On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people struggle with being emotionally attached to their preconceived ideal customer profile, which may not match the actual market. To overcome this challenge,...
Sep 18, 2023•24 min•Ep. 70
On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. Steffen highlights the significance of tracking data and optimizing for the right things in order to achieve financial effectiveness. He points out that many companies fail to effectively track their marketing activities, which makes it impossible to measure the effectiveness of their spending. To track data effectively, he emphasizes the need for the r...
Sep 11, 2023•23 min•Ep. 69
In this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørgensen. They are talking about a repeatable revenue growth machine. What it actually is, how it works, and what tracking is needed. You will also learn how to properly set it up. For more episodes go to the The Messy Growth Show: https://messygrowthshow.com/ Follow Christian Godoy Jørgensen on LinkedIn: https://www.linkedin.com/in/christianjorgensen/ ...
Sep 04, 2023•1 hr•Ep. 68
An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through your door. But get it wrong and you risk throwing time and resources straight out the window. That’s why we’re sitting down with Markus Ståhlberg, CEO and Co-founder of N.Rich to discuss 10 fundamental rules for succeeding with an account-based go-to-market strategy. Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/ Follo...
Aug 28, 2023•35 min•Ep. 67
In this session, we are diving into the debate surrounding chatbot conversion versus form submission and exploring tactics for achieving better conversions. Joining us for this discussion is Sarah McConnell, the VP of Demand Generation at Qualified. Sarah will share her insights on when it is appropriate to utilize a chatbot versus a traditional form, helping you determine the best approach for your specific needs. Additionally, Sarah will provide valuable tips on optimizing chatbots to effectiv...
Aug 21, 2023•29 min•Ep. 66
In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. They will uncover what B2B marketers really need to know about the buyer journey and data analysis. It is often assumed that B2B marketers have a firm grasp on data and the buyer journey. However, the truth is that many marketers lack the precise tools and accurate analysis methods necessary to truly understand what is happening at any given moment in the buyer journey...
Aug 14, 2023•26 min•Ep. 65
In this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. They are discussing the importance of using your audience’s language in your content, what actually epic thought leadership content looks like, and why SEO can not be the only play for B2B companies. For more episodes go to the Notorious Thought Leader podcast: https://motionagency.io/notorious-podcast/ Follow Erin Balsa on LinkedIn: https://www.linkedin.com/in/erinbalsa/ Fol...
Aug 07, 2023•38 min•Ep. 64
The consumer's mind sees everything that stands out. BUT! Good marketing thrives on repetition. We are scared of trying new stuff in public - what if I fail? - is that even professional? - what if they say I look stupid? During this episode, Marc Thomas and Laura will dig into examples of their trials that fell flat and the ones that succeeded. Follow Marc Thomas on LinkedIn: https://www.linkedin.com/in/iammarcthomas/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for...
Jul 31, 2023•38 min•Ep. 63
Account-based marketing is a powerful strategy, but how do you do it effectively? 1) Targeting 2) Demand Generation 3) Repeatable Plays With Sales 4) Clear Conversion Points 5) Gap Analysis with a Vision for the Future Mason Cosby the Lion King of ABM and Laura the Sales Witch are discussing everything ABM and how to be built a successful ABM Strategy. Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thank...
Jul 24, 2023•52 min•Ep. 62
In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In this second part of the interview Ole and Etienne are going through the topic of how to focus on revenue when scaling and developing cross-functional teams. Ole explains the importance of being able to measure and link your product functionality and features to revenue impact and share that feedback with your team. For more episodes go to the CTO Podcast: https:...
Jul 17, 2023•18 min•Ep. 61
In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In the first part of the interview, they are discussing the full path of becoming a tech leader of a fast-growing startup. How to stay on top of different responsibilities from coding, building a product and raising a team. For more episodes go to the CTO Podcast: https://ctopod.com/ Follow Etienne de Bruin on LinkedIn: https://www.linkedin.com/in/etdebruin/ Follow...
Jul 10, 2023•20 min•Ep. 60
In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations. For more episodes go to the Demand Gen Made Simple Podcast: https://elevate-growth.com/podcast Follow Janelle Amos on LinkedIn: https://www.linkedin.com/...
Jul 03, 2023•25 min•Ep. 59
Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting. We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape. - Consider attribution before you feel you need to - Having an inbound/outbound flag is key to understanding your early funnel - Well-defined lifecycles will save you in the long run - Codify data imports ...
Jun 29, 2023•27 min•Ep. 58
In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber. Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth! Get to know Steffen, his past experience from his first marketing job and learnings on the importance of connecting marketing tactics to revenue to avoid losing money and going ...
