Hey Business Tribe, We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club. He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesse...
Mar 07, 2017•1 hr 13 min
Hey Business Tribe, We are coming at you this week from Mesa, Arizona. Our journey takes us through the desert to catch up with one of our good friends, Aj Richards. AJ is the owner of CrossFit Mesa and the founder of Rush Club Nation. He treats his box as a well oiled machine, and has his sights set on changing the game in fitness entertainment with his brand Rush Club. He shares his tips on success for running CrossFit Mesa, and how he is balancing the life of being the leader in two businesse...
Mar 07, 20170
Good morning tribe, We are sharing something unique on the podcast this week, and I think you are going to find a lot of value in this episode. Last week, we recorded a podcast of the crew and I doing live Q & A session on Facebook. Gym owners from around the world tuned in to ask questions about their business including what they are struggling with and how they can take their gym to the next level. We discuss topics such as: How to reverse engineer membership pricing to reach your financial go...
Feb 28, 2017•56 min
This week on Barbell Business, we interview Mark England of Procabulary . In this episode, we dive into how our language effects our success in business, and in our personal lives. Mark provides practical tools to overcome challenges for both individuals and organizations. We discuss How to communicate more effectively as a coach and as a leader How language plays a large part in your success as an entrepreneur as well as your personal life The difference between CONFLICT language and ARCHITECT ...
Feb 21, 2017•1 hr 19 min
This week on BARBELL BUSINESS we are bringing Guy Ferdman back on the show. In this week's show we discuss: How to treat your business as a game How to tap into consistent motivation and passion in your business Why relationships are the most important part of business How to adopt the process of mastery into your life If you haven't had a chance to listen to the first show we did with him, you can watch the first episode we did with him here...
Feb 14, 2017•1 hr 2 min
This week on BARBELL BUSINESS we talk about the Barbell Mastermind. We discuss: The difference between a mastermind, a workshop, and a conference The value of being a contributing member of a mastermind Why Masterminding is one of the best ways to grow your network How we set up our experience at the Barbell Mastermind If you liked this episode and are curious to learn more, head over to barbellmastermind.com and apply to the upcoming event in San Diego, CA on March 7-9...
Feb 07, 2017•26 min
This week on BARBELL BUSINESS we interview Guy Ferdman. Guy is one of the co founders of a Satori Prime, a company focused on empowering entrepreneurs. Guy runs his own podcast called the Performance Enhancing Podcast, and has worked with some of the top performing entrepreneurs in the game. We discuss: The psychology of change and habit development Why everyone will benefit from working with a coach Understanding the difference between "doing" and "being" in your life How to understand the diff...
Jan 31, 2017•1 hr 2 min
This week on BARBELL BUSINESS, we interview Drew Girton of CrossFit Pendulum. We discuss How to understand what type of entrepreneur you are When to learn more and when to take action on what you know The process of stepping out of coaching and admin to manage the business and grow How to grow your culture in group class
Jan 24, 2017•46 min
This Week On BARBELL BUSINESS we interview David Newman of RX SmartGear. We discuss: How David built his business on the simple idea of wanting to make a better jumprope How to scale your business on top of what you are known best for Why you need to focus on customer service as the core of your business practices How to think with a reactionary mindset to the market To learn more about what David is up to, head over to www.rxsmartgear.com Instagram: @barbellbusinesspodcast Facebook: /barbellbus...
Jan 17, 2017•44 min
This week on BARBELL BUSINESS, we interview Makena Sage from Online Marketing With Heart . We discuss: How to shift your marketing from feeling "salesy" to authentic Why good copywriting is essential for connecting with your clients How to strategically understand your potential clients needs and wants How to target the people you want to come in your gym through targeted copywriting
Jan 10, 2017•56 min
This week on BARBELL BUSINESS we interview the founder of PowerDot, Eric Glader and discuss the entrepreneurial journey. We dive into topics such as: How to strategically think about providing value to your customers The difference between a service and a product based business The purpose of obstacles in the entrepreneurial journey Why building a brand along side your business is important
Jan 03, 2017•56 min
This week on BARBELL BUSINESS, we interview Bren Davis and dive into Facebook advertising. We discuss: How to understand the Facebook Advertising Process How to target your ideal type of client on Facebook Why you need to focus on educating your clients on Facebook How to test your ads with a small budget and scale big after Also, if you are serious about using Facebook advertising for your gym business, Bren is offering a free 15 minute strategy lesson with his team. You can reach him at Bren@i...
Dec 27, 2016•55 min
This week on BARBELL BUSINESS we dive into the art of the referral. We discuss: Why referrals are an important element to a service business How to target and motivate your best members to help you bring new members into your gym How to make it easy for your members to refer their friends to your gym How to make sure you are building in the key rules to a successful referral program Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you a...
