On this episode of the Audience podcast, Matt talks with Harry Duran from Podcast Junkies and his podcast production company (Fullcast). From mobile app developer to his ah-ha moment at New Media Expo, he talks about his journey into podcasting as well as his thought experiment which led to the Vertical Farming Podcast. Harry shares his expertise in the industry as the discussion moves from hyperfocusing on niches and the importance of building partnerships with sponsors. If you have any questio...
May 27, 2021•36 min
The Audience podcast is back with exciting news: Castos has acquired Podiant podcast hosting! Matt & Craig sit down to discuss the acquisition and what it means for the Castos family. We'll learn that it goes beyond acquiring more customers and injecting them into the Castos brand, but that customers from both sides will benefit. Along with new Podiant customers remaining on the same billing plan, they will also get all of the great unlimited features of Castos podcast hosting, too! Castos c...
May 20, 2021•19 min
The Castos Creator's series is happy to share today's story of Tim McKenna, podcast host of the Signal337 (three-thirty-seven) Podcast, a show for the innately curious and creative. Since September of 2019, Tim has been sharing his thoughts on design, business, and leadership with his audience. Though, we'll learn today that he tried to start the show with some co-hosts, things didn't pan out the way he had hoped. Like many of us, Tim didn't set out to do a solo podcast reserved for only his opi...
May 13, 2021•33 min
On this episode of the Audience podcast, Craig and Matt do a deep dive into the Apple and Spotify announcements about private podcasts, and discuss how it might affect the industry and the podcast creator economy. How will it affect creators? Would you rather “rent land” or “own your own property”? What does this mean for the future of podcasting? What are the pros and cons to monetization with a big company like Apple or Spotify? If you have any questions about this episode or want to get some ...
May 06, 2021•32 min
On this episode of the Audience podcast, we’re featuring a new podcast acquired by Castos: The 3 Clips podcast. Castos owner Craig Hewitt and 3 Clips host Jay Acunzo talk about the acquisition process along with a few tips on the fundamentals of podcasting. They also share their thoughts on what makes a show great and how smaller shows can achieve that. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast . And as always,...
Apr 29, 2021•44 min
On this episode of the Audience podcast, Matt is talking with Espree Devora about creating and cultivating energy, positivity, and motivation with your art. Do you consider podcasting to be an artform? What is your purpose for podcasting? Why do you show up? These are the types of questions that Matt and Espree talk about on today’s episode. Espree Devora is an amazing personality and a bright light in podcasting. From her Women in AI podcast to the We are LA Tech podcast, she endeavors to showc...
Apr 22, 2021•38 min
On this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, Evo has an amazing way with words and he shares a few of his pontifications and advice with us today. Today, Matt and Evo talk about livestreaming, to...
Apr 15, 2021•35 min
Anyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production - so his voice is a legitimate one to listen to for anyone thinking about starting a podcast - even more so if you have an existing podcast and are looking to take your show to the next level. Stuart has years of experience coaching people to find and create content that is relevant now - and for the foreseeable future - evergreen content as they call it… This kind of content i...
Apr 08, 2021•36 min
Today’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world. In this episode, Matt talks with Michelle about the importance of building a community. They share stories and tips, including the launch and journey of Michelle’s podcast (“WP Coffee Talk”), differ...
Apr 01, 2021•31 min
What is a private podcast? How is it different from a public one? How is it different from social audio? What’s the point of having a private podcast? In today’s episode of the Audience podcast, Matt and Craig talk about, that’s right, private podcasting. What it is, the future of private podcasting, and how it impacts the industry. If you’re utilizing private podcasting, tell us about it. Write us an email or record a message, drop it in Dropbox or Google Drive, then send us the link so we can ...
Mar 25, 2021•30 min
2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential. Today’s episode is almost like a mini crash course in podcasting and marketing. No matter if you’re new to podcasting or if you’ve been around the block a few times, sometimes it is important to be reminded of th...
Mar 18, 2021•29 min
We’re excited to have Kim McCaffery join Castos as our Customer Experience Manager. Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals. As much as we like to say that podcasting is easy , the team at Castos knows there are a lot of challenges for creators coming into this space for the very first time. From creating th...
Mar 11, 2021•31 min
In this creator’s spotlight episode, Matt talks with Chip Klose of the Restaurant Strategy podcast. Today’s topics are all about audience and monetization. Matt and Chip talk about Chip’s incredible achievement at creating over a hundred episodes and the lessons he has learned from that success. Chip also goes over what it means to be a content creator, how to monetize a podcast in the midst of a pandemic, and the most important thing to remember while you create content and make decisions about...
Mar 04, 2021•33 min
In this episode, Matt and Craig talk about using audio on different platforms. With the introduction of Clubhouse (an invite-only platform where users are able to have casual, drop-in audio only conversations with one another), social audio is on the rise. But what is social audio? Will it replace podcasting? Will your podcast have to compete with it? Today, Matt and Craig talk about the pros and cons of social audio, the different platforms, how you can use it to supplement your podcast, and wh...
Feb 25, 2021•32 min
In this episode, Matt talks with talk show host Kerry Gorgone. Seasoned podcasters and newbie podcasters can learn a lot from our conversation which spans topics that range from Clowns Without Borders to avoiding podcast burnout. Today, Kerry lets us in on a plethora of lessons she has learned from the podcasting industry. She also talks about what it means to be a talk show host, and how to get over perfectionist tendencies. Kerry is the cohost of The Backpack Show (with Chris Brogan), The Punc...