Jun 26, 2023•38 min•Ep. 57
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick. They are discussing the importance of: having a shared ICP to align sales and marketing efforts accountability, efficiency, and collaboration between sales and marketing teams. the importance of high-quality leads from high-intent channels. accurate customer journey tracking. For more episodes got to B2B Revenue Leaders Podcast: https://www.testimoni...
Jun 22, 2023•25 min•Ep. 56
In this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sales cycle, expansion, churn, external funding, and future vision. For more episodes got to the B2B SaaS Podcast: https://b2bsaaspodcast.com/ Connect w...
Jun 19, 2023•23 min•Ep. 55
Myles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.ai During this session, we will discuss an optimal marketing mix: - how do you define a marketing mix - which channels are the most impactful ones? - how to measure it? - how does Observe.ai marketing mix looks like? Follow Myles Madden on LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/ Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to th...
Jun 15, 2023•30 min•Ep. 54
In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey. They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need. For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/ Connect with Arman Eshraghi: https://www.linkedin.com/in/aeshraghi/ Connect with Lars Grønnegaards: https://www.linkedin.com/in/larsgroennegaard/ V...
Jun 12, 2023•36 min•Ep. 53
UX Writing vs Copywriting - such an important difference! Ever thought that UX writing topics can be presented in a very exciting way? Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic. They will introduce us to what UX Writing actually is and how it evolved to stand as its own field in the tech world. You will learn: - The difference (and value!) between copywriting for Marketing and UX writing for Product in ...
Jun 08, 2023•54 min•Ep. 52
Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B? Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just this question by offering 10 tactics that always work. Follow Silvio Perez on LinkedIn: https://www.li...
Jun 05, 2023•49 min•Ep. 51
In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. Steffen is sharing his best practices for data-driven attribution. You will learn about: Dreamdata’s approach to data-driven marketing strategy. Why benchmarking is so impactful for marketers. What obstacles or mistakes do marketers encounter when developing a data-driven strategy? Why UTM codes and best practices are a bigger blindspot than you think. W...
Jun 01, 2023•27 min•Ep. 50
In this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to navigate the challenges B2B Marketers are facing. You will learn the importance of: Understanding your target audience while building a product. Offering a free trial. Building a community Data collection and analysis in measuring the success of marketing campaigns Marketing and Sales Alignment in ABM Campaigns Plus so much more!! For more episodes g...
May 29, 2023•57 min•Ep. 49
Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers. But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right. For us at Dreamdata, getting this right requires consistency, plenty of experimentation and quality data to tell us what’s worked and where...
May 25, 2023•35 min•Ep. 48
2023 is a rollercoaster! And it is less fun to be in marketing as budgets are really scarce. Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding. She has been building strong brands for a long time. We will walk through the branding trends that we are seeing. Which of the trends are to be adopted by B2Bs for strong company growth? Which branding tactics work best when an economic crisis hits? Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/i...
May 22, 2023•45 min•Ep. 47
The first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact. Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership. - How to succeed in a Marketing Leader Role in the first 100 days - What are the first steps to focus on - What worked well from their persona...
May 18, 2023•41 min•Ep. 46
Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at the data, “successful meetings” have a lot more in common than you’d think. Our guest Daria Danilina is a Co-founder of Salesroom and an expert within great sales meetings. You will learn: - How to build rapport with buyers? - When does it start? - How do you navigate calls 1:1? - Does it differ from calls with many stakeholders? - What makes a great sales...
May 15, 2023•30 min•Ep. 45
Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue? Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs. Some insights: - Why is product-led growth important - How do you build a successful product-led B2B business? - How to still stay customer-focused? - Turning your product into a growth engine Follow Esben Friis-Je...
May 11, 2023•32 min•Ep. 44
AI has been shaking up nearly every industry! A new category has recently entered the market: generative AI. How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it? We are sitting down with Mellonie Francis, Founder of “Are you B2B”. We will dig into how tech enables marketing from creation, analytics and scheduling. You will learn: - How to use chat GPT in your marketing funnel? - How to use chat GPT to create LinkedIn con...
May 08, 2023•29 min•Ep. 43
SEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely. Can SaaS brands hit their ARR goals faster with strategic SEO and content? Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to share: - How to turn your website into one of their greatest inbound revenue channels through SEO and ...
May 04, 2023•31 min•Ep. 42
Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?! When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals. And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals like no tomorrow. Our guest Robin Izsak-Tseng, VP of Revenue Marketing at G2, will be sharing best prac...
May 01, 2023•37 min•Ep. 41
