of Cora, a beautiful AI email assistant. While we’ve all been vibe coding, Kieran has gone to the next level to manage multiple AI agents to code for him at the same time. I got him to show me exactly how he does this using Claude Code, voice, slash commands, and more. You don’t want to miss this episode 🙂Timestamps:(00:00) Why agentic coding beats vibe coding(03:21) "It's like I'm a manager and I have an AI agent t...

Jul 20, 20251 hr 2 min

Dropbox VP's Best AI Workflows to Help You Take Back Time at Work | Morgan Brown

Today, I want to share a new episode with Morgan Brown.Morgan is the VP of Product for AI at Dropbox. He gave me an inside look at his top AI workflows. We also talked about building Dash, Dropbox’s new AI agent for work, and how AI will reshape PM.Timestamps: (00:00) How Morgan uses AI as a companion for everything he does (01:26) Morgan's 3 best AI workflows to save time at work (06:07) Inside Dash: Dropbox's AI agent to find anything at work (14:35) The evaluation process behind Dash's search...

Jul 13, 202541 min

Is This the First AI Analyst That Actually Works? | James Evans (Amplitude)

Today, I want to share a new episode with James Evans. James is the Head of AI for Amplitude, the leading product analytics platform. We had a great chat about why nobody has built a good AI analyst yet and why he’s betting on AI agents that can monitor your product 24/7. James also shared some real talk about whether AI will displace PM and analyst jobs. Timestamps: (00:00) Why nobody has built a good AI data analyst yet (03:32) The biggest problem with product analytics today (06:13) Live demo...

Jul 06, 202542 min

Canva Co-Founder: The AI Playbook Behind the World's Most Popular Design Tool | Cameron Adams

Today, I want to share a new episode with Cameron Adams.Cameron leads product for Canva where people are creating 1B+ designs every month. We talked about how AI will transform design and why he believes in prototypes over PRDs and coaches over managers. I also loved hearing Cam’s stories about Canva’s rubber ducky easter egg and what a bike accident taught him about persistence. This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove se...

Jun 29, 202548 min

How OpenAI's Head of Business Products Uses ChatGPT to Save Time at Work | Nate Gonzalez

Nate Gonzalez, OpenAI's Head of Business Products, shares insights on building AI products for businesses, including the recently launched Connectors and Record Mode features. He discusses OpenAI's lean product team structure, the traits they look for in PM hires, and his personal AI workflows for enhanced productivity. Nate also addresses barriers to AI adoption in companies, strategies for overcoming them, the importance of bottom-up adoption, and advice for individuals looking to thrive in the AI era.

Jun 15, 202546 min

Complete Vibe Coding Tutorial: Build a Full Stack App in 30 Min with AI | Matt Palmer

Matt Palmer is the Head of Developer Relations at Replit and a vibe coding expert. He showed me how to build an app to help busy parents find kid-friendly places (playgrounds, hikes) nearby in just 30 minutes without writing a single line of code. We covered frontend, API, databases, authentication, security and more.Timestamps: (00:00) The 3 core traits that make successful vibe coders (02:32) Start with vibe PMing before vibe coding (05:17) Don't just give AI text prompts, do this instead (25:...

Jun 08, 202552 min

Complete AI Course on Prompting, Evals, RAG, and Fine-Tuning | Adam Loving (Meta)

Adam Loving (Meta) has helped 100s of companies craft AI products. Our interview is a complete, beginner friendly AI course on how to use prompting, evals, RAG, and fine-tuning to build great AI products. Timestamps: (00:00) The 2 types of AI optimizations every PM needs to know (02:52) 4 tips to craft compelling AI prompts (07:14) 4 types of AI evaluations to consider (12:06) The scoring trick for advanced AI evaluations (21:50) Retrieval augmented generation explained (27:29) Is fine-tuning ba...

Jun 01, 202546 min

How to Advance Your Career Without Managing People | Sam Gregg-Wallace

Today, I want to share a new episode with Sam Gregg-Wallace.As VP of Talent at Shopify, Sam is building a radical career system where ICs are paid the same as managers, AI usage is mandatory, and employees can advance their career by mastering their craft. If you’re tired of the corporate ladder, then this episode is for you.Timestamps: (00:00) It's time to kick down the traditional corporate ladder (02:00) Shopify's dual career path for crafters and managers (04:32) Live demo: Why Shopify emplo...

May 25, 202541 min

From Idea to Product in 30 Min Using AI Agents (Full Tutorial) | Claire Vo

Claire is the Chief Product Officer of LaunchDarkly, founder of ChatPRD , and host of the How I AI podcast. No product leader uses AI as much as Claire so I was thrilled to get her to demo how she builds a new feature with AI agents and how she’s advising PMs to adapt to AI in the next 18 months. This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peterTimestamps: (00:00) Why ...

