LinkedIn has become the #1 most-cited domain in professional AI queries. Which means that if your brand isn't showing up on LinkedIn, it's likely invisible when AI answers your buyers' questions too. Tribal Impact's Justyna Brownbridge sits down with Brooke Weller, AI Search Consultant at LinkedIn, to unpack what LinkedIn learned when they tested their own AI visibility across four pillars (owned, social, earned and paid content) and then dig into what their data reveals about leveraging your Li...
Mar 25, 2026•41 min
If your brand trust stops at the corporate feed, you’re missing the real starting line: your people. Join Justyna Brownbridge, Tribal Impact, for a live conversation with Elena Ivanova, a seasoned Marketing & Communications leader, to uncover what it actually takes to activate employees on social media and turn internal voices into external trust. In this session, you’ll learn: The practical steps and signals of readiness (culture, training, data and tech) that let employee advocacy take roo...
Feb 10, 2026•47 min
Join us for a live conversation with Chris Kim, a seasoned social media strategist who has helped shape the digital presence of IT leaders like Palo Alto Networks, Airtable, ServiceNow, Workday, and Microsoft. In this session, we cover: How IT organisations can build genuine trust from the inside out. Practical tips and real-world examples tailored for the tech landscape. They key to blending employee advocacy with executive social presence to shape strong brands powered by people....
Jan 29, 2026•47 min
When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific groups,...
Dec 04, 2025•41 min
Startups grow fast because their founders are visible, authentic and deeply connected to their customers. They’re present in the market, build personal trust and tell the story in a way that moves people and deals. But what happens when larger enterprises apply the same principles? In this LinkedIn Live, Tribal’s Justyna Brownbridge will be speaking to Purna Virji, Principal Consultant at LinkedIn, about the latest LinkedIn playbook “Founder-Led Sales and Marketing Never Ends”. We’ll explore wha...
Nov 05, 2025•57 min
Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group). That’s how high the stakes are today. Candidates today have more options, expect more from employers, and are less willing to tolerate brands that don’t deliver on their promises. At Pfizer, culture is at the heart of how they attract and retain top talent. And doing so in a highly regulated industry is challenging. In this session, Tribal's Justyna ...
Oct 22, 2025•38 min
AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work. Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs. Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful social sel...
Oct 02, 2025•33 min
A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the market by 4x. Join Tribal Impact’s Justyna Brownbridge and Dr Petrina Carmody PhD CPsychol, Executive Coach and GPTW UK Chief Change Officer, to discover how visible leaders are essential for amplifying your advocacy, results, and team engagement. We’ll cove...
Sep 19, 2025•32 min
78% of businesses that use social selling outperform those who don’t. (LinkedIn) The key is making it part of your team’s everyday mindset. Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media. Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges of the...
Jul 31, 2025•36 min
The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world. We’ll explore the following: The limitations of traditional attribution in modern B2B marketing How to track success when buyers engage across multiple channels ...
Apr 09, 2025•39 min
Your employer brand isn’t what you say - it’s what your employees say about you. When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally. Join Tribal Impact's Sarah Goodall and Alex Her, in this LinkedIn Live as we uncover: Why employee advocacy is the backbone of employer branding How to empower employees to become authentic brand ambassadors The role of marketing, communications, and HR How to scale employer branding globally while kee...
Mar 27, 2025•41 min
When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table. According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting. Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we unco...
Feb 27, 2025•36 min
Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through social media. We’ll be covering: The impact of leadership social media presence on talent and revenue. Using social media as a strategic tool to bridge siloed advocacy programs, transforming employee engagement and driving company success. Key strategies t...
Jan 16, 2025•35 min
With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor). As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation. Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India’s only Musical Motivational Speaker, for an inside look at how HCLTech has built and ...
Jan 09, 2025•27 min
Join Felipe Torres and Sophie Nicolay Gwin as they share insights on how to unlock the full potential of your workforce. Discover how bite-sized, multimedia training can boost confidence, personalize learning paths, and meet employees where they are on their social media journey. From beginners building profiles to advanced users creating impactful content, this session will provide you with the strategies and tools to empower your team. We'll be discussing: Scalable learning strategies. Practic...
Oct 18, 2024•30 min
Tribal Impact’s CEO S arah Goodall and R.Michael Anderson, author of Leadership Mindset 2.0, look at what the world’s highest-performing leaders have in common. This session covers: 🔶 Shifting your mindset from a tactical ‘doer’ into a strategic leader, who thinks several steps ahead and stays ahead of your competitors. 🔶 Strategies to inspire, motivate and empower your team. How to get the best from them and maximise your employees’ potential. 🔶 Building a workplace culture where innovation ...
Sep 12, 2024•44 min
Want to create real business impact with your employees on social media? Join us for an essential LinkedIn Live session with Tribal’s own Andy Norman and Felipe Torres. In this 30-minute session, we’ll be exploring the business impact of employee advocacy and social selling, and why social media should be an integral part of your business strategy. Learn how to build a powerful social media employee advocacy program. We'll be covering: Scaling Employee Advocacy: Understand the process of activat...
Jul 31, 2024•27 min
Want to unlock the power of your employees on social media? Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program. We'll be covering: The importance of building powerful employee voices and how it impacts brand presence. Strategies for empowering employees to become trusted advisors and thought leaders. Tailoring advocacy for different employees. Success stories from Marsh McLennan. Overcoming common challenges in empl...
