Iteration over experimentation, with Maria Pergolino
Aug 22, 2022•29 min
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Episode description
In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign.
Discussed in this episode:
Jobs to be done vs. ICP
Marketing KPIs across multiple channels
The need for focus and iteration
Discussed in this episode:
Jobs to be done vs. ICP
Marketing KPIs across multiple channels
The need for focus and iteration
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