Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take? Would you be able to launch a podcast in 30 days? From conception to publication? Matt turned to Twitter to ask what you would do. Today he covers his favorite tips from @heyemilykennedy , @indiedropin , @tfyhpodc...
Dec 23, 2021•7 min
On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell , the Founder of Tink Media , Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as well. This short episode is packed full of helpful advice for new podcasters, as well as some reminders and words of wisdom for veteran podcasters. So get out a pen and paper, you’re go...
Dec 16, 2021•11 min
To state the obvious, Podcasting is an audio medium so how it sounds is crucial. But sometimes sound design can be a lengthy and expensive process, which is fine when you have the budget and personnel to create custom music and score each episode. But for independent creators and small organizations who might not have the time or budget to do that, there’s a way to spruce up your podcast without sacrificing on quality. Links: Q-Rock on LinkedIn https://www.linkedin.com/in/quinton-johnson-9a56461...
Dec 09, 2021•16 min
On this episode of the Audience podcast, Matt talks about a 3-hour episode of Tim Ferriss’ podcast, where he and guest Chris Hutchins talk about how Tim grew The Tim Ferriss Show into what it is today. The episode is a powerful one but pretty long, so Matt highlights some of the most important bullet points for you. Using clips and commentary, Matt dives into the ten biggest lessons from that episode. You might have heard of Tim Ferriss from his bestselling book, The 4-Hour Workweek. You might h...
Dec 02, 2021•13 min
On this episode of the Audience podcast, Matt and Stuart talk about the differences and the importance of having a trailer episode or an “Episode 0.” Are they different things? The short answer is yes. The long answer involves the reasoning for using one or the other, as well as the length and content of this initial episode. Depending on the format of your podcast, you may benefit from either having an Episode 0 or a trailer. Listen in to get tips on how to make both of them well, suggestions o...
Nov 25, 2021•26 min
What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast . But Gary did not let that break him. Gary has been a content creator for many years and today he shares some of his expertise about how to create podcasts people love. He gives his ad...
Nov 18, 2021•33 min
Podcasting can be a really great medium for breaking down long-held ideas about a certain topic. On this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things data in the past while opening new opportunities for her business. If you have any questions about this episode or want to get some of the resources we mention...
Nov 11, 2021•36 min
Castos’ private podcast automation makes it easier to make changes to subscriptions, engage with your audience, and make sure your content is secure. Today, Craig and Matt talk about Castos’ newest integrations and what it will mean for podcasters interested in private podcasting. The team is ecstatic about the ConvertKit integration which will allow podcasters to do wonderful things with their private podcasts. The crew at Castos has been working hard to deliver some of the most requested integ...
Nov 04, 2021•20 min
Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience. Peter Link , CEO of Watchfire Music , joins us today, to talk about how to put on a good show. Peter goes over his process from concept to post-production, and how he uses his experience as a composer and lyricist when he produces his podcast, Scattershot Symphony. He also talks about how podcasting has helped him and why he lo...
Oct 29, 2021•20 min
Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters. In this episode Sam is joined by Joseph Bennecke from the Brews with the Homies podcast. In this episode, Sam and Joseph focus on building communities around podcasts and around beer. Joseph talks about how pa...
Oct 21, 2021•36 min
On this episode of the Audience podcast, Matt talks with Arielle Nissenblatt about building a community around your podcast. There are so many great takeaways from this episode, from community engagement to building an audience, podcasting habits to monetization. Arielle lends her expertise in answering Matt’s questions about podcasting and Twitter. Arielle is a podcast expert in every sense of the word. She founded the EarBuds Podcast Collective in 2017, a podcast recommendation engine which se...
Oct 14, 2021•30 min
On this episode of the Audience podcast, Matt talks with podcast veteran Nathan Gathright about his latest venture: Steno.FM. The podcast 2.0 movement is bringing a lot of great things to podcasters and listeners. This also means transcripts. Descript is great for podcasters who need to work on their own podcasts, but what about listeners? There are a limited number of podcasting apps that have transcript features. Enter: Steno.FM. But we’ll let Nathan talk about that. Matt and Nathan also talk ...
Oct 07, 2021•29 min
In this episode Craig takes you behind the scenes with 3 Castos team members as we describe the process of the brand redesign we're launching today. Recreating a brand, even after just a few years, is a major undertaking, but one that every brand (and yes, your podcast is a "brand") should consider. Taking the time to properly align your mission, vision, and goals with the actual visual elements that you put out into the world goes a long way towards conveying brand consistency and trust with yo...
Sep 30, 2021•43 min
There aren't many more well-understood growth channels for a brand's audience than social media. But like a lot of things when it comes to growing your brand, it's often not complicated, but it's hard. Twitter in particular is a favorite for brands (and let's face it, your podcast is a 'brand' whether you've admitted it to yourself or not) to grow their reach and drive traffic back to a website. Today Craig sits down with Bridget Willard, social media management pro, and someone who has been hel...
Sep 23, 2021•29 min
On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few podcasts which have started off that way. Renee from the ConspiraTea Podcast and Gavin from the What Kind of Monster Are You Podcast share their formula for success and h...
Sep 16, 2021•15 min
On this week’s episode of the Creator’s Spotlight series, Sam talks with Chris Desmond about how to start a conversation and engage with your podcasting community. Chris’ healthcare background easily transferred into a podcasting hobby. It has since morphed even more, changing from a hobby, to a mental health tool, to a resource for the healthcare community. Sam and Chris share their advice about how to create these communities as well as tips for interviewing, making the editing process smoothe...
