Thought leadership is one of the most effective tools an organisation can use to demonstrate its value to customers during a tough economy (Edelman). Join Tribal Impact's Sarah Goodall who’ll be talking to Ashley Faus from Atlassian about how to become a thought leader. We'll be covering: What does it mean to be a thought leader? How to grow your network, reach a wider audience, and develop a following. Overcoming procrastination and the fear of imperfection when creating content. The habits of ...
Oct 11, 2023•43 min
76% say they’re more likely to trust content shared by individuals over content shared by brands (Adweek). Join Tribal Impact’s Sarah Goodall, and Nada Alkutbi from IBM, who'll be discussing IBM's approach to employee advocacy and how it fits into IBM's wider social strategy. We'll be covering: What does employee advocacy mean for IBM? IBM's three-tiered approach for identifying and supporting advocates. Tips for launching and scaling a sustainable employee advocacy program....
Sep 27, 2023•47 min
Content shared by employees gets 8X more engagement than content shared through branded channels. Join Tribal Impact’s Sarah Goodall, and Lucy Thorpe, who'll be discussing how sales and marketing can collaborate to create engaging stories to attract customers. We'll be covering: The link between storytelling, sales and marketing. How employee-generated content can contribute to the value of a brand. Equipping sales with the right storytelling tools and techniques to enhance their customer intera...
Sep 20, 2023•42 min
56% of professionals say an executive’s presence on social media positively influences their purchase decision. Join Tribal Impact’s Sarah Goodall, and David Perry from WSP, who'll be discussing the importance of leaders being visible on LinkedIn and how to support their social media journey. We'll be covering: How active leaders help employee engagement and support new sales. How can you convince time-poor leaders to take social media seriously? Practical tips to encourage your leaders to post ...
Sep 13, 2023•51 min
Leaders who use social media are trusted more than those who don't by a ratio of 6 to 1 (Brunswick). Join Tribal Impact’s Sarah Goodall and Charlotte Lander from Standard Chartered Bank, who'll be discussing the role of social media in building trust for brands, including challenges faced and the role senior leaders have to play. We'll be covering: The challenges of building trust on social media. How to encourage leaders to be more active online. The role of Employee Advocacy in building brand ...
Jul 19, 2023•45 min
Join Ignacio Lancuba de Caro from Generali, a leader within the insurance industry, who will be sharing how they turn agents into trusted social advisors. Ignacio is joined by Tribal Impact’s Justyna Brownbridge. You will learn: How to turn agents into highly effective social advisors How Generali builds trust through their advice-led approach Tips and tricks for using social media to generate leads, build your network, and close more deals.
Jul 05, 2023•44 min
In today's fast-paced business landscape, employee advocacy is quickly becoming a core part of how B2B companies go to market. However, rolling out a company-wide program can be daunting and there are several common barriers to success. Join Joe Morris, global B2B social media and employee advocacy leader at Capgemini, and Tribal Impact’s Sarah Winter, who'll explore what it takes to embed employee advocacy on a large scale. We'll be covering: How do you mobilise employee advocacy on a large sca...
Apr 26, 2023•52 min
Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022). In today's world, having your senior leadership active and showing up on social media is essential. Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering: Helping leaders become more digitally savvy Engaging Gen Z and Millennial employees Overcoming objections...
Apr 05, 2023•35 min
Join Tribal Impact's Sarah Goodall and Carole Scott, who'll be talking about the power of storytelling in B2B and how we enable employees to tell great stories. Topics covered will include: Why storytelling is just as important in B2B Measuring communications and impact Creating a safe enviroment for employees to share their stories
Mar 22, 2023•44 min
According to LinkedIn, 76% of buyers are ready to have sales conversations on social media. Are your sales team ready to meet them there? Join Tribal Impact’s Sarah Goodall and Emmanuel Delvaux, former VP at MillerKnoll, who'll be sharing his experience and insights on how to transform sales through social selling and build lasting relationships with customers. You will learn: The key benefits of a SocialSelling program Best practices for creating a social selling strategy Tips and tricks for us...
