There’s one big obstacle standing in the way of your ideal self: your personality. Well, at least your perception of your personality. To become a transformational leader, you need to transform your mindset. In this #Culture episode of B2B Growth, co-host Blake Bozarth chats with Dr. Benjamin Hardy, an organizational psychologist and author of the forthcoming Personality Isn’t Permanent. Blake and Dr. Hardy discuss: How to shape your personality in order to become the person you want to be How t...
Jun 13, 2020•51 min
Admit it: You probably judge a book *a little bit* by its cover, right? The same happens with podcasts. Your podcast’s logo (aka, cover art) is a ginormous factor in whether or not someone listens to your show or not. To get the very best design insights, James chats with Sweet Fish Creative Director and designer, Kelsie Montgomery. The two discuss: The differences between podcast logos and podcast cover art The fundamentals of a great cover art design How to create an identity for your podcast ...
Jun 13, 2020•34 min
Shannon Curran, Manager, Content Marketing at Quick Base, hosts “The New Normal” podcast, a fun and energetic project that grew organically out of the remote work environment she found herself in. Not only did Shannon and her team have some fantastic results putting together an on-the-fly, Covid19 strategy, but she is a ball of brilliant and bright energy! Join us for a look into some of Shannon’s strategic observations about content distribution, what you are probably overthinking and what is s...
Jun 12, 2020•29 min
In this episode, Kelsey shares a new series that will be releasing here on B2B Growth. In the #Culture Series, you'll hear from Blake Bozarth, Founder of CoThryve along with other HR, People Ops and Culture leaders as they share their own experiences surrounding company culture. You can easily find B2B Growth in all major podcast players here: Apple Podcasts Google Podcasts Google Play Spotify Stitcher
Jun 12, 2020•2 min
Why does the way we sell online feel so foreign to how we sell in real life? Janet Shijns, founder and CEO of JS Group, has consulted entrepreneurs and corporate leaders alike on consolidating the two different ways we tend to sell. Live from Ingram Micro’s U.S. Sales Kickoff, Janet shares with B2B Tech Talk host Keri Roberts five tips for tech entrepreneurs to ultimately achieve more success in selling. The two discuss: Janet’s journey through the entrepreneurial world and climbing the corporat...
Jun 12, 2020•26 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Powers, customer success and customer loyalty expert, about the neuroscience of trust and the importance of getting face to face. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play Google Podcasts Are you able to easily track & analyze the reach o...
Jun 11, 2020•21 min
A rising tide lifts all boats. It’s cliché, I know, but it’s true. And if you don’t believe me, look at successful accelerators. Accelerators like Stadia Ventures, who are growing exponentially themselves as they give sports technology startups the tools they need to thrive. Today, I caught up with Tim Hayden, Co-Founder & Managing Director at Stadia and picked his brain about what it takes to succeed at helping others succeed. We went over: How Stadia got started accelerating startups Why c...
Jun 10, 2020•36 min
In this episode we talk to Saj Hoffman-Hussain, Founder of Creative Collaborative Consulting. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you c...
Jun 10, 2020•14 min
In this episode we talk to Andrew Tarvin, Speaker, Author, and Coach at Humor That Works. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here....
Jun 09, 2020•33 min
In this episode of the #NewPodcast series, we share a part of the episode - Finding the Nucleus of Your Brand with David Brier, Chief Gravity Defyer at DBD International. David had some incredible insight on how to identify and isolate the nucleus of your brand. They talk about: How to avoid making superficial decisions Identifying red flags in your branding and what the brands the world admires have in common. Each episode features an interview with an industry thought leader discussing topics ...
Jun 09, 2020•7 min
A revolutionary war doctrine. A winning web browser. Defeating the Borg. What do these have in common? These are achievements by real-world leaders — and one imagined galactic leader — who draw upon the power of solitude for effective leadership. In today’s episode, join me, John Belizaire, CEO at Soluna and Managing Editor at CEOPLAYBOOK, as I explain how (and why) you should make solitude a core-component in your leadership strategy. I cover: Why effective leadership depends on solitude Exampl...
Jun 08, 2020•12 min
In this episode we talk to Joel Klettke, Founder of Case Study Buddy. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episo...
Jun 08, 2020•40 min
What is Thought Leadership? Is it expertise? Notoriety? Celebrity? When James Carbary, Founder of SweetFish Media, and Logan Lyles and Dan Sanchez, the co-hosts of B2B Growth podcast sat down and contemplated thought leadership, they not only identified some of the key indicators, values and possibilities of thought leadership, but reluctantly realized they themselves may very well be amongst the ranks. What we talked about: What is Thought Leadership Growing into a Thought Leadership role Do yo...
Jun 07, 2020•1 hr 12 min
We’ve all felt misunderstood at one time or another in life. It’s not ideal. What’s great about people misunderstanding your product, though, is it gives you a chance to refine your features, market positioning, messaging, and sales development process. In this #Sales episode of B2B Growth, James chats with 7x startup seller, sales advisor, and community leader of #Death2Fluff, Belal Batrawy. The two discuss: Overcoming the Curse of Knowledge in order to empathize w/ your customers Strategically...
