What superpower do association and nonprofit CEOs need? Sharon Kneebone, Interim Executive Director of the American Academy of Pain Medicine (AAPM) says it’s GOVERNANCE. In this episode of Associations Thrive, Sharon introduces AAPM, talks about her journey to becoming ED of the association, and discusses: The different types of pain, including acute pain, chronic pain, psychological pain. The different healthcare providers that help patients with their pain. What governance is and why it must b...
Apr 06, 2023•27 min•Ep. 27
How do you support your members when they’re busy serving students during a pandemic? How do you navigate the tightly regulated, political environment that your members operate in and advocate for more funds for school meals? In this episode of Associations Thrive, host Joanna Pineda interviews Patricia Montague, Chief Executive Officer, School Nutrition Association (SNA). Patti introduces the SNA, shares how she came to be CEO of the SNA, and then shares what SNA is doing to serve members, incr...
Mar 30, 2023•24 min•Ep. 26
How do you differentiate your organization in a crowded fundraising landscape where so many organizations are asking individuals and companies for support? How do you craft stories that are compelling and encourage action? In this episode of Associations Thrive, host Joanna Pineda interviews Aaron Alejandro, Executive Director of the Texas FFA (Future Farmers of America) Foundation. Aaron introduces the Foundation, shares his journey to becoming Executive Director of the Foundation, and shares h...
Mar 23, 2023•31 min•Ep. 25
How do you create a thriving association with an all-volunteer staff? How do you create and maintain momentum as the organization grows and matures? How do we plan our professional and volunteer lives so our personal lives don’t get short-changed? In this episode of Associations Thrive, host Joanna Pineda interviews Gretchen Steenstra, Chair and President of Association Women Technology Champions (AWTC), who introduces AWTC, shares her journey to becoming Chair of this all-volunteer organization...
Mar 16, 2023•28 min•Ep. 24
Can bubbles and Clark Kent glasses help you reimagine your annual conference? How does future planning help you get you where you want your organization to be in 2030? In this episode of Associations Thrive host Joanna Pineda interviews Glynis Harvey, CEO at American Institute of Ultrasound in Medicine (AIUM). Glynis introduces AIUM, shares her journey through nearly every department at AIUM, and then talks about how AIUM is reimagining itself and its future through: A planning conference attend...
Mar 09, 2023•24 min•Ep. 23
In this episode of Associations Thrive, host Joanna Pineda interviews John Segota, Executive Director of the National Association for Gifted Children (NAGC). John introduces NAGC, talks about his journey to becoming Executive Director of NAGC, and how NAGC membership is increasing after a steady decline in the past few years. John discusses: How he became interested in the nonprofit sector. How he nailed the interview and became Executive Director of NAGC. How NAGC had to provide support to thei...
Mar 02, 2023•33 min•Ep. 22
In this episode of Associations Thrive, host Joanna Pineda interviews Dave Jackson, Executive Officer of the American Society for Pharmacology and Experimental Therapeutics (ASPET). Dave introduces ASPET, talks about his journey to becoming Executive Officer at ASPET, and how ASPET is seeing an increase in membership after five years of membership decline. Dave discusses: How he became interested in the work of associations when he was an accountant, then moved into associations operations; and ...
Feb 23, 2023•24 min•Ep. 21
How do you support your members when the world shuts down but your school foodservice members have to work doubly hard to take care of students? How do you diversify your leadership to reflect the diversity of your membership? How do you re-organize your association to meet the needs of your members post-pandemic? In this episode of Associations Thrive, host Joanna Pineda interviews Rhea Steele, Chief of Staff and Vice President of Strategy & Governance at the School Nutrition Association (S...
Feb 16, 2023•31 min•Ep. 20
What does the first 90 days of a CEO journey look like? How do organizations improve their performance by transforming the way they manage their information? Who should be in charge of data management at organizations? How do you reimagine an association in a dynamic industry characterized by a “rising tide of information chaos?” In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Tori Miller Liu, President and CEO of the Association for Intelligent Information Mana...