Jul 18, 2024•46 min
As an employee advocacy program leader, you’ll be familiar with the challenges of encouraging your employees to create video content. However, with 87% of marketers saying video helps them generate leads and increase sales (Wyzowl), it’s time to teach them. Join Tribal Impact's Sarah Goodall and Rob Glass from ‘Make Great Video’. Rob was trained as a Video Journalist by the BBC, trained BBC other employees and now helps teams create authentic, change-making video content with their smartphones. ...
Jul 03, 2024•48 min
Stories are 22x more memorable than facts. What stories are your employees' telling? Join Tribal Impact's Sarah Goodall and Dianne Henderson, Communications Manager, Social Media at Maximus, as they delve into employee storytelling and the power of a strong employee advocacy program. We'll be covering: How employee advocacy fits into a wider employer branding strategy. Ensuring employees follow social media guidelines when sharing online. How to build momentum and increase adoption rates....
Apr 10, 2024•51 min
Join Tribal Impact's Sarah Goodall and leading Talent authority Charu Malhotra, who'll be exploring how to build a compelling employer brand through inclusive culture-building. We’ll be deep-diving into these topics: How to bring culture to life for the benefit of candidates, seeing and living it through the eyes of your employees. How this can lead to recruitment success, sharing specific examples. The importance of building a trust culture; how to empower employees to tell their stories....
Mar 27, 2024•49 min
78% of individuals using social media for sales outperform their peers who do not engage in social selling (LinkedIn). Tribal Impact’s Sarah Goodall will be speaking to Paul Lewis, Head of Digital, Social Media Marketing & Sales Enablement at Pitney Bowes, about how he enables global sales teams to leverage the power of social media. We’ll be covering: How to educate sales in the art of digital marketing & social media. How to scale employee advocacy across disparate teams. Techniques fo...
Feb 28, 2024•42 min
Tribal Impact’s Sarah Goodall will be speaking to Sandy Adam, global sales enablement senior manager at Quest Software, about the challenges of scaling a social selling program in the IT industry and how to overcome these. We’ll be covering: The role of change management in social selling training. How to roll out a social selling program across a large enterprise organisation. The struggle of demonstrating ROI and how to overcome this....
Feb 07, 2024•40 min
When employees share content, the content achieves a 200% higher click-through rate (CTR) than when the company shares it. Join Tribal Impact’s Justyna Brownbridge, who’ll be speaking to Purna Virji, Principal Consultant at LinkedIn and author of High-Impact Content Marketing, about the synergy between your content marketing strategy and employee advocacy program. We’ll be covering: Creating high-impact content. Why thought leadership is crucial in shaping a company's content strategy. How emplo...
Jan 31, 2024•52 min
Tribal Impact’s Sarah Goodall speaks to Vicki Saunders, Founder of The EVP Consultancy, about the intersection of Employee Value Proposition (EVP) and Employee Advocacy in modern business landscapes. We’ll be covering: Defining Employee Value Proposition (EVP) and why it's important. How does a well-crafted EVP influence employee engagement? How can organisations empower their employees to become advocates?
Jan 24, 2024•46 min
Nearly half of Gen Z and Millennials post content about their employer on a weekly basis (Edelman). Join Tribal Impact's Sarah Goodall and Steven Brand, head of employer brand at EY, as they delve into the power of social media in shaping and amplifying your organisation's employer brand. We'll be covering: How can social media enhance an employer brand? The link between employee-generated content and employer brand. How do you encourage employees to create and share their own stories?...
Dec 06, 2023•50 min
80% of jobseekers look up the social media profiles of current staff when applying or even considering a position (Capitalize). Join Tribal Impact’s Sarah Goodall, and Jessica Tompkinson, Global Head of Communications & Corporate Affairs at Unilever, about how comms and HR can join forces with employee advocacy and how employee recognition can enhance your employer brand. We'll be covering: How do you empower employees to share their stories internally and externally? How does employee recog...
Nov 23, 2023•45 min
Currently planning your 2024 marketing budget? You won’t want to miss this episode. Join Tribal Impact's Justyna Brownbridge and Rand Fishkin from SparkToro, who’ll be discussing why paid media took such a large part of 2023 marketing budgets and whether this should be reconsidered for 2024. We'll be covering: What’s the difference between measurement and attribution? Why do the least measurable marketing channels tend to perform best? How to prove the ROI of organic channels....
Nov 09, 2023•43 min
75% of job seekers consider an employer’s brand before even applying for a job (LinkedIn). Join Tribal Impact's Sarah Goodall and Maria Dinu from Coca-Cola HBC, who’ll be discussing the link between employer branding, employee-generated content and social media. We'll be covering: What does employer branding mean for Coca-Cola HBC? How can you encourage employee-generated content? How do you scale your employer branding efforts across different functions, teams, and borders?...
Nov 01, 2023•46 min
Alexandra Fraysse, Channel Digital Engagement Manager at Henkel, will be discussing how a shared strategy with your channel partners can not only amplify your own social selling efforts, but bring joint success. Sarah Goodall, Anna Troidl and Alexandra will be discussing: The challenges of launching a social selling program. Rolling it out through a channel ecosystem and maintaining engagement. Which metrics to focus on: Measuring success & KPIs....
Oct 18, 2023•46 min