May 18, 202552 min

Figma's AI Prototyping Tool is Here and...It's a MUST TRY | David Kossnick

David is the Head of AI Product at Figma and gave me an exclusive demo of Figma Make, Figma’s new AI prototyping tool. We had a great chat about how Make stands out from other tools and how it works under the hood, including a deep dive on evals. This episode is brought to you by Merge — Merge gives SaaS companies like Ramp and Drata a single API to launch over 200 product integrations fast. Book a meeting via https://www.merge.dev/peteryang and get a $50 Amazon gift card when you attend. Timest...

May 11, 202543 min

The Best AI Coding Tools to Use in 2025 | Colin Matthews

Colin Matthews has taught 1000+ students on how to prototype apps with AI. In this interview, we demoed the best AI coding tools for each use case - from prototyping to production apps. This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peter Timestamps: (01:02) The current state of AI coding tools and what to expect (06:43) Text-to-prototype showdown: Bolt vs. V0 vs. Lovable...

May 04, 202544 min

5 Harsh Truths About Wealth You Don't Want to Realize Too Late | Sahil Bloom

Sahil is the founder, investor, and New York Times bestselling author of The Five Types of Wealth. In our chat, he shares some profound life lessons that will be a wake-up call for any high achiever in tech and exactly how he grew to 1M+ followers.Timestamps:(00:00) The one thing high-achievers are missing (02:58) The five types of wealth that create a truly rich life (08:31) The conversation that completely changed Sahil's POV (13:38) What would make him instantly reject a $100M job offer (17:3...

Apr 27, 202545 min

He Built Uber Eats to $25B, Now He's Pushing AI Beyond Chat | Stephen Chau

Stephen Chau, co-founder of Cove, discusses building a visual AI interface to move beyond chatbots. He demos Cove's capabilities in trip planning, snack recommendations, and AI app creation, emphasizing collaboration and context-awareness. Chau also shares insights from scaling Uber Eats to $25B and offers advice for product managers navigating the rapidly evolving AI landscape.

Apr 06, 202557 min

I Built a $100M Company in 3 Years by Betting on AI Agents | Arvind Jain (CEO Glean)

Arvind Jain, CEO of Glean, discusses the impact of AI agents on the future of work and how they can enhance productivity. He shares insights on overcoming barriers to AI adoption in enterprises, the skills needed to build successful AI products, and Glean's approach to making AI accessible and valuable for every employee. The conversation also touches on the importance of company culture and having a long-term vision in the rapidly evolving AI landscape.

Mar 16, 202538 min

Exclusive: Inside the Best AI Model for Coding and Writing | Scott White (Anthropic)

My guest today is Scott White.Scott is the Head of Product for Claude at Anthropic, and I’m excited to be the first to interview him about the hybrid reasoning AI model Claude 3.7 Sonnet. Scott also gave me a behind-the-scenes look at how Anthropic builds AI products, the most essential skills in the AI era, and how Claude will evolve from assistant to agent.This episode is brought to you by Vanta — Join 9,000+ companies like Atlassian and Quora, and use Vanta to manage risk and prove security i...

Mar 09, 202545 min

AI Does 90% of My Work Now as a Product Leader | Yana Welinder (Kraftful)

My guest today is Yana Welinder.Yana is the CEO of Kraftful, an AI product that helps 50,000 product teams extract insights from user reviews and surveys. She’s also a power user of ChatGPT and did a live demo of her top AI workflows for Deep Research and Operator.Timestamps:(00:00) At this point, I’m not doing anything without AI(01:38) Live demo of Operator automating product work(08:07) Using Deep Research for competitive analysis(11:05) Unlocking Deep Research to get medical advice(13:29) Mo...

Mar 02, 202537 min

We were going to shut down our company…now we’re worth $700M | Eric Simons (Bolt)

My guest today is Eric Simons. Eric is the CEO of Bolt, the AI coding platform that has exploded from 0 to 3M users in less than a year. Eric gave me a live demo of building a $2B mobile app from scratch with Bolt, how his “overnight” success was seven years in the making, and how real product teams use Bolt to get work done faster. This episode is brought to you by Vanta — Join 9,000+ companies like Atlassian and Quora who use Vanta to manage risk and prove security in real time. Get $1000 off ...

Feb 23, 202548 min

This Vision Playbook Will Change YouTube and Your Life | Ebi Atawodi

My guest today is Ebi Atawodi. Ebi is the Director of Product for YouTube Studio, the home for 65M creators (including me). Ebi gave me an inside look at crafting Studio’s vision and how to define yourself beyond your job title. Ebi’s super inspiring, and you'll love our chat. This episode is brought to you by Vanta — Join over 9,000 global companies like Atlassian, Quora, and Factory who use Vanta to manage risk and prove security in real time. Get $1000 off at vanta.com/peter Timestamps: (00:0...

Feb 16, 202550 min
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