In this episode, we talk to Scott Miller, Executive Vice President, of Thought Leadership at FranklinCovey. If you like this episode, you'll probably also love: How to Build a Thought Leadership Program (A 10-Part Framework) Content-Based Networking by James Carbary Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you ...
Jul 01, 2020•35 min
In this episode of the Category Creation series, we talk to Darin Dawson, co-founder and President of BombBomb. Darin discusses how to get your entire team involved and excited about the process of category design.
Jul 01, 2020•39 min
Hope is dumb. Sure, we talk a lot as humans about hope. We hope things will work out. We hope we’ll get that promotion. We hope that our team will win. We hope we’ll land that prospect. But as Kevin Dorsey likes to say, “Hope has killed more dreams than it has ever created.” In this episode, Co-Host Patrick Downs interviews Kevin Dorsey, VP of Inside Sales at PatientPop to find out why hope is hurting your team far more than it could ever help them. Kevin covered: The danger of placing too much ...
Jun 30, 2020•35 min
In this episode we talk to Maya Grossman, Strategic Product Marketing Advisor for companies like Google, BetterHelp, and Zest. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subsc...
Jun 30, 2020•33 min
In this episode we talk to Gary Arnold, Marketing Manager at Executech. If you like this episode, you'll probably also love: Our New SEO Strategy: Google Alphabet Soup with James Carbary and Logan Lyles PR & SEO Tactics that Generated 40 Million Page Views with Dmitry Dragilev How to Plan Episode Topics Your Audience Wants to Hear They Ask, You Answer by Marcus Sheridan Now you can more easily search & share your audio content, while getting greater visibility into the impact of your pod...
Jun 29, 2020•29 min
In this episode of the #BehindTheCurtain Series, Kelsey speaks with Bill Reed, Chief Operating Officer of Sweet Fish Media about how at Sweet Fish we’ve experienced a lot of growth in a relatively short amount of time, which is both exciting and terrifying. Its kind of like the ultimate thrill ride, and we’re thankful for the early success we’ve had as a young, emerging business. If you like this episode, you'll probably also love: How We Crafted Our Mission & Vision Statements Why Every CEO...
Jun 28, 2020•14 min
In this episode of the 5 Things Series we talk to Matt Davis, Director of Brand Marketing at Adaptive Medical Partners. Matt shares the 5 Things he can't live without: 1) Music 2) Airpods 3) Slack 4) LinkedIn 5) StoryBrand framework If you like this episode, you'll probably also love... ...this past episode: The Power of Data Visualization for Your Sales Team Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here...
Jun 27, 2020•15 min
In this 13th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute. He talks about: How agencies are handling the shift from WFH to back to the office What safety measures are agencies taking How owners are handling employees who are reluctant to return to the office
Jun 26, 2020•21 min
In this episode we talk to Brandon Redlinger, Director of Growth at Engagio. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every ep...
Jun 26, 2020•42 min
In this 14th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Jun 26, 2020•57 min
In this episode we talk to Josh Steimle, Founder & CEO of Influencer Inc.. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of j...
Jun 25, 2020•47 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business shares the science behind video and the new video metric that matters most. Subscribe to hear more CX conversations on Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts
Jun 25, 2020•24 min
In this episode we talk to Ian Luck, VP of Global Marketing at CustomerGauge. Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every e...
Jun 24, 2020•32 min
We may be looking at time as “before COVID” and “after COVID,” but StartUp Health’s unique 8-point scorecard for digital health founders has held strong all throughout. As a co-founder and President of Startup Health, Unity Stoakes describes the rationale behind the 8 criteria necessary for entrepreneurs to meet. Plus, Unity and John discuss: The effect a startup’s network has on their success How startups should consider pitching to investors post-pandemic The biggest challenges for startups pr...
Jun 24, 2020•39 min
LinkedIn content still sucks. That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening. And the best way to take advantage of this? Be funny. In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole… And you can fill that hole with comedy. (Note: This also works for parental-affection-shaped holes, but that’s beyond the scope of...
Jun 23, 2020•29 min
In this episode we talk to Randy Wootton, Chief Strategy Officer at Seismic. If you like this episode, you'll probably also love: How to Shift to Product-Led Growth (& Why It’s Needed) with Joe Chernov You may also love this book recommendation from Randy: The One to One Future The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development &a...
Jun 23, 2020•27 min
In this featured episode, Sharon Toerek chats with David Searns, CEO of Haley Marketing. Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Google Podcasts Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past e...
