In this episode we talk to Alex Gobbi, CMO at Code42. Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD Use the promo code B2BGROWTH for a 25% Discount Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. ...
Jan 29, 2020•29 min
In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaway...
Jan 28, 2020•33 min
The B2B buying landscape has changed and today's buyer is wanting a more personalized, relevant and overall human experience. Unfortunately, many B2B brands are still just creating content without a deep understanding of what makes their buyers tick. In this #H2H segment, Carlos Hidalgo speaks with Ardath Albee who is one of the leading experts in how to humanize B2B content and gets brands closer to the human side of their buyers. This interview dives into the creation and changes of personas a...
Jan 28, 2020•27 min
In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast. No. 2 in our countdown of the Top 20 episodes of 2019. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)...
Jan 27, 2020•32 min
In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 3 in our countdown of the Top 20 episodes of 2019. Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts. Check out Lauren's slide deck on the ABM effort her team executed at Box & what the...
Jan 25, 2020•16 min
There have been 2 recent revolutions in ABM: Marketing has been catching up to sales in terms of the importance of understanding ABM. The tool sets available to today’s B2B marketer have exploded. The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer. On this episode, I interview John Common about the implications of these 2 truths to the appreciation & application of ABM. What we talked about: What ABM isn’t (tools o...
Jan 24, 2020•17 min
In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 4 in our countdown of the Top 20 episodes of 2019. Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program: 1) Provide Account Intelligence 2) Drive Awareness & Engagement 3) Help Sales Land & Expand Check out Lauren's slide deck on the ABM effort her team executed at Box & wha...
Jan 24, 2020•32 min
In the first episode of the #ABM Series, Kris Rudeegraap talks to James Gilbert, Head of Global Marketing at CloudCherry. No. 5 in our countdown of the Top 20 episodes of 2019. This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99. Here are the 3 reasons you're going to want to get your hands on this book: 1) It has stories of 6 companies that took their ABM program from good to great 2) It introduces the TEAM framework that is time tested within 100's of compa...
Jan 23, 2020•22 min
In this episode we talk to Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. No. 6 in our countdown of the Top 20 episodes of 2019. Here is the report Lisa mentions in this episode: https://www.fuze.com/workforce-futures Lisa shares: How work has transformed from a place we go to something we do Work-from-home policies have helped to eliminate the stigma of working parents by enabling "work mode" in any environment. How do you create "work mode" anywhere? How to think about...
Jan 22, 2020•26 min
In this episode we talk to Dottie Schindlinger, VP of Thought Leadershp at Diligent Corporation. No. 7 in our countdown of the Top 20 episodes of 2019. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of ...
Jan 21, 2020•26 min
In this episode we hear from Jen Spencer, Host of SmartBug on Tap and VP of Sales and Marketing at SmartBug Media. No. 8 in our countdown of the Top 20 episodes of 2019. Jen shares... Why she chose to focus her podcast on doing solo episodes instead of interviews. Two specific ways she develops topics for each episode. The amount of time it takes her to prep each episode and what that prep looks like. How she thinks about the length of each episode. The super simple setup she uses to record her ...
Jan 20, 2020•23 min
In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat. They share: Why we don't call them our mission & vision statements What we call them instead How to look for red flags as a leader in this process with your team How we bake this language into our day-to-day interactions with our team For episodes like these, check out all the episodes in the Behind The Curtain series here: htt...
Jan 19, 2020•22 min
In this episode we talk to Matt Duffy, Chief Marketing Officer at Pixability. No. 9 in our countdown of the Top 20 episodes of 2019. Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com. The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering c...
Jan 18, 2020•24 min
Sometimes ABM is a natural progression. You do a bit, then a bit more, then you take stock and improve on what you learned. You scale from 1-to-1 all the way up to 1-to-many. But what do you lose when you get there? On this episode, I interview Justin Keller, Vice President of Marketing at Sigstr, about why he prefers the 1-to-few approach of ABM. What we talked about: How he kind of accidentally organically discovered ABM Sigstr is a Terminus company now!!! What you lose when you scale ABM How ...
Jan 17, 2020•26 min
In this episode we talk to Cornelius Willis, Chief Marketing Officer at Clari. No. 10 in our countdown of the Top 20 episodes of 2019. He shares how revenue teams can tackle 3 main problems in building connected revenue operations: Automating data input Removing silows between the systems across departments Creating shared processes & data sets across sales, marketing & customer success Now you can more easily search & share your audio content, while getting greater visibility into t...