Feb 18, 2021•40 min
In this episode, Matt talks about whether or not you should utilize the YouTube platform for your podcast. He lists and explains a number of reasons why YouTube is great for interaction with your current listeners, and will help attract new listeners. He also covers a couple of reasons why some people prefer not to use YouTube and his thoughts on those as well. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast . And as...
Feb 11, 2021•15 min
In this episode, Matt talks with Ed and Ashley from Crimes Against Folk. The wonderful episode has a ton of takeaways including finding and publishing your passion to the world, focusing on what’s really important first, and even finding sponsorship. In addition to a great conversation, today’s edition of Castos Creator’s Spotlight talks with Ed and Ashley about the evolution of their podcast because of 2020, and marathon livestreaming sessions. They also talk about the importance of discussing ...
Feb 04, 2021•34 min
In this episode, Craig talks with Ed Freyfogle about his live event (Geomob) and the podcast that goes with it. With fifty episodes under his belt, Ed has a lot of great information to share about how he organizes interviews, records episodes, tips for new podcasters, and on the topic of podcasting as a business-related hobby. Ed also talks about how the podcast has been a great compliment to their live event and the perks of having both. Ed Freyfogle is the co-founder of OpenCage (which provide...
Jan 28, 2021•27 min
In this episode, Craig talks with Bryan Barletta from Sounds Profitable about advertising in podcasting. Sounds Profitable is a free, weekly newsletter about adtech in podcasting. Advertising can be such an intimidating process. Where do you start? Who do you talk to? Where do you go? What connections and relationships should you be building? Bryan answers these questions in today’s episode. If you have any questions about this episode or want to get some of the resources we mentioned, head over...
Jan 21, 2021•34 min
Today on Audience, Matt is talking with live-streaming expert Ross Brand. Ross is a former radio personality, reporter and also a show host. With his deep love for broadcasting in mind, he created the @livestreamuni Twitter account before finally created the website: LivestreamUniverse.com. Through this platform he’s able to highlight brands that produce high quality content as well as broadcasters. He is one of the most noteworthy names and experts in live-streaming because of his passion, expe...
Jan 14, 2021•39 min
Today on Audience, Craig talks with Chris Coyier of the Shoptalk Show, which has produced over four hundred episodes. Craig talks to Chris about what it’s like being an online creator (podcaster, blogger, software and web designer, etc.). Chris talks about the lessons he has learned and what it’s like to have a weekly podcast for ten years. They also talk about podcasting trends in terms of marketing, topics, and the future outlook of the industry. If you have any questions about this episode or...
Jan 07, 2021•40 min
In this episode, Matt is talking to Brendan Hufford about ROI and marketing. He also goes over his background in teaching and marketing and how that led to his SEO course titled, “SEO for the Rest of Us.” Today Brendan brings his high energy, enthusiasm, and expertise about SEO, his YouTube channel, and marketing for podcasts. He also talks about community: what it means to be a community member, how to create and cultivate a good community, and the whys of building a community around your brand...
Dec 31, 2020•36 min
In this episode, both Craig and Matt are talking about live podcasting, livestreaming, and video podcasts. They’re talking about trends in the industry, what livestreaming does for accountability, future live streams, and the pros and cons of the medium. Whether you’re just starting in podcasting or if you’re a veteran podcaster, livestreaming is something you should familiarize yourself with. Today, Craig and Matt help introduce you to this new format. If you have any questions about this episo...
Dec 24, 2020•24 min
Today Matt is talking with Eric Johnson from Bumblecast.FM. From winning the 2019 Podcast of the Year award to helping make original podcasts, Eric is a well-known and prominent podcast editor in the industry. His newest venture is Bumblecast.FM which is a business in the business of helping you with your podcast. They can either help you start a podcast of your own or can help your existing podcast. Eric has been in the digital media and podcasting field for over ten years. He’s worked at WTOP-...
Dec 17, 2020•27 min
Today Matt talks with Kim Doyal (from Content Creators Planner and the Kim Doyal Show) about focusing on quality content and putting your energy where it is most needed instead of spreading yourself out too thin. They also touch on the podcasting and marketing aspects that Kim loves to do and why those things are so important when you’re creating content. Kim shares her experience with taking a break from podcasting and why that can be a good thing. They also go over what the Content Creators Pl...
Dec 10, 2020•32 min
On today’s episode, Craig talks with Ben Pines, the Head of Content and Product Evangelist of Elementor. Ben is a marketing expert that has developed several successful online ventures in the past few years, one of which is Elementor, the most popular website builder for Wordpress. Both Elementor and Castos help enable creators to make and share content with their audience. We are going to focus on debunking the myths around how easy it is to be a content creator and run a successful online busi...
Dec 03, 2020•31 min
On today’s episode, I’m talking about five videos on the Castos YouTube page, which will help streamline the podcasting process. It doesn’t matter if you’re a podcasting veteran or if you’re new to the podcasting world, there’s information in there for everyone. I hope you find these five videos helpful. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with s...
Nov 26, 2020•12 min
In this episode Matt and Craig look back at the first iteration of Castos' podcast. Questions that we (and you if you've ever 'podfaded') are asking ourselves are: Why did the podcast not stick the first time? What are we doing differently this time around? The new Audience podcast is resonating with our listeners a lot...why is that? Are there system or process things we can do to make running the podcast easier and more sustainable for the long run? Once you have solid answers to these questio...
Nov 19, 2020•28 min
This episode is about realigning your podcasting expectations. Why you need to serve your listeners, no matter how many there are, and get clarity on what you want to achieve.
Nov 12, 2020•5 min
In this episode Craig sits down for a chat with Steve Pratt from Pacific Content.
Nov 05, 2020•35 min
