Allbound is a strategy Alex Olley, co-founder and CRO at Reachdesk has been adopting for some time now. It works! But how? Why? Who needs to be involved? Allbound is a revenue-centric strategy that transforms the sales-marketing dynamic across your entire organization. In this live event, we will discuss how Allbound redefines traditional metrics, focusing on revenue rather than MQLs. Discover actionable insights and a new Go-to-Market motion that synchronizes sales and marketing efforts seamles...
Apr 29, 2024•46 min•Ep. 100
In an era where visual content dominates the digital landscape, understanding how to leverage AI-generated images is not just advantageous but essential. Drew Brucker, Founder at Brainchild will delve into the revolutionary realm of AI-generated images and their transformative impact on marketing and branding strategies. Key Learnings: - Creative Inspiration: Learn how AI sparks creativity, providing an endless well of inspiration for compelling visual content. - Personalization: Discover how AI...
Apr 22, 2024•29 min•Ep. 99
LinkedIn recently launched its brand-new Conversions API, enabling businesses to send conversion data straight back to the LinkedIn Ads Campaign manager. As one of just three official launch partners, we’re proud to be helping B2Bs make use of this powerful feature and help bring their Cost per Action down by up to 20%. We’ve invited Yeehooi Tee from LinkedIn to discuss all the details of this awesome new feature. She’ll cover: - What is LinkedIn CAPI? - Why is using LinkedIn CAPI such a big dea...
Apr 15, 2024•44 min•Ep. 98
Seems like we started to attend so many events these days! But do they bring ROI? Kate Hammitt, CMO at Splash, will uncover the magic of in-person events in driving business growth. Kate's expertise is your golden ticket to success! She'll walk us through the art of Event-Led Growth, revealing the game-changing strategies that can accelerate your sales pipeline, elevate your brand, and bolster your bottom line. Here's what you can expect: ✅ Proven tactics for seamlessly integrating in-person eve...
Apr 08, 2024•28 min•Ep. 97
AI is all over the place. And who is the better company to help us understand the possibilities of it than Jasper! Can Revenue be Automated? - yes Can AI power that Automation? - yes but how? AI's transformative potential in this realm cannot be overstated, and this event is designed to shed light on the exciting possibilities it presents. We are excited to have Meghan Keaney Anderson, Head of Marketing at Jasper joining us to give her insights and expertise on: The AI Advantage: Discover how AI...
Apr 01, 2024•32 min•Ep. 96
Are you ready to unlock the power of buyer intent? Then join Stephen Brennan, Partnership Manager at Dealfront to discover how decoding buyer intent can supercharge your targeting strategies and ensure your marketing efforts hit the mark every time. Stephen will explore the spectrum of intent types, from strong signals to the subtleties of weak intent and share practical insights to help you leverage intent data for smarter decision-making in the ever-evolving business landscape. Don't miss this...
Mar 25, 2024•33 min•Ep. 95
Whether you're hosting webinars, conferences, trade shows, or virtual gatherings, the potential to create meaningful connections and generate ROI from your events is great. However, to truly unlock the benefits, you must navigate the nuances of event strategy and, crucially, measure your ROI. Emelie Linheden, VP of Marketing at Younium, will join us and share her insights and strategies on how to maximise ROI from your events, including: - Event Strategy: how to set clear objectives, identify yo...
Mar 18, 2024•24 min•Ep. 94
Author and positioning extraordinaire April Dunford will be joining Dreamdata CMO Steffen Hedebrandt on this episode of Attributed on her highly anticipated book, "Sales Pitch." April is a renowned expert in the field of product positioning and sales strategy, and the insights in her 2019 “Obviously Awesome” have helped transform countless businesses across the globe. We will dive deep into the world of persuasive communication that resonates with your audience. April will explore the art and sc...
Mar 11, 2024•55 min•Ep. 93
A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want to write down! Some of the topics we’ll cover: - Algorithm Insights - How to create a winning content strategy?: Discover essential elements for crafti...