Feb 09, 2023•25 min•Ep. 19
How do you step into the shoes of a longtime, much beloved CEO? How do you create value for longtime members and struggling members? How do you ensure that your organization’s governance is still the right fit for your organization? In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Shawn Boynes, CEO of the American Counseling Association (ACA). Shawn introduces ACA, talks about his journey to becoming CEO of a major mental health association, and then discusses ke...
Feb 02, 2023•26 min•Ep. 18
How do you create community within a trade association when the members are often competitors to one another? How do you create value so that members see your association as one that helps them succeed, make money, and stay out of trouble? In this episode of Associations Thrive, Matrix Group CEO Joanna Pineda interviews Tim Brink, CEO of the Mechanical Contractors Association of America (MCAA). Tim explains what a mechanical contractor is; talks about his journey as a journeyman, contractor, the...
Jan 26, 2023•31 min•Ep. 17
How do you rejuvenate and reward your longtime donors? How do you attract celebrities and sponsors to your organization and events? In this episode of Associations Thrive, host Joanna Pineda interviews Rick DellaRatta, Founder, Jazz for Peace. Rick talks about the founding of Jazz for Peace, explains how he learned how to put on events by participating in gigs while studying at the New England Conservatory of Music, and then shares: How Jazz for Peace celebrates and empowers organizations and ca...
Jan 19, 2023•37 min•Ep. 16
How do you create a volunteer structure that allows members to volunteer in the way that matches their time, expertise and interests? How do you make sure that your boards and committees have the expertise they need to tackle their initiatives? In this episode of Associations Thrive, host Joanna Pineda interviews Rick Grimm, CEO of NIGP. Rick introduce NIGP, shares his journey to becoming CEO, and then shares how NIGP is thriving through: A rebrand that expanded the association’s reach and membe...
Jan 12, 2023•34 min•Ep. 15
What does it mean to have a contemporary culture? How do you avoid massive turnover and burnout in today’s challenging workplace environments? How does governance fuel an organization? In this episode of Associations Thrive, host Joanna Pineda interviews Christina Lewellen, Executive Director of The Association of Technology Leaders in Independent Schools (ATLIS). Christina introduce ATLIS, shares her journey to becoming ED, and then shares how ATLIS is thriving through: An equal and healthy rel...
Jan 05, 2023•30 min•Ep. 14
How do you expand your membership when many people who could be members don’t know it? How do you support your membership when they are called upon to solve society’s ills? How do you communicate your value and relevance and thrive as an organization? In this episode of Associations Thrive host Joanna Pineda interviews Vince Talucci, Executive Director and CEO of the International Association of Chiefs of Police (IACP). Vince introduces the IACP, shares his journey to becoming ED and CEO, and th...
Dec 29, 2022•35 min•Ep. 13
How do you lead a global organization, across time zones and languages? How do you reimagine a governance structure that no longer serves your organization’s strategic goals? How do you help your members advance their careers with intention? In this episode of Associations Thrive host Joanna Pineda interviews Sue Cunningham, President and CEO of The Council for Advancement and Support of Education (CASE). Sue introduces CASE, talks about why higher education is still worthwhile, shares her journ...
Dec 22, 2022•30 min•Ep. 12
Does a chapter executive make for a good CEO of the national association? How do you foster engagement among longtime members? And what do you do when your industry is just begging for people to join? In this episode of Associations Thrive host Joanna Pineda interviews Aaron Hilger, CEO, Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA). Aaron introduces the SMACNA, shares his journey to becoming CEO, and then shares how SMACNA is increasing engagement among members and...
Dec 15, 2022•32 min•Ep. 11
In today’s crowded event and meeting landscape, how do you create events that are so unique that members feel a sense of FOMO (Fear Of Missing Out) when they miss one of your events? How do you lead with enthusiasm to create energy among your staff and members? In this episode of Associations Thrive, host Joanna Pineda interviews Russ Webb, Executive Director of the Bay Area Apartment Association (BAAA). Russ introduces the BAAA, shares his journey to becoming Executive Director, and then shares...
Dec 08, 2022•29 min•Ep. 10
How do you take a 50-year old brand and refresh it to make it more relevant, recognizable and easily understood? How do you create excitement on Capitol Hill for your industry, members and issues? In this episode of Associations Thrive, host Joanna Pineda interviews Mike Bober, President & CEO of the Pet Advocacy Network. Mike introduces the Pet Advocacy Network (formerly PIJAC), shares his journey to becoming President and CEO, and then shares how Pet Advocacy is thriving through: A rebrand...