Sep 07, 2021•42 min
Today’s episode is all about saving time as a podcaster, especially a solo podcaster. Running a podcast resembles running a small business more than you might have guessed...or hoped. As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the owner but you’re also the: Head sales person Customer support lead Accountant Janitor Food runner And the president! If you’re a solo podcaster, you’re responsible ...
Sep 02, 2021•17 min
Today’s episode is all about new podcast apps + podcast 2.0. It’s a big topic, and a bleeding edge one for most of us, suffice to say this one episode wouldn’t do the whole of it justice. However, if there’s one thing I leave you with, it’s that you’re encouraged, as podcast creators, to go out and explore. If you’ve been hearing more and more about this from other shows you listen to but are still left scratching your head, well, allow me to illustrate it for you. To do that, lets start with a ...
Aug 26, 2021•11 min
In the last episode we talked about Tom Webster's approach to using YouTube for growing your podcast. A quick recap of that is: Use Youtube because it's a powerful search tool for topic heavy podcast episodes. Make your show more shareable; leverage something other than audio to do that. After shipping that episode, I felt like, while it was great I said we should be considering video -- I didn't really get into how you could that for your show. More specifically, if you're already neck deep in ...
Aug 18, 2021•6 min
Matt is back from vacation. On this episode of the Audience podcast, he tackles the subject of growing an audience in the most tactful way possible. Matt offers tips and advice based on statistics, his own expertise on podcasting, and through the lens of his unique perspective from being in the industry for so long. Even after the biggest year in podcasting, the classic word-of-mouth marketing techniques are still best. Listen in to find out how to utilize it best in 2021, for your podcast. If y...
Aug 10, 2021•19 min
On this episode of the Audience podcast, Stuart talks about creating podcasts and episodes with narratives. Narrative podcasts have their own format and their own style but are not limiting within the narrative format. Stuart explains what makes a narrative podcast different from an interview podcasts and how to craft one well. He also goes over best practices, the pros and cons, and how a narrative podcast can make you stand out in the sea of podcasts out on the internet right now. If you have ...
Aug 05, 2021•13 min
On this episode of the Audience podcast, Sam Chlebowski, the host of The Creator Spotlight Series, talks with Anya Smith of the Matters of Belief podcast. The top two topics we generally avoid when making pleasant conversation are politics and religion. Today Anya shares why religion should not be on that list. It is obvious by her curiosity, expertise, and enthusiasm about the topic, why people feel so comfortable talking with her about spirituality and religion. In addition to these topics, Sa...
Jul 29, 2021•33 min
On this episode of the Audience podcast, Craig talks with Tony Merkel from the Confessionals podcast. Tony was able to live the dream: quit his job and become a full-time podcaster. Today on Audience, Tony talks about creating a community, suggestions for new podcasters, and lessons that he has learned about audience growth. Tony shares his bootstrap knowledge to help new podcasters but he also shares an inspirational message about being passionate about the things you love, and not being afraid...
Jul 22, 2021•42 min
On this episode of the Audience podcast, Sam Chlebowski is joined by Eric Stauffer from the Proper Cents podcast. Eric talks about everything from his background and journey into podcasting to his workflow and process for coming up with content for his podcast and website. Proper Cents is a wealth of information about financial news and advice. He also gives his advice for new podcasters in terms of content creation, growing your podcast, and the process of podcasting. He even chimes in on the 1...
Jul 15, 2021•36 min
Content emergency fund with Sam Today's guest is none other than our very own Head of Growth, Sam Chlebowski . Over the last two months, Sam has been helping our team iron out some of the creases in-between the marketing & sales teams here at Castos. His background in the web services industry and managing expectations of small business owners navigate uncertain waters is a huge boon to our podcasters. Sam and Matt help define what the "Head of Growth" role means along with his day to day re...
Jul 08, 2021•26 min
In this episode Matt and Craig talk through the fundraising round that Castos has recently completed. Castos, a leader in podcast hosting and analytics, has successfully closed an investment round of $756,000. With investments by Automattic, Joost de Valk of Yoast SEO, and individual investors, Castos will use this additional capital to fuel its advance into the Private Podcasting market. With podcasting, and audio content in general, showing no signs of slowing now that the worst of the pandemi...
Jul 02, 2021•22 min
On this episode of the Audience podcast, Matt talks about what the step away experience is at Castos. In a world that was changed by the events that happened in 2020, employers and work expectations must also change. Employees and team members no longer commuted to work or walked into boardrooms for meetings. Instead all of that was replaced with virtual meetings after virtual meetings. “Zoom fatigue” became widely experienced. Today Matt talks about how to utilize private podcasting in new ways...
Jun 22, 2021•13 min
In today's episode of Audience, Matt explores the boundaries of being called a "Creator" and how it relates to the creator economy. This is episode 1 in a series that will explore what a creator means in the larger context of podcasting. There are a few challenges for you ahead: Ask yourself what "Creator" means to you Learn from other creatives outside of the podcasting space Find a deeper connection in your content Matt shares a clip from an interview with actor Ethan Hawke titled, Give yourse...
Jun 17, 2021•11 min
Today's episode is a must-listen re-run from our other show, 3 Clips . It's presented by Andrea, one of our producers for 3 Clips, in place of Jay while he's out on parental leave. We hope you enjoy today's episode and give 3 Clips a follow in your favorite podcasting apps.
Jun 10, 2021•52 min
On this episode of the Audience podcast, Matt talks with fellow podcaster, Bob Dunn from the Do the Woo Podcast. Bob specializes in a specific niche within WordPress, which is what his podcast focuses on as well. That begs the question, “How do you niche down in podcasting?” Today, Bob and Matt talk about niche podcasting and sponsorships, how to get started with sponsorships (when you’re new and scared), and different types of ad-rolls. How important is creativity in an ad-roll? How do you own ...
Jun 03, 2021•45 min