Mar 04, 2024•51 min•Ep. 92
Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing. Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw...
Feb 26, 2024•52 min•Ep. 91
Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics. Key topics of discussion w...
Feb 19, 2024•45 min•Ep. 90
On this episode of Attributed, you will learn from Cliff Simon's extensive experience as the CRO at Carabiner Group . Deep dive into the revenue operations world and its role in fueling community-driven growth. During this engaging session, we'll explore: - Community-Powered Revenue Strategies: discover how innovative organizations use the power of community to supercharge revenue growth. - Revolutionizing Customer Engagement: how community-led approaches are transforming the way businesses enga...
Feb 12, 2024•27 min•Ep. 89
On this episode of Attributed you will discover the secrets to startup success as we delve into the art of building predictable and repeatable revenue. We are sitting down with Lars Johan Bjørkevoll Founder and CEO at Scaleupxq who will share his experience of executing outbound sales strategies for over 130 growth companies and counting, and cover essential topics: - Choosing Outbound Sales for Hypothesis Validation - Crafting an Effective End-to-End Outbound Sales Strategy - Optimizing Your Sa...
Feb 05, 2024•43 min•Ep. 88
Tune in to this episode of the Attributed Podcast, "Mastering Sales with Dreamdata Reveal!" Join Steffen Hedebrandt, co-founder and CMO, alongside Sander Luckow, EMEA & APAC Sales Team Lead, for an insider's look at Dreamdata's winning sales strategies. Discover how Dreamdata Reveal powers the team, learn their proven tactics for success, and gain insights into the product-driven sales process that keeps them ahead in the game! Follow Sander Luckow on LinkedIn: https://www.linkedin.com/in/sa...
Jan 29, 2024•22 min•Ep. 87
On this episode of Attributed Podcast, we are sitting down with Tim Geisenheimer, CEO, and Co-founder of Correlated! Discover the art of turning product data into marketing gold as Tim reveals the secrets to harnessing buying intent. Uncover how to leverage product features, decode activity for buying cues, and seamlessly integrate product intent data into your marketing strategies. Don't miss this deep dive into unlocking the power of product data for your marketing success! Follow Tim Geisenhe...
Jan 22, 2024•29 min•Ep. 86
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Grow Your B2B SaaS Podcast hosted by Joran Hofman. They are discussing how to master revenue attribution. Discover how understanding this crucial process goes beyond tracking customer origins—it's about comprehending the entire customer journey and optimizing marketing strategies. They delve into key steps, metrics, mistakes, and effective strategies to empower your B2B SaaS growth. For more episod...
Jan 15, 2024•36 min•Ep. 85
Get ready for a groundbreaking revelation on the Attributed Podcast! Join hosts Laura and Steffen as they unveil the hidden potential in B2B engagement. Did you realize that a staggering 41% of companies interacting with your brand remain undiscovered in your CRM? It's like uncovering buried treasure! Discover the power of Dreamdata Reveal, a tool empowering B2Bs to unveil this hidden demand, no matter where it hides. From website browsers to LinkedIn Ad engagements to comparisons on G2, we've g...
Jan 08, 2024•29 min•Ep. 84
Tune in to the Attributed Podcast for an exclusive episode on mastering B2B LinkedIn ads with Kamil Rextin, Founder of 42 Agency. Discover the insider secrets to precisely targeting your audience, driving lead generation, and skyrocketing ROI. Don't miss out on this chance to revolutionize your B2B marketing strategies on LinkedIn! Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to ...
Dec 18, 2023•24 min•Ep. 83
On this episode of Attributed, we are thrilled to welcome Robin Daniels, a renowned expert in the world of startups and IPOs. With a stellar career that spans leading roles at some of the most successful tech companies, including Salesforce, WeWork, LinkedIn and Matterport, Robin has been at the forefront of innovation and IPO strategies. He will share his story, and invaluable expertise and guide you through the crucial steps to position your startup for a successful IPO. Do you dream of seeing...