Dec 01, 2022•30 min•Ep. 9
Did you know that Emergency Medical Services (EMS) are mostly volunteer and considered non-essential services and entities in the majority of the United States? 🤯 Even in the 12 states where they ARE deemed essential, they’re not necessarily funded. In this episode of Associations Thrive, host Joanna Pineda interviews Alan DeYoung, Executive Director & CEO of the Wisconsin EMS Association. Alan introduces WEMSA, shares his journey to becoming Executive Director, and then shares what WEMSA h...
Nov 22, 2022•23 min•Ep. 8
How do you find meaning and camaraderie in your work? Associations Thrive host Joanna Pineda interviews Anton Ruesing, Director of the Finishing Trades Institute (FTI). Anton introduces FTI, and shares how a dead car battery led him back to the International Union of Painters and Allied Trades (IUPAT). He also shares what FTI and the IUPAT are doing to attract apprentices, make training better, and foster good relations in the industry. Anton discusses: The yearly Finishing Industries Forum, whi...
Nov 17, 2022•29 min•Ep. 7
The skilled labor shortage is large and growing. Yet, the building trades offer some of the most fulfilling and rewarding careers available, with stats to prove it! The trades even offer earn-while-you-learn apprenticeships to teach the trade to those who are interested. How are the trades working to recruit talent and fill the gap? Associations Thrive host Joanna Pineda interviews Todd Stafford, Executive Director of the Electrical Training ALLIANCE. Todd introduces the ALLIANCE, shares his jou...
Nov 15, 2022•24 min•Ep. 6
Associations Thrive host Joanna Pineda interviews Tracey Moorhead, President and CEO of the American Association of Post-Acute Care Nursing. Tracey introduces AAPACN, shares her journey to becoming President and CEO, and then shares what AAPACN has been doing to increase membership and help their members navigate this challenging healthcare environment. Tracey discusses: What post-acute patient care is and why it’s not being taught in nursing schools AAPACN’s new corporate member strategy Resear...
Nov 10, 2022•23 min•Ep. 5
Associations Thrive host Joanna Pineda interviews Matt Baehr, Executive Director of the Book Manufacturers Institute (BMI). Matt introduces BMI, shares his journey to becoming Executive Director, and then discusses several initiatives undertaken by BMI to thrive. Matt discusses: The strategic planning the BMI Board went through when Matt came on board. BMI’s new event, Book Manufacturing Mastered, which brings together publishers, manufacturers and suppliers. BMI’s research, which provides membe...
Nov 03, 2022•28 min•Ep. 4
Associations Thrive host Joanna Pineda interviews Lindsay Currie, CAE and Executive Officer at the Council on Undergraduate Research (CUR). Lindsay introduces CUR, shares her journey to becoming an association executive, and then discusses several initiatives undertaken by CUR to thrive and grow. Lindsay discusses: Futures thinking and how CUR engages in it to create an organization that will continue to be strong and relevant in 2032. CUR’s Opportunity Fund, which allows CUR to test and build f...
Oct 27, 2022•22 min•Ep. 3
Associations Thrive host Joanna Pineda interviews Ryan McLaughlin, CEO of the Northern VA Association of Realtors (NVAR). Ryan introduces NVAR, shares his professional journey to becoming CEO of this association, and then discusses several initiatives undertaken by NVAR during the pandemic. During the pandemic, NVAR revamped its physical space at HQ in Fairfax to create a member hub. NVAR also rolled out several new, free services that Realtors can use to run their businesses more effectively. F...
Oct 20, 2022•29 min•Ep. 2
Welcome to the pilot of Associations Thrive, the podcast celebrating successful associations and their leaders. This podcast is hosted by Joanna Pineda, CEO and Chief Troublemaker at Matrix Group International. In this pilot, Joanna speaks with Leah and Ray from her team, talking about how this podcast came out of a regular showcase webinar that clients absolutely love. Joanna also speaks with three association industry partners and asks them about the state of associations: James Marquis, CIO o...
Oct 16, 2022•17 min•Ep. 1