Jun 22, 2020•29 min
Are you a know-it-all or a learn-it-all? If you chose the latter, you’ll appreciate the top 5 marketing books David Cancel — Founder and CEO of Drift — can’t stop rereading. In this #CEO episode, David talks about his favorite books along with 4 reading systems he urges entrepreneurs to use. Plus, he goes over: His advice to new CEOs in the current economy Why it’s a Drift company value to always be learning How to learn from other’s painful experiences Books & resources mentioned: drift.com...
Jun 22, 2020•59 min
In this episode, James and Dan talk about specific frameworks that companies can use to name their show. If you like this episode, you'll probably also love: Strategies to Grow Your Podcast Audience w/ Dan Misener How to Design a Podcast “Logo” (Cover Art) w/ Kelsie Montgomery Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voice...
Jun 21, 2020•33 min
Have you ever finished developing a product and thought “I wish that took a year or two longer?” You haven’t? Of course not. We want to do things quickly and correctly to get ahead of our competitors. But if you’re not retaining your top talent, you’re effectively saying you are comfortable getting your product out a few years later than it could be. In this episode, I’ll explain why and also go over 6 ways you can retain your high-potential employees: Invest in your talent’s personal and leader...
Jun 20, 2020•11 min
In this episode we talk to Joe Chernov, Chief Marketing Officer at Pendo.io. If you like this episode, you'll probably also love: Sales, Marketing, and the Unsung Heroes of Today’s Growing Companies with Joe Chernov The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode i...
Jun 19, 2020•25 min
The only thing that remote teams can't live without is trust. If you’re not willing to trust your people, don’t even bother trying to go remote. It will never work: I promise you. In this episode, we talk about what trust does and doesn’t mean, as well as a specific example of what happens when you don’t extend trust to your team.
Jun 19, 2020•12 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shep Hyken, Chief Amazement Officer at Shepard Presentations, about being amazing simply by being slightly better than average most of the time. Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts
Jun 18, 2020•45 min
In this episode of the Category Creation series, we talk to Conor McCluskey, co-founder and CEO of BombBomb. Conor discusses how to approach your CEO if you think category design is a strategy your company needs to explore.
Jun 17, 2020•40 min
In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva. You can connect with Gaetano DiNardi on Twitter You can subscribe to his new podcast #NewPodcast: Musicians in Tech Directive drives search marketing results for software companies around the world, but you'll feel like their only client. Get a custom proposal at directiveconsulting.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past e...
Jun 17, 2020•43 min
The world is a strange place right now. But regardless of the uncertainty that we’re facing, for most people, the show must go on. Work must get done - invoices sent out and books closed. As a finance professional, have you ever wished that you could just spend time listening to other CFOs, and learning what’s working for them? Or even better, what’s NOT working for them? So that you don’t make the same mistakes? Well you’re in luck. Because the CFO Weekly podcast is just that. CFO Weekly is bro...
Jun 16, 2020•4 min
In this episode we talk to Anthony Blatner, Advertising Director at Modern Media. If you like this episode, you'll probably also love: The 3 Keys to Success with LinkedIn Ads with AJ Wilcox 5 Ways to Generate More B2B Leads on LinkedIn with Harry Whelchel How LinkedIn Supports B2B Enterprise Tech Solutions with Jason Carriere The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for gr...
Jun 16, 2020•21 min
In this episode we talk to Armand Farrokh, Director of Sales at Carta. If you like this episode, you'll probably also love... ...these past episodes: 3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles How to Sell Value (Hint: You May Be Doing It Wrong) with David Priemer ....and this book: Gap Selling by Keenan Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on A...
Jun 15, 2020•31 min
In this episode we talk to Dan Misener, Head of Strategy and Audience Development at Pacific Content. If you like this episode, you'll probably also love: 3 Ways to Deliver Value Through Podcasting with Scott Barker host of The Sales Engagement Podcast WhyPodcastsWork 10: The Power Of Podcasting For ABM Engagement with Desiree Daniels Podcasting for Business: A 26-Step Process Now you can more easily search & share your audio content, while getting greater visibility into the impact of your ...
Jun 15, 2020•45 min
In this episode of the #BehindTheCurtain Series, James & Logan talk about how we're activating 5 personal brands on our team to establish our new evangelist program. We go deep on the 10 steps we've identified to kick-off & execute this program: Identify Your Evangelists Determine Your Evangelist's Points-of-View Identify Pillar Content Map Out Your Content Themes Determine Your Content Focus Ratio Identify Your Primary Content Types Establish Your Editorial Calendar Set a Frequency Goal...
Jun 14, 2020•1 hr 3 min