Mar 15, 2023•46 min
Join Tribal Impact’s Sarah Goodall, and Nuria Munoz , Head of Talent Sourcing, at Microsoft, who'll be sharing her experiences of using social media across Microsoft, Unilever, and Vodafone (to name a few!), to attract top talent and promote diversity and inclusion in the workplace. Topics covered will include: The role social media plays for inclusive hiring programs The importance of a compelling employer brand for attracting top diverse talent Best approaches for promoting diversity & inc...
Mar 01, 2023•46 min
Companies with a successful employee advocacy program are 58% more likely to attract, and 20% more likely to retain, top talent. (LinkedIn) Join Tribal Impact's Justyna Brownbridge, and Anna Bertoldini, Global Head of Employer Branding at NielsenIQ, who'll be discussing how employee advocacy can amplify your employer branding efforts. We'll be covering: NIQ's approach to employee advocacy How do you bring employee stories to life online? Encouraging employees to participate Ensuring employees fo...
Feb 22, 2023•50 min
Many enterprise firms are seeing the benefits of digitally enabling their workforce on social media. In this LinkedIn Live, Tribal Impact CEO Sarah Goodall will be joined by Kirsten Boileau, Learning Experience Partner from SAP, who will be sharing how to drive digital behaviour change, at scale. You’ll learn: The importance of investing in a digital culture Practical learning experiences to implement How to scale digital learning experiences How to get leadership buy-in The best ways to get emp...
Feb 15, 2023•50 min
Almost 6 in 10 employees choose a workplace based on shared values (Edelman). Join Tribal Impact's Sarah Goodall, who spoke with Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, about the connection between HR, digital culture, employer branding, and social media. We discussed: Coca-Cola HBC's employee advocacy journey Rolling out an Employee Advocacy tool The challenges of scaling a global program The relationship between employer branding and talent a...
Feb 08, 2023•42 min
84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. Learn about the power of building your own online community with Tribal Impact's Justyna Brownbridge, who'll be speaking to Nádia Vieira, Manager - Global Scaled Customer Success Programs for LinkedIn Sales Solutions, about the lessons learned from build a LinkedIn Sales Navigator community. We'll be covering: Why are online communities so...
Feb 01, 2023•42 min
Employee networks have on average 10x more followers than branded accounts (LinkedIn). Did you know that your employees have the potential to become your best influencers? Join Tribal Impact’s, Sarah Winter and Julia Dixon who’ll be talking to Peter Marshall, Portfolio Marketing Manager at Ericsson, about how he became a social media tech hero! We'll be learning: • How Peter got started on LinkedIn and keeps the momentum going • The training approach used and how to encourage teams to become mor...
Jan 25, 2023•39 min
Join Tribal Impact's Sarah Goodall who'll be talking to Luan Wise, marketing consultant and founder of thelighthouse.social, about generational differences on social media and why social isn't just for Gen Z. We'll be covering: How brands can engage Gen Z on social How different generations use social media "I'm too old for social media" and other objections to social Youtube: Do you need to adapt your strategy?
Dec 07, 2022•54 min
Did you know that 76% of buyers are ready to have sales conversations on social media? Sarah Winter speaks with Ryan Almond, Global Vertical Marketing & ABM Director at Henkel, to discuss why social selling is a fundamental part of your GTM strategy. We discuss the following topics: Identifying your target markets Using social selling techniques for account research Hiring dedicated 'social sellers' and expanding the program Changing mindsets and getting buy-in Is attending events still esse...
Dec 01, 2022•41 min
According to LinkedIn’s State of Sales Report 2022, top performing sales professionals are paving a better pathway to selling the way buyers actually want to buy. Join Tribal Impact's Justyna Brownbridge, who'll be talking to Douglas Cole, Enterprise Sales Leader from LinkedIn, about the mindest of a successful modern seller. We'll be discussing: Why the world of B2B sales demands a new breed of a sales professionals Why mindset plays a key role in sales success The mindset trajectory of a typic...