Jan 17, 2020•22 min
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares important takeaways about reducing friction and serving customers from the book The Effortless Experience. Catch every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player: Apple Podcasts Spotify Sticher Google Play Google Podcasts Want to get a no-fluff email that boils down our 3 biggest takeaw...
Jan 16, 2020•12 min
In this episode we talk to Scott Vaughan, CMO at Integrate. No. 11 in our countdown of the Top 20 episodes of 2019. Check out the resources Scott & Logan discuss in today's episode here: Play Bigger by Christopher Lochhead THE GREATEST SALES DECK I’VE EVER SEEN: IT’S ZUORA’S, AND IT’S BRILLIANT. HERE’S WHY. By Andy Raskin The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for gr...
Jan 16, 2020•22 min
In this 9th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We’ll never send you more than what you can read in < 1 minute. You can find this interview, and man...
Jan 15, 2020•38 min
In this episode we talk to Sam Balter, Senior Marketing Manager, Podcasts at HubSpot & host of the Weird Work podcast. No. 12 in our countdown of the Top 20 episodes of 2019. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 W...
Jan 15, 2020•26 min
This #H2H segment is an interview hosted by Carlos Hidalgo featuring Berrak Sarikaya: "writer, amplifier, speaker and storyteller, Carlos & Berrak discuss how quotas impact content creation and can actually make it less human and also how even though it is part of the human condition, failure is not something many of us are comfortable talking about.
Jan 14, 2020•31 min
In this episode we talk to Brian Bell, CMO at Ping Identity. No. 13 in our countdown of the Top 20 episodes of 2019. See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs. Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today:...
Jan 14, 2020•24 min
In this episode we talk to Sam Feldotto, Head of Sales & Growth at SalesReply. No. 14 in our countdown of the Top 20 episodes of 2019. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you c...
Jan 13, 2020•19 min
In this episode we talk to Brad Rosen, VP of Revenue Operations at G2. No. 15 in our countdown of the Top 20 episodes of 2019. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)
Jan 11, 2020•20 min
Do you ever feel like everybody else in the game has ABM figured out? Like everybody else just seems to get it, and no matter how you try to sell it or what you try to do, it just doesn’t seem to work for your organization? Here’s a secret: 90% of the market hasn’t figured it out yet either. On a recent episode of the B2B Growth Show, Russell Banzon sat down with us and talked about: The 3 things you need to run ABM well The 5 “Thou Shalt Nots” of ABM Why too many companies are relying too much ...
Jan 10, 2020•31 min
In this episode we talk to Sangram Vajre, Co-founder at Terminus. No. 16 in our countdown of the Top 20 episodes of 2019. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can...
Jan 10, 2020•17 min
In this episode we talk to Rebecca Kalogeris, VP of Sales & Marketing at Pragmatic Institute. Check out the PragmaticLive Podcast from Pragmatic Institute on Apple Podcasts here: https://podcasts.apple.com/us/podcast/pragmaticlive/id1043746560 For Rebecca's previous appearance on B2B Growth, check it out here: https://sweetfishmedia.com/what-do-marketers-really-wish-they+could-say-to-their-ceo-rebecca-kalogeris Want to get a no-fluff email that boils down our 3 biggest takeaways from an enti...
Jan 09, 2020•22 min
In this 7th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.
Jan 08, 2020•28 min
In this episode we talk to Chris Ronzio, Founder & CEO at Trainual. No. 17 in our countdown of the Top 20 episodes of 2019. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in ...
Jan 08, 2020•21 min
In this episode of the #BehindTheCurtain Series, James & Logan share how we're changing up our messaging around the launch of James' new book for better results, including: 1) Emailing our database about punching a raccoon 2) Texting a few hundred people for referrals 3) Making a specific ask to recommend the book to 3 friends Want to get your copy of Content-Based Networking? (It's only $0.99 this week!) It's available on Amazon now: http://bit.ly/content-basednetworking If you want it in a...
Jan 07, 2020•15 min
In this episode we talk to Jake Braly, VP of Marketing at Highspot. No. 18 in our countdown of the Top 20 episodes of 2019. Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client. Learn more at: directiveconsulting.com Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in <...
Jan 06, 2020•19 min