Dec 11, 2023•35 min•Ep. 82
In the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on understanding and meeting consumer needs is the key to staying relevant and achieving sustainable growth. To navigate this dynamic realm successfully, continuous learning and adaptability are essential. Joining us is Nick Bennett, Chief Customer Officer and co-founder at TACK. Nick will guide us through a transformative journey, unveiling five ind...
Dec 04, 2023•38 min•Ep. 81
On this episode of Attributed Ole Dallerup, CTO and Co-founder at Dreamdata is a guest on The Hyperengage Podcast hosted by Adil Saleh and Taylor Kenerson. They chat about Ole's remarkable journey from Trustpilot to B2B SaaS. Discover his insights on MVP development, early customer feedback, finding product-market fit, and the art of balancing short-term delivery with long-term technical vision as a CTO. Don't miss this insightful conversation! For more episodes go to The Hyperengage Podcast: ht...
Nov 27, 2023•34 min•Ep. 80
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Marketing Attribution helps you determine which investments are paying off, whether it's PPC ads, SEO, or events. Learn more in this episode, where we discuss the importance of tracking customer journeys, different attribution models, data hygiene, and the limitations of Google Analytics in B2B attribution For more episodes go to The Marketing Mix Podc...
Nov 20, 2023•32 min•Ep. 79
Whether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organization. We are sitting down with Andy Culligan, a renowned thought leader in the industry to unlock the secrets to achieving seamless collaboration between marketing and sales teams. Through his engaging storytelling and wealth of experience, Andy will share practical tips and proven techniques to bridge the gap between marketing and sales. Learn ho...
Nov 13, 2023•37 min•Ep. 78
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. They dive deep into the world of marketing attribution, particularly in the context of B2B. In B2B marketing, where buying cycles are often lengthy and the customer journey involves multiple touchpoints, tracking each step of the process is crucial to making informed decisions about your marketing investments. However, there's a challenge that many B2B mark...
Nov 06, 2023•31 min•Ep. 77
Welcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, who is poised to revolutionize our approach to enterprise sales. In this engaging session, Patrick shares a treasure trove of tips and tricks for achieving success in the world of B2B sales. Get ready to uncover Patrick's battle-tested strategies that have propelled him to the forefront of enterprise sales. Gain insights into the dynamic interplay b...
Oct 30, 2023•52 min•Ep. 76
Welcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success. Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to leverage every branding endeavor and investment to elevate your company's position on the leadership ladder. In this episode, Ling delves into the crucial s...
Oct 23, 2023•35 min•Ep. 75
Welcome to a new episode of the Attributed Podcast! While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that ca...
Oct 16, 2023•37 min•Ep. 74
Join us for an insightful episode of the Attributed Podcast, where we tackle the common frustrations marketers face with their dashboards, insights, and reports. If you've ever felt overwhelmed by the state of your data, you're not alone! In this exclusive episode, we have the privilege of hosting Mark McKenzie, Managing Director at MckTui and the author of the groundbreaking book, "Your Data is F**Ked - For Marketers." Mark will lead us through a deep dive into the world of data in marketing, a...
Oct 09, 2023•37 min•Ep. 73
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Revenue Rehab Podcast hosted by Brandi Starr. Steffen brings a wealth of expertise in bridging marketing efforts with revenue generation. He possesses a strong growth-oriented mindset, is deeply rooted in data-driven approaches, and has a passion for scaling the commercial aspects of a company. With a reputation as a growth strategist and a history of successfully expanding businesses and assemblin...
Oct 02, 2023•35 min•Ep. 72
In this episode of Attributed Laura Erdem is a guest on the No Nonsense Sales Podcast hosted by Tom Boston. Is it necessary for sellers to always be in selling mode? Laura's strong personal brand on LinkedIn has allowed her to connect with numerous potential buyers worldwide. However, in today's competitive market, is it possible for sellers to close deals without constantly being in sales mode? In this episode, Laura shares her perspective on: - Building meaningful connections in sales conversa...
Sep 25, 2023•17 min•Ep. 71
