In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions. Discussed in this episode: Pivoting from field marketing to content marketing How customers should directly inform your content strategy Putting together a customer advisory board Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term cont...
Oct 17, 2022•23 min
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn.
Oct 14, 2022•16 min
We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings. Discussed in this episode: - Tips for creating deep, personal, and fun marketing. - The power of relationship in marketing - Formalizing a structure to collect insights from your ideal buyers
Oct 11, 2022•27 min
James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.
Oct 07, 2022•21 min
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption.
Oct 06, 2022•16 min
We spoke with 100 marketing leaders and asked 3 questions: What marketing podcast delivers the most value to you? What is your ALL TIME favorite book on marketing? What’s a RECENT book on marketing you’ve loved? In this roundtable discussion Benji, James, and Dan breakdown the findings. Books mentioned: Tipping point by Malcom Gladwell Linchpin by Seth Godin Crossing the Chasm by Geoffrey Moore Play Bigger by Christopher Lochhead Thinking fast & slow by Daniel Kahneman 22 Immutable laws of m...
Oct 05, 2022•36 min
In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA Discussed in this episode: Alignment between customer experience and marketing The process of moving from data to actionable insights How annual client surveys can level up your organization Sponsors: Marketing Brew: Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & mor...
Oct 03, 2022•26 min
James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need...
Sep 30, 2022•19 min•Ep. 1777
We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: The most common questions marketers want answered Why & how to share behind the scenes content from your organization Turning questions into pillar content Sponsors: + Marketing Brew does the hard work for you, dropping a qu...
Sep 28, 2022•27 min
In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic. Discussed in this episode: How to fight against data manipulation Pulling insights from the data Working to build a marketing team that implements insights from the data regularly Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never...
Sep 26, 2022•23 min
James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity. Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here. + If you’re hiring, you need Indeed. Sign u...
Sep 23, 2022•24 min
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss Drift's disappearance across LinkedIn and hypothesize what may have happened. Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencers and advertising to social media & more, Marketing Brew never misses a beat. Check it out now, click here. + If you’re hiring, you need...
Sep 22, 2022•15 min
We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: Top Marketing Automation Softwares Tools don't solve strategy problems Video as a way to keep automation more human Sponsors: + Marketing Brew does the hard work for you, dropping a quick-to-read, free newsletter in your inbox every weekday. Covering essential topics from influencer...
Sep 21, 2022•26 min
In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money. Successful salesp...
Sep 19, 2022•1 hr 11 min•Ep. 1771
James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long-term contracts, pay for only what you need and pause spending at any time.* Cl...
Sep 16, 2022•23 min•Ep. 1770
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Cre...
Sep 15, 2022•9 min•Ep. 1769
We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings. Discussed in this episode: Is B2B marketing fundamentally different from B2C? How to truly foster sales & marketing alignment. Assumption is the mother of all mistakes in marketing. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for b...
Sep 14, 2022•33 min•Ep. 1768
In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform. Discussed in this episode: - Does video replace blogging or enhance it? - The strategy behind great video content - The potential ROI of video Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and ...
Sep 12, 2022•26 min
In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your marketing efforts
Sep 09, 2022•28 min•Ep. 1766
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing. On today's show the guys discuss the ethics of gifting for reviews on G2. Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers ...
Sep 08, 2022•11 min
We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: The content, events, and tools B2B marketers want in their inbox The right time for gated content Making your content so good that people are eager to give up their email to access it Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your ...
Sep 07, 2022•36 min
In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato. Discussed in this episode: Transitioning from traditional marketing team structure to pods and plays How to experiment in new, potential segments The importance of truly understanding those you serve Sponsors: If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term ...
Sep 05, 2022•31 min
In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage. Here are the mistakes discussed: Lack of a clear exec champion The new Head of Thought Leadership is unclear on their role / goals. The new Head of TL feels the new role is not a promotion ("being sent to Siberia") The Head of Thought Leadership doesn't understand the business strategy and goals. Other departments get into turf wars over activities ("we do Thought Leadership too!") The Head...
Sep 02, 2022•46 min•Ep. 1763
In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Discussed in this episode: Why ABM is misunderstood and wrongly used How to use content to scale your career The importance of having a strong POV
Aug 29, 2022•27 min
In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.
Aug 26, 2022•16 min•Ep. 1761
We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings. Discussed in this episode: The pendulum in marketing channels and mediums ABM as more than a buzzword Why creating content with your ideal client is a game-changer
Aug 24, 2022•34 min•Ep. 1759
In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: Jobs to be done vs. ICP Marketing KPIs across multiple channels The need for focus and iteration
Aug 22, 2022•29 min
In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.
Aug 19, 2022•20 min•Ep. 1757
We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings. Discussed in this episode: Brand personality + expertise = influence Creating content as a strategy for discovering influencers Helping your business by making your CEO an “influencer"
Aug 17, 2022•41 min
In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media . In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions? In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive. Join us as we discuss: The Importance of Data Based Decision Making The Shortcomings of Product Based Organizations: Is there really a market for what you’re ...
Aug 15, 2022•32 min
