Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism

We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy.

As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results.

Discover how to:

- Set impactful, results-focused OKRs

- Align marketing OKRs with sales and product teams

- Overcome common OKR challenges in marketing

Follow Alice de Courcy on LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

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