Jun 06, 2020•52 min
Welcome to Remote, a new series hosted by Ryan Drawdy, Director of Culture and People Ops at Sweet Fish Media, which has been a fully remote team for the entirety of its existence. In this series, Ryan distills some of the most important discoveries he's made as a Director of Culture at a remote company and shares them with you. For those of you a bit newer to the distributed game, this series can save you a few months—or even years—of trial and error. Episode 1 is all about how your team can cr...
Jun 05, 2020•9 min
In this episode we talk to Lori Sullivan, Director of Marketing at Fleetio. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom and How We Set & Track Goals at Sweet Fish Check out these resources we mentioned during the episode: Asana Figma InVision Status Hero Clockwise Zoom Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on App...
Jun 05, 2020•29 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Stitcher Google Play Google Podcasts
Jun 04, 2020•52 min
In this episode we talk to Daniel Ramsey, Co-Founder & CEO at MyOutDesk. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom Checkout these resources we mentioned during the episode: John Belizaire the Co-Host of B2B Growth and CEO of CEO Playbook To get a copy of the Go Remote Guide, Text MOD to 31196. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. ...
Jun 03, 2020•19 min
In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed. Brad explains why if you want the world to see the need for your new category, you have to create sharp contrast with categories that already exist.
Jun 03, 2020•28 min
In this episode we talk to Adam Springer, Found of Startup Sales and Co-Host of Startup Sales Podcast. If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) and Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) with Chris Voss Author of Never Split the Difference Learn how to map out your prospect's pain points in this video Defining Your Value Proposition Are you getting every B2B Growth episode in your fav...
Jun 02, 2020•21 min
In this episode of the #NewPodcast series, we share a part of the first episode - Treat Everyone the Same: Life Advice from the CEO of Goettl - Ken Goodrich Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. This podcast is brought to you by ServiceTitan—the leading home and commercial field service software. Episodes will feature stories and strategies to help contractors grow and scale their service bus...
Jun 02, 2020•5 min
In this episode we talk to Nicolas Vandenberghe, CEO at Chili Piper. If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past epi...
Jun 01, 2020•25 min
Silicon Valley veteran and sales cybernetics mastermind, Justin Michael, Regional Vice President of Sales at YouAppi, brings an enormous amount of research and knowledge to the AI sales space and kills it. What we talked about: Deep dive into the psychology behind the sales process How AI can catapult your sales forward Being ahead of the tech curve You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify. This #Sales epis...
Jun 01, 2020•43 min
In this episode of the #BehindTheCurtain Series, James & Logan talk about the 10 specific tactics for growing your reach on LinkedIn. If you like this episode, you'll probably also love: Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker 4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts with James Carbary and Logan Lyles LinkedIn 2020 Is Like Facebook 2012 with Gary Vaynerchuk And James' LinkedIn Post: You need to be more strategic with your LinkedIn headl...
May 31, 2020•39 min
In this episode of the #HowToPodcast Series, James & Logan dispel the common myth that getting thought leaders on your podcast is the key to audience growth. If you like this episode, you'll probably also love: How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi Want to get your copy of James' book, Content-Based Networking? It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in audiobook format, just search Content-Based Networking or James Carbar...
May 30, 2020•21 min
In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
May 29, 2020•31 min
In this episode we talk to Russell Wurth, VP of Sales Enablement at Showpad. If you like this episode, you'll probably also love: 3 Benefits of Recreating an Open Office with Zoom Check out a few of the resources mentioned in this episode here: BombBomb Loom Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watc...
May 28, 2020•18 min
Who doesn’t wish to get in on the ground floor of the next fast growing startup? Still, few take the risk — startups present huge challenges. But for some people, that’s what makes them so appealing. People like Tim Yeadon, Chief Revenue Officer at Capacity, which made Forbes’ list of best startup employers. Tim came on the show today to explain how the company met those challenges. Tim went over: How Capacity found their market niche Strategies for landing and expanding How to approach Enterpri...
May 28, 2020•33 min
In this episode, Kelsey shares a new series that will be releasing here on B2B Growth. The #Revenue Series is hosted by John Grispon, Founder of Early Revenue. He features guests including founders of venture capital firms and startup leaders as they share their own experiences. You can easily find B2B Growth in all major podcast players here: Apple Podcasts Google Podcasts Google Play Spotify Stitcher
May 27, 2020•2 min
In this episode we talk to Carson Conant, Founder and CEO at Mediafly. We talk about: 1) Adjusting your conference call setup to view more people "in the room" 2) Ensuring your provide justification & the value story for your sponsor to share internally 3) Equipping your buyers to have those internal conversations with Procurement & Finance 4) Lean into micro-learning with your sales team 5) Analyze themes throughout your teams call recordings in Chorus.ai or Gong If you like this episod...
May 27, 2020•26 min
