We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. Discover how to: - Set impactful, results-focused OKRs - Align marketing OKRs with sales and product teams - Overcome common OKR challenges in marketi...
Jan 14, 2025•42 min•Ep. 130
On this episode of Attributed we are sitting down with Michael Aagaard, an expert in Conversion Rate Optimization (CRO) with over 15 years of experience. Having collaborated with numerous companies and agencies, Michael has fine-tuned the art of boosting conversions through extensive research and data-driven strategies. Michael will tell you all the secrets every B2B company needs to know to elevate their CRO efforts. Learn how deep research and the scientific method can spark real, long-term gr...
Jan 07, 2025•47 min•Ep. 129
Join us for an interview with Shaun Dix, a creative advertising and brand strategy expert at Ipsos. Shaun delves into what makes ads effective and shares valuable lessons B2B companies can learn from the "misfits" shaking up the industry. Discover the impact of creativity, bold thinking, and challenging the status quo to make advertising truly stand out. Shaun will show how B2B companies can harness these strategies to captivate audiences, strengthen their brands, and drive growth. Follow Shaun ...
Dec 17, 2024•42 min•Ep. 128
During this episode joining us Kris Wojcik, Senior Performance Marketing Manager at AdConversion, as he shares insights on successfully running Reddit Ads for B2B companies. Kris, who has extensive experience running paid media for top B2B companies, will dive into real-world case studies, share lessons learned from his experiments with Reddit Ads, and discuss key strategies to leverage this platform for demand generation. If you’re curious about the platform's effectiveness for B2B or seeking t...
Dec 09, 2024•40 min•Ep. 127
In this session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. We’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy. Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate YouTub...
Dec 02, 2024•45 min•Ep. 126
In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth. From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results. Follow Timi Olotu on LinkedIn:...
Nov 25, 2024•54 min•Ep. 125
During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends. In this live session, our panel of industry experts will explore: - Key trends shaping B2B marketing in 2025 - How to prioritize your budget across channels, tools, and team...
Nov 18, 2024•57 min•Ep. 124
We are thrilled to welcome back LinkedIn expert Richard van der Blom for a session on the latest tactics and proven strategies in social selling. Discover how to optimize your LinkedIn presence to generate leads, build lasting relationships, and drive measurable business results. Richard will reveal his latest insights on LinkedIn's algorithm, share actionable tips for content creation, and demonstrate how to use LinkedIn's tools to enhance your social selling efforts. Follow Richard van der Blo...
Nov 11, 2024•52 min•Ep. 123
On this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann. Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey optimi...
Nov 04, 2024•49 min•Ep. 122
Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies. Nicolas will dive deep into the strategic frameworks and leadership principles that have fueled Insider’s impressive ascent. Learn ho...
Oct 28, 2024•45 min•Ep. 121
Managing a high ad spend in B2B marketing and ensuring effective allocation of the budget across multiple channels while maintaining a high ROI is not for the faint-hearted. We are sitting down with Alex Venus, the Head of Digital and Web at Personio, who will share his expert insights on managing a seven-figure monthly ad spend in B2B marketing. We will cover essential habits and frameworks for success, emphasizing the importance of data-driven decision-making and continuous optimization. Follo...
Oct 21, 2024•48 min•Ep. 120
The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image. Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the B2B ...
Oct 14, 2024•49 min•Ep. 119
Multi-threading may be the game-changer you need to engage multiple stakeholders and close deals successfully. Krysten Conner, an AE mentor with experience at Salesforce, Tableau, and Outreach, joined us for a session on multi-threading in sales and marketing. Discover Krysten’s multi-threading strategies to conquer complex deals. Follow Krysten Conner on LinkedIn: https://www.linkedin.com/in/krystenconner/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in ...
Oct 07, 2024•36 min•Ep. 118
B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market. We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence. The Good: We will discover the winning tactics that have helped companies achieve industry leadership. The Bad: Learn about companies' common pitfalls and mistakes. From unclear mes...
Sep 30, 2024•48 min•Ep. 117
We are joined by Mari Smith, known as "the Queen of Facebook", to talk about Meta as a B2B go-to-market channel. As a leading expert in Facebook marketing, Mari has worked with SMBs, major brands, and sales organizations to amplify their online presence and impact through Facebook, Instagram, and Messenger. In this session, we’ll cover: - Actionable strategies for leveraging AI to supercharge your Facebook marketing efforts. - Optimizing ad campaigns to unlock the full potential of audience targ...
Sep 23, 2024•36 min•Ep. 116
On this episode of Attributed, we sit down with Robin Daniels to explore the rebranding success story of LMS365 - Zensai. Robin will walk through his experience and dive into the what, why and hows of rebranding, including: - The strategic vision behind the LMS365 rebrand - What pitfalls to avoid when rebranding - How rebranding can be a growth driver - The go-to-market tactics to consider when rebranding - And much more… Follow Robin Daniels on LinkedIn: https://www.linkedin.com/in/robingdaniel...
Sep 16, 2024•49 min•Ep. 115
Michelle J Raymond, founder of B2B Growth Co and leading expert in LinkedIn growth strategies, joined Laura Erdem on this episode of Attributed. Drawing from her decades-long experience in B2B Sales and works “Business Gold” and “The LinkedIn Branding Book” Michelle delves into the intricacies of organically growing your LinkedIn company followers. Join us to discover proven strategies and actionable tactics to expand your company's reach, and drive meaningful engagement with your network. Follo...
Sep 09, 2024•46 min•Ep. 114
Tim Soulo, CMO from Ahrefs is joining us to delve into the growth activities that propelled Ahrefs to the remarkable milestone of $100M in ARR. Renowned for his expertise in digital marketing and SEO, Tim Soulo brings invaluable insights into the strategies, tactics, and challenges faced during Ahrefs' journey to becoming a market leader in the competitive landscape of SEO tools. In this session, Tim will share firsthand accounts of the innovative approaches, experiments, and pivots contributing...
