B2B Growth

Sharing lessons learned from the best content on the internet with B2B marketers.

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Episodes

#BehindTheCurtain 13: Why James Wore 9 Different Hats in Our New Instragram Ads

In this episode of the #BehindTheCurtain Series, James & Logan share how we're creating contextual creative for social media ad campaigns to increase our conversion rates. Plus, we talk about how James always spends his time alone in the show...spoiler: it's a more productive habit than you might think. For episodes like these, check out all the episodes in the Behind The Curtain series here: https://sweetfishmedia.com/category/behindthecurtain/ Want to get a no-fluff email that boils down o...

Jan 05, 2020•11 min

#BestOf2019: Reverse-Engineer the Perfect B2B Event

In this episode we talk to Sara Varni, CMO at Twilio. No. 19 in our countdown of the Top 20 episodes of 2019. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Jan 04, 2020•19 min

#BestOf2019: How Can Brand Unleash the Power of CX w/ Chris Willis

In this episode we talk to Chris Willis, Chief Marketing Officer at Acrolinx. No. 20 in our countdown of the Top 20 episodes of 2019. Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than ...

Jan 03, 2020•23 min

1203: How Facebook Doubled Productivity to $1.8 MM per Employee w/ Tim Campos

In this episode we talk to Tim Campos, CEO at Woven & former CIO of Facebook. Tim shares surprising stats about how our calendars run our daily lives at work & 3 strategies you can use to take control of your calendar: 1) Time block for solo work like you would for meetings 2) Take a closer look at saying "yes" to meetings that are proposed far enough in the future--keeping in mind the concept of portfolio management of your time (what % of your time do you want to spend on certain types...

Jan 02, 2020•33 min

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