Calculating Marketing ROI is so much easier when you do it in a structured way. But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI. We’re close to cracking this code! And we want to share it with you. - Which activities are profitable? - How to manage budget allocations? - How to prioritize spend or cut costs? Mikkel Settnes Director of Data Science at Dreamdata is going to walk ...
Apr 27, 2023•27 min•Ep. 40
On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism. B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization. Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey. For more episodes got to the Loop Podcast: https://podcasts.apple.com/gb/podcast/the-lo...
Apr 24, 2023•40 min•Ep. 39
On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. Steffen is sharing his experience of working with various B2B companies. He will go through topics like: How to properly evaluate B2B attribution insights Metrics and touchpoints that can be used to determine meaningful customer engagement What are the biggest problems B2B companies are facing with attribution and how to solve them? How to use LinkedIn and Podcast to grow your audie...
Apr 20, 2023•37 min•Ep. 38
Analyst Relations - the missing link in your B2B marketing strategy? Have you considered implementing an Analyst Relations (AR) strategy? Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence. You’ll learn: - What AR actually is? / Insights all CMOs should know - Why is it important? - When you should start th...
Apr 17, 2023•36 min•Ep. 37
On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy… Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as well...
Apr 13, 2023•30 min•Ep. 36
Historically Marketing was a creative craft. Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers. Are we totally killing marketing by asking for numbers? Where is the balance? Why are we even having this question? Carey Picklesimer is an Attribution expert focusing on Marketo consulting. We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and nu...
Apr 06, 2023•40 min•Ep. 35
THE B2B customer journey is long and a part of it is not visible. Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B. We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin. - What is Influencer Marketing for B2Bs? - Benefits of adding external micro-influencers to talk about your brand - How is influencer Marketing shaping B2Bs? - How do I find those influencers? - How does a best influe...
Apr 03, 2023•38 min•Ep. 34
Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table. Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism. Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy. Connect with Fran Langham: https://www.linkedin.com/in/fran-langham/ Connect with our host Steffen: https://www.linkedin.com/in/steffenhedeb...
Mar 30, 2023•31 min•Ep. 33
In this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen. Lars is sharing his advice on GTM strategies for startups and GTM data. You will hear what are Dreamdata's top KPIs and why they chose them as well as what is Lars’ take on ever-feared cold calling. For more episodes got to the B2B SaaS CEOs Podcast: https://open.spotify.com/show/3E2xZDzFIKoUkIzPGfCRLK Connect with Josef Fallesen : https://www.linkedin.com/in/josef-fallesen-98440864/ ...
Mar 27, 2023•36 min•Ep. 32
Account Based Marketing strategy requires: - Precise planning - Clear knowledge of the target accounts - Good coordination across all revenue teams - Many well-planned steps to prove them working to upper management Pixelz is one of the companies that master ABM like none else and Katrine Rasmussen (CMO) steering the ship. In this episode, we will discuss everything about ABM campaigns and how to master their execution. Connect with Katrine Rasmussen: https://www.linkedin.com/in/katrinerasmussen...
Mar 23, 2023•31 min•Ep. 31
Wait, even more value from LinkedIn Ads?! Yes! LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. That is, you can tell LinkedIn what your most successful campaigns have been in dollars and deals! And with Dreamdata, you can automate this process and feed only data you’re fully confident in. This means better matching, ad relevance optimisation, reporting, and ultimately better RO. To unpack this awesome feature we’re hosting LinkedIn’s very ow...
Mar 20, 2023•29 min•Ep. 30
Is LinkedIn the place to run your Ads? Let’s see: - Ads on LinkedIn reach more than 13% of the entire world population. - 4 out of 5 LinkedIn members are decision-makers. - The average ROI of LinkedIn ads is 17.60%. - You can target exactly the accounts on your target list LinkedIn is especially useful for B2B businesses. If you want to reach your target audience as a B2B Marketer you should learn the best practice of applying LinkedIn Ads as a part of your inbound strategy. But how to stand out...
Mar 16, 2023•47 min•Ep. 29
Content gating has become an existential topic. Everyone has an opinion and YES or NO depends on many factors. In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts: Which content should you gate? Why gating is not always a bad idea The cost of gating your content: conversions = $ User experience on the website Connect with Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/ Connect with Laura Erdem: https://...
Mar 13, 2023•26 min•Ep. 28
In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus. Social selling is a new approach to selling that allows salespeople to establish relationships and target prospects through existing connections. If done right, it can replace the dreadful practice of cold calling. Laura is sharing the benefits and different approaches to social selling, tips and tricks on how she grew her personal following on LinkedIn by implementing...
Mar 09, 2023•54 min•Ep. 27
In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and content… Our host Laura Erdem meeting with Zineb Layachi - The dream team girls are going to share their stories and ideas on the creative approach and using fun in B2B. Connect with Zineb Layachi: https://www.linkedin.com/in/zineblayachi/ Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attributed Dreamdata P...
Mar 06, 2023•36 min•Ep. 26
You’re thinking about kicking off Attribution but is your organisation ready for it? You don’t want to invest in a platform and not be getting any value from it. Our Guest Andrew Smith CEO at Attributa is going to talk about when organisation is ready to take that step and is going to provide you with a full Attribution Readiness Checklist. Connect with Andrew Smith: https://www.linkedin.com/in/drewsmitty/ Connect with Laura: https://www.linkedin.com/in/lerdem/ Thanks for tuning in to the Attrib...
