Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics. Key topics of discussion w...
Jul 24, 2025•45 min•Ep. 160
Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing. Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw...
Jul 22, 2025•52 min•Ep. 159
A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want to write down! Some of the topics we’ll cover: - Algorithm Insights - How to create a winning content strategy?: Discover essential elements for crafti...
Jul 17, 2025•51 min•Ep. 158
Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. You'll discover: Why traditional dashboards almost led them to cut their best-performing channel The "invisible" channels driv...
Jul 15, 2025•51 min•Ep. 157
Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata. Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impressions into a repeatable, operationalized social selling system without making it "corporate”. You’ll learn about what it really takes to scale LinkedIn co...
Jul 10, 2025•46 min•Ep. 156
On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement. Follow Liam Bartholomew o...
Jul 08, 2025•51 min•Ep. 155
Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful? Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso. With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sales teams can strategically use gifting platforms to move beyond transactional interactions and trul...
Jul 01, 2025•43 min•Ep. 154
Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline? Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales succe...
Jun 24, 2025•50 min•Ep. 153
Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product. Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic , where we'll uncover how to really make interactive demos work in B2B. Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos. W...
Jun 17, 2025•48 min•Ep. 152
In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine. Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies than before. In this episode, we cover: Why we built our own IP resolution engine, and what makes it different How it works behind the scenes using publi...
Jun 10, 2025•18 min•Ep. 151
The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025. Join this timely panel conversation diving into the state of ABM right now. Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies and tactics that are actually driving results in 2025, and just as importantly, what approaches are falling ...
Jun 03, 2025•56 min•Ep. 150
"If a tree falls in the woods but no one sees it. Did the tree even fall?" This infamous quote has never been more true for B2B Content. It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value. That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is a B2B content marketing mastermind and the creator of the Content Growth Framework. This session will cut straight to the core: DISTRIBUTION. It is th...
May 27, 2025•53 min•Ep. 149
In this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand generation engine. Discover how Laura leverages smart content, intentional engagement, and strategic timing to cultivate connections and convert them...
May 20, 2025•23 min•Ep. 148
Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and ...
May 13, 2025•56 min•Ep. 147
Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision. Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins. Key Learnings for B2B Marketers: - The JOLT E...
May 06, 2025•51 min•Ep. 146
Join us for an insightful hour with Justin Rowe, founder of Impactable, as we unpack the essential strategies for transforming LinkedIn Ads into tangible revenue. In 'LinkedIn Ads to Revenue: Your Multi-Channel B2B Playbook with Justin Rowe,' we'll dive deep into how to leverage LinkedIn Ads within a comprehensive, multi-channel B2B marketing strategy. This session is designed for B2B marketers who want to break down marketing silos and maximize their ROI. We'll cover: - How to integrate LinkedI...
Apr 29, 2025•40 min•Ep. 145
Tired of marketing and ops teams working in silos? In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization. Join Orum's Rebecca Rissinger (Marketing Operations Manager) and Justin Van Nostrand (Demand Marketing Manager—growth) for a discussion with Steffen Hedebrandt that will revea...
Apr 22, 2025•50 min•Ep. 144
How do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers? Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes. In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover: - How he grew Raw Startup from zero to 100,000+ subscribers - The challenges of building a YouTube brand as a startup founder - The strategies that ...
Apr 15, 2025•52 min•Ep. 143
B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions. So how can B2B marketers use behavioral science to nudge buyers in the right direction? In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore: - The Science Behind B2B decision-making and Why Buyers Rely on instinct m...
Apr 08, 2025•51 min•Ep. 142
B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise? Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources. In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down: - The competitive insights t...
Apr 01, 2025•54 min•Ep. 141
Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet? This isn’t just a theory, it’s backed by marketing science. Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth. We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to chal...
Mar 25, 2025•56 min•Ep. 140
Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences? In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately. What you’ll learn: - Must-have B2B audiences that drive pipeline & revenue - How to sync audiences across ad...
Mar 18, 2025•52 min•Ep. 139
The content "best practices" that have worked since 2021 are now actively hurting your pipeline. While most B2B teams are still chasing keywords and churning out content, a small group of companies have quietly shifted to a radically different approach – and they're capturing 80% of the market. Join Brendan Hufford (Founder, Growth Sprints) and Steffen Hedebrandt (CMO, Dreamdata) as they reveal: - The costly "checkbox marketing" trap that even sophisticated B2B teams fall into (and why it's wors...
Mar 11, 2025•50 min•Ep. 138
Join us for a session with Ashley Faus, marketing expert and author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. In this session, Ashley will share her tips on creating authentic connections with your audience, even in an AI-driven world. What You’ll Learn: - Key principles of human-centered marketing. - How to balance technology with human creativity and strategies for leveraging AI without losing the human touch. - Actionable tips for building stronger, more mea...
Mar 04, 2025•45 min•Ep. 137
B2B landing pages are failing – and it’s costing you leads. Join Tas Bober, a B2B SaaS landing page expert with 15+ years of experience managing 400+ websites, for a session on what’s going wrong and how to fix it. In today’s complex, non-linear B2B buying journeys, traditional landing pages fall short. Tas will show you how to create pages that meet buyer needs, deliver the right information, and help your brand stand out when it matters most. What you'll learn: - The real reasons B2B landing p...
Feb 25, 2025•54 min•Ep. 136
In this special episode of Attributed, we’re featuring a conversation from Attribution Nation, where Steffen Hedebrandt, CMO and co-founder of Dreamdata, joined host Andrew (Drew) Smith to dive deep into multi-touch attribution. Steffen shares insights on building a strong attribution framework, driving organizational adoption, ensuring consistency with UTMs and campaigns, and much more. Tune in to learn how to make data-driven decisions that fuel growth! Follow Andrew (Drew) Smith on LinkedIn: ...
Feb 18, 2025•43 min•Ep. 135
Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives action. - Why clarity and buyer-focused language are your ultimate marketing tools. - Practical tips to tell stories that connect, differentiate, and boost sales. This session is perfec...
Feb 11, 2025•54 min•Ep. 134
Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check. What You’ll Learn: - Proven strategies to increase reach and engagement on LinkedIn - How to scale your ad campaigns without inflating your budget - Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders Fol...
Feb 04, 2025•56 min•Ep. 133
The future of B2B marketing is here. What trends will define 2025? Which tactics will deliver measurable results? And how can you position your strategy to thrive in an ever-changing landscape? Join us for a panel discussion featuring top industry leaders as we explore the insights, tactics, and predictions you need to stay ahead. Meet the Panelists: Brad Diamandis – Vice President of Global Marketing at Configit Brian Austgen – Director of Demand Generation at Maxio Liam Collins – VP of Paid Ac...
Jan 28, 2025•54 min•Ep. 132
Join us for a session with Mandy McEwen, founder and CEO of Mod Girl Marketing and a leading LinkedIn strategist, as she shares high-impact, organic LinkedIn tactics for accelerating inbound marketing growth. Known for her expertise in helping businesses harness LinkedIn for non-paid lead generation, Mandy will dive into actionable strategies that any B2B company can leverage to boost visibility, engage prospects, and drive a steady stream of inbound leads organically. Follow Mandy McEwen on Lin...
Jan 21, 2025•44 min•Ep. 131