Nov 23, 2022•45 min
80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize). Do they show what it's like to work for your company? Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building both together. We'll be covering: Employer and employee brand: How are they connected? Can social media be used for...
Nov 16, 2022•55 min
64% of B2B buyers expect a more human, less formal tone of voice and 67% want to see an identifiable author attributed to thought leadership content. Join Tribal Impact's Sarah Goodall who'll be talking to Ryan Bares, Global Influencer Marketing Lead at IBM, about the power of transforming your technical experts into influencers on social media. We'll be covering: Benefits of having your subject matter experts active on social Identifying who to include and overcoming their objections The power ...
Nov 09, 2022•50 min
Are you struggling to get your employees active on LinkedIn? Has your employee advocacy platform plateaued in usage? If your employees don't have a compelling intrinsic reason to be active on LinkedIn, they won't be. Typical LinkedIn training is heavily focused on the technical aspects of how to optimise your profile, build a network, and share content. However, this is often not enough to create long-lasting behaviour-change. In this taster session, Justyna Brownbridge discusses the first step ...
Nov 02, 2022•1 hr
Content shared by employees is x8 more engaging than content shared by brand channels, so businesses not leveraging this are putting themselves at a significant disadvantage. Join Tribal Impact's Sarah Goodall who'll be talking to Chris Kim, Director of Social Media at Airtable, about why social selling needs employee-generated content in the IT industry. We'll be discussing: The relationship between content creation and social selling How do you encourage sales to share and create content? Chal...
Oct 26, 2022•41 min
According to Linkedin, about one third of B2B sellers (31%) say that they've closed deals over $500,000 without ever meeting the buyer face to face. Join Tribal Impact's Vanessa Baker who'll be talking to Alejandro Cabral, Global Digital Sales Transformation Leader at Kimberly-Clark Professional, to discuss how to accelerate your global digital selling program. We'll be discussing: The challenges of running a global digital selling program Global vs. local approach to program management Onboardi...
Oct 12, 2022•54 min
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part five, we’ll be discussing how to activate your experts on social media and transform them into social media influencers. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions, and hosting a live Q&A. Here’s a taster of what to expect: How do I identify which experts to activate on social media...
Sep 08, 2022•30 min
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part four, we’ll be discussing how to activate your leaders on social media and how to handle objections to this. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Is it true that most leaders have someone else writing their posts? How can you measure the impact of your ...
Aug 24, 2022•31 min
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part three, we’ll be discussing how to activate your sales team on social media and launch a social selling program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Here’s a taster of what to expect: LinkedIn Sales Navigator is expensive and I don’t see any ROI Is it t...
Aug 10, 2022•34 min
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part two, we’ll be discussing how to activate your employees on social media and launching an advocacy program. Sarah will be joined by Tribal members and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Here’s a taster of what to expect: What are the main benefits of activating employees online? What guidelines...
Jul 27, 2022•32 min
This summer, Sarah Goodall tackles the myths and FAQs around Employee Digital Activation in this five-part live learning series. In part one, we’ll be discussing employees on social media and building a business case so that leaders can't say no. Sarah is joined by Tribal Impact's Global Key Account Director, Sarah Winter, and we’ll be putting her knowledge to the test, debunking common misconceptions and hosting a live Q&A. Here’s a taster of what to expect: Why do leaders typically say no ...
Jul 13, 2022•27 min
Employee Activation, Sales Activation, Leadership Activation and Technical Experts Activation. These are the four pillars of Digital Activation. Many companies make the mistake of taking a siloed approach - either having separate disconnected programs or only focusing on one component. Join Tribal Impact's CEO Sarah Goodall and Head of Business and Industry Marketing at Panasonic Connect Europe, Stefan Hauck, as they discuss taking a holistic approach to digital activation and the transformative...
Jun 29, 2022•40 min