Mar 02, 2023•41 min•Ep. 25
Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. Steffen shares his recipe on how to align marketing and sales teams. A well-oiled go-to-market team will mean better targeting, nurturing, and selling; ultimately leading to more pipeline and revenue. But what is the best way and what are the metrics that drive real success? Listen to more episodes of the Power Hour Podcast: https://b2bpowerhour.com/ Follow Ni...
Feb 27, 2023•31 min•Ep. 24
Are you putting all your eggs in one basket?? A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it. With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your marketing strategy. Connect with Casper Emil Sciuto Rouchmann: https://www.linkedin.com/in/casper-rouch...
Feb 23, 2023•39 min•Ep. 23
In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentworth and Simon Daniels. Steffen is sharing his thoughts and experience on B2B attribution and what role MOPs have to play in measuring marketing success. For more episodes go to What’s MOPs got to do with it Podcast: https://www.whatsmops.com/podcast Connect with Simon Daniels: https://www.linkedin.com/in/simondaniels/ Connect with Karla Wentworth: http...
Feb 20, 2023•1 hr 13 min•Ep. 22
Gifting in B2B Marketing - if you do it better do it right! If you were to send a gift to your prospect: What would it mean for the closing rate? Gifting is such an unused touch in B2B Marketing. It might seem impersonal to send a cup or a T-shirt… At the same time, it might seem too much to send your prospect a golf club. What works in B2B Marketing if you want to do gifting right? In this episode, we talk to Nick Bennett who is the master of the topic. Connect with Nick Bennett: https://www.li...
Feb 16, 2023•33 min•Ep. 21
Lars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart. This is the story about Dreamdata creation. Get to know Lars, one of the Dreamdata’s co-founders and CEO. Outside of work, Lars is a family man who loves mountain biking and Alpine Skiing. Before his current venture, Lars was primarily a product guy. While running a product team as an SVP of Product at Trustpilot he knew growth was driven by a mix of marketing, product and sales activities. With no understanding of wha...
Feb 13, 2023•30 min•Ep. 20
F2F events are back! And they are expensive! To get the best ROI of F2F events, the whole team or even a company needs to be involved. In this episode of Attributed Podcast by Dreamdata we are hosting Nick Capozzi, The Master of Storytelling at Demostack. Nick has a long-standing career planning events to perfection. He shares his expertise on: - How to prepare for Conferences? - What kind of content to create during conferences? - When to post the content created? - How to repurpose it? - What ...
Feb 09, 2023•28 min•Ep. 19
In this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena. Understanding the impact of every touchpoint in the customer journey is still a matter Marketers struggle with. Steffen is a subject matter expert in connecting marketing and sales activities with revenue. He shares his expertise and insights about what revenue attribution is, why it is important, and how to best approach it. For more episodes go to The Re...
Feb 06, 2023•34 min•Ep. 18
Dreamdata CEO Lars Grønnegaard is a guest on the SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg . Tune in to this episode and get inspired on how to be successful with Social Selling as a company!! Lars is sharing the story/journey of Dreamdata - How to become successful and where to start. They are touching subjects from the implementation of corporate Social Selling that includes all employees and how to be able to continue it to how to actually measure the ROI of Social Sel...
Feb 02, 2023•44 min•Ep. 17
Demand over Brand or Brand over Demand… Sure, both are great! Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success! However, balancing brand and demand can be challenging. In this episode, Andrew Davies a CMO at Paddle is sharing his journey of balancing these two. Providing golden tips on how to unlock the value of your brand and drive more r...
Jan 30, 2023•34 min•Ep. 16
Laura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds. Dreamdata Team decided to start an experiment with LinkedIn Marketing and Laura struck LinkedIn gold with a post about the customer journey. The whole journey started from there and since then Laura’s adventure with Social Selling started. Her LinkedIn content is punchy, informative and always full of energy. She started building her pipeline based on LinkedIn Conversation and was extremely successful....
Jan 26, 2023•55 min•Ep. 15
Account-Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill. In today’s episode, Steffen is joined by Vladimir Blagojevic Co-Founder at FullFunnel.io and author of ‘6 Weeks ABM Playbook’ and he is sharing his 5 unconventional effective ABM tactics. Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/ Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attribute...
Jan 23, 2023•49 min•Ep. 14
Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue? Which content should you produce more of? What should you stop wasting your time with? This time you will meet the most clever Data Scientist - Mikkel Settnes, Director of Data Science at Dreamdata, he knows all the tricks in the books on how to use data for the benefit of your content. Enjoy the episode and don’t forget to rate us and give us a comment. Connect with Mikkel Settnes: https://w...
Jan 19, 2023•23 min•Ep. 13
Lars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina. In this episode, you will discover the story of Dreamdata - how do you build A Revenue Attribution Platform? The idea of Dreamdata was born out of the founder's experience of trying to understand which impact each team in the organization had on Revenue. In B2B - customer journeys are long, Many team members and stakeholders are involved in the process and the tools available at the time were siloed and offered litt...
Jan 16, 2023•22 min•Ep. 12
Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show they are discussing marketing qualified leads and how to attribute them. Everything from tracking MQLs and how MQL attribution actually works to chatting about differences between account-based attribution and lead attribution. Are you curious which metrics matter while trying to attribute MQLs buckle up and listen to this episode. For more episodes ...
Jan 12, 2023•25 min•Ep. 11