Dec 20, 2016•33 min
This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss: How to build community into your box, and enhance the member experience Why you need to think of your gym as more than just a place for fitness Why you need to be humble and open to asking for help and finding mentors How to focus on growth in your business process, and open to change
Dec 13, 2016•42 min
This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss: What is included in the Barbell Logic software How to optimize, automate, and outsource your admin work How the cost structure is laid out to benefit you the most The difference between building a system on your own and using Logic
Dec 06, 2016•37 min
This week on BARBELL BUSINESS we discuss: How to strategically tap into your community to grow your membership How to set up your onboarding process to optimize the conversation rate of new members How to motivate your team to get onbaord with your passion How to set up a game plan to kill it in the new year spike
Nov 29, 2016•41 min
This week on BARBELL BUSINESS we interview discuss: Why your mindset is the foundation for your success How to find clarity and unlimited motivation around your vision How to think with a growth mindset and understand your “Why” How to structure your conversations and interactions with your clients to show your true value Also be sure to check out the Member Lifecycle Challenge . For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which...
Nov 22, 2016•1 hr 2 min
This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss: Why providing supplements is an important added value for your clients How to sell supplements in your box with out acting "salesy" How to structure your ordering and sales process to optimize profit margins How to educate your athletes on the overwhelmingly confusing supplement industry
Nov 15, 2016•46 min
This week on BARBELL BUSINESS we discuss: Why your website is the most important point of contact in your digital marketing plan How to optimize your website to convert online visitors into clients How to effectively tell your gym's story through imagery and video The most important things to include on your website including testimonials, CTAs, lead magnets, and more
Nov 08, 2016•38 min
This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss: How to be the best with what you have and scale intelligently How to diversify and optimize your intake process Why you should think of your business as a system of systems How to save time with your admin work and scale your work towards what is most important in your business Be sure to take the Ultimate Member Lifecycle Marketing Challenge , a 5-day video series of lessons and a worksheet which will teach y...
Nov 01, 2016•30 min
This week on BARBELL BUSINESS we interview Max Shank. We discuss: How to make the right decision every time with a cost/benefit analysis How to outsource and automate parts of your gym business Why you should create defined roles for yourself, the partners, and employees in your business How to set up productivity hacks to be more effective in your workflow Also be sure to check out our latest challenge. We’re challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge w...
Oct 25, 2016•1 hr 4 min
This week on BARBELL BUSINESS, we discuss: How you can utilize social media to get clients in the door during your slow season How to create a strategic social media plan to target your specific client demographic Why you need to have a consistent, organized, and uniform social media posting plan How to use social media like a strategic marketer with CTA’s, story telling, and brand development. Make sure to check out the free download for this episode by going to barbellbusiness.com/socialmediat...
Oct 17, 2016•33 min
This week on BARBELL BUSINESS we discuss: How your retention rate is effected by the first interaction you have with your clients How you can manage the expectations of your clients so they understand the value of your service Why you should be tracking and benchmarking your retention rate numbers so you can make educated decisions How to use effective communication to stand out from other gyms, and provide the most value for your gym members If you’re interested in joining us for the next Barbe...
Oct 11, 2016•42 min
This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss: How to tap into a community and create social change. How to implement problem solving tactics into your business. Why you should be implementing more community events at your gym. How you can become a health care advocate for yourself and teach others to do the same. Gym owners: Commit to the Ultimate Member Lifecycle Challenge here and learn how to run your business in an am...
Oct 04, 2016•48 min
This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss: His business model which allowed him to charge the premium for a high end personal training concierge club How he became NSCA National Personal Trainer of the Year in 2008 How he made 6-figures a year running 2 gyms and a few boot camp classes How he automated and scaled his business to get his life back Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfit...
Sep 27, 2016•33 min
This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss: The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market. How to add more value propositions so you can charge more for your monthly service. Why you need to think of your fitness service as a product and how to create massive value s...
Sep 20, 2016•1 hr 6 min
This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including: The different ways to structure your onramp How to choose the best coach to run your onboarding experience How long your onboarding process should be How to transition your clients from onramp to regular classes The Sales psychology to convert new clients into long term customers
Sep 14, 2016•41 min
This week on BARBELL BUSINESS, we discuss: How you can culture a culture of consistent learning in your gym How continuing education can impact your retention rates for both coaches and members Our favorite educational resources The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template. Enjoy the show!...
Sep 06, 2016•51 min
This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss: How to sell 100% of your gym memberships on the phone without ever having to do the free intro session How to close over 50% of those sales calls How to cultivate intentional and consistent culture at multiple gyms To listen to The Mind Muscle Project, find them on: Instagram:@lachyroston and @raphfreedman Their website: www.themindmuscleproject.com/ iTunes: https://itunes.apple....
Aug 30, 2016•48 min
This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss: The origin story of Barbell Shrugged The biggest business and life lessons we've learned along the way Where we're headed as a company and in our personal lives If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @The...
Aug 23, 2016•2 hr 53 min
