Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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Episodes

Building Your First Professional Sales Team

Lars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman. When you’re an early-stage startup getting off the ground, hiring Salespeople decision will impact your future growth. You need a step forward, not a setback. Lars is sharing his tips and knowledge on the importance of finding new sales hires with an entrepreneurial spirit. Lars as a CEO with a sales team successfully handling the bulk of work still stays involved in the sales process and w...

Jan 09, 2023•45 min•Ep. 10

The Growth tactics that led ProfitWell to a $200 million sale

Going from a small startup to Fortune 50. Patrick Campbell the founder and CEO of ProfitWell will share his 10 years of experience and insights on growing a bootstrapped business to 8-figures and advice on the: - When to sell and why - What made Patrick take that decision - What are the do’s and don'ts and how to avoid mistakes - How to create a competitive market for your business Connect with Steffen: https://www.linkedin.com/in/steffenhedebrandt/ Connect with Patrick Campbell: https://www.lin...

Jan 02, 2023•39 min•Ep. 9

Measuring Content’s Impact on Pipeline

In today’s episode, Laura Erdem an AE at Dreamdata is a guest on the B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how to use Content and Social Selling to drive the pipeline. You will learn everything about how we at Dreamdata use LinkedIn and Content to generate demand and close more deals. Enjoy it. For more episodes subscribe to B2B Power Hour Podcast here: https://b2bpowerhour.com/ Connect with Laura: https://www.linkedin.com/in/lerdem/ Connect with Morgan Smith...

Dec 19, 2022•41 min•Ep. 8

How does it feel to start Social Selling?

At Dreamdata we tested our way through to Social Selling. During this session, we will share the do’s and don'ts with you so you do not need to repeat the failures. And go straight for the win. Laura Erdem and Ines Ben Farhat joined Dreamdata at different parts of the Social Selling journey at Dreamdata. They will go through all the steps on: - How we started - How we failed - What worked - How did it feel to be onboarded to Social Selling as a new employee - What could we do better to onboard t...

Dec 12, 2022•37 min•Ep. 7

How to use attribution to see ROI from content and SEO

This week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency. Steffen Hedebrandt, CMO and Co-founder of Dreamdata talks about how to properly use attribution to see ROI from Content and SEO. If you want to be able to make data-driven decisions and drive the most ROI - You need to differentiate two types of content. There is Content that drives traffic to your website and there is Content that helps buyers make decisions during the ...

Dec 05, 2022•28 min•Ep. 6

Tracking marketing impact in a cookie-less world.

How to track marketing impact in a cookie-less world? This is THE question we get asked the most. In this episode, we are joined by Lars Grønnegaard CEO at Dreamdata and Bjørn Wessel-Tolvig Senior Copywriter and Content Marketing Manager at Cookie Information. Once and likely not for all we will discuss: - Are 3rd party cookies dead? - Are they? Will they be dead? - What to do to prepare for it? - What's the difference between 3rd, 1st and cookie-less tracking? - How can marketers show impact on...

Nov 28, 2022•30 min•Ep. 5

Unlocking B2B Buying Group Journeys to Drive Revenue Faster

Dreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham. The world around us is shifting and B2B sellers have to catch on to the fact that B2B buying behavior is changing as well. B2B Buyers are now creating their path to purchase before they even connect with sales. Customer journey is no longer a straight line - Today’s customer journey is much more complex than ever before. In this episode, Steffen shares his knowledge on how to unlock these ...

Nov 21, 2022•45 min•Ep. 4

Content as B2B revenue driver?

In B2B CMOs and Content Marketers do know that content matters. Everyone wants more Content but proving the true value of content production remains an enigma for the larger part of most companies. Content is notoriously difficult to measure. Do visitors consuming your content go on to become opportunities and revenue months later? What content is most effective at which point in the funnel? We are joined by Philip Mahler CMO at Eskimi giving all his tips on how to turn content marketing into a ...

Nov 14, 2022•39 min•Ep. 3

How to prepare for a Marketing Leader role?

The first 90 days as a Marketing Leader are crucial for your success in the role. We are chatting with Juliana Geller Head of Marketing at Uizard. Brazilian B2B Marketing Geek with a flare for demand gen, data-driven marketing strategy and marketing operations in startups. We cover: - What to focus on before you start in your new leadership role as a marketer? - First 30 & 60 days in the role - Juliana's plans for the future of her role Connect with our hosts and guests: Laura Erdem: https:/...

Nov 07, 2022•34 min•Ep. 2

Exploring B2B Go-to-market benchmarks 2022

In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the report’s main findings, and what these reveal about the B2B customer journey. They cover: - How long does the average B2B customer journey take? - How many touches are there before closing a deal? - How many stakeholders are involved in customer journeys? - How does the first touch channel influence the customer journey? Connect with our hosts and gue...

Oct 31, 2022•32 min•Ep. 1

Welcome to Attributed - A Podcast By Dreamdata

An intro to Attributed - A new Podcast By Dreamdata, with main hosts, Laura Erdem and Steffen Hedebrandt. Connect with our hosts: Laura Erdem: https://www.linkedin.com/in/lerdem/ Steffen Hedebrandt: https://www.linkedin.com/in/steffenhedebrandt/ Visit Dreamdata's website: https://dreamdata.io/

Oct 28, 2022•47 sec

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