Sep 02, 2024•1 hr 1 min•Ep. 113
In this session, we’re diving into marketing on limited resources with none other than Rand Fishkin, SEO wizard and founder of SparkToro. Rand will share invaluable insights on how businesses can achieve significant marketing impact without breaking the bank. Follow Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed th...
Aug 26, 2024•50 min•Ep. 112
On this episode of Attributed Lars Grønnegaard is a guest on The SaaS Podcast hosted by Omer Khan. In this episode, you'll learn: How Dreamdata's founders navigated pivots, setbacks, and defining moments while searching for their ideal customer profile. Why focusing on a specific ICP is crucial for early-stage startups aiming to gain traction and scale, and the consequences of not having one. How Dreamdata overcame ineffective cold outreach and the lack of a formal sales playbook to build a scal...
Aug 19, 2024•51 min•Ep. 111
In marketing operations (MOps), a thriving community provides a platform for professionals to share insights, best practices, and innovative strategies, which can be essential to the success of your MOps strategy. We’re hosting Mike Rizzo, a Founder and CEO of MarketingOps.com to discuss just how valuable a community can be for MOps. He’ll share insights into: - The MOps community's current status and its aspirations for growth. - Strategies and initiatives to cultivate a thriving and vibrant co...
Aug 12, 2024•29 min•Ep. 110
Mastering the art of social selling has become essential for success in B2B sales. Daniel Disney, Founder of The Daily Sales and LinkedIn Growth Consultant is joining us to share invaluable insights and strategies for taking your sales efforts to new heights using AI. Daniel will cover the following key points: - How to create even better content for your prospects - Leveraging AI Shortcuts - Mastering AI Messaging and InMails - Identifying the Best AI Tools for Social Selling Follow Daniel Disn...
Aug 05, 2024•41 min•Ep. 109
On this episode of Attributed Lars Grønnegaard is a guest on the Attribution Nation Podcast hosted by Drew Smith. Lars Grønnegaard, CEO of Dreamdata, shares insights on fostering creativity throughout an organization, even when it can't be quantified, and emphasizes the importance of having a marketing co-founder in every company. Follow Lars Grønnegaard on LinkedIn: https://www.linkedin.com/in/larsgroennegaard/ Follow Drew Smith on LinkedIn: https://www.linkedin.com/in/drewsmitty/ Visit Attribu...
Jun 24, 2024•47 min•Ep. 108
Join us for an episode featuring < Chris Walker, a visionary leader revolutionizing B2B marketing. As Chairman of Refine Labs and CEO of Passetto, Chris has achieved remarkable success, reshaping how businesses engage with their audiences and unlocking eight-figure revenue in less than three years. In this session, Chris will unveil overlooked strategies to accelerate pipeline and revenue growth, reveal simple yet powerful tactics to enhance B2B demand gen performance and share insights on th...
Jun 17, 2024•50 min•Ep. 107
Communities are one of the surest routes to sustainable growth, yet marketers often grapple with the challenge of engaging and building a community. Join Colin Campbell, Director of Community at Pavilion and former Director of Community at Outreach.io, as he unveils the secret behind transforming a mere marketing audience into a thriving community phenomenon. Colin will delve into the strategies, pitfalls, and lessons learned along the journey, from zero to 70k members in under three years, with...
Jun 10, 2024•43 min•Ep. 106
Join Guillaume ‘G’ Cabane, HyperGrowth Partners co-founder, ex-VP Growth at Segment, Drift and Gorgias, to unpack some of the secrets behind innovative SaaS growth strategies. G will look back at his experience at the cutting-edge of growth with some of the biggest names in B2B SaaS to explore: - The stages of growth - SMB vs Enterprise - Growth channels - Your tech stack and growth - Experimentation culture - Establishing a growth team Follow on Guillaume ‘G’ Cabane LinkedIn: https://www.linked...
Jun 03, 2024•50 min•Ep. 105
Andrew Davies, CMO at Paddle, is joining us again for a conversation on all things memorable marketing. Don’t miss out on some great insights on the value of memorable marketing, and some tips on how you can make your marketing stand out! Follow Andrew Davies on LinkedIn: https://www.linkedin.com/in/andjdavies/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as...
May 27, 2024•47 min•Ep. 104
Sometimes you come across a company that does things differently. Cledara is one of those. They’ve just become the stadium sponsors of Cambridge United Football Club We are sitting down with Brad van Leeuwen, the Co-Founder and COO of Cledara, to talk about the connection they’ve made between sponsoring a football team and the success of a B2B software company. In this conversation, Brad will share his expertise on the unconventional yet strategic move of B2B software companies entering the worl...
May 20, 2024•36 min•Ep. 103
Join us with Jason Widup, to learn how you can achieve a jaw-dropping 10x increase in revenue within just three years! Jason is a demand marketing expert recognised for his transformative strategies in some of the B2B tech space’s biggest names, including VP of Marketing at Metadata.io and VP of Marketing Ops at Tableau, and Sr. Director Demand Gen & Marketing Ops at Getty Images. In our conversation, Jason will share insider tips and tricks for supercharging your B2B revenue growth. From di...
May 13, 2024•56 min•Ep. 102
There’s no hiding the rise of RevOps as a core function of B2B go-to-market. RevOps transforms how businesses align sales, marketing, and customer success to maximise revenue growth. In this episode with RevOps pro Rosalyn Santa Elena, we’ll shed more light on what RevOps does, how it does it and why it matters to B2B marketers. Follow Rosalyn Santa Elena on LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebr...
May 06, 2024•39 min•Ep. 101
