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Behind the Craft

Expert interviews and guides to help you level up as a product leader and creator fast.
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Episodes

Full Tutorial: Make Professional Launch Videos for Free with Hyperframes | Bin Liu & Jake Moran

Bin and Jake built HyperFrames , HeyGen’s free open-source tool that turns HTML into professional product launch videos. In this episode, they shared how you can one-shot a launch video for any website. Jake also walked through his personal playbook to make amazing videos with AI — from storyboarding to reusing components to polish. We talked about: (00:00) From HTML to professional video with AI (02:37) How to install HyperFrames in Codex or Claude Code (04:50) Demo: Make a launch video in one ...

Jun 21, 202641 min

Agentic Engineering, Clearly Explained in 50 Min | Matt Van Horn

Matt has no CS degree, doesn’t know how to code, and doesn’t even read the plans that AI writes. Despite this, he’s built an incredible open source track record with projects like last30days (#1 trending on GitHub with 40K+ stars) and Printing Press (a tool that lets agents use any website or app). Matt has been a huge inspiration for my AI builder journey, and I think you’ll feel the same after watching our conversation. Matt and I talked about: (00:00) "I don't read code and the plans are for ...

Jun 14, 202648 min

How This Ex-Meta L8 Engineer Ships 40 PRs a Day with AI Agents | Kun Chen

Kun is an ex-L8 principal engineer at Meta and Microsoft who now ships 40 PRs a day without manually reviewing code. In our episode, he walked through the free tools he built to make that possible: Lavish for visual planning in HTML artifacts, Treehouse for parallel agents, and No Mistakes for catching AI coding errors before they make it to production. Kun and I talked about: (00:00) Why he doesn't review code anymore (01:04) Agentic engineering: Plan, code, validate (06:22) Demo: Fixing an AI ...

Jun 07, 202656 min

The Exact AI Skills This Solo Founder Uses to Build 5 Apps at Once | Josh Pigford

Josh sold his last startup for $4M and is now building 5 products solo with agents. He showed me his exact AI skills stack, including a 4-step /build skill, an /adversarial-code-review skill where he pits Opus against GPT, a /but-for-real skill that makes the AI catch its own mistakes, and a /learnings skill that improves AI’s output over time. Josh has been a solo builder for 25 years and it was fascinating to watch how he works. Josh and I talked about: (00:00) Why launching fast beats months ...

Jun 06, 202632 min